A project report on consumer attitude towards branded accessories with specific reference to cars from maruti suzuki
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A project report on consumer attitude towards branded accessories with specific reference to cars from maruti suzuki

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A project report on consumer attitude towards branded accessories with specific reference to cars from maruti suzuki

A project report on consumer attitude towards branded accessories with specific reference to cars from maruti suzuki

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A project report on consumer attitude towards branded accessories with specific reference to cars from maruti suzuki A project report on consumer attitude towards branded accessories with specific reference to cars from maruti suzuki Document Transcript

  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 1 Executive summary Introduction The aim of marketing is to meet and satisfy the needs and wants of the customers. India has long-term potential to become a significant vehicle market. It has huge population of nearly one billion people (of which 150-250 million are middle class), and a current vehicle population of 3.5 million (equivalent to only 3.4 cars per 1000 people). In spite of numerous market deterrents, the Indian automotive market has become the focus of attention as several major auto manufacturers have announced large capital investment plans to be carried out in the near future. Prior to the early 90’s there were only four car companies manufacturing and selling cars in India. Foreign investment was effectively banned and foreign technology transfers were subject to government approvals. By 1993 the Indian government deli censed the Indian car industry, which eased other foreign auto manufacture’s entry into the market first under joint partnerships, then wholly owned subsidiaries. Currently, India is in the midst of an economic-recovery where vehicle sales rose 47 percent to 73,000 units in March 2000, up from 49,410 units in March 1999. The Indian passenger car industry has grown more than ten times in the last ten years with sales increasing to more than four-lack vehicle. Now a days due to change in trends in the automobiles the market scenario is changing on a rapid phase so the same case in the auto accessory market . people are more concern about good looks of the car and other features and facilities. The huge demand in accessory market too, many of the car users go for after market upgradation.
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 2 PROJECT TITLE “Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki.” PROBLEM DEFENITION “ The attitude towards branded accessories with specific reference to cars from Maruti Suzuki.” Sub-objective; 1. Influencing factor for buying behavior. 2. Attitude towards branded accessories. 3. Other substitutes with reference to brand. RESEARCH METHODOLOGY: Data source: Primary Data: Through Questionnaire Secondary Data: R.N.S Motors’s Record & Report, & Websites. Sample size: 100 customers of R.N.S Motors Pvt. Ltd. Area Covered for research: Only in Hubli City. Sampling Procedure: Random sampling method from available database.
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 3 PURPOSE OF THE STUDY: The purpose of the study is to get practical knowledge, get experience and also to know the various challenges that are faced in the corporate world. The main intention of choosing this topic is to study/to know-  Customer’s perceptual factors towards branded accessories from Maruti Udyog Ltd.  This project helps to organization to improve the quality of the services.  It will help to know the overall performance of Maruti genuine accessories.  From this project we will come to know the satisfaction level of customers using maruti genuine accessories. Hence a questionnaire is formulated so as check Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki.
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 4 Conclusion- From the research conducted here we can come to the conclusion that many car users are not particular of buying the accessory from one particular dealer , as many prefer it to buy from other retailers other than from company out let. Here 65% of people buy accessory from others rather from company, only 35% of people know about MGA. According to the research conducted 70% of the respondents say that quality is the first thing which comes to their mind while making buying decisions of accessories for their car. Whereas 22% of respondents say that they are not much keen about the quality as concerned to accessories to their cars. As per the research results the influencer for many of the respondents are self influenced whereas only 20% of the respondents consider their family members suggestions while buying car accessories. 33% of the respondents say friends are the influencers for them while making buying decisions of car accessories. Performance is the first factor considered by most car users while buying accessory. 22% of the respondents buy accessories for the purpose of convenience while 27% of the respondents think that cost is the most considerable factor for decisions on accessory. Whereas a few of the respondents feel that brand is the main factor of accessory buying decision. According to the research 27% of the respondents prefer branded accessories whereas 31% of them are more inclined towards branded accessories while 43% of them are
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 5 not much concerned about the brand instead they buy the accessory that is easily and cost effectively available. As per the research 27% of the respondents prefer branded accessories whereas 31% of them are more inclined towards branded accessories while 43% of them are not much concerned about the brand instead they buy the accessory that is easily and cost effectively available. Branded accessories are somewhat more expensive when compared to unbranded 39% of the respondents have agreed with this statement whereas the next 31% respondents say branded accessories are expensive.
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 6 The study helped me gain valuable insights in Opportunity Analysis and Consumer Behavior, towards potential for MGA. This project titled has been a knowledge gaining experience for me. By interacting with the respondents and making visits to the customers. I have been able to understand that understanding customers is an art and it takes a very strong brand image for a company to retain itself in the market. The results of the survey proved to be both encouraging and partly discouraging too. The respondents were not very positive aboutMGA, which was quite discouraging and a negative sign for the company. The segment for which MARUTI should cater to is a price sensitive segment, so as the organization should focus on highlighting the additional perquisites that they would provide with the car, it is going to bond well with the targeted market. Though there are many competitors in the market for this segment, the company has an advantage, but still it cannot rule out the local dealers. But I believe that MARUTI has what it takes to become a name to reckon with in the market and I offer my best wishes for the same and hope that my work will be of some use for the company. The research was taken looking to the scope in the Indian automobile industry. Thus the MGA differentiated themselves from there competitors to promote their products and try to make their market monopoly in the accessory market. The research shows the people are interested to know about the MGA. The potential for MGA in twin city. This indicates an opportunity for RNS Motors in the Indian automobile industry. The MARUTI have to concentrate on promotional activities and differentiating their product.
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 7 Schemes & offers given by the company influence the custo mer to change their decision
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 8 RECOMMENDATION  Create more awareness of the Maruti Genuine Accessory.  Company should concentrate on the marketing aspects of accessory.  Along with Local dealer should conduct demonstration and exposure of accessory for existing car owners and potential customers.  Dealer should co-ordinate with company to conduct exhibition for all types of Maruti models accessory manufactured and marketed by MGA.  Create more awareness of the dealers in the located city.  Comparing the price factors the MGA is too high from other local accessory provider; company has to take some actions for the convenience of the customers.  Create more advertisements in the local market.  Maintain Customer Database and follow-up for the new products launch and promotion activities.
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 9 SECTION 01 INDUSTRY PROFILE (1.1) BRIEF HISTORY OF AUTOMOBILES - The automobile industry has changed the way people live and work. The earliest of modern cars was manufactured in the year 1895. Shortly the first appearance of the car followed in India. As the century turned, three cars were imported in Mumbai (India). Within decade there were total of 1025 cars in the city. The dawn of automobile actually goes back to 4000 years when the first wheel was used for transportation in India. In the beginning of 15th century Portuguese arrived in China and the interaction of the two cultures led to a variety of new technologies, including the creation of a wheel that turned under its own power. By 1600s small steam-powered engine models was developed, but it took another century before a full-sized engine-powered vehicle was created. The actual horseless carriage was introduced in the year 1893 by brothers Charles and Frank Duryea. It was the first internal-combustion motor car of America, and it was followed by Henry Ford's first experimental car that same year. One of the highest-rated early luxury automobiles was the 1909 Rolls-Royce Silver Ghost that featured a quiet 6-cylinder engine, leather interior, folding windscreens and hood, and an aluminum body. It was usually driven by chauffeurs and emphasis was on comfort and style rather than speed. During the 1920s, the cars exhibited design refinements such as balloon tires, pressed-steel
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 10 wheels, and four-wheel brakes. Graham Paige DC Phaeton of 1929 featured an 8-cylinder engine and an aluminum body. The 1937 Pontiac De Luxe sedan had roomy interior and rear-hinged back door that suited more to the needs of families. In 1930s, vehicles were less boxy and more streamlined than their predecessors. The 1940s saw features like automatic transmission, sealed-beam headlights, and tubeless tires. The year 1957 brought powerful high-performance cars such as Mercedes-Benz 300SL. It was built on compact and stylized lines, and was capable of 230 kmh (144 mph). Modern cars are generally light, aerodynamically shaped, and compact.
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 11 (1.2) GROWTH OF AUTOMOBILE INDUSTRY IN INDIA- Following India's growing openness, the arrival of new and existing models, easy availability of finance at relatively low rate of interest and price discounts offered by the dealers and manufacturers all have stirred the demand for vehicles and a strong growth of the Indian automobile industry. The Indian auto industry, worth US$ 34 billion in 2006, has grown at a CAGR of 14 per cent over the last five years with total sales of vehicles reaching around 9 million vehicles in 2005- 06. That number is likely to see a significant boost, given that the first half of 2006-07 has already witnessed a staggering growth rate of 17.12 per cent. Domestic car sales for the April- September 2006 period stood at an impressive 4.86 million vehicles, including cars, two- wheelers and commercial vehicles. According to industry experts, if this trend continues, sales could touch 10 million by March 2007, clocking an annual growth rate of 20 per cent. Destination India India is on every major global automobile player’s roadmap, and the reasons for the growth are:  India is the second largest two-wheeler market in the world  Fourth largest commercial vehicle market in the world  11th largest passenger car market in the world  Expected to be the seventh largest by 2016 Robust production India’s car production capacity is in for a US$ 2 billion boost. Auto majors have announced massive investment plans which will push the country’s car production past the psychological 2 million mark by the end of fiscal 2006-07, up 70 per cent from 1.4 million units now. Even at 2 million, India, which stood at No.11 among global car producing nations, will move two steps ahead, past UK (1.6 million) and Canada (1.35 million). It will be neck and neck with Brazil’s 2-million capacities at No.8.
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 12 The automobile industry witnessed a growth of 19.35 percent in April-July 2006 when compared to April-July 2005, as is evident from this year’s production trends. Automobile Production Trends Category 2004-05 2005-06 (In no.s) M&HCVs 214807 219297 LCVs 138896 171781 Total CVs 353703 391078 Passenger Cars 960487 1045881 Utility Vehicles 182018 196371 MPVs 67371 66661 Total Passenger vehicles 1209876 1308913 Scooters 987498 1020013 Motorcycles 5193894 6201214 Mopeds 348437 379574 Total Two Wheelers 6529829 7600801 Three Wheelers 374445 434424 Grand Total 8467853 9735216 Source: Society of Indian Automobile Manufacturers (SIAM)
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 13 Domestic Sales Increased affluence, wider selection and the ready availability of car loans is driving the Indian car market through the roof. During the last five years (2000-05), the production of passenger cars in India increased by more than 100 per cent. India achieved the sales of 1.11 million vehicles last year (2005). Domestic sales have been growing at a clipping pace:  Passenger car sales rose by 22.84 per cent during April-September 2006, compared to the corresponding period n 2005.  The cumulative growth of overall sales of passenger vehicles during April- September of 2006-07 was 20.73 percent.  Utility Vehicle (UVs) sales grew at 12.85 per cent during the same period.  Overall, the commercial vehicles segment grew at 36.96 per cent. Growth of Medium and Heavy Commercial Vehicles was 39.92 per cent. Light Commercial Vehicles also performed well with a growth of 32.86 percent. Exports India is fast emerging as a manufacturing base for car exports. According to the Society of Indian Automobile Manufacturers (SIAM), a total of 89,338 vehicles were exported in September 2006, a 58.07 per cent jump as compared to the same month last year. While passenger vehicle exports grew at 13.15 per cent, two-wheelers and commercial vehicle exports grew at 27.80 per cent. Major Manufacturers of Automobiles in India
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 14  Maruti Udyog Ltd.  General Motors India  Ford India Ltd. Eicher Motors  Bajaj Auto  Daewoo Motors India  Hero Motors  Hindustan Motors  Hyundai Motor India Ltd.  Royal Enfield Motors  Telco  TVS Motors  DC Designs  Swaraj Mazda Ltd Foreign players in India Calendar 2006 has seen the entry of many high-end brands into the country. The Indian automobile market will see at least 30 new launches, spanning everything from affordable hatchbacks to mid-size models to super luxury high-end cars and SUVs.  Mercedes, BMW, Porsche, Audi, Bentley and Rolls Royce are already here. Now, the Italian marquee Lamborghini is also planning to enter the country. The Italian marquee plans to launch the Gallardo.  German luxury car maker Audi AG is preparing to drive into India a range of sporty, lifestyle cars like S8 and RS4 early next year. The year 2007 will also mark Audi's entry into merchandising in Indian car bazaar.
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 15 (1.3) Economic impact- On the canvas of the Indian Economy, Auto Industry occupies a prominent place. Due to its deep forward and backward linkages with several key segments of the economy, automotive industry has a strong multiplier effect and is capable of being the driver of economic growth. A sound transportation system plays a pivotal role in the country's rapid economic and industrial development. The well-developed Indian automotive industry ably fulfils this catalytic role by producing a wide variety of vehicles: passenger cars, light, medium and heavy commercial vehicles, multi- utility vehicles such as jeeps, scooters, motorcycles, mopeds, three wheelers, tractors etc. The automotive sector is one of the core industries of the Indian economy, whose prospect is reflective of the economic resilience of the country. With 4% contribution to the GDP and nearly 5% of the total industrial output, the automotive sector has become a significant contributor to the exchequer. Continuous economic liberalization over the years by the government of India has resulted in making India as one of the prime business destination for many global automotive players. The automobile industry witnessed a growth of 19.35 percent in April July 2006 when compared to April July 2005. The Indian automobile Industry has a mix of large domestic private players such as Tata, Mahindra, Ashok Leyland, Bajaj, Hero Honda and major international players including GM, Ford, Daimler Chrysler, Toyota, Suzuki, Honda, Hyundai and Volvo.
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 16 Maintenance is something most of us ignore, until our vehicle stops functioning, that is. And then we wonder what went wrong, where. Maintenance is one of the most serious aspects of ownership. It determines the longevity, performance and reliability of whichever vehicle you drive. Looking after your vehicle involves more than taking care of its external coat of paint and keeping it clean and shiny. Maintenance means taking care of all the parts, even those that are inside the bonnet. These are the ones that directly concern the performance of your vehicle. Besides taking it to the service station at regular periods, it is a good idea to go through the owner's manual that will give a fair idea about its routine maintenance. Checking the battery, keeping a check on the oils, changing the oils, checking the electrical system, are some of the absolutely unavoidable things to keep your vehicle in good shape. Keeping a log book in which you keep all the details regarding repair, maintenance, routine check-ups etc. will not only give you an accurate idea of what needs to be done when. AUTO ACCESSORIES INDUSTRY The Indian auto accessories retail market is quite fragmented and unorganized and is mainly concentrated in four metros. The industry's product mix can be broken down into three areas: Replacement parts, maintenance items and accessories. Replacement parts typically include both new and rebuilt parts used in repairing vehicles (alternators, water pumps, batteries, brake pads, etc.). Maintenance items are those used to maintain performance and aesthetics of vehicles (motor oil, fuses, other fluids, car wash and wax formulas). Accessory items are those which are discretionary and personal in preference. These include floor mats, air fresheners, seat covers and so on.
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 17 There are two segments that one can delineate in the auto accessories retail segment: The Do-It-Yourself (DIY) market and the Do-It-For-Me segment (DIFM). The DIY market is comprised of individuals performing routine maintenance on their vehicles. These consumers purchase replacement parts, lubricants and other ancillary products from aftermarket parts retailers. The most common types of maintenance performed by this segment is basic in nature (oil changes, batteries, radiator flushes, etc.). The DIFM segment is also important for the industry as it caters to the needs of professional installers, mechanics and garages performing maintenance for individual consumers. These customers are typically less price sensitive than individuals since they pass through costs to the end consumer. The margins in the DIFM market are a bit tighter due to competition among suppliers while the DIY segment in India is still in a very nascent. Car Audio One of the conspicuous products which have gained prominence in the automotive retail market is the car audio. The Indian car audio market is estimated at Rs 600 crore, a majority of which is dominated by unorganized players and the grey market. The remaining one faces competition from major brands like Kenwood, Blaupunkt and Sony among others. Bose Corporation for example, has an exclusive arrangement with Mercedes Benz, Porsche and Audi for car audio systems. About 80 per cent turnover of Blaupunkt International – a wholly-owned subsidiary of Bosch Group, comes from its tie-up with automobile companies. In contrast, for its Indian operations, a large portion of its turnover is from sales to retail customers and a small share coming from its tie-up with automobile makers such as Tata Motors, Hyundai Motors India, Ford India and Mahindra & Mahindra. This indicates the level of focus needed in the auto accessories retail
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 18 market in India. Blaupunkt's new retail strategy aims at providing a platform for customers to experience the car entertainment systems by displaying an entire range of Blaupunkt products such as head units, speakers, amplifiers and other accessories as well as car entertainment modules such as DVD players, screens and surround sound systems. IT Accessories A country that boasts of being the information technology super power of the world, India has little presence in IT based application in automobile retail sector. In developed countries, electronic maps play a key role in the development of advanced in-car infotainment technology, particularly in the application of navigation systems. However, their functions have been limited to monitoring and anti-theft. Competition has been focused on audio players and low-cost devices for safety and security purposes. The gradual penetration into cars of a range of new technologies, including video players, LCD displays, navigation, telematics and hands-free telephony is set to open up new areas of competition even as it creates considerable growth opportunities. Navigation, rear seat entertainment (RSE), telephony and telematics 1.3 FUTURE VIEW OF THE INDUSTRY With production of six million two-wheelers, one million passenger cars and multi utility vehicles (MUV) and 0.3 million commercials vehicles, the automobile industry is one of the fastest growing industries in India today. Car ownership too is growing rapidly in India with more and more car manufacturers investing in the market. Besides this, since people are spending more time in their cars they want to use it productively. And very soon, Indian drivers would be demanding advanced safety and security and car infotainment features of the global market. According to Drue Freeman, VP, Global Automotive Marketing and Sales, Philips Semiconductors, "The Indian automotive market is poised for a rapid growth and technological advancement which will revolutionize the role of the car in the Indian society." From
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 19 the time the driver approaches the car to unlock the door, until the time he arrives safely at his destination, technology is transforming every step of the journey. To begin with; How about a Maruti Wagon R with an Anti Lock Braking system (ABS) + an Electronic Brake Distribution system (EBD), front and side airbags for the driver and the co-driver, front seat belt pretensioners, seat belt warning lights and doors ajar warning system, as standard features? Although these features are not available in the Indian version, they come as standard ones in the Japanese version. Similarly the Chinese version of the Toyota Corolla has ABS, Electronic Brake Force Distribution and driver assistance systems like Vehicle Distance Measuring Radar and Back Draft Radar system as standard features which are currently unknown to Indian buyers. A decade ago, a car was merely a means of transport and considered to be a luxury. But today although it is still a status symbol, it is turning out to be a necessity. Complementing this transformation, there is also a big change in the extent of convenience demanded and electronic features that drivers are looking for in cars. A sensor is primarily a sensing device that senses a command and delivers a response to the driver via the instrument cluster. Though there are a number of sensors in automobiles some common ones in Indian vehicles are temperature sensors that sense the coolant temperature, engine temperature, engine oil temperature, level sensors that sense the fuel level, engine oil level and brake oil level and speed sensors in power train. Common applications for sensors include power train, fuel system, braking system, exhaust system, climate control and a steering system. On the other hand, with increasing demand for additional electronic features, the tendency to pay a little extra for such features is adding to the number of facilities operated by electronic sensors. Consider the following changes in automobile technology largely due to developments in sensor technology in the last one year. * Automatic wipers:
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 20 Sensors located on the inner side of the windshield sense the pressure at which the rain drops on the windscreen and control the wiper speed accordingly. This technology is already in India and is available in Hyundai Sonata, Honda CRV, Accord, Ford Endeavor and Toyota Camry. * Electronically adjustable side mirrors: Mirrors on either side can be controlled by the driver via a knob on the steering wheel or on the inner door handle. It also allows the driver to fold the mirrors once the car is parked. This feature is available in Hyundai Sonata, Honda Accord, CRV, Ford Endeavor, Mondeo, Toyota Camry and Corolla. This technology has been very successful and appreciated in cars such as Toyota Corolla and Honda Accord. * ABS: Anti-Lock Braking System is available in Hyundai Santro and Getz as optional features. Chevrolet Optra is due to launch a new version with the ABS feature. ²Intelligent Night Vision System: The system uses two infrared cameras, placed under the headlamps, to sense infrared heat-emitting objects, which could be beyond the range of illumination from the headlamps. Once the system identifies a pedestrian, it sends a signal via a sensor and delivers a warning signal India Automobile Accessories Audio Systems: Audio systems are one of the most important accessories of an automobile . Car audio sound effect is quite different from what we hear in our homes. What is necessary is that the sound should not be distorted when the automobile is in motion. It is therefore necessary to check the car audio system when the car is in motion as well as when stationary. Test the automobile stereo by sitting in the front. There lies the challenge. At the rear seat all systems will sound good. Price Range:  The car audio systems are available from Rs.2, 000- Rs.1, 00,000.  Car speakers are available from Rs. 1,000 onwards.
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 21  Amplifiers are available from Rs.1, 000 onwards  Woofers are available from Rs.1, 000 onwards. Wheel Covers: The wheel covers of an automobile are an all weather protection for the wheels. Price Range:  Available Rs, 1,000 onwards. Car Perfumes:The perfumes make your car smell fresh and pleasant. It acts like an essential car accessory . Price Range:  Available between Rs. 200- Rs.10, 000. Lights: Brake Lights, Fog lights engine lights, Halogen lights, and floodlights are some of the important accessories of an automobile . Carpets/Rubber Mats: All of the mud, tar, dirt and grime that gets into your car ends up nicely on your car floor. You can use car carpets or floor carpets that will cover the floor of your car . While buying ensure that these are easy to remove and wash. Ask if they are washing machine washable (if you intend to use one). Price Range:  Floor carpets range Rs. 500 onwards. Seat Covers: Seat covers are a great investment to make your car look like new again, or for protecting your existing seats. They protect your automobile's upholstery from pets, kids, and the mechanics. Price Range:
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 22  There are a variety of colors and designs to choose ranging Rs.750/- onwards. Car Covers: Car covers protect your car body from rain, dust and the sun. If you have an open car parking, you should consider having a car cover. Even to protect against birds droppings and garbage thrown from apartments, automobile covers are a must have accessory. Price Range:  Available from Rs. 500-Rs.4, 000 and vary with your car model. Sun Visors:When the sun seems to be working attentively to get into your eyes, you'll appreciate the way the sun visors slide for extra window coverage in cars Price Range:  Available from Rs. 50 -Rs. 200 and vary with your car model. Interior Mirrors: Rear view mirror gives the driver a clear vision of the traffic behind. Price Range:  Available from Rs. 150 onwards. Steering Wheel Covers:The steering wheel cover protects the steering wheel and makes it comfortable to use it too by giving a good grip. Price Range:  Available from Rs. 500 onwards UV Rays Shields: The Ultraviolet Heat Shield helps reduce the interior temperature and protect your car from the damaging sunrays that penetrate the front windshield.
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 23 Price Range:  Available from Rs. 2000 onwards. These are the companies that bring to us our dream machines. This is where it all starts from; the bourgeoisie Maruti 800, the upmarket Astra, the stately Mercedes, the 'Indian' Indica, the racy Hero Honda, the Tata truck and the rest. Wend your way through the automobile companies, their history and product lines. Find out hitherto unknown facts about the vehicles you use. Did you know that the Hindustan Motors was the first vehicle manufacturing company to be set up in India? And it is the same Hindustan Motors which manufactures both the sturdy Ambassador and the elegant Lancer, in association with Mitsubishi of course. We present information on all the manufacturers that are part of the Indian automobile industry. Make this your one stop auto info bank. Ashok Leyland HMT Tractors Royal Enfield Audi AG Honda Motors Co. Ltd. San Motors Bajaj Auto Hyundai Motors Scooters India Ltd BEML Indofarm Tractors Skoda Auto India BMW Kinetic Motor Co. Ltd. Sonalika Tractors Bentley Motors Limited Lamborghini Suzuki Motors Chevrolet LML India Swaraj Mazda Ltd. Daewoo Motors Mahindra & Mahindra Ltd. Tafe Tractors Eicher Motors Maruti Suzuki India Ltd. Tata Motors Escorts Ltd. Mercedes Benz Telcon Fiat India Pvt Ltd Mitsubishi Motors Terex Vectra Force Motor Monto Motors Toyota Kirloskar Motors
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 24 These are the companies that bring to us our dream machines. This is where it all starts from; the bourgeoisie Maruti 800, the upmarket Astra, the stately Mercedes, the 'Indian' Indica, the racy Hero Honda, the Tata truck and the rest. Wend your way through the automobile companies, their history and product lines. Find out hitherto unknown facts about the vehicles you use. Did you know that the Hindustan Motors was the first vehicle manufacturing company to be set up in India? And it is the same Hindustan Motors which manufactures both the sturdy Ambassador and the elegant Lancer, in association with Mitsubishi of course. We present information on all the manufacturers that are part of the Indian automobile industry. Make this your one stop auto info bank. Auto Components Any automobile is the assembly of several auto parts with each part contributing to its machinery and polishing its quality. Lack or failure of just one part can breakdown the entire system so every component plays its part. We have provided the detailed list of all the components of any vehicle. This list would enable the user to gain complete knowledge about various auto parts. It would allow the user to access the importance and uses of various integral parts of automobile. Chassis and Frame Springs Automobile Chassis Suspension Springs Ford Motors Nissan Motors TVS Motor Co. General Motors Porsche Volvo Hero Honda Reva Electric Co. Yamaha Motor Hindustan Motors Rolls-Royce Motor
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 25  Chassis Brackets  Front Bumper Bracket  Rear Bumper Bracket  Wheel Tubs Automobile Frames  Bonnet  Hood  Subframes Tie Bars  Ball Hooks  Censor Rods  Pivot Pin  Strut Tower Bars  U J Cross  Air Springs  Leaf Spring Clamps  Leaf Spring Hangers  Leaf Spring Shackles  Leaf Springs  Lift Springs  Lowering Springs  Racing Springs  Rubber Springs  Spring Mounting Kits Electrical System Fuel Supply System Charging System  Alternator  Alternator Bearing  Alternator Cases  Alternator Drive Kits  Alternator Fans Fuel Cells Fuel Pump  Diesel Engine Fuel Pump  Electric In-Tank Fuel Pumps  Electrical Fuel
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 26  Automobile Generator  Automobile Generator Regulator Automobile Battery  Battery Boxes  Battery Cable  Battery Cable Terminals  Battery Control Systems  Battery Electrolyte  Battery Plates  Battery Terminal Caps  Battery Trays  Jumpstart System  Performance Batteries  Voltage Regulators Automotive Computer Chips  Engine Management Systems  Intake Air Temperature Pump  Fuel Pressure Regulators  Fuel Pressure Safety Switches  Fuel Pump Assembly  Fuel Pump Bolts  Fuel Pump Filter  Fuel Pump Kits  Fuel Pump Mounting Plates  Mechanical Fuel Pump  Oil Pressure Safety Switches Automobile Filters  Air Cleaner  Air Filter  Air Filter Assemblies  Bypass Filter  Fuel Filter Seal  Fuel Filters  Fuel Guard  Fuel Screen  Inline Filter Fuel Injection System  Diesel Fuel Injectors
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 27 Sensors  Oxygen Sensors  Sensor Ring Automotive Electrical Wiring  A/C Harness  Ballast Resistor  Convoluted Tubing  Electrical Fuse  Electrical Fuse Holders  Electrical Switch Covers  Electrical Switch Panels  Electrical Switches Fuse Blocks Relay Connectors Shrink Sleeve Tubing Wiring Connector Wiring Harnesses Automobile Ignition System  Coil Wires  Electronic Timing Controllers  Electronic Fuel Injection  Fuel Injection Systems  Fuel Injector Nozzle  Fuel Injector O- Ring  Fuel Injector Seal  Fuel Injectors  Fuel Rails  Petrol Fuel Injectors  Throttle Body Carburetor  Carburetor O- Ring  Choke Cables  Carburetor Components  Carburetor Gaskets  Carburetor Kits Intake Manifolds  EGR Valve Turbochargers and Superchargers  Turbo Charger
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 28  Ignition Lock Assembly  Ignition Switch  Magnetic Studs  Magneto  Ignition Distributor  Ignition Box Automobile Ignition Wires  Dielectric Grease  Ignition Coil Kit  Ignition Wire Looms  Spark Plug Wire Sets Automobile Starting System  Bendix Drive Starter  Starter  Starter Bolts  Starter Drive  Starter Solenoid  Starter Solenoid Repair Kits  Starter Wiring Harnesses Horns Kits Turbochargers and Superchargers  Turbo Charger Kits Nitrous Oxide System(NOS)  AN Hoses Assembled  AN to Pipe Thread Fittings Bulkhead Fittings Cap Fittings Nitrous Oxide Filters Fuel Coolers  CO2 Cooling Systems  Fluid Coolers Air Intake System  Air Inlet Elbows  Air Intake Kits Air Intake System  Air Inlet Elbows  Air Intake Kits
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 29  Air horns  Electric horns  Multi sound horns  Musical horns  Novelty horns  Replacement horns  Siren horns  Horn accessories Automotive LPG System  LPG Fuel Tank  LPG Injection Parts Automotive CNG System  CNG Fuel Tank  CNG Injection Parts Braking System Lubrication System Brake system  Cooling brakes  Power brakes  Semi- metallic brakes  Servo brakes  Disc brakes  Drum brakes  Handbrakes Brake components  Air Brake Nylon Hose  Bleed Nipple  Brake Air Duct  Brake Backing Specific Usage Lubricants  Gear Lubes  Tube Lubes Specific Usage Oils  Air Filter Cleaner  Air Filter Oil  Compressor Oil  Gear Oil  Multigrade Oil  Oil Additives  Oil Stabilizer  Racing Oil  Truck Oil
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 30 Pad  Brake Backing Plate  Brake Booster  Brake Booster Hose  Brake Chamber Diaphragms  Brake Cylinders  Brake Duct Hose  Brake Hydraulic Valve  Brake Light Switch  Brake Lines  Brake Pedal  Brake Proportioning Valve  Brake Pumps  Brake Roll Spring  Brake Chamber Wheel Studs Automotive Fluids and Greases  Gear Grease  Grease Caps  Grease Cup  Grease Nipple  Lithium-Based Grease  Lube Grease  Power Steering Fluid  Steering Fluid Fuel System Additives  Diesel Coolant  Diesel Fuel Additives  Fuel Injector Cleaner  Fuel Stabilizer  Fuel Treatments  Lead Substitute Gauges Gaskets and Seals Individual Gauges/ Kits  Compression Testers  Digital Gauge Differential Gaskets and Seals  Axle Seal  Axle Seal Kit
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 31 Sets  Digital Gauges  Feeler Gauges  Fuel Gauges  Fuel Pressure Gauges  Fuel System Testers  Gauge Kits  Level Oil Gauge  Oil Pressure Gauge  Performance Computers  Temperature Gauges  Vacuum Gauge  Vacuum and Pressure Test Kits Gauge Accessories  Degree Wheels  Dial Bore Gauges  Digital Scales  Gauge Dash  Gauge Wiring Harnesses  Pressure Gauge Adapters Automotive Meters  Carrier Gasket  Differential Seal  Pinion Seal Engine Gaskets and Seals  Bearing Seals  Engine Gasket Sets  Oil Pan Gaskets  Valve Cover Gaskets  Valve Stem Seals  Water Pump Gaskets  Cylinder Head Gaskets Fuel System Supply Gaskets  Carburetor Mounting Gaskets  Fuel Pump Gaskets  Carburetor Gaskets Automobile Cooling System Gaskets  Exhaust Flange
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 32  Airflow Sensor  Ammeter  Automotive Amps  Clinometers  Dynamometer  Hydrometer  Odometer  Speedometer Cables  Speedometer Gauges  Speedometers  Tachometer  Tachometer Gauges  Voltmeter  Water Temperature Meter Gaskets  Thermostat Gaskets  Valve Holder Gaskets Lighting System Exhaust System Headlights  Halogen Headlights  Headlight Accessories  Headlight Covers  Headlight Plug Wiring Harnesses  Headlight Trim Exhaust Pipes  Down Pipes  Exhaust Flex Pipes  H Pipes  Shielded Side Pipes  Side Pipes  Side Tubes
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 33  Headlight Wiring Harnesses Tail Lights  Halogen Tail Lights  Tail Lamp Holder  Tail Light Covers  Tail Light Plug Wiring Harnesses  Tail Light Wiring Harnesses Side Lights  Colored Side Lights  Halogen Side Lights Bumper Lights Interior Lights  Dome Light  Instrument Displays  Key Light  Map Light Auxiliary Lights  Off Road Lights  Fog Lamps/  Starter Tubes  Tail Pipes  X Pipes  Y Pipes Exhaust Clamps and Brackets  Air Line Clamps  Band Clamps  Body Mounting Clamps  Muffler Clamps  Saddle Clamps  Strap Clamps  U-Bolt Clamps Heat Protection Products  Exhaust Wrap  Heat Shields  Heat Sleeving  Heat Tape  Hose Heat Protection  Insulator Mats  Thermal Barrier Coating Catalytic Converters  Oxidation Catalyst
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 34 Lights  Truck Bed Lights  Compact Lights Light Accessories  Light Bars  Roll Bars  LED Lights  Neon Lights  Light Covers  Lights and Lenses  Roll Bars and Light Bars  Reduction Catalyst Headers  Header Bolts  Header Reducers Mufflers and Resonators  Insert Cones  Muffler Tips  Welded Mufflers Full Exhaust Systems  Diesel Exhaust System  Tubular Exhaust Systems Air Components  Air Hose Kit  Air Hoses  Air Tube Adapter  Air Tube Seal  Air Tubes  Flex Tube Suspension and Steering Transmission System Shock Absorbers Clutch
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 35  Adjustable Controllers  Air Shocks  Dust Cover Boots  Gas Shocks  Rubber Cushioning  Shock Bellows  Shock Bolt Kits  Shock Boots  Shock Mounting Kit  Shock Mounts  Tube Shocks Suspension Springs  Air Springs  Leaf Spring Clamps  Leaf Spring Hangers  Leaf Spring Shackles  Leaf Springs  Lift Springs  Lowering Springs  Racing Springs  Rubber Springs  Spring Mounting Kits Steering Parts  Clutch Cables  Clutch Discs  Clutch Fork  Clutch Fork Pivot Balls  Clutch Hose  Clutch Kits  Clutch Lever  Clutch Lining  Clutch Master Cylinder  Clutch Pedal  Clutch Release Bearing  Clutch Release Lever  Clutch Shoes  Clutch Slave Cylinder  Clutch Sockets  Clutch Spring  Fan Clutch  Pressure Plate  Pressure Plate Fasteners  Release Lever Pin  Release Lever Plate Automobile Transmission
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 36  Rack and Pinion Steering  Steering Stabilizer  Steering Arm Kits  Steering Arms  Steering Boxes  Steering Damper  Steering Rack  Steering Rack Boot  Steering Shafts Steering Columns  Wiring Connectors Steering Wheels  Steering Wheel Pads Suspension System  Active Suspensions  Air Suspension Suspension Joints  Ball Joints  Steering U Joints  Flywheel  Flywheel Ring Gears  Automatic Transmission  Manual Transmission Differential  Differential Carrier Bearings  Differential Carriers  Differential Casing  Differential Clutches  Differential Cross Shafts  Pinion Bearings  Pinion Supports  Ring Gear Fasteners  Ring Gear Spacers  Spider Gear  Spool/ Mini Spool Transmission Axles  Axle Bearings
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 37 Control Arms  Link Control Arms Bushes  Body Bushes  Bush Kits  Control Arm  Bushes  Leaf Spring Bushes Suspension Coils  Coil Over Shocks  Coil Over Springs  Rear Coil Over Springs Suspension Beams  Pan Hard Bars  Sway Bar End Links  Sway Bars  Torsion Bars  Traction Bars Suspension Links and Bolts  Center Links  Axle Housing Ends  Drive Wheel  Front Axle  Rear Axle  Rear Axle Assemblies  Wheel Bearings Gear Shifters  Air Shifters  Shift Knobs  Shift Lever  Shifter Cables  Shifter Covers  Shifter Fork Automotive Gears and Gear Parts  Ball Bearings  Cylindrical Roller Bearings  Differential Gears  Gear  Gear Box  Gear Couplings  Idler Gear  Needle Roller Bearings  Pinions  Ring Gear
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 38  Drag Links  Drag Links Kits  J Bolts  Jam Nuts  Tie Rod Ends  Tie Rod Sleeves  Tie Rods  U Bolts  Roller Bearings  Shafts  Speed Reducers  Speedometer Gears  Spherical Thrust Bearings  Sprockets  Steering Gears  Tapered Roller Bearing  Tensioner Pulley Bearing  Thrust Needle Bearings  Timken Bearings  Transmission Gears Wheels and Tyres Fasteners Automotive Wheels  Alloy Wheel  Wire Wheel Tires and Wheels Accessories  Pressure Relief Valves Automotive Washers  Bolt Lock Washers  Hardened Washers Automotive Nuts  Hex Nuts
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 39  Rim Screws  Tire Covers  Valve Stems  Wheel Adapters  Wheel Center Caps  Wheel Plugs  Wheel Spacers  Wheel Weights Linkage Parts  Drive Wheel/Axle  Tie Rod  Tie Rod End Automotive Studs  Engine Studs  Stainless Steel Studs  Plate Nuts  Point Nuts  Self-Locking Nuts  Stainless Steel Nuts Automotive Bolts  Suspension Links and Bolts Screws  Lens Screw  Socket Screw Valves Valve Parts  Valve Cover  Valve Cover Gasket  Valve Holder Gasket  Valve Lifter  Valve Ports  Valve Seals
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 40 Cooling System Valves  Check Valve  Combination Valve  Exhaust Valve  Expansion Valve  Intake Valve  Thermostat Valves  Valve Covers  Valve Locks  Valve Spring Retainers  Valve Spring Shims  Valve Spring and Retainer Kits  Valve Springs  Valve Stem Seal  Valve Parts Water Cooling System  Air Blower  Coolant Hose  Radiator Pressure Cap  Radiators  Universal Radiators  Water Inlet Pipes Water Cooling System  Air Blower  Coolant Hose  Radiator Pressure Cap  Radiators  Universal Radiators  Water Inlet Pipes  Water Necks  Water Pipes  Water Return Pipes  Radiator Parts  Cooling Fans  Water Pumps A/C Parts  A/C Clutch  A/C Conversion Kit  A/C Evaporator  A/C Hose  A/C Kits  A/C Pressure Switch  A/C Relay  A/C Sensors  A/C Temperature Tube
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 41  Water Necks  Water Pipes  Water Return Pipes  Radiator Parts Engine Cooling Fluids  A/C Coolants  A/C Gas  Cooler Fooger Corrosion Inhibitors  Engine Coolants  Hydraulic Oil Cooler  Oil Coolers  Fuel Coolers  A/C Thermostat  A/C Valves  A/C Compressor Engine Engine Block  Engine Block Gasket  Engine Block Gasket Kit  Main Bearing Housing  Main Bearings  Main Cap  Cylinder Liners Cylinder Head Connecting Rod  Connecting Rod Bearings  Connecting Rod Bolts  Connecting Rod Washers  Small End Bearing Valvetrain  Push Rods
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 42  Aluminum Cylinder Head  Cast Iron  Cylinder Head  Cylinder Head Fasteners  Cylinder Head Mounting Bolts  Cylinder Head Plugs  Cylinder Head Stud Kit  Cylinder Head Studs  Cylinder Head Washers  Valve Guide  Valve Seat Inserts  Valve Seats  Cylinder Head Gaskets Piston  Compression Piston Rings Oil Control Piston Rings  Piston Pin  Piston Pin Bush  Piston Rings  Tappet  Rocker Arms  Valve Timing System  Valves  Engine Brackets  Air Conditioner Brackets  Alternator Brackets  Power Steering Brackets Engine Belts and Pulleys  Accessory Belts  Automotive V- ribbed Belt  Camshaft Pulley  Crankshaft Pulley  Idler Pulley  Pulley Kits  Water Pump Pulleys Engine Belts and Pulleys  Accessory Belts  Automotive V-
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 43  Piston Valve Camshaft  Bush Set for Camshaft  Cam Follower  Cam Lobes  Camshaft Bearing  Camshaft Bolts  Camshaft Nut  Camshaft Push Rod  Spacer Ring Crankcase  Breather Tube  Crankshaft Assembly Bearings  Crankshaft Bearings  Oil Dipstick  Oil Drain Plug Crankshafts  Counter Balance Plates  Crank Pin  Crankshaft Bearing ribbed Belt  Camshaft Pulley  Crankshaft Pulley  Idler Pulley  Pulley Kits  Water Pump Pulleys Harmonic Balancers  Timing Tape Engine Oil System  Engine Oil  Engine Oil Cooler  Engine Oil Drain Plug  Engine Oil Filler Cap  Engine Oil Filter  Engine Oil Gaskets  Two Stroke Engine Oil
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 44  Crankshaft Oil Seal  Crankshaft Vibration Dampers  Thrust Bearing Motorcycle/ Two Wheeler Parts Motorcycle Fuel Supply System  Motorcycle Air Filter Motorcycle Chassis  Motorcycle Headlights Motorcycle Apparel and Helmets  Motorcycle Leather Jackets  Helmets  Riding Gloves Motorcycle Electrical Parts  Motorcycle Ignition Switch  Motorcycle Switches Motorcycle Tools and Accessories  Helmet Lock  Lug Wrench  Motorcycle Brake Fluid  Scooter Lock  Side Box Lock  Tire Irons Motorcycle Wheels and Tires  Motorcycle Wheel Spokes Motorcycle Chains Motorcycle Braking System  Motorcycle Brake Calipers  Motorcycle
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 45  Spark Plug Covers  Spark Plug Wires Motorcycle Engine Parts  Motorcycle Carburetor  Motorcycle Kick Levers  Motorcycle Kick Shaft  Motorcycle Pistons and Rings  Motorcycle Shaft Ends  Replacement Cylinders  Throttle Cable Motorcycle Exhaust Parts Brake Drums and Sprockets  Motorcycle Brake Kit  Motorcycle Brake Pads  Motorcycle Brake Shoes  Motorcycle Master  Brake Cylinder Brake System Bolts/ Nuts Motorcycle Suspension and Steering  Motorcycle Fork  Motorcycle Shock Absorber  Shock Absorber Mounting Parts  Steering Stem (1.4) MARUTI UDYOG LIMITED- Maruti Udyog Ltd is one of India's leading automobile manufacturers and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned. 18.28% of the company is owned by the government, and 54.2% by Suzuki of Japan. The Indian government held an Initial Public Offering of 25% of the company in June of 2003.
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 46 The company annually exports more than 30,000 cars and has an extremely large domestic market in India selling over five hundred thousand cars annually. Maruti 800, till 2004, was the India's largest selling compact car ever since it was launched in 1983. More than a million units of this car have been sold worldwide so far. Currently, Maruti Alto tops the sales charts. Due to the large number of Maruti 800s sold in the Indian market, the term "Maruti" is commonly used to refer to this compact car model. Till recently the term "Maruti", in popular Indian culture, was associated to the Maruti 800 model. The largest selling car from Maruti's stable, Maruti 800 In the order they were launched:  Maruti 800: Launched 1983. Largest selling car in India, till 2004.  Maruti Omni: Launched 1984.  Maruti Gypsy: Launched 1985.  Maruti 1000: Launched 1990  Maruti Zen: Launched 1993 with a facelift in 2003.Production ended in 2006.  Maruti Esteem:Launched 1994  Maruti Wagon-R:Launched 1999 Modified 2006  Maruti Baleno:Launched 1999  Maruti Alto:Launched 2000. Currently the largest selling car in India  Maruti Grand Vitara:Launched 2003  Maruti Grand Vitara XL-7  Maruti Versa: Launched 2004  Maruti Swift: Launched 2005  Maruti Zen Estilo Launched in 2006  Maruti Swift Diesel Launched in 2007
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 47 Services offered  Authorized Service Stations- Maruti is one of the companies in India which has unparalleled service network. To ensure the vehicles sold by them are serviced properly Maruti had 1545 listed Authorized service stations and 30 Express Service Stations on 30 highways across India.  Maruti Insurance- Launched in 2002 Maruti provides vehicle insurance to its customers with the help of the National Insurance Company, Bajaj Allianz, New India Assurance and Royal Sundaram. The service was set up the company with the inception of two subsidiaries Maruti Insurance Distributors Services Pvt. Ltd and Maruti Insurance Brokers Pvt. Limited.  Maruti Finance- To promote its bottom line growth, Maruti launched Maruti Finance in January 2002. Prior to the start of this service Maruti had started two joint ventures Citicorp Maruti and Maruti Countrywide with Citi Group and GE Countrywide respectively to assist its client in securing loan. Maruti tied up with ABN Amro Bank, HDFC Bank, ICICI Limited, Kotak Mahindra, Standard Chartered Bank, and Sundaram to start this venture including its strategic parnters in car finance. Again the company entered into a strategic partnership with SBI in March 2003. Since March 2003, Maruti has sold over 12,000 vehicles through SBI-Maruti Finance. SBI-Maruti Finance is currently available in 166 cities across India.  Maruti TrueValue- Maruti True Value is a service offered by Maruti Udyog to its customers. It is a market place for used Maruti Vehicles. One can buy, sell or exchange used Maruti vehicles with the help of this service in India  N2N Fleet Management- N2N is the short form of End to End Fleet Management and provides lease and fleet management solution to corporates. Its impressive list of clients who have signed up of this service include Gas Authority of India Ltd, DuPont, Reckitt Benckiser, Sona Steering, Doordarshan, Singer India, National Stock Exchange and Transworld. This fleet management service include end-to-end
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 48 solutions across the vehicle's life, which includes Leasing, Maintenance, Convenience services and Remarketing.  Accessories- Many of the auto component companies other than Maruti Udyog started to offer components and accessories that were compatible. This caused a serious threat and loss of revenue to Maruti. Maruti started a new initiative under the brand name Maruti Genuine Accessories to offer accessories like alloy wheels, body cover, carpets, door visors, fog lamps, stereo systems, seat covers and other car care products. These products are sold through dealer outlets and authorized service stations throughout India.  Maruti Driving School  Exports- Maruti Exports Limited is the subsidary of Maruti Udyog Limited with its major focus on exports and it does not operate in the domestic Indian market. The first commercial consignment of 480 cars were sent to Hungary. By sending a consignment of 571 cars to the same country Maruti crossed the benchmark of 3,00,000 cars. Since its inception export was one of the aspects government was keen to encourage. Every political party expected Maruti to earn foreign currency. Angola, Benin, Djibouti, Ethiopia, Europe, Kenya, Morocco, Sri Lanka, Uganda, Chile, Guatemala, Costa Rica and El Salvador are some of the markets served by Maruti Exports Key Competitors-  Tata Motors  Hyundai India  Ford India  FIAT India  General Motors India
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 49 Pride Pointers- • India’s largest automobile company • MUL Rolls out one car every 43 second. • Around 4 million people in India are proud to own maruti cars. • The highest installed production capacity • More than 35,000 trained technicians for customer support. • Largest Sales network-270 sales outlets • Largest service networks- 359 dealers workshop • Cities covered by sales- 172 • Cities covered by service- 922 • Spare Parts Store- 26 • MGP Shopee- 11 • True Value network- 127 outlets Some Milestones- 1983- Launched, hence bringing the first revolution in the Indian car market in terms of- • Technology • Availability- production Capacity • Fuel Efficiency • Choice of colour • Shape May- 1993, Zen the world car unvieled at a world premier. • November- 1994, Esteem the first luxury car on Indian roads launched • December- 1999, Baleno, the top end of the luxury car launched. • March-2000 WagonR the original tall boy launched. • September-2000, Alto launched in three variants • October-2001, Versa, India’s first MPV launched in three variants • April-2002 Grand Vitara, the SUV launched. Some Milestones in Exports
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 50 • MUL Export cars to more than 100 countries. • India’s largest exporter of completely built cars (CBU) during 2001- 2002 both in terms of volume and value. • Cumulative export sales crossing the 2.5 lakh mark, far more than any car company in the country. (1.5) RNS MOTORS - HUBLI Maruti's no 1 dealer - RNS Motors HUBLI: Twin-city based RNS Motors, the dealer of Maruti cars has emerged as the leading dealer in the country. M Sunil Shetty, CEO of RNS Motors, in a release said RNS Motors, a part of R N Shetty Group of Companies has achieved the top slot for the third consecutive year in a row. RNS Motors has four branches two in Bangalore and one each in Hubli, Murudeshwar and Bijapur. Genuine Parts and Accessories Maruti Suzuki Genuine parts are priced very competitively and offer a customer best value for money and quality. Each product goes through a series of rigorous quality measures and reaches a customer at its best. Many of these items are imported from Suzuki, Japan. Maruti Genuine Accessories (MGA) offer high quality accessories at competitive prices. Every MGA item has perfect mechanical and electrical compatibility with the vehicle and offers you unmatched performance.
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 51 ITEM THE MGA ADVANTAGE Alloy Wheels Perfect Match with vehicle. Safe and reliable. Virgin Aluminium from ISO certified sources. 100% X-Ray tested. Endurance tested. Excellent finish. Better cooling. Better Braking efficiency. Body Cover High Quality imported Fabric. Water-resistant. 1-Year Warranty. UV Ray protection (UV rays cause paint fading). Very light and easily handled. Matches body profile perfectly. Clamp mechanism. Comes in convenient carry bag. Carpets Imported materials used. Perfectly fits the contour of vehicle floor. Attractive designs, matching the interior. Odour free. Fire resistant. Fully Washable. Anti Slip mechanism to prevent slipping on floor. Special thread interlocking. Dust absorbing. Reinforced cushioning at drivers area to prevent balding. Door Visors Perfect fit with vehicle profile. Unique attachment provided for strong fit. Suzuki (Japan) product. Weatherproof. Offers protection from sun-rain. Long lasting and unlike other visors, do not become brittle or crack. Fog Lamps Comes with complete electric wiring, protection relay, switch and lamps. Electrically compatible with the vehicle electrical systems, therefore perfectly safe for the vehicle. No need to cut / splice original vehicle wires, clip-on mechanism. Perfect fit mechanically. Tested for long distance visibility. Beam adjustment screws. Mud Flaps Made from high quality virgin material. Flexible and wear resistant. Matches profile of the bumper perfectly. Best Aesthetics. Sophisticated design. Absorbs impacts (thus protecting bumper) if mud flaps hit any speed breaker / pothole. Heat Cycle and UV Ray tested. Complete protection from mud splash. Rubber & Designer Mats Made from high quality virgin material. Perfect fit on the vehicle floor. Wear resistant, durable and crack proof. Odour free. Anti-slip design to resist slippage on floor. Heat Cycle and UV Ray tested. Environment friendly. Ozone compliance. PVC "Designer" Mats in attractive multi colours are also available. These are manufactured through a special imported process. Stereo System Electrically compatible with vehicle electrical system, therefore perfectly safe for the vehicle. No cutting / splicing of original wiring on vehicle needed (clamp-on system). High Quality sound and wide features. Easy installation. Tested over 50,000 Kms. Durable. Approved by Suzuki, Japan. High Quality speakers & antenna. Security System Many Advanced Features from complete vehicle protection. Electrically compatible with vehicle electrical system, therefore perfectly safe for the vehicle. No cutting / splicing of original wiring on vehicle needed (clamp-on system). 3-Years Warranty. Spoilers Designed by experts to perfectly match the vehicle profile. Gives the best aerodynamic and sporty look. Best fit. Special high strength and low weight materials used. If light provided, the electricals are perfectly compatible with the vehicle electrical systems. Excellent surface finish. Seat Covers Leather Seat Covers are made from genuine Italian seat covers. In Fabric Seat covers, the best quality fabric used. High levels of craftsmanship. Perfect fit and finish. Matches interiors. Abrasion tested. Same quality as those fitted from factory. Car CareProducts Body Polish:(protects paint, removes dirt, etc). Glass Cleaner:(cleans windshield, removes stains). Shampoo: (removes grease, stains, etc; protects paint). Tyre Polish: (protects tyre, keeps tyre clean). Upholstery cleaner (cleans & protects car interior upholstery). Dashboard Shiner (keeps dashboard sparkling clean and does not attract dust) Others Besides these there are a host of other accessories. Warning Buzzer Assembly warns a driver when the door is open and reminds him to fix the seat belt. There are high quality rear parcel tray made of reinforced PP, MGA Heater kits, Shining Gold Emblems, Different Fragrance of Perfumes, Swiss army knives & lot more.
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 52 The Organization Structure and the Departments- Managing director General Manager Service Service Repair Body Repair PDI Service Advisor Supervis or Service Advisor Customer Care Front Office Supervis or Supervis or Mechanic Customer Care Executiv e Telemarketin g executive Asst Manage r Front Office Exe True Value Booking executive Delivery executive Driver Attender Tech advisor Mechanic Manager M&S Showro om in charge Executi ve Tele ph operator Hostess Spares Mechanic Technical Advisor Cashier Asst Spares Executi ve Procurement In charge Sales In charge DEO Evaluation Mechanics Sales Executive
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 53 Contents Project details  Rational behind the choice of the project  Utility of the project  Methodology adopted  Data collection method  Sampling process.  Sample size determination.  Findings and conclusion  Findings  Recommendations & suggestions  Conclusion  Recommendations
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 54 Utility or Proposed out comes and benefits of he study This project was an opportunity for Me to study about MGA, even will help the company at various information regarding.  Awareness of MGA brands in twin city and also the awareness of RNS Motors.  Importance given to aesthetics while purchasing the car accessory.  Importance given to brand name while purchasing.  Importance given to the price while purchasing a car accesssory.  Impact of Advertisement while purchasing a car accessory.  Influence for the purchase of a car accessory.  Importance given to mileage, safety, power, color etc while purchasing accessory.  Interested customers for MGA.  Customer satisfaction level with the existing MGA product. From this information company can come to know various factors affecting the sales of the automobiles accessory and this also help to go into potential customer and sell the product effectively.
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 55 PROJECT TITLE “Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki.” PROBLEM DEFENITION “ To study the attitude towards branded accessories with specific reference to cars from Maruti Suzuki.” Sub-objective; 4. Influencing factor for buying behavior. 5. Attitude towards branded accessories. 6. Other substitutes with reference to brand. RESEARCH METHODOLOGY: Data source: Primary Data: Through Questionnaire Secondary Data: R.N.S Motors’s Record & Report, & Websites. Sample size: 100 customers of R.N.S Motors Pvt. Ltd. Area Covered for research: Only in Hubli City. Sampling Procedure: Random sampling method from available database.
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 56 PURPOSE OF THE STUDY: The purpose of the study is to get practical knowledge, get experience and also to know the various challenges that are faced in the corporate world. The main intention of choosing this topic is to study/to know-  Customer’s perceptual factors towards branded accessories from Maruti Udyog Ltd.  This project helps to organization to improve the quality of the services.  It will help to know the overall performance of Maruti genuine accessories.  From this project we will come to know the satisfaction level of customers using maruti genuine accessories. Hence a questionnaire is formulated so as check Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki. Conclusion- From the research conducted here we can come to the conclusion that many car users are not particular of buying the accessory from one particular dealer , as many prefer it to buy from other retailers other than from company out let. Here 65% of people buy accessory from others rather from company, only 35% of people know about MGA. According to the research conducted 70% of the respondents say that quality is the first thing which comes to their mind while making buying decisions of accessories for their car. Whereas 22% of respondents say that they are not much keen about the quality as concerned to accessories to their cars. As per the research results the influencer for many of the respondents are self influenced whereas only 20% of the respondents consider their family members
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 57 suggestions while buying car accessories. 33% of the respondents say friends are the influencers for them while making buying decisions of car accessories. Performance is the first factor considered by most car users while buying accessory. 22% of the respondents buy accessories for the purpose of convenience while 27% of the respondents think that cost is the most considerable factor for decisions on accessory. Whereas a few of the respondents feel that brand is the main factor of accessory buying decision. According to the research 27% of the respondents prefer branded accessories whereas 31% of them are more inclined towards branded accessories while 43% of them are not much concerned about the brand instead they buy the accessory that is easily and cost effectively available. As per the research 27% of the respondents prefer branded accessories whereas 31% of them are more inclined towards branded accessories while 43% of them are not much concerned about the brand instead they buy the accessory that is easily and cost effectively available. Branded accessories are somewhat more expensive when compared to unbranded 39% of the respondents have agreed with this statement whereas the next 31% respondents say branded accessories are expensive. The study helped me gain valuable insights in Opportunity Analysis and Consumer Behavior, towards potential for MGA. This project titled has been a knowledge gaining experience for me. By interacting with the respondents and making visits to the customers. I have been able to understand that understanding customers is an art and it takes a very strong brand image for a company to retai n itself in the market. The results of the survey proved to be both encouraging and partly discouraging too. The respondents were not very positive aboutMGA, which was quite discouraging and a
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 58 negative sign for the company. The segment for which MARUTI should cater to is a price sensitive segment, so as the organization should focus on highlighting the additional perquisites that they would provide with the car, it is going to bond well with the targeted market. Though there are many competitors in the mar ket for this segment, the company has an advantage, but still it cannot rule out the local dealers. But I believe that MARUTI has what it takes to become a name to reckon with in the market and I offer my best wishes for the same and hope that my work will be of some use for the company. The research was taken looking to the scope in the Indian automobile industry. Thus the MGA differentiated themselves from there competitors to promote their products and try to make their market monopoly in the accessory market. The research shows the people are interested to know about the MGA. The potential for MGA in twin city. This indicates an opportunity for RNS Motors in the Indian automobile industry. The MARUTI have to concentrate on promotional activities and differentiating their product. Schemes & offers given by the company influence the customer to change their decision
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 59 RECOMMENDATION  Create more awareness of the Maruti Genuine Accessory.  Company should concentrate on the marketing aspects of accessory.  Along with Local dealer should conduct demonstration and exposure of accessory for existing car owners and potential customers.  Dealer should co-ordinate with company to conduct exhibition for all types of Maruti models accessory manufactured and marketed by MGA.  Create more awareness of the dealers in the located city.  Comparing the price factors the MGA is too high from other local accessory provider; company has to take some actions for the convenience of the customers.  Create more advertisements in the local market.  Maintain Customer Database and follow-up for the new products launch and promotion activities.
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 60 Frequency Statistics 2.from whom do you buy the accessories 100 0 Valid Missing N 2.from whom do you buy the accessories 35 35.0 35.0 35.0 65 65.0 65.0 100.0 100 100.0 100.0 dealer others Total Valid Frequency Percent Valid Percent Cumulative Percent 2.from whom do you buy the accessories othersdealer Count 70 60 50 40 30 From the research conducted here we can come to the conclusion that many car users are not particular of buying the accessory from one particular dealer , as many prefer it to buy from other retailers other than from company out let. Here 65% of people buy accessory from others rather from company, only 35% of people know about MGA.
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 61 Frequencies Statistics 3.Quality is the first thing comes to mind when buying accessory for your car 100 0 Valid Missing N 3.Quality is the first thing comes to mind when buying accessory for your car 8 8.0 8.0 8.0 70 70.0 70.0 78.0 22 22.0 22.0 100.0 100 100.0 100.0 yes always sometimes Total Valid Frequency Percent Valid Percent Cumulative Percent 3. Quality is the first thing comes to mind when buying accessory for yo sometimesalwaysyes Count 80 60 40 20 0 70% of the respondents say that quality is the first thing which comes to their mind while making buying decisions of accessories for their car. Whereas 22% of respondents say that they are not much keen about the quality as concerned to accessories to their cars.
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 62 Frequencies Statistics 4.who is the main influencer for you while buying accessory for your car 100 0 Valid Missing N 4.who is the main influencer for you while buying accessory for your car 47 47.0 47.0 47.0 20 20.0 20.0 67.0 33 33.0 33.0 100.0 100 100.0 100.0 self family member friends Total Valid Frequency Percent Valid Percent Cumulative Percent 4. who is the main influencer for you while buying accessory for your ca friendsfamily memberself Count 50 40 30 20 10 The influencer for many of the respondents are self influenced whereas only 20% of the respondents consider their family members suggestions while buying car accessories. 33% of the respondents say friends are the influencers for them while making buying decisions of car accessories.
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 63 Frequencies Statistics 5.what do you consider while buying accessory for your car 100 0 Valid Missing N 5.what do you consider while buying accessory for your car 8 8.0 8.0 8.0 27 27.0 27.0 35.0 22 22.0 22.0 57.0 43 43.0 43.0 100.0 100 100.0 100.0 brand cost convenience performance Total Valid Frequency Percent Valid Percent Cumulative Percent 5. what do you consider while buying accessory for your car performanceconveniencecostbrand Count 50 40 30 20 10 0 Performance is the first factor considered by most car users while buying accessory. 22% of the respondents buy accessories for the purpose of convenience while 27% of the respondents think that cost is the most considerable factor for decisions on accessory. Whereas a few of the respondents feel that brand is the main factor of accessory buying decision.
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 64
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 65 Frequencies Statistics 6.Are branded accessory most preferred ones 100 0 Valid Missing N 6.Are branded accessory most preferred ones 26 26.0 26.0 26.0 31 31.0 31.0 57.0 43 43.0 43.0 100.0 100 100.0 100.0 strongly agree agree cant say Total Valid Frequency Percent Valid Percent Cumulative Percent 6. Are branded accessory most preferred ones cant sayagreestrongly agree Count 50 40 30 20 27% of the respondents prefer branded accessories whereas 31% of them are more inclined towards branded accessories while 43% of them are not much concerned about the brand instead they buy the accessory that is easily and cost effectively available.
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 66 Frequencies Statistics 7.Unbranded accessories are less popular when compared with branded accessory 100 0 Valid Missing N 7.Unbranded accessories are less popular when compared with branded accessory 8 8.0 8.0 8.0 18 18.0 18.0 26.0 52 52.0 52.0 78.0 10 10.0 10.0 88.0 12 12.0 12.0 100.0 100 100.0 100.0 strongly agree agree cant say disagree strongly disagree Total Valid Frequency Percent Valid Percent Cumulative Percent 7. Unbranded accessories are less popular when compared with branded acc strongly disagree disagree cant say agree strongly agree Count 60 50 40 30 20 10 0 27% of the respondents prefer branded accessories whereas 31% of them are more inclined towards branded accessories while 43% of them are not much concerned about the brand instead they buy the accessory that is easily and cost effectively available.
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 67
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 68 Frequencies Statistics 8.Are branded accessories less eye appealing when compared with unbranded ones 100 0 Valid Missing N 8.Are branded accessories less eye appealing when compared with unbranded ones 78 78.0 78.0 78.0 10 10.0 10.0 88.0 12 12.0 12.0 100.0 100 100.0 100.0 cant say disagree strongly disagree Total Valid Frequency Percent Valid Percent Cumulative Percent 8. Are branded accessories less eye appealing when compared with unbrand strongly disagreedisagreecant say Count 100 80 60 40 20 0 10% of the respondents disagree and 12% of the respondents strongly disagree on the point that branded accessories are less eye appealing when compared with unbranded
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 69 Frequencies Statistics 9.Are branded accessories more expensive when compared to unbranded accessories 100 0 Valid Missing N 9.Are branded accessories more expensive when compared to unbranded accessories 20 20.0 20.0 20.0 39 39.0 39.0 59.0 31 31.0 31.0 90.0 10 10.0 10.0 100.0 100 100.0 100.0 yes somewhat expensive not always Total Valid Frequency Percent Valid Percent Cumulative Percent 9. Are branded accessories more expensive when compared to unbranded acc not alwaysexpensivesomewhatyes Count 50 40 30 20 10 0 Branded accessories are somewhat more expensive when compared to unbranded 39% of the respondents have agreed with this statement whereas the next 31% respondents say branded accessories are expensive.
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 70 Frequencies Statistics 10.Does unbranded accessories worth to buy 100 0 Valid Missing N 10.Does unbranded accessories worth to buy 17 17.0 17.0 17.0 9 9.0 9.0 26.0 41 41.0 41.0 67.0 33 33.0 33.0 100.0 100 100.0 100.0 strongly agree agree cant say disagree Total Valid Frequency Percent Valid Percent Cumulative Percent 10. Does unbranded accessories worth to buy disagreecant sayagreestrongly agree Count 50 40 30 20 10 0 33% of the respondents do not prefer unbranded accessories while 41% of them are not much concerned about brands.
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 71 Frequencies Statistics 11.Are unbranded accessories inferior than branded ones 100 0 Valid Missing N 11.Are unbranded accessories inferior than branded ones 8 8.0 8.0 8.0 39 39.0 39.0 47.0 31 31.0 31.0 78.0 10 10.0 10.0 88.0 12 12.0 12.0 100.0 100 100.0 100.0 yes some time cant say not always no Total Valid Frequency Percent Valid Percent Cumulative Percent 11. Are unbranded accessories inferior than branded ones nonot alwayscant saysome timeyes Count 50 40 30 20 10 0 39% of the respondents consider unbranded accessories sometimes inferior than branded ones. While 31% of them are not much concerned about the quality aspects of an accessory.
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 72 12.00 / 12.0% 10.00 / 10.0% 31.00 / 31.0% 39.00 / 39.0% 8.00 / 8.0% no not always cant say some time yes
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 73 Frequencies Statistics 12.Do you know any other accessory manufacturer and seller other than maruti genuine accessory 100 0 Valid Missing N 12.Do you know any other accessory manufacturer and seller other than maruti genuine accessory 26 26.0 26.0 26.0 74 74.0 74.0 100.0 100 100.0 100.0 yes no Total Valid Frequency Percent Valid Percent Cumulative Percent 12. Do you know any other accessory manufacturer and seller other than m noyes Count 80 70 60 50 40 30 20 A major of 74% of the respondents say that they do not know any other accessory manufacturer of seller other than genuine Maruti .
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 74 Frequencies Statistics 13.Are you satisfied with the performance and usage of your present accessory 100 0 Valid Missing N 13.Are you satisfied with the performance and usage of your present accessory 47 47.0 47.0 47.0 41 41.0 41.0 88.0 12 12.0 12.0 100.0 100 100.0 100.0 yes satisfactory neutral Total Valid Frequency Percent Valid Percent Cumulative Percent 13. Are you satisfied with the performance and usage of your present ac neutralsatisfactoryyes Count 50 40 30 20 10 0 47% of the respondents are satisfied with the performance and usage of their present accessory while 41% of them are not really very satisfied with it.
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 75 Frequencies Statistics 15.Do you have any maruti genuine accessory 100 0 Valid Missing N 15.Do you have any maruti genuine accessory 26 26.0 26.0 26.0 74 74.0 74.0 100.0 100 100.0 100.0 yes no Total Valid Frequency Percent Valid Percent Cumulative Percent 15. Do you have any maruti genuine accessory noyes Count 80 70 60 50 40 30 20 74% of the respondents say that they do not have any genuine Maruti accessory while only 26% of them have the genuine accessory.
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 76 Frequencies Statistics 16.whom do you prefer to fit accessory in your car 100 0 Valid Missing N 16.whom do you prefer to fit accessory in your car 26 26.0 26.0 26.0 74 74.0 74.0 100.0 100 100.0 100.0 company trained mechanic favourite mechanic Total Valid Frequency Percent Valid Percent Cumulative Percent 16. whom do you prefer to fit accessory in your car favourite mechaniccompany trained mech Count 80 70 60 50 40 30 20 74% of the respondents prefer their favorite mechanic to fit or fix accessory in there car whereas only 26% respondent prefer company mechanic to fix the accessory.
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 77 74.00 / 74.0% 26.00 / 26.0% favourite mechanic company trained mech
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 78 QUESTIONNAIRE Name Occupation Age Cell number Annual income Car model / type 1. What accessories do you have in your car please tick them in the below mentioned table. Item Yes No Alloy wheels Body covers Carpet Door visor Fog lamps Mud flaps Rubber designer mat Stereo system Security system Spoilers Seat covers
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 79 Car care products Others specify-……………………………………… …………………………………………………………………………… ………………………………… 2. from whom do you buy the accessories  Dealer  Others 3. Quality is the first thing comes to mind when buying accessory for your car  Yes  Always  Some times  Not always  No 4. who is the main influencer for you while buying accessory for your car  Self  Family members  Friends  Mechanic  Dealer 5. what do you consider while buying accessory for your car
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 80  Brand  Cost  Convenience  Performance 6. Are branded accessory most preferred ones  Strongly agree  Agree  Cant say  Disagree  Strongly disagree 7. Unbranded accessories are less popular when compared with branded accessory  Strongly agree  Agree  Cant say  Disagree  Strongly disagree 8. Are branded accessories less eye appealing when compared with unbranded ones  Strongly agree  Agree  Cant say  Disagree  Strongly disagree
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 81 9. Are branded accessories more expensive when compared to unbranded accessories  Yes  Some what  Quite expensive  Not always  No 10.Does unbranded accessories worth to buy  Strongly agree  Agree  Cant say  Disagree  Strongly disagree 11.Are unbranded accessories inferior than branded ones  Yes  Some times  Cant say  Not always  No 12.Do you know any other accessory manufacturer and seller other than maruti genuine accessory Yes No Specify-…………………………………………
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 82 13.Are you satisfied with the performance and usage of your present accessory  Yes  Satisfactory  Neutral  Unsatisfactory  Unsatisfied 14.At current what accessory do you have in your car Specify-……………………………………………… 15.Do you have any maruti genuine accessory Yes No Specify-…………………………………………….... 16.whom do you prefer to fit accessory in your car  Company trained mechanic  Any local mechanic  Your favorite mechanic 17.what would be your next accessory buy specify …………………………………………………………………………… …………………………………
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 83 . 1 1 1 1 1 1 3 1 1 1 1 1 1 1 . 1 2 1 2 1 2 3 2 1 2 1 1 1 1 . 1 2 1 2 1 2 3 2 2 2 1 1 1 1 . 1 2 1 2 2 3 3 2 3 2 2 1 2 3 . 2 2 1 3 2 3 3 2 3 2 2 1 2 3 . 2 2 2 3 2 3 3 3 3 3 2 2 2 3 . 2 2 2 4 3 3 3 3 3 3 2 2 2 3 . 2 2 3 4 3 3 3 3 4 3 2 2 2 3 . 2 3 3 4 3 4 4 4 4 4 2 2 2 3 . 2 3 3 4 3 5 5 1 4 5 2 3 2 3 . 1 1 1 1 1 1 3 1 1 1 1 1 1 1
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 84 . 1 2 1 2 1 2 3 2 1 2 1 1 1 1 . 1 2 1 2 1 2 3 2 2 2 1 1 1 1 . 1 2 1 2 2 3 3 2 3 2 2 1 2 3 . 2 2 1 3 2 3 3 2 3 2 2 1 2 3 . 2 2 2 3 2 3 3 3 3 3 2 2 2 3 . 2 2 2 4 3 3 3 3 3 3 2 2 2 3 . 2 2 3 4 3 3 3 3 4 3 2 2 2 3 . 2 3 3 4 3 4 4 4 4 4 2 2 2 3 . 2 3 3 4 3 5 5 1 4 5 2 3 2 3 . 2 2 1 3 2 3 3 2 3 2 2 1 2 3 . 2 2 2 3 2 3 3 3 3 3 2 2 2 3 . 2 2 2 4 3 3 3 3 3 3 2 2 2 3
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 85 . 2 2 3 4 3 3 3 3 4 3 2 2 2 3 . 2 3 3 4 3 4 4 4 4 4 2 2 2 3 . 2 3 3 4 3 5 5 1 4 5 2 3 2 3 . 1 1 1 1 1 1 3 1 1 1 1 1 1 1 . 1 2 1 2 1 2 3 2 1 2 1 1 1 1 . 1 2 1 2 1 2 3 2 2 2 1 1 1 1 . 1 2 1 2 2 3 3 2 3 2 2 1 2 3 . 2 2 1 3 2 3 3 2 3 2 2 1 2 3 . 2 2 2 3 2 3 3 3 3 3 2 2 2 3 . 2 2 2 4 3 3 3 3 3 3 2 2 2 3 . 2 2 3 4 3 3 3 3 4 3 2 2 2 3 . 2 3 3 4 3 4 4 4 4 4 2 2 2 3
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 86 . 2 3 3 4 3 5 5 1 4 5 2 3 2 3 . 2 3 3 4 3 5 5 1 4 5 2 3 2 3 . 1 1 1 1 1 1 3 1 1 1 1 1 1 1 . 1 2 1 2 1 2 3 2 1 2 1 1 1 1 . 1 2 1 2 1 2 3 2 2 2 1 1 1 1 . 1 2 1 2 2 3 3 2 3 2 2 1 2 3 . 2 2 1 3 2 3 3 2 3 2 2 1 2 3 . 2 2 3 4 3 3 3 3 4 3 2 2 2 3 . 2 3 3 4 3 4 4 4 4 4 2 2 2 3 . 2 3 3 4 3 5 5 1 4 5 2 3 2 3 . 1 1 1 1 1 1 3 1 1 1 1 1 1 1 . 1 2 1 2 1 2 3 2 1 2 1 1 1 1
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 87 . 1 2 1 2 1 2 3 2 2 2 1 1 1 1 . 1 2 1 2 2 3 3 2 3 2 2 1 2 3 . 2 2 1 3 2 3 3 2 3 2 2 1 2 3 . 2 2 2 3 2 3 3 3 3 3 2 2 2 3 . 2 2 2 4 3 3 3 3 3 3 2 2 2 3 . 2 2 3 4 3 3 3 3 4 3 2 2 2 3 . 2 3 3 4 3 4 4 4 4 4 2 2 2 3 . 2 3 3 4 3 5 5 1 4 5 2 3 2 3 . 2 2 1 3 2 3 3 2 3 2 2 1 2 3 . 2 2 2 3 2 3 3 3 3 3 2 2 2 3 . 2 2 2 4 3 3 3 3 3 3 2 2 2 3 . 2 2 3 4 3 3 3 3 4 3 2 2 2 3
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 88 . 2 3 3 4 3 4 4 4 4 4 2 2 2 3 . 2 3 3 4 3 5 5 1 4 5 2 3 2 3 . 1 1 1 1 1 1 3 1 1 1 1 1 1 1 . 1 2 1 2 1 2 3 2 1 2 1 1 1 1 . 1 2 1 2 1 2 3 2 2 2 1 1 1 1 . 1 2 1 2 2 3 3 2 3 2 2 1 2 3 . 2 2 1 3 2 3 3 2 3 2 2 1 2 3 . 2 2 2 3 2 3 3 3 3 3 2 2 2 3 . 2 2 2 4 3 3 3 3 3 3 2 2 2 3 . 2 2 3 4 3 3 3 3 4 3 2 2 2 3 . 2 3 3 4 3 4 4 4 4 4 2 2 2 3 . 2 3 3 4 3 5 5 1 4 5 2 3 2 3
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 89 . 2 3 3 4 3 5 5 1 4 5 2 3 2 3 . 1 1 1 1 1 1 3 1 1 1 1 1 1 1 . 1 2 1 2 1 2 3 2 1 2 1 1 1 1 . 1 2 1 2 1 2 3 2 2 2 1 1 1 1 . 1 2 1 2 2 3 3 2 3 2 2 1 2 3 . 2 2 1 3 2 3 3 2 3 2 2 1 2 3 . 1 2 1 2 1 2 3 2 1 2 1 1 1 1 . 1 2 1 2 1 2 3 2 2 2 1 1 1 1 . 1 2 1 2 2 3 3 2 3 2 2 1 2 3 . 2 2 1 3 2 3 3 2 3 2 2 1 2 3 . 2 2 2 3 2 3 3 3 3 3 2 2 2 3 . 2 2 2 4 3 3 3 3 3 3 2 2 2 3
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 90 . 2 2 3 4 3 3 3 3 4 3 2 2 2 3 . 2 3 3 4 3 4 4 4 4 4 2 2 2 3 . 2 3 3 4 3 5 5 1 4 5 2 3 2 3 . 1 1 1 1 1 1 3 1 1 1 1 1 1 1 . 1 2 1 2 1 2 3 2 1 2 1 1 1 1 . 1 2 1 2 1 2 3 2 2 2 1 1 1 1 . 1 2 1 2 2 3 3 2 3 2 2 1 2 3 . 2 2 1 3 2 3 3 2 3 2 2 1 2 3 . 2 2 2 3 2 3 3 3 3 3 2 2 2 3 . 2 2 2 4 3 3 3 3 3 3 2 2 2 3 . 2 2 3 4 3 3 3 3 4 3 2 2 2 3 . 2 3 3 4 3 4 4 4 4 4 2 2 2 3
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 91 . 2 3 3 4 3 5 5 1 4 5 2 3 2 3 . 2 2 1 3 2 3 3 2 3 2 2 1 2 3 . 2 2 2 3 2 3 3 3 3 3 2 2 2 3 . 2 2 2 4 3 3 3 3 3 3 2 2 2 3 . 2 2 3 4 3 3 3 3 4 3 2 2 2 3
  • Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki Babasabpatilfreepptmba.com Page 92 BIBLIOGRAPHY Wesites:  www.maruti udyog ltd.com  www.mga.com  www.automobile.com  www.accesories.com  auto car, over drive magazines  research books tull & hawkins, philip kotler