A project report on consumer attitude towards khadi with  special reference to  khadi readymade  shirts. at kkgss(f) bengeri hubli
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A project report on consumer attitude towards khadi with special reference to khadi readymade shirts. at kkgss(f) bengeri hubli

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A project report on consumer attitude towards khadi with special reference to khadi readymade shirts. at kkgss(f) bengeri hubli

A project report on consumer attitude towards khadi with special reference to khadi readymade shirts. at kkgss(f) bengeri hubli

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    A project report on consumer attitude towards khadi with  special reference to  khadi readymade  shirts. at kkgss(f) bengeri hubli A project report on consumer attitude towards khadi with special reference to khadi readymade shirts. at kkgss(f) bengeri hubli Document Transcript

    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 1 CONTENTS  EXECUTIVE SUMMARY  ABOUT INDUSTRY  COMPANY PROFILE  RESEARCH METHODOLOGY  DATA ANALYSIS  FINDINGS  SUGGESTIONS  CONCLUSION  BIBLIOGRAPHY  ANNEXURE
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 2 Executive Summary Today‟s market has been covered with the heavy competition. To retain in the market the customer relationship much required. To attract the customers every should know the attitudes of consumer. So a study is conducted on the topic “A study on Consumer attitude towards khadi with special reference to readymade khadi shirts” @ KKGSS(F) Bengeri, Hubli. The study is carried out as follows. Firstly secondary data was collected through the broachers and documents given by the company and also from the internet. Then depending on the data collected a topic is made and objectives were fixed. Then primary data was collected through the well structured questionnaire which is designed according to the objectives. Survey is conducted in different areas in Hubli. Then collected data is tabulated for the analysis and interpretation. After interpretations findings are drawn. According to the findings suggestions are made and then conclusion was drawn. Topic of the study: “A study on Consumer Attitude towards khadi with special reference to readymade khadi shirts”@KKGSS(F) Bengeri,Hubli. Objectives of the study:  To assess the consumer preference towards khadi shirts.  To know the consumer satisfaction level regarding readymade khadi shirt  To know the perception towards readymade khadi shirts  To study the consumer buying behaviour
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 3  To determine the expectation of consumer about readymade khadi shirts FINDINGS 1) From the survey, 100% respondents are aware of khadi 2) In the khadi 40% people prefer cotton cloth, 30% people prefer silk,17% people prefer polyvastra and 13% people prefer woolen. 3) By the study we can say that in the 100 respondents, 40% people wish to use khadi shirts in especially in summer season, 30% people say in all seasons, 17% says in winter, other 13% says in rainy season. 4) According to the respondents 59% people are presently using khadi and 41% said that they are not using presently 5) Many respondents agreed that khadi shirts are more valuable than other shirts. Detailed findings are explained in 64th page number.
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 4 INTRODUCTION TO INDUSTRY Introduction to Khadi Khadi is an Indian fabric. Khadi is also known by another name „Khaddar‟. It is made by spinning the threads on an instrument known as „Charkha‟. During pre-independence era the movement of khadi manufacturing gained momentum under the guidance of father of nation Mahatma Gandhiji. This movement of khadi manufacturing and wearing started as to discourage the Indians from wearing of foreign clothes. Khadi before independence was considered as the fabric for the political leaders and the rural people. But now it has found its way into the wardrobe of fashion conscious people. The current situation is that the demand is more than the supply. Earlier the type of khadi available was khadi cotton which had very coarse texture and feel. However many varieties of khadi like khadi silk, khadi wool and khadi cotton are available now, which makes it a fashionable fabric and likeable by the masses. Its concept was developed by Mahatma Gandhiji.It was a symbol for political agendas during the fight for independence in India against the British rule. It was primarily a means to provide employment to the unemployed rural population of India at that time. The Indian flag has to be also made from khadi material. Thus it holds national importance, we could even call it the national fabric of India Overview Khadi is a versatile fabric. It has the unique property of keeping the wearer warm in winter as well as cool in summer season. This fabric has coarse texture and gets easily crumpled, therefore in order to keep it firm and stiff, starch is to be added. This fabric on washing is more enhanced thus the more you wash it, better the look.
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 5 Khadi is not easily worn out for years together, at least for 4-5 years. Very attractive and designer apparel are made by doing handwork on them garments made from it. Khadi spinning is generally done by girls and women and weaving mostly by men. During spinning of khadi the threads are interwoven in such a manner that it provides passage of air circulation in the fabric. Apart from this unique property, it also provides warmth in winter season which is quite surprising factor. Khadi cotton is required to be starched so that it does not get easily crumpled. It comes in many colors and is not harmful to the skin as synthetic fabrics. This cotton is very soothing in summer season as ample amount of air ventilation is there, it has the capacity to absorb moisture therefore it easily soaks the sweat and keeps the wearer cool and dry. Khadi cotton comes in plain as well as in printed fabrics. The most common outfit of made from khadi cotton is the‟Kurta‟. Many types of apparel are manufactured from khadi cotton like saris, salwar suits, fabric yarns, western tops, shirts, trousers, skirts, hand kerchief, etc. It is a very durable fabric. In khadi silk, the ratio of khadi and silk fabric is 50:50. This fabric requires dry cleaning. It shrinks about 3% after the first wash. It is quite an expensive fabric. Khadi silk provides a royal and rich look. The various types of apparels made from khadi silk are salwar kameez, kurta pajama, saris, dupattas, shirts, vest and jackets. Apparels like kurta, jacket, sari blouses requires lining to be given to ensure its longetivity. Previously khadi was dyed in earthy color tones and was used to make traditional garments but now designers are experimenting by dyeing khadi with striking colors like lime green, violet, baby pink, turquoise blue, etc. Stylish garments like mini skirts, halter neck tops, racer tops, tunics, etc are made from khadi. Khadi is hand woven and hand spun fabric which takes time to be made. It is mainly manufactured in rural areas of India. In previous times it was considered as the fabric for the poor rural workers & farmers. But wearing khadi is no more for the poor, many high profile personalities and economically sound people prefer to wear it. It is considered as one of the most beautiful Indian fabric. The khadi wearer gets a royal and distinguishable look due to its fall and style. It symbolizes luxury and uniqueness.
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 6 KHADI AND VILLAGE INDUSTRIES COMMISSION (KVIC) INTRODUCTION Khadi & Village Industries Commission (KVIC) established under the Khadi and Village Industries Commission Act, 1956 (61 of 1956), is a statutory organisation engaged in promoting and developing khadi and village industries for providing employment opportunities in the rural areas, thereby strengthening the rural economy of the country. It took over the activities from the erstwhile All India Khadi and Village Industries Board w.e.f. 01 April 1957. KVIC has been identified as one of the major organizations in the decentralized sector for generating non-farm employment opportunities in rural areas at low per capita investment. It undertakes activities like skill improvement, transfer of technology, research & development, marketing, etc., in the process of generating employment/self-employment opportunities in rural areas. MAIN OBJECTIVES  The social objective of providing employment in rural areas;  The economic objective of producing saleable articles; and  The wider objective of creating self-reliance amongst people and building up a strong rural community spirit. FUNCTIONS The functions of KVIC as prescribed under the KVIC Act, 1956 (61 of 1956) and Rules made there under, are as follows:  To plan and organise training of persons employed or desirous of seeking employment in khadi and village industries;
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 7  To build up reserves of raw materials and implements and supply them or arrange supply of raw materials and implements, to persons engaged or likely to be engaged in production of handspun yarn or khadi or village industries at such rates as the Commission may decide;  To encourage and assist in the creation of common service facilities for the processing of raw materials or semi-finished goods and for otherwise facilitating production and marketing of khadi or products of village industries;  To promote the sale and marketing of khadi or products of village industries or handicrafts and for this purpose to forge links with established marketing agencies wherever necessary and feasible;  To encourage and promote research in the technology used in khadi and village industries, including the use of non-conventional energy and electric power with a view to increasing productivity, eliminating drudgery and otherwise enhancing their competitive capacity and arranging dissemination of salient results obtained from such research;  To undertake directly or through other agencies, studies of the problems of khadi or village industries;  To provide financial assistance directly or through specified agencies to institutions or persons engaged in the development and operation of khadi or village industries and guide them through supply of designs, prototypes and other technical information for the purpose of producing goods and services for which there is effective demand in the opinion of the Commission;  To undertake directly or through specified agencies, experiments or pilot projects which in the opinion of the Commission are necessary for the development of khadi and village industries;  To establish and maintain separate organisations for the purpose of carrying out any or all of the above matters;  To promote and encourage cooperative efforts among the manufacturers of khadi or persons engaged in village industries;
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 8  To ensure genuineness and to set up standards of quality and ensure that products of khadi and village industries do conform to the said standards, including issue of certificates or letters of recognition to the concerned persons; and  To carry out any other activity incidental to the above. AMENDMENT TO KVIC ACT, 1956 One of the declarations in the National Common Minimum Programme of the Government was to revamp Khadi and Village Industries Commission (KVIC) through organisational restructuring of KVIC and initiation of measures to introduce modern management practices, in order to make khadi and village industry products competitive in the globalised economy while continuing to generate non-farm employment opportunities in rural areas. With these objectives, the Commission was dissolved and a ten-member Expert Committee was constituted in December 2004 to recommend suitable measures for its revamping, after reviewing its structure, functioning and performance under the existing Act. Based on the recommendations of the Expert Committee, important amendments have been made in the Khadi and Village Industries Commission Act, 1956, which inter-alia include the enhancement of specified population limit for small towns, fixed capital investment per artisan, increasing the number of non-official expert members, constitution of zonal committees, conferring voting rights upon the ex-officio members, specific provisions for clear demarcation of functions and powers among the Commission, Chairperson, Chief Executive Officer and the Financial Adviser of the Commission, etc. ORGANISATIONAL SET UP
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 9 1) KVIC is functioning under the administrative control of the Ministry of Micro, Small and Medium Enterprises (erstwhile Ministry of Agro and Rural Industries), Government of India. The Commission is having its Head Office at Mumbai and six Zonal Offices located in Delhi, Bhopal, Bangalore, Kolkata, Mumbai and Guwahati and 29 State Offices to facilitate speedy implementation of KVI programmes. At the Head Office, different Directorates have been established in order to coordinate the functions like training, marketing, funding, economic research and Rural Employment Generation Programme (REGP), etc. 2) The Commission also undertakes training activities through its 38 departmental and non-departmental training centres. Marketing is taken up through 12 departmentally run Khadi Gramodyog Bhawans located in urban areas and 7050 institutional/retail sales outlets spread over different parts of the country. KVIC also makes available quality raw material to khadi institutions through its six Central Sliver Plants (CSP). IMPLEMENTING AGENCIES 1) Khadi and Village Industries (KVI) programmes are implemented through 33 States/Union Territories (UTs) Khadi and Village Industries Boards (KVIBs), 5,000 registered institutions, 30,000 cooperative societies and banks/financial institutions. The Khadi programme is implemented through institutions registered either with KVIC or State/UT KVIBs. In the case of village industries, the Commission implements the Rural Employment Generation Programme (REGP). GROUPING OF INDUSTRIES 1) While the khadi programme comprises hand spun and hand woven cotton, woollen, muslin and silk varieties, the village industry programmes have been classified into seven broad groups. These are:  Mineral Based Industry;  Forest Based Industry;  Agro Based and Food Processing Industry;  Polymer and Chemical Based Industry;  Rural Engineering and Bio Technology Industry;  Hand Made Paper & Fibre Industry; and
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 10  Service Industry. 2) The industries connected with meat (slaughter) i.e. processing, canning and/ or serving items made therefrom; production/manufacturing or sale of intoxicant items like beedi/pan/cigar/cigarette, etc.; any hotel or dhaba or sales outlet serving liquor; preparation/producing tobacco as raw materials; tapping of toddy for sale; manufacturing of polythene carry bags of less than 20 microns thickness and manufacturing of carry bags or containers made of recycled plastics for storing, carrying, dispensing or packaging of food-stuff, etc., are not assisted under KVI programme as these are either not eco-friendly or against the ideology and ethos of Mahatma Gandhi. BUDGETARY SUPPORT TO KVIC The Union Government through the Ministry of Micro, Small and Medium Enterprises, provides funds to KVIC for undertaking its various activities under Plan and Non-Plan heads. These funds are provided primarily by way of grants and loans, which the Commission in turn re-allocates them to its implementing agencies, namely the State KVIBs, institutions registered under the Societies Registration Act, 1860 and cooperative societies registered under the Cooperative Acts of the State Governments, implementing banks, etc. The Commission‟s administrative expenditure including that on pension is met out of Non-plan Government budgetary support. The details of the funds provided from budgetary sources (both Plan and Non-plan) during the Xth Plan, are given in table TABLE -: Details of Budgetary Allocation and Funds Released During 10th Five Year Plan Rs. In Crore YEAR BUDGET ALLOCATION FUNDS RELEASED Plan Non- Plan Plan Non- Plan 2002-03 394.67 84.87 340.55 83.36 2003-04 444.75 83.75 423.60 63.70 2004-05 462.00 84.91 460.99 83.90 2005-06 560.82 84.82 558.56 84.76
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 11 2006-07 592.93 84.82 589.82 83.91 Total 2455.17 423.17 2373.52 399.63 2007-08* 650.40 84.82 479.59 62.10 Rebate Scheme 1) The rebate on sales of khadi and khadi products is made available by the Government so as to make the price of khadi and khadi products competitive with other textiles. Normal rebate (10 per cent) all through the year and an additional special rebate (10 per cent) for 108 days in a year, is given to the customers from funds made available through budgetary support of the Ministry. 2)The rebate is allowed only on the sales made by the institutions/centres run by the KVIC/State KVIBs and also at the sales centres run by the registered institutions which are engaged in the production of khadi and polyvastra . 3) On the basis of the recommendations of the Expert Committee, an Inter-Ministerial Group (IMG) was constituted to consider the continuity of the rebate scheme or suggest a suitable alternative to this scheme. The IMG submitted its report in March 2006. Based on this Report, four pilot projects have been implemented in a few selected khadi institutions. The final decision on the continuation or otherwise of the scheme shall be taken based on the outcome of these pilot projects. A proposal received from KVIC for introducing Market Development Assistance based on „Production of Khadi‟ as a possible alternative to „Rebate on Sale‟ is also under examination of the Government Exhibitions 1) Apart from promoting sales of khadi and village industries products through its network of Khadi Gramodyog Bhavans (KGB) and retail sales outlets, efforts have been made to organise a number of exhibitions, in different parts of the country as a cost effective publicity and market promotion instrument. During 2006-07, special efforts
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 12 were made in this regard and 106 exhibitions were organised in various parts of the country. During 2007-08, KVIC has already organised 76 exhibitions (up to December 2007) at different locations. 2) Further, in order to promote khadi and village industries products in the international markets, KVIC participated in 5 international exhibitions in 2006-07 along with khadi and village industries institutions/entrepreneurs at AF-L Artigiano in Feira 11th International Craft Selling Exhibition, Milan, Italy (ii) Paper World, Frankfurt, Germany (iii) MUBA-2007, Basel, Switzerland, (iv) Lyon International Fair, Eurexpo, Lyon, France and (v) Cairo International Trade Fair, Cairo, Egypt. In 2007-08 (upto December 2007), KVIC has participated in 03 such international exhibitions held at Johannesburg, Brazil and China. 3) Besides, KVIC has been granted „deemed‟ Export Promotion Council (EPC) status by the Departments of Commerce for availing assistance on the pattern of an umbrella EPC, like Federation of Indian Export Organisations (FIEO). Proposals for participation in international exhibitions/fairs, organization of buyers-sellers meets, etc. are approved by the Department of Commerce as per admissibility under Market Development Assistance (MDA)/Market Access Initiative (MAI) guidelines. Under the KVIC-EPC, KVIC has proposed to participate in 15 international exhibitions/events, buyer-seller meets – 2 abroad and 2 in India, to send 2 trade delegations to Sri Lanka and Pakistan, and to organise seminars and workshops for proper interaction between KVIC and producing units. Quality Control and Brand Promotion 1) In order to improve the quality of handcrafted khadi, KVIC has made arrangements with the National Institute of Design (NID), Ahmedabad; „Dastakar‟, Andhra Pradesh; IIT, Delhi; and Textiles Committee, Mumbai. The Memorandum of Understanding (MoU) signed between KVIC and the Textiles Committee, a statutory body under the Ministry of Textiles has been continued during 2006-07. Under the MoU, facilities of 13 laboratories of the Committee situated throughout the country are being used for testing of khadi and polyvastra. Under the arrangement, the quality of khadi is expected to
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 13 receive a fillip, thereby improving its marketability. A number of khadi institutions have availed of benefits of this arrangement. . OTHER INITIATIVES TO DEVELOP KHADI AND VILLAGE INDUSTRIES SECTORS 1) Revamping JBCRI, Wardha 1) The erstwhile Jamnalal Bajaj Central Research Institute (JBCRI), Wardha has been revamped with the help of IIT, Delhi, as a National level institution and renamed as Mahatma Gandhi Institute for Rural Industrialization (MGIRI). Its vision is to upgrade and accelerate the process of rural industrialization in the Country so that we can move towards the Gandhian vision of sustainable village economy, and the products of the KVI sector can have place of pride amongst the large industrial sector and become popular in the country and abroad. The main functions of MGIRI are to improve the R&D activities under rural industrial sector by encouraging research, extension of R&D, quality control, training and dissemination of technology related information. MGIRI is operating in project mode till 31 March 2008. Government has approved the creation and filling up one post of Director and 35 other supporting posts, which are in the process of being filled up. 2) MOU with Technical Interface Institute 1) KVIC has built up a large network of rural cottage industrial units producing a wide range of goods and articles catering to the rural and partly urban markets. KVIC has also undertaken certain activities under various outsourcing arrangements at Engineering and Technological institutes of repute to meet the perceived demands of making the products more marketable, either through design interventions or through quality assurance system. 3) Categorisation of Institutions In order to streamline the payment of rebate, release of interest subsidy, supply of raw materials, etc., khadi institutions are categorized as A+, A, B, C and D on the basis of their performance in production, sales, marketing, etc.
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 14 4) Rural Industries Consultancy Service (RICS) KVIC has launched a Rural Industries Consultancy Service (RICS) for providing guidance, technical and managerial support to the prospective entrepreneurs which includes preparation of projects, liaison with banks/other agencies/organisations/ local authorities in respect of the project, assistance and support to implement the project, procurement of raw materials, machinery, installation, quality control for acceptability and reliability, packaging and design for better marketing, marketing support for sustainability of the unit, etc. As on 31 March 2007, 49 such RICS have been opened in various parts of the country. 5) Government Supply KVIC has been executing supply of its products under the „Rate Contract‟ of Director General of Supplies and Disposal (DGS&D) to various Government Departments/Agencies. Based on DGS&D rate contract, items like dasuti khadi, dungari cloth, dusters, long cloth, bunting cloth and sheeting cloth, etc., are being supplied to Government Agencies and bed rolls, curtains, pillow covers, “kulhars”, etc., to Indian Railways. In 2006-07, supplies worth Rs. 29.09 crore were made through DGS&D to the Government offices. During 2007-08 (up to December 2007), products amounting to Rs. 15.77 crore have already been supplied under this arrangement. 6) Registration of new Khadi Institutions belonging to SC/ST Beneficiaries There was an internal ban (imposed by the Commission) on registration and establishment of new khadi institutions. With a view to uplifting weaker sections of the society, this ban has been removed in case of institutions managed by persons belonging to SC/ST categories. During the year 2007-08 (up to December 2007), 50 new khadi institutions have been registered under this category. 7) Khadi Artisans Welfare Trust Fund (KAWTF) Conceptually, KAWTF is run on the pattern of Employees Provident Fund. Membership of the Fund is mandatory for all khadi and polyvastra producing institutions affiliated to KVIC and State KVIBs. The institutions categorised as A+, A, B and C are
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 15 eligible to join the Fund. 21 States have been covered under this Fund, mobilising contributions of artisans and the institutions to the tune of Rs. 609.30 lakh. Cumulative balance under the Fund, as on 31.3.2007, was Rs. 3179.27 lakh. 8) National Flag Production Centre As per the Bureau of Indian Standards (BIS), khadi is the only fabric that can be used for production of India‟s National Flag. One National Flag Production project has been started in consultation with South Indian Textile Research Association (SITRA) at Karnataka Khadi Gramodyog Samyukta Sangh, an NGO of KVIC at Bengeri, Hubli (Karnataka) at an estimated cost of Rs. 51.10 lakh. The first phase of the project was commissioned during 2004-05. The National Flag Production unit has been awarded BIS certification on 17 February 2006. The unit has also installed the dyeing, processing and finishing equipment envisaged in the second phase of programme of National Flag Production Centre. The unit has the capacity to produce around 5000 National Flags of different sizes per day . 9) Khadi „Ready-to-Use‟ Mission KVIC has initiated a “Ready-to-Use” Mission during 2005-06 for khadi products. Under this mission, a major khadi institution works as a lead institution, where facilities for production of garments including covering, designing, finishing, packaging, etc., are installed. Other institutions (at least 9) working in the nearby areas are associated in a concentric manner with the activities of the lead institution. As a result, all of them are able to upgrade their product quality by sharing their experiences and common facilities installed at the lead institution(s). The National Institute of Fashion Technology is the technical consultant for the projects being set up under the mission. KVIC has identified 5 mission projects for production of “Ready to Use Khadi” in the country.
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 16 10) Central Sliver Plants (CSPs) In order to improve the quality of raw material in khadi sector, KVIC has been operating its 6 CSPs at Kuttur, Chitradurga, Sehore, Raibareilly, Etah and Hajipur. During 2006-07, the khadi institutions purchased slivers/rovings from these plants to the extent of 25.94 lakh kgs valued at Rs. 22.36 crore. During the year 2007-08 (up to 31 December 2007), 20.39 lakh kgs of sliver amounting to Rs. 1729.64 lakh was produced in these Plants and 23.48 lakh kgs of sliver worth Rs. 1983.85 lakh supplied to khadi institutions. 11) People Education Programme (PEP) As a part of its publicity programme aimed at informing the people through direct interaction, KVIC during 2007-08 (upto December 2007), held 23 PEP events. Besides dissemination of information about policies/programmes/schemes of KVIC regarding rural industrialisation, essay competitions, debates and seminars are also being organised through these events, on issues of topical interest concerning Khadi and Village Industries. 12) Credit Guarantee Trust Fund for MSME(CGT-MSME) The Credit Guarantee Trust Fund for Micro, Small and Medium Enterprises (CGTMSME) approved the extension of the credit guarantee to loans advanced by banks under the KVIC/REGP schemes. KVIC has taken steps to publicise this scheme, in association with the Trust and the participating banks. 13) New Initiatives Some need based interventions have been conceived by the KVIC for implementation during the XI Five Year Plan, which inter-alia include the following:  providing workshed(s) to khadi spinners, on a pilot basis,  adi industry and artisans through comprehensive backward-forward linkages, exposure visits, capacity building, common facilities,
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 17 etc., in 200 selected khadi institutions (of which 50 will be those managed by SC/ST) and  00 weak institutions, renovation of sales outlets in 30 selected cases. GUIDELINES FOR SCHEME FOR ENHANCING PRODUCTIVITY AND COMPETITIVENESS OF KHADI INDUSTRY AND ARTISANS . 1) Khadi, the fabric of freedom, has been a source of livelihood to a large number of spinners, weavers and other artisans spread across the country living in the rural as well as urban areas. Though handcrafted characteristic is the USP of Khadi, use of appropriate technological implements play a vital role in achieving better productivity and quality besides reducing drudgery. Sustainability of traditional khadi industry is largely dependent on provision of facilities so that the artisans‟ productivity is enhanced and competitiveness of the activity is maintained. .2) The instant scheme envisages a comprehensive support to around 200 Khadi Institutions in order to make khadi industry more productive as well as competitive and also strengthen its potential for creation of qualitative employment. Objectives. The primary objectives of this scheme are to: • Make khadi industry more competitive with more market-driven, profitable, production and sustained employment for khadi artisans and related service providers by replacement of obsolete and old machinery and equipment and repairs to/renovation of existing/operational machinery and equipment;
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 18 • Extend an evenly balanced and need-based support in all areas of Khadi activities viz. production, distribution, promotion and capacity building; • Provide appropriate incentives to shift to market driven approach. • The scheme would cover activities upto cloth stage and may not venture into readymade garments. The expected increases in production and sales of khadi and khadi products and in employment are projected as under: (a) Production Details Base year 2007-08 2008-09 2009-10 2010-11 2011-12 Khadi cloth (million sq. mtrs.) Enhancement of Productivity and SFURTI etc. 32.35 37.20 43.68 53.37 64.70 Khadi cloth (Rs. In crore) Enhancement of Productivity and SFURTI etc. 226.48 260.48 305.75 373.69 452.96 b) Sales (Rs.. in crores)
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 19 Base year 2007-08 2008-09 2009-10 2010-11 2011-12 248.10 285.32 334.94 409.36 496.29 c) Employment (lakh persons) Base year 2007-08 2008-09 2009-10 2010-11 2011-12 3.99 4.01 4.04 4.09 4.14 KHADI COMMISSION TO INVEST 2000 CRORES IN 3 YEARS Khadi and Village Industries Commission is planning to invest over Rs 2,000 crore for improving the infrastructure in the next three years. The commission has secured Rs 750 crore from the Asian Development Bank as Khadi Reform Development Package. The bank would route the fund to KVIC over three years through the Centre. The fund would be used for replacing obsolete looms and for strengthening grassroot level khadi societies, KVIC chief executive officer J S Mishra said. Besides, KVIC is expecting a budgetary support of Rs 1,654 crore, up from Rs 1,123 crore during 2008-09. Mishra said at present over 10 million people were employed under different KVI schemes and programmes. “By 2011-12, we plan to provide employment to an additional five million people under the KVIC umbrella,” he added. KVIC is running a scheme -- Product Development, Design Intervention and Packaging - - to encourage institutional and individual research on khadi apparels and novel
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 20 marketing ideas. “We have also set up an Export Promotion Council, which is engaged in organising fashion shows, exhibitions, and publicity in foreign countries,” he added. There are about 7,000 KVIC outlets in the country and the commission is modernising them at a cost of Rs 175 crore. In Uttar Pradesh, investment proposals worth Rs 1,148 crore have been received. Allocation between Khadi & Village Industries A major component of the budgetary resources under plan are allocated towards Grant and Loan for Khadi and Village Industries, primarily for the khadi sector .The Khadi industry received the lion‟s share of the budgetary allocation of resources. Another interesting point emanating from this table is that resources under plan are given mainly as Khadi grant, and loans under Khadi are only 15 to 21% during the five years. This trend is reverse for the village industries sector and only in the last two years, grants are on a higher scale for Village Industries sector. A major part of the Khadi grant is being utilized for payment of Khadi sales rebate, which is considered a promotional expenditure. In addition, expenditure for training, publicity, marketing activities, etc. under Khadi programme are also incurred from this source. Interest subsidy on bank loans under interest subsidy eligibility scheme is also met from Khadi grant Head. Khadi loan is an expenditure provided in the form of working capital, capital expenditure for various purposes like machinery, implements, worksheds, sales outlets, etc. Village Industries loans are utilized for providing Working Capital/capital expenditure loans financed directly by KVIC. After the introduction of line credit of Rs. 1000 crore under Consortium Bank Credit (CBC) in 1995-96, budgetary support for Village Industries loans have declined. Like in Khadi, Village Industries grants are being utilized for sales rebate and promotional ventures like publicity, marketing and also interest subsidy. Under Science and Technology, a sum of one crore rupees was spent every
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 21 year during 8th plan period for research and development. Loans provided by government under khadi is made available (interest free) to the implementing agencies, whereas village industries are liable to pay 4% interest per annum. As banks charge higher rate of interest, subsidy in lieu of interest is provided by Government to bridge the gap in respect of Government loans (payable by KVIC every year under Plan and non-plan which is only a book adjustment). About 7% to16% of plan resources and 11% of non-plan resources are getting allocated for interest subsidy purposes. Another disturbing feature of the plan allocation/release is with regard to the khadi (grant) sales rebate as promotional expenditure, which appear under non-plan Head every year. Though the Government is allocating grants for promotion of khadi and village industries under plan since the terminal years of Sixth Five Year Plan, this expenditure has been transferred under Non-Plan Head too. Since then (Seventh Plan period), Government continues to allocate Rs. 24 crore every year under Non-plan Head and efforts may be made to shift this committed expenditure like interest subsidy and sales rebate to Non-plan. The loans being provided by Government every year under Khadi and Village Industries are repayable normally after 5 years or the period indicated in the sanction. However, under Khadi programme, the implementing agencies are permitted to retain this as working capital without refunding. Loans provided to KVIC are renewed every 5 years when it becomes due for repayment but this is just a book adjustment without any cash flow under non-plan Head. As renewal of past loans form about 75 to 77% of the Non-plan budgetary support and as no real resources are being given for its refund a mechanism may be devised to do away with this sectoral allocation. K.K.G.S.S (F) [Karnataka Khadi Gramodyog Samyukta Sangha Federation.]
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 22 Bengeri, Hubli-23. COMPANY PROFILE A model Khadi Institution It was during the decentralization of khadi work in Karnataka state it was felt to establish an organization in order to help and guide the khadi institutions and according to Karnataka Khadi Gramodyog Samyukta Sangha (Fed) came into existence at Bengeri , Hubli on 1st November 1957 registered under section 21 of society act 1860. Late Shri V.T. Magadi as Vice-Chairman and other Gandhians such as Late Shri H.A.Pai of Ankola, Late Shri P.H.Ananth Bhat of Bijapur, Late Shri Jaydev Rao Kulkarni of Belgaum, Late shri b.J.Gokhale of Dharwad, Late shri Vasudev Rao of Chitradurga, Shri B.H.Inamdar of Raichur joined together as member institutions donating a sum of Rs 10,500/- to initiate the work of Federation. Over the period of time, the sampling planted by these visionaries has grown into a big tree as khadi federation taking under its shelter 55 member‟s institutions across the state helping and guiding them in their way ahead. A recipient of direct loan from Khadi commission the head office of the federation is situated at Bengeri Hubli. A sales out let at Bengaluru, Khadi production and sales centers at Bilagi, Siddapur, Gaddankeri, Kerur of Bagalkot district are the branches opened to cater to the needs of public K.K.G.S.S(F) is holding a property worth two crores, in wholesale, Rs. 1.50 Crores in retail sales and over Rs.50 Lakhs in village industries. Today the federation is ably led by its Rajyotsava award recipient Shri B.S.Patil as Chairman and ever dynamic Secretary Shri S.V.Somanatti. It is needless to say that footprints set by Shri V.T.Magadi are the guiding principles for the Federation. Today the Federation has strength of over 100 karyakarthas dedicating their services to the Federation in different capacities. In order to increase and
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 23 streamline the working of Federation, different sections are formed according to the work. AREA OF OPERATION IN KARNATAKA STATE HUBLI: H.O BENGALURU: SALES BHANDAR, EMPORIUM & H.M.P. UNIT BAGALKOT DIST: PRODUCTION CENTRES, KHADI & POLIVASTRA, & SALES BHANDAR. 1. HEAD OFFICE Based at Bengeri, Hubli and spread over an area of 17 acres of land it is the heart of all the members institutions discharging all its duties and commitments towards member institutions. It houses central khadi vastragar, RDH, Aluminum Unit, C & B Unit, Honey Unit, Readymade Garment Section, K.G.Vidyalaya, Naturopathy Centre and above all National Flag production centre,
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 24 A)NATIONAL FLAG PRODUCTION CENTRE A feather in the cap of K.K.G.S.S(F) National Flag production centre is the outcome of selfless , dedicated and excellent work done by K.K.G.S.S in khadi field, only unit of its kind in the country producing National Flag of different sizes under strict supervision confirming to BIS norms. The printing of chakra , developing and curing is done under specialized machineries. B) CENTRAL VASTRAGAR The Central Vastragar is the main distribution Centre. Cotton khadi, polyvastra, woolen and silk from different institutions are procured and sold to other institutions of the state as well as to institutions from out of state. Besides khadi cloth , yarn and cotton also purchased and supplied to needy member institutions there by helping them to develop and revitalize their institutions. The total turnover of this Vastragar is Rs. 8 Crores. C) READYMADE GARMENT UNIT Off late readymade garment have made in roads into the life of the man. New designs and new matching are brought out every day. Khadi attire has its own impression to offer. The inclination of public interest towards khadi has certainly been shouldered by khadi readymades. K.K.G.S.S.(F) has started its own readymade garments unit in order to fulfill the passion of khadi. D) ALUMINIUM UTENSILS UNIT Best quality of aluminium utensils which are attractive and durable are manufactured by experienced and skilled karyakarthas. We have one aluminum retail sales outlet at the premises. Annual turnover Rs.3 Lakhs.
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 25 E) BED UNIT Comfortable beds (ordinary and box type) are manufactured from best quality cotton using beautiful khadi coverings. Annual turnover Rs.2.75 Lakhs. F) CARPENTRY & BLACK SMITHY This unit is engaged in manufacture of new model chakras and looms to supply to various khadi institutions. It also manufactures steel furniture and other articles. Annual turnover Rs. 8 Lakhs. G) REGIONAL DYE HOUSE Situated at Bengeri it is full fledge dyeing house comprising bleaching, dyeing and finishing departments, khadi cloth is procured from different institutions and subjected to bleaching, dyeing and printing as per requirements of the institution. Annual production of cloth 2 lakhs meters. H) KHADI GRAMODYOG VIDYALAYA (TEXTILE CHEMISTRY) Khadi Gramodyog Vidyalaya is the only institution of its kind in the country, imparting knowledge in textile chemistry at Bengeri, Hubli. It is conducting a course of 14 months. Different printing techniques are taught along with bleaching and dyeing of textile yarn and cloth. It is having a well equipped lab. Students from different parts of country have been benefited by this Vidyalaya besides foreign students i.e. 2 numbers from Zambia and 4 students from Nepal. After successful training students have obtained placement in different reputed concerns. The Vidyalaya also conducts various short term courses giving training in incenses sticks, candle, soap manufacture etc.
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 26 I) PRAKRUTIK SADHANALAYA AND YOGA CENTRE Gandhiji has always preached for nature as mother care. Nature itself is the best doctor. Natural remedies are more effective to human bodies. K.K.G.S.S.(F) has one such Naturopathy hospital at the entrance of the premises. This has proved effective in treatment of chronic diseases under able guidance of Doctor, both as in-patient and out-patient facility Yogasana are conducted as special treatments. Well known personalities and dignitaries have availed this facility besides the common man. AIMS AND OBJECTIVES: 1) To promote the growth and development of khadi and village industries. 2) To co-ordinate and help the activities of all registered institutions, Co-operative societies, charitable institutions, working in the field of khadi and village industries. 3) To provide employment and means of livelihood to the poor, un-employed and under-employed. 4) To run vidyalayas, training centers, Saranjam karyalayas and such other institutions. 5) To promote the sale and marketing of khadi or products of village industries or handicrafts and for this purpose to forge links with established marketing agencies wherever necessary and feasible MISSION “To ensure the quality of the products” VISION “ To provide more and more employments to Rural Unemployed youths under Khadi and Village Industries Sectors ”
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 27 MOTTO “ To Popularize Khadi and Village products world-wide.” ORGANIZATION STRUCTURE PRODUCTS  National flags National flags of different sizes manufactured as per BIS norms. The following a different size flags are being manufactured. No Length (mm) Width (mm) 1) 6300* 4200 2) 3600 *2400 3) 2700 *1800 4) 1800 *1200 5) 1350* 900 6) 900 *600 SECRETARY OFFICE MANAGER VASTRAGAR MANAGER PRODUCTION CENTRE MANAGER FLAG SECTION MANAGER ACCOUNTANT CLERK SUPERVISOR SUPERVISOR SUPERVISOR WORKERS WORKERS WORKERS
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 28 7) 450* 300 8) 225 *150 9) 150 *100  Towels : Made of Khadi cotton to different sizes  Bed Sheets : Made of Khadi cotton to different sizes and printed with attractive designs and Colours.  Chaddars : Made of Khadi cotton to different sizes and printed with attractive designs and Colours.  Pantings : Made of 100% Khadi cotton and blended with Polyster (67/33)  Carpets : Made of Khadi cotton to different sizes.  Sarees: Made of Khadi cotton and 100%Silk.  Ready-Made Shirts  Shoulder bags  Caps  Beds  Hand Made paper  Honey  Toilet soap & SoapPowder  Hand Kerchifs DETAILS OF MANUFACTURING PROCESS OF FLAG Raw material - cotton HAND SPINNING The Cotton which is well suited for the production of requird count of yarn, i.e. 30 tex for bunting cloth and 38 tex for duck cloth, will be procured from the market and used for yarn manufacture. This raw-cotton will be converted into a yarn of required count by processing it through various complicated machineries viz. openers, cleaners, card, draw frame, comber, roving frame and charaka.
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 29 HAND WEAVING Two different types of clothes are being woven on handlooms one is Bunting cloth, which is required for making 3 panels of National Flags and the other Duck cloth, which is required for sleeve attachment. Yarn of 30 tex count will be used as warp and weft for weaving bunting cloth and that of 38 tex count will be used as warp and weft for weaving duck cloth. Every care will be taken while weaving, to see that, the required number of ends per inch, picks per inch and weight are in par with the BIS norms. BLEACHING AND DYEING The bunting meant for manufacturing the top and bottom panels shall be bleached and dyed in India Saffron and India Green colours respectively, and that meant for the middle band shall be bleached. The dyed pieces shall be free from dyeing defects, such as uneven dyeing and streakiness. While dyeing, utmost care will be taken to see that, the dyes selected must give the required shade, good fastness to light and washing, correct PH value and dimensional changes, as per BIS norms. CHAKRA PRINTING The bunting cloth which is free from any defects and will be taken for cutting. As per the specific dimensions of the Flag, cutting will be done. After cutting, the bleached samples are taken for chakra printing. The Ashoka Chakra of specific size will be screen printed with Navy blue colour on specific sized bleached fabric in such a manner that, the chakra shall be completely visible on both sides of the Flag in the center. Later it will be cured to make the chakra fast. STITCHING
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 30 Stitching of Flags will be done by machine stitching with lock stitches. The sewing threads used for machine stitching shall confirm the BIS norms and the colour of the thread being the same as that of the panels on which it appears. The four corners of the Flags will be reinforced with triangular pieces of bunting of the same construction and colour as is used for making the Flags.Finally, a sleeve will be provided along one side of the Flag. TOGGLING A toggle will be attached to each Flag at the top by splicing the hemp cordage around it before sewing the later in side the sleeve The toggle is attached at the top of Saffron panel with an intension to avoid hoisting of the flag in reverse manner. Wood toggles are made from well seasoned timber of any of the following species. Viz, Haldu, Padauk, Shisham, Sal or Teak. At every stage of manufacture of National Flag. BIS norms will be followed and the Flag is stamped with ISI mark. The toggled Flag will be steam ironed and folded neatly. COMPETITORS  Uncertified khadi products seller  Ready made garments  Handlooms CUSTOMERS All type of customers. TURNOVER 6-10 crores per year
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 31 KKGSS(F) has been entered in to the global market with the national flag after ISI mark.They exported first to Nigeria in 2007. It has the 30% share in market with khadi products like readymade shirts, pants, bed sheets etc… RESEARCH METHODOLOGY Problem area: Now a days every organization work hard for developing new customer relationship and retaining of customers. A customer or consumer who goes to purchase shirts, he was influenced by many factors like its color, quality, price and stitching , taste, need, advertisements and so on. Before he/she purchases a product, he/she thinks and take decisions depending on the information, sources and alternatives which he/she collected which is broadly known as consumer buying decision . It depends on consumer attitude. All people know about khadi, but they are not using khadi dresses and its sale is not up to the mark. To know the consumer attitude is essential.
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 32 So a study is conducted on the topic of “A study on Consumer Attitudes Towards khadi with special reference to khadi readymade shirts”@KKGSS (F), Bengeri, Hubli. TOPIC OF THE STUDY “A study on consumer attitude towards khadi with special reference to readymade khadi shirts” @ KKGSS(F) Hubli. RESEARCH OBJECTIVES  To assess the consumer preference towards khadi shirts.  To know the consumer satisfaction level regarding readymade khadi shirt  To know the perception towards readymade khadi shirts  To study the consumer buying behaviour  To determine the expectation of consumer about readymade khadi shirts NEED FOR THE STUDY Study of the consumer attitude helps to the company to know how consumer preference towards readymade khadi shirts. It is also helpful to determine how the consumer choices are different from others. Today the khadi shirts are not sold easily in the market ,so it is necessary to study on that consumer attitude towards khadi shirts. SCOPE OF THE STUDY The scope of this study is very wide. The khadi is the pride of India. It is well known by all people. Now a days textile industry is a booming industry. All people wants to buy the khadi shirts now.Khadi shirts colors are not affected to our skin. They are good for all seasons, especially in summer days. LIMITATIONS  Due to time constraints.
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 33  Lack of some data. That has to be given by the organization .where it is confidential  A limitation to this study would be that the customers may complete the questionnaires as they think the researcher wants them to answer  The area of coverage is very limited. It was conducted with in the Hubli city.  The sample which is chosen randomly may not by actual representative.  Many respondents going on giving the negative or neutral answers for just finish the answering. So this may also affect the study. REVIEW OF EARLIER LITERATURE There were no study conducted regarding on this topic in KKGSS (F) Hubli. Research methodology: To achieve the stated objectives, the data is collected for analysis and interpretation. The two types of data are collected. They are primary data and secondary data. Primary data: It is one which is collected for the first time. Here primary data was collected directly from the respondents, using a questionnaire and discussing with the respondents. Secondary data: It is the data which is already been collected for other purposes. Here the secondary data are website, the broachers, and journals of the organization and other documents of the company. Method of sampling:
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 34 Sampling: In the city like Hubli where the population is more than 8 lacks, each opinion can not be able to collect. So the respondents where chosen randomly in the Hubli. DEFINITION: Data source : Primary Data (Field Survey) Research approach : Survey method. Research instrument : Questionnaire. Sample plan : Personal interview. Sample unit : Santosh nagar,Bengeri, Deshpande nagar,Venkatesh colony Sampling method : Convenience sampling(Non probability sampling). Sample size : 100. HYPOTHESIS TESTING Hypothesis means assumption Statistical hypothesis means assertion or conjecture about parameter or parameters of a population. Statistical hypothesis are based on the concept of proof by contradiction. Here we selected null hypothesis i .e Hypothesis is tested with the help of questionnaire the Ho states that more than or equal to 65% of respondent are expecting more fashionable shirts in khadi. As per data collected 61 out of 100 respondents are expecting fashionable shirts in khadi. Null Hypothesis=Ho-More than or equal to 65% of people are expecting more fashionable shirts in khadi.
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 35 Alternative hypothesis-H1= Less than 65% of people are expecting more fashionable shirts in khadi Using Z TEST we can prove this P = 0.65 n = sample size = 100 a (alpha) = 5% level of confidence P= Population proportion Po= Sample proportion S=Standard error Z = 1.64 (referring table) S = P(1-P) n-1 = 0.65 (1-0.65) 100-1 S = 0.04793 Po = 61/100 =0.61 Z = Po –P S = 0.61 – 0.65 = -0.833 0.0047 C0NCLUSION: Accept Ho because the calculated value is between -1.64 and +1.64
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 36 Z tab value. It states that greater than 65% people are expecting more fashionable shirts in khadi. DATA ANALYSIS Frequencies Do you know khadi cloth?
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 37 Analysis Out of 100 respondents, 100% people are known of khadi. Interpretation From the survey we can come to know that all people are aware of khadi. yes 100 100.0 100.0 100.0yesValid Frequency Percent Valid Percent Cumulative Percent Statistics 100 0 Valid Missing N
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 38 Frequencies Normally which brand do you prefer? Statistics 100 0 Valid Missing N 26 26.0 26.0 26.0 20 20.0 20.0 46.0 39 39.0 39.0 85.0 15 15.0 15.0 100.0 100 100.0 100.0 raymond Raid n taylor khadi others Total Valid Frequency Percent Valid Percent Cumulative Percent otherskhadiRaid n taylorraymond 50 40 30 20 10 0
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 39 Analysis Out of 100 respondents 26% people prefer Raymond brand, 20% people prefer raid & Taylor, 39% people prefer khadi, other 15% people prefer other brands. Interpretation From the study it is cleared that most of people are using khadi brand and many people are using Raymond brand also. Frequencies Which cloth do you prefer in khadi? Statistics 100 0 Valid Missing N 40 40.0 40.0 40.0 30 30.0 30.0 70.0 17 17.0 17.0 87.0 13 13.0 13.0 100.0 100 100.0 100.0 cotton silk polyvastra woolen Total Valid Frequency Percent Valid Percent Cumulative Percent
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 40 Analysis Out of 100 respondents, 40% people prefer cotton in khadi,30% people prefer silk, 17% people prefer polyvastra, other 13% people prefer woolen in khadi. Interpretation By the survey we can come to know that most of respondents prefer to use cotton in khadi brand. Others also prefer silk,polyvastra and woolen in khadi. Frequencies In which season do you wish to use khadi? woolen polyvastra silk cotton Statistics 100 0 Valid Missing N
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 41 Analysis Out of 100 respondents, 40% people wish to use khadi in especially in summer season, 30% people wish to use in all seasons, 17% people wish to use in winter season, other 13% people wish to use in rainy season. Interpretation From the study most of people want to use khadi shirts in summer season,some people want to use in all seasons, They also wish to use khadi shirts in winter and rainy season. Frequencies Comparing to other company shirts what do you say about quality of khadi shirts 40 40.0 40.0 40.0 30 30.0 30.0 70.0 17 17.0 17.0 87.0 13 13.0 13.0 100.0 100 100.0 100.0 especially in summer in all seasons in winter in rainy Total Valid Frequency Percent Valid Percent Cumulative Percent in rainy in winter in all seasons especially in summer
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 42 Analysis Out of 100 respondents, 32% people say good for the quality of the shirts,26% people say it is excellent, 42% people say it is better. Interpretation From the study we can come to know that, comparing to other shirts, more people say that khadi is having good quality, some extent they are saying it is excellent in quality, some people agree it is better in quality comparing to other brands. Statistics 100 0 Valid Missing N shirts 32 32.0 32.0 32.0 26 26.0 26.0 58.0 42 42.0 42.0 100.0 100 100.0 100.0 good excellent better Total Valid Frequency Percent Valid Percent Cumulative Percent betterrexcellentgood 50 40 30 20 10 0
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 43 Frequencies Presently are you using ready made khadi shirts? Analysis Out of 100 respondents, 59% people are said yes that they are using khadi shirts presently, other 41% people said no for presently using khadi shirts. Statistics 100 0 Valid Missing N 59 59.0 59.0 59.0 41 41.0 41.0 100.0 100 100.0 100.0 yes no Total Valid Frequency Percent Valid Percent Cumulative Percent noyes 70 60 50 40 30 20 10 0
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 44 Interpretation By the survey, we can tell that out of 100 people 59 people are presently using khadi shirts, 41 people are not using presently. Frequencies Where do you want to buy khadi shirts? Analysis Statistics 100 0 Valid Missing N 21 21.0 21.0 21.0 31 31.0 31.0 52.0 24 24.0 24.0 76.0 24 24.0 24.0 100.0 100 100.0 100.0 khadi emporium khadi gramodyog in exhibition only central vastragar bengeri Total Valid Frequency Percent Valid Percent Cumulative Percent central vastragar be in exhibition only khadi gramodyog khadi emporium
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 45 Out of 100 respondents, 21% people buy shirts in khadi emporium, 31% people buy in khadi gramodyog, 24% people buy in exhibition only, 24% people buy in central vastragar Bengeri. Interpretation From the study, we can say that many people want to buy khadi shirts in khadi gramodyog itself, some people want to buy in exhibition only, some are bought in khadi emporium and central vastragar Bengeri. Frequencies Are you buying certified khadi shirts? it means which khadi gramodyog registered under KVIC Statistics 100 0 Valid Missing N 81 81.0 81.0 81.0 19 19.0 19.0 100.0 100 100.0 100.0 registered under KVIC shop non registered under KVIC shop Total Valid Frequency Percent Valid Percent Cumulative Percent
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 46 Analysis Out of 100 respondents, 81% people are buying shirts in registered under KVIC shop, Only 19% people buy non registered under KVIC shop. Interpretation By the survey, most of people are buying shirts in shop, which is registered under KVIC shop. only some people are getting it in non registered under KVIC shop. Frequencies Do you know whether khadi shirts are ............... non registered under KVICregistered under KVIC 100 80 60 40 20 0 Statistics 100 0 Valid Missing N 37 37.0 37.0 37.0 63 63.0 63.0 100.0 100 100.0 100.0 harmful to skin not harmful to skin Total Valid Frequency Percent Valid Percent Cumulative Percent
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 47 Analysis Out of 100 respondents, 37% people are saying khadi shirts are harmful to skin, other 63% people are saying not harmful to skin. Interpretation By the survey, we can say that some people do not know whether it is harmful to skin or not, but many people know that it is not harmful to skin. Frequencies Do you think that khadi shirts are more valuable then other shirts? not harmful to skinharmful to skin 70 60 50 40 30 20 10 0 Statistics 100 0 Valid Missing N
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 48 Analysis Out of 100 respondents, 73% people are agreed that it is more valuable than other shirts.27% people are said that it is not valuable than other shirts. Interpretation By the study we come to know that more people are agreed that khadi shirts are more valuable than other shirts. Frequencies Do you agree that khadi shirts only for politicians? 73 73.0 73.0 73.0 27 27.0 27.0 100.0 100 100.0 100.0 yes no Total Valid Frequency Percent Valid Percent Cumulative Percent noyes 80 60 40 20 0
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 49 Analysis Out of 100 respondents 13% people agreed that khadi shirts are only for politicians, 87% people disagreed with the above sentence. Interpretation From the above statement, most of people are disagreed that khadi shirts are only for politicians. Statistics 100 0 Valid Missing N 13 13.0 13.0 13.0 87 87.0 87.0 100.0 100 100.0 100.0 agree disagree Total Valid Frequency Percent Valid Percent Cumulative Percent disagreeagree 100 80 60 40 20 0
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 50 Frequencies What do you think of price of khadi shirts? Analysis Out of 100 respondents, 12% people said that the price of khadi shirts is cheap, 15% people said that the price is reasonable,61% people said that the price of shirts is costly,12% people said that the price is very costly. Interpretation Statistics 100 0 Valid Missing N 12 12.0 12.0 12.0 15 15.0 15.0 27.0 61 61.0 61.0 88.0 12 12.0 12.0 100.0 100 100.0 100.0 cheap reasonable costly very costly Total Valid Frequency Percent Valid Percent Cumulative Percent very costly costly reasonable cheap
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 51 From the survey we can come to know that most of people are not satisfied with the price of khadi shirts.Very less people are saying it has cheap price. Frequencies Do you know in khadi shirts they are using well mixed chemicals for dyeing? Analysis Out of 100 respondents,69% people are saying Yes and 31% are said No. Interpretation Statistics 100 0 Valid Missing N 69 69.0 69.0 69.0 31 31.0 31.0 100.0 100 100.0 100.0 yes no Total Valid Frequency Percent Valid Percent Cumulative Percent noyes 80 60 40 20 0
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 52 From the survey we can come to know that most of people have known that in khadi shirts they are using well mixed chemicals for dyeing. Frequencies Which factors influenced to buy khadi shirts? Statistics 100 0 Valid Missing N 18 18.0 18.0 18.0 19 19.0 19.0 37.0 36 36.0 36.0 73.0 13 13.0 13.0 86.0 14 14.0 14.0 100.0 100 100.0 100.0 color stitching quality pride of our nation price Total Valid Frequency Percent Valid Percent Cumulative Percent
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 53 Analysis Out of 100 respondents, 18% people are influenced by color while buying khadi shirts, 19% people are influenced by stitching,36% people are influenced by quality, 13% people are influenced by it is a pride of our nation,14% are influenced by its price. Interpretation Most of people are influenced by quality of khadi shirts,while buying khadi shirts. Some people are saying that they are influenced by its stitching,color, price and its pride of our nation to buy it. Frequencies Are you satisfied with the quality of the shirts? price pride of our nation quality stitching color Statistics 100 0 Valid Missing N 67 67.0 67.0 67.0 33 33.0 33.0 100.0 100 100.0 100.0 yes no Total Valid Frequency Percent Valid Percent Cumulative Percent
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 54 Analysis Out of 100 respondents, 67% people are said Yes ,and 33% people are said No. Interpretation From the study most of people are satisfied with the quality of the shirts. Frequencies Which factors are you considered while buying shirts? noyes 70 60 50 40 30 20 10 0 Statistics 100 0 Valid Missing N
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 55 Analysis Out of 100 respondents,12% people are considered price while buying shirts,33% people are considered quality of shirts,25% people are considered its brand name,16% people are considered its colors, 14% people are considered its designs. Interpretation From the survey we can come to know that most of the people are considered quality of shirts while buying,some are considered its brand name, price, color and designs. Frequencies Are khadi shirts available every where? 12 12.0 12.0 12.0 33 33.0 33.0 45.0 25 25.0 25.0 70.0 16 16.0 16.0 86.0 14 14.0 14.0 100.0 100 100.0 100.0 price quaity brand name color designs Total Valid Frequency Percent Valid Percent Cumulative Percent
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 56 Analysis Out of 100 respondents, 36% people are said Yes and 64% people are said No. Interpretation From the survey it is cleared that khadi shirts are not available every where. By the respondents answer we can say like that. Statistics 100 0 Valid Missing N 36 36.0 36.0 36.0 64 64.0 64.0 100.0 100 100.0 100.0 yes no Total Valid Frequency Percent Valid Percent Cumulative Percent noyes 70 60 50 40 30 20 10 0
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 57 Frequencies Which factors are you expecting in khadi shirts? Analysis Out of 100 respondents, 16% people are expecting more colors in khadi shirts,12% people are expected designs, 61% people are expected more fashionable , 11% are expected embroidery in khadi shirts. Interpretation Statistics 100 0 Valid Missing N 16 16.0 16.0 16.0 12 12.0 12.0 28.0 61 61.0 61.0 89.0 11 11.0 11.0 100.0 100 100.0 100.0 more colors designs fashionable embroidary Total Valid Frequency Percent Valid Percent Cumulative Percent
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 58 From the study, we can say that most of people are expecting more fashionable dresses in khadi. Some people are expecting designs,colors and embroidery work on shirts. Frequencies It is necessary to use khadi clothes to grow natioonal income.Do you agree with this sentence? Statistics 100 0 Valid Missing N 10 10.0 10.0 10.0 26 26.0 26.0 36.0 64 64.0 64.0 100.0 100 100.0 100.0 disagree partially agree Total Valid Frequency Percent Valid Percent Cumulative Percent
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 59 Analysis Out of 100 respondents, 10% people are disagreed with that statement,26% people are partially agree with that statement,64% people are agreed with that statement. Interpretation By the survey, we can come to know that most of people are agreed that It is necessary to use khadi to grow our national income. Frequencies By using khadi shirts, it is useful to avoid unemployment in our country.Is it true or false Statistics 100 0 Valid Missing N 73 73.0 73.0 73.0 27 27.0 27.0 100.0 100 100.0 100.0 true false Total Valid Frequency Percent Valid Percent Cumulative Percent
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 60 Analysis Out of 100 respondents, 73% people are said that it is True and 27% people are said that it is False. Interpretation From the survey, it is cleared that most of people agreed that by using khadi shirts it is helpful to avoid unemployment problem in our country. Frequencies In what extent are you satisfied with the quality of the shirts? falsetrue 80 60 40 20 0 Statistics 100 0 Valid Missing N
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 61 Analysis Out of 100 respondents,8% people are dissatisfied with the quality of the shirts,46% people are said moderate, 28% people are satisfied and 18% people are highly satisfied with the quality of the shirts. Interpretation By the survey, we can come to know that most of people have given their opinion as moderate regarding quality of the shirts. some people are satisfied or highly satisfied with the quality of the shirts. Frequencies Since how many years you are using khadi shirts? 8 8.0 8.0 8.0 46 46.0 46.0 54.0 28 28.0 28.0 82.0 18 18.0 18.0 100.0 100 100.0 100.0 dissatisfied moderate satisfied highly satisfied Total Valid Frequency Percent Valid Percent Cumulative Percent
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 62 Analysis Out of 100 respondents, 35% people has given their opinion as not yet, 27% people has given their opinion as from 1 year,15% people has given their opinion as from 2 years, 23% people has given their opinion as above 2 years. Interpretation By the study it is cleared that most of the people are not using khadi shirts still, but 23% people are using it more than 2 years. Statistics 100 0 Valid Missing N 35 35.0 35.0 35.0 27 27.0 27.0 62.0 15 15.0 15.0 77.0 23 23.0 23.0 100.0 100 100.0 100.0 not yet from 1 year from 2 years above 2 years Total Valid Frequency Percent Valid Percent Cumulative Percent
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 63 Frequency Do you consider as khadi one of the most indian beautiful fabric? Analysis Out of 100 respondents, 48% people are said Yes and 52% people are said No. Interpretation Statistics 100 0 Valid Missing N 48 48.0 48.0 48.0 52 52.0 52.0 100.0 100 100.0 100.0 yes no Total Valid Frequency Percent Valid Percent Cumulative Percent noyes 60 50 40 30 20 10 0
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 64 From the study we can say out of 100 people 48 said that it is one of the Indian beautiful fabric and 52 people said that it is not the Indian beautiful fabric. Frequencies It has the unique property of keeping the wearer warm in winter as well as cool in summer season.Can you identify this property in any other brands? Analysis Statistics 100 0 Valid Missing N 36 36.0 36.0 36.0 64 64.0 64.0 100.0 100 100.0 100.0 yes no Total Valid Frequency Percent Valid Percent Cumulative Percent noyes 70 60 50 40 30 20 10 0
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 65 Out of 100 respondents, 36% people said that Yes and 64% people said that No. Interpretation From the study, we can say that most of the people are aware of that unique property of khadi shirts.ie keeping the wearer warm in winter as well as cool in summer season. Rank the following with respect to quality satisfaction number 1-5 as No1is the best & No5 is the worst beside the following Rankings 1 2 3 4 5 Raymond 30 25 18 17 10 Raid & taylor 24 32 16 14 14 Khadi 35 25 15 15 10 Gini 26 34 13 14 13 Others 20 19 25 10 26 0 5 10 15 20 25 30 35 40 1 2 3 4 5 Rankings Raymond Raid & taylor Khadi Gini Others Analysis
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 66 Out of 100 respondents, 35% people are given 1st rank to khadi, next one will be Raymond, and likewise they have given. Worst rank ie 5th has to be given to others. Interpretation From the study it is cleared that most of the people has given best rank to khadi and Worst to others. Raymond has to be given second position and likewise other rank has to be given raid & Taylor, gini shirts FINDINGS 1) From the survey, 100% respondents are aware of khadi 2) Normally 39% people prefer khadi brand 3) In the khadi 40% people prefer cotton cloth, 30% people prefer silk,17% people prefer polyvastra and 13% people prefer woolen. 4) By the study we can say that in the 100 respondents, 40% people wish to use khadi shirts in especially in summer season, 30% people say in all seasons, 17% says in winter, other 13% says in rainy season. 5) In the 100 respondents, 32% people are saying khadi shirts are having good quality,26% said it is excellent and other said it is having better quality comparing to other companies shirts. 6) According to the respondents 59% people are presently using khadi and 41% said that they are not using presently. 7) Most of the people said that they are buying khadi shirts in khadi gramodyog, also many people are saying in khadi emporium and central vastragar. Little bit of people said that they are buying only in exhibition only. 8) Most of people are visiting certified under KVIC shop only, but some are getting confused. It means they are buying non certified products. 9) Bu the survey, most of the people has known khadi shirts are not harmful to skin. 10) Many respondents agreed that khadi shirts are more valuable than other shirts.
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 67 11) In the 100 respondents 87% people are saying khadi shirts are not only for politicians. 12) By the survey we can say that many people are not satisfied with the price, they are saying it is costly. Few people are saying it has fewer prices. 13) In the 100 respondents, 69% people have known in the khadi shirts they are using well mixed chemicals for dyeing. 14) From the study, 36% people are influenced by quality of khadi shirts,18% and 19% are influenced by color and stitching.Some people are influenced by its price and it is a pride of our nation. 15) From the survey we can say that, 67% people are satisfied with the quality of the shirts and 33% people are not satisfied with the quality of the shirts. 16) More people are considered quality of the shirts and also some people considered its brand name. Others are considered color, design and price of the shirts. 17) Most of the people are telling, khadi shirts are not available everywhere. 18) Most of the respondents are expecting fashionable dresses in khadi.Others are saying colors of the shirts. 19) Within 100 respondents, 64% respondents are saying that by using khadi shirts our national income will increases. 20) Most of the respondents agreed that it is useful to avoid the unemployment problem in our country. 21) By the survey it is cleared that many people are satisfied with the quality of the khadi shirts. 22) Presently many people are not using khadi shirts,some respondents are using it by more than 2 years. 23) Some people are considered khadi is the one of the most indian beautiful fabric. 24) Most of respondents can not identify the unique property of khadi ie keeping the wearer warm in winter as well as cool in summer season
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 68 SUGGESTIONS KKGSS (F) may open some more outlets in the city, so that customers can purchase and it will positively impact on sales. Use advertisements in TV and print media may promote the brands of khadi and convey a message of integrity and indigenous belongingness. Manufacturing of more colors designs and varieties will perceive the potential customers. Involving the community like students, professionals, youth and mass media in pushing the product through their active participation in advertisement, publicity.
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 69 CONCLUSION From the study it may conclude that all respondents are aware of khadi and they rated as it‟s having best quality comparing to other company shirts. We studied about the consumer attitudes towards khadi readymade shirts, it means how they perceiving regarding khadi shirts in their mind. Most of the people are influenced by its quality while purchasing khadi shirts. They are also influenced by its color, stitching and its brand name, because it is the pride of our nation. Every one has to dedicate themselves to use khadi shirts, because it has been used by every freedom fighter and declared as a national cloth. They were also influenced by psychological factors like need, status and so on. In this study, the survey is conducted to know the factors influenced to consumers while buying and which factors they will consider while purchasing. Most of the people are considering quality of the shirts. Some may consider its price and color of the shirts. Many people are influenced by our national cloth, because khadi is a national cloth of our country. Many people are said that by using khadi shirts it shows our status.
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 70 So if the company considers and work according to them then it will help the company to get the customer attraction and retaining of customers. It will help the company to shift from good to bests of best. BIBLIOGRAPHY Books: Marketing Research: Parashuram Consumer Behavior: Leon. G. Schiff man & Leslie Lazar Kanuk WEBSITES www.google.com www.kvic.com www.khadifederation.com OTHERS
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 71 Brochure of KKGSS(F) and some books ANNEXURE Questionnaire Dear Sir / Madam, 1. Personal Information: a) Name: _________________________________. b) Gender: Male [ ] Female [ ] c) Age : ____yrs. d) Occupation__________________________. 2. Annual Income:
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 72 Less than 50000 [ ] 50000 to 100000 [ ] 100000 to 200000 [ ] More than 200000 [ ] 3. Do you know khadi cloth? a) Yes [ ] b) No [ ] 4. Normally which brand do you prefer? a) Raymonds [ ] b) Reid & Taylor[ ] c) Khadi [ ] d) Others [ ] If other please specify______________________ 5. Which cloth do you prefer in khadi? a) Cotton [ ] b) silk [ ] c) Polyvastra [ ] d) woolen [ ] 6. In which season do you wish to use khadi shirts? a) Especially in summer [ ] b) In all seasons [ ] c) In winter [ ] d) In Rainy [ ] 7. Comparing to other company shirts what do you say about quality of khadi shirts a) Good [ ] b) Excellent [ ] c) Better [ ] d) Worst [ ] 8. Presently are you using readymade khadi shirts? a) Yes [ ] b) No [ ] 9. Where do you want to buy khadi shirts? a) Khadi emporium [ ] b) khadi gramodyog [ ] c) In Exhibition only [ ] d) Central vastragar bengeri [ ] 10. Are you buying certified khadi shirts? It means which khadi gramodyog registered under KVIC. a) Registered under KVIC shop [ ] b) Non registered under KVIC shop [ ] 11. Do you know whether khadi shirts are…… a) Harmful to skin [ ]
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 73 b) Not harmful to skin [ ] 12. Do you think that khadi shirts are more valuable than other shirts? a) Yes [ ] b) No [ ] If yes______________________ 13. Do you agree that khadi shirts only for politicians? a) Agree [ ] b) Disagree [ ] 15. “Khadi shirts has to be used in all government offices”. Give your opinion_________________________________________ _________________________________________ 16. What do you think of price of khadi shirts? a) Cheap [ ] b) Reasonable [ ] c) Costly [ ] d) Very costly [ ] 17. Do you know in khadi shirts they are using well mixed chemicals for dyeing? a) Yes [ ] b) No [ ] 18. Which factors influenced to buy khadi readymade shirts? a) Color [ ] b) Stitching [ ] c) Quality [ ] d) Pride of our nation [ ] d) Price [ ] 19. Are you satisfied with quality of the shirts? a) Yes [ ] b) No [ ] If Yes___________________ 20. Which factors are you considered while buying shirts? a) Price [ ] b) Quality [ ] c) Brand name [ ] d) Color [ ] d) Designs [ ] 21. Are khadi shirts available every where? a) Yes [ ] b) No [ ] 22. Which factors are you expecting in khadi shirts?
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 74 a) More colors [ ] b) Designs [ ] c) Fashionable [ ] d) Embroidery [ ] 23. It is necessary to use khadi clothes to grow national income. Do you agree with this sentence? Disagree Partially Agree 24) By using khadi products, it is useful to avoid unemployment in our country. Is it true or false? a) True [ ] b) False [ ] 25) In what extent are you satisfied with the quality of shirts? Highly Dissatisfied Moderate Satisfied Highly dissatisfied satisfied 26) Rank the following with respect to quality satisfaction No. 1 2 3 4 5 as Number 1 is the best & number 5 is the worst beside the following brands. a) Raymond [ ] b) Reid & Taylor [ ] c) Khadi [ ] d) Gini [ ] e) Others [ ] 27) Since how many years you are using khadi shirts? a) Not yet [ ] b) From 1 year [ ] c) From 2 years [ ] d) Above 2 years [ ] 28) Do you consider as khadi is one of the most Indian beautiful fabrics?
    • “A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” Babasabpatilfreepptmba.com Page 75 a) Yes [ ] b) No [ ] If Yes ______________________________________________________ 29) It has the unique property of keeping the wearer warm in winter as well as cool in summer season. Can you identify this property in any other brands? a) Yes [ ] b) No [ ] 30) Lastly any suggestion do you want to add. .. _________________________________________________________ _________________________________________________________ Signature