A project report on comparative analysis of the new indian express, times of india

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A project report on comparative analysis of the new indian express, times of india

  1. 1. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 1 Executive summary Project Title: A comparative analysis of The New Indian Express, Times of India and The Hindu in Hubli city‖ Statement of the Problem The study covers various marketing techniques, which are adapted to attract the customer towards Daily Newspaper. To know how the Indian Express is different of Times of India and The Hindu. And delivery time, service, Quality of news, Quality of news paper has plays an important role in increasing the sales of newspaper and how they can satisfy the customer through providing better service. Distribution channel and better delivery is one of the important strategies to increasing the sales. The present study involves “A Comparative Analysis of The New Indian Express. Times of India and The Hindu” Objectives of the Study The study carried out for to know the Customer Attitude towards News Paper- A Comparative Analysis of The New Indian Express, Times of India and The Hindu  To find out the customers attitude towards about Indian Express  To find out the Comparative of Times of India and The Hindu‘s Delivery system plays important role in increasing the sales.  To study the Customers evaluation of the service provided by the newspaper company.  Proper understanding and analysis of the Indian Express  Study the overall market situation of comparative study.  To know the customer satisfaction towards the delivery system and how they can improve.  To know the customers evaluation of different newspapers in the market.  To find out the customers expectations about the Indian Express.
  2. 2. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 2  To find out the customer evaluation of price of the news paper.  To find out the consumer evaluation of advertising of news paper. Scope of the study As a part of dynamic industry The New Indian Express group is constantly growing and evolving to the changing world .This study or survey is conducted to design a better Delivery system and Distribution Channel which has been targeted to all business sectors. Once the area needing improvements are identified then strategies should be developed to address needed improvements. This is an era of competition in every business. Due to this reason every business men are using new business strategy like pricing strategy, quality, service etc. And for capturing the market, product promotion, profit and better distribution channel in the market is very important. To Customer attitude Towards News Paper The present study involves ―To know the customer attitude towards news paper-a comparative analysis of Indian Express, Times of India and The Hindu Data is collected from the readers of Indian Express, Times of India and The Hindu To fulfill the above said objectives of the study the responses were collected from respondents who are the existing customers of all type of English News paper. The survey includes sample size of 100 and the respondent includes business men, Students, Employees, Housewife‘s, and Others. The responses were taken by interviewing the respondents directly using a structured questionnaire. Methodology of the Study Data collection method a) Primary Data The primary data is collected from the readers of business daily with the help of questionnaire and also interview with the bank employees, stock brokers and marketing executives. b) Secondary Data The secondary data is collected from company publication, magazines, journals newspapers and websites. Sampling Design
  3. 3. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 3 a) Sample size The survey is conducted in Hubli city and the sample size is 100. b) Sampling method The selection of sample is done by random sampling technique. Findings 1. It was found that 70% of the respondents are male, and 30% respondents are female reader of the news paper in Hubli city 2. Most of the respondents news paper readers are 2 years and above 3. It was noted that the usual deliver time of newspaper was between 6 AM to 7AM, and 7AM to 8AM. 4. 80% of the respondents are getting the news paper through news paper boy. 5. The most of the respondents indicates that 94% of subscribers are fully satisfied of the delivery service of news paper. 6. The delivery of the supplements 96% of respondents said we are fully satisfying of delivery of supplements. Conclusion From the study it is observed that employees, and business persons targets business professionals. Most of the readers are preferring newspapers because of its content and prices. But important thing is that the company could go for better quality of news, and quality of news paper, preference to local news, delivery is an important factor for customer satisfaction. On the whole, study concluded that Indian Express requires much more effective good supplements delivery important towards customer complaints. And to survive in the market the company has to continue with the improved style of presentation of articles and marketing strategies. Suggestions
  4. 4. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 4 1. Form better improve the quality of the news and news paper 2. To maintain the good distribution channel and delivery system. So that there will not be any complaints from subscribers. 3. As most of the readers prefer other three news papers, to attract them, a complementary copy of The Indian express can be given for a week. Thereafter if they want they can subscribe it further. 4. Since the circulation is only in major areas it can also be concentrated in more rural areas. Industry Profile
  5. 5. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 5 Were it left to me to decide whether we should have a government without newspapers, or newspapers without a government, I should not hesitate a moment to prefer the latter. -Thomas Jefferson, 178 For my part I entertain a high i 7. dea of the utility of periodical publications; insomuch as I could heartily desire, copies of ... magazines, as well as common Gazettes, might be spread through every city, town, and village in the United States. I consider such vehicles of knowledge more happily calculated than any other to preserve the liberty, stimulate the industry, and ameliorate the morals of a free and enlightened people. - George Washington, 1788. Congress shall make no law ... abridging the freedom of speech or of the press... - Article One, Bill of Rights of the United States Constitution, 1789. Here is the living disproof of the old adage that nothing is as dead as yesterday's newspaper... This is what really happened, reported by a free press to a free people. It is the raw material of history; it is the story of our own times. -Henry Steel Commager, preface to a history of the New York Times, 1951 The Origins of Newspapers The history of newspapers is an often-dramatic chapter of the human experience going back some five centuries. In Renaissance Europe handwritten newsletters circulated privately among merchants, passing along information about everything from wars and economic conditions to social customs and "human interest" features. The first printed forerunners of the newspaper appeared in Germany in the late 1400's in the form of news pamphlets or broadsides, often highly sensationalized in content. Some of the most famous of these report the atrocities against Germans in Transylvania perpetrated by a sadistic veovod named Vlad Tsepes Drakul, who became the Count Dracula of later folklore. In the English-speaking world, the earliest predecessors of the newspaper were corantos, small news pamphlets produced only when some event worthy of notice occurred. The first successively published title was The Weekly News of 1622. It
  6. 6. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 6 was followed in the 1640's and 1650's by a plethora of different titles in the similar newsbook format. The first true newspaper in English was the London Gazette of 1666. For a generation it was the only officially sanctioned newspaper, though many periodical titles were in print by the century's end. Beginnings in America In America the first newspaper appeared in Boston in 1690, entitled Publick Occurrences. Published without authority, it was immediately suppressed, its publisher arrested, and all copies were destroyed. Indeed, it remained forgotten until 1845 when the only known surviving example was discovered in the British Library. The first successful newspaper was the Boston News-Letter, begun by postmaster John Campbell in 1704. Although it was heavily subsidized by the colonial government the experiment was a near-failure, with very limited circulation. Two more papers made their appearance in the 1720's, in Philadelphia and New York, and the Fourth Estate slowly became established on the new continent. By the eve of the Revolutionary War, some two dozen papers were issued at all the colonies, although Massachusetts, New York, and Pennsylvania would remain the centers of American printing for many years. Articles in colonial papers, brilliantly conceived by revolutionary propagandists, were a major force that influenced public opinion in America from reconciliation with England to full political independence. At war's end in 1783 there were forty-three newspapers in print. The press played a vital role in the affairs of the new nation; many more newspapers were started, representing all shades of political opinion. The no holds barred style of early journalism, much of it libelous by modern standards, reflected the rough and tumble political life of the republic as rival factions jostled for power. The ratification of the Bill of Rights in 1791 at last guaranteed of freedom of the press, and America's newspapers began to take on a central role in national affairs. Growth continued in every state. By 1814 there were 346 newspapers. In the Jacksonian populist 1830's, advances in printing and papermaking technology led to an explosion of newspaper growth, the emergence of the "Penny Press"; it was now possible to produce a newspaper that could be sold for just a cent a copy.
  7. 7. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 7 Previously, newspapers were the province of the wealthy, literate minority. The price of a year's subscription, usually over a full week's pay for a laborer, had to be paid in full and "invariably in advance." This sudden availability of cheap, interesting reading material was a significant stimulus to the achievement of the nearly universal literacy now taken for granted in America. The Industrial Revolution The industrial revolution, as it transformed all aspects of American life and society, dramatically affected newspapers. Both the numbers of papers and their paid circulations continued to rise. The 1850 census catalogued 2,526 titles. In the 1850's powerful, giant presses appeared, able to print ten thousand complete papers per hour. At this time the first "pictorial" weekly newspapers emerged; they featured for the first time extensive illustrations of events in the news, as woodcut engravings made from correspondents' sketches or taken from that new invention, the photograph. During the Civil War the unprecedented demand for timely, accurate news reporting transformed American journalism into a dynamic, hardhitting force in the national life. Reporters, called "specials," became the darlings of the public and the idols of youngsters everywhere. Many accounts of battles turned in by these intrepid adventurers stand today as the definitive histories of their subjects. Newspaper growth continued unabated in the postwar years. An astounding 11,314 different papers were recorded in the 1880 census. By the 1890's the first circulation figures of a million copies per issue were recorded (ironically, these newspapers are now quite rare due to the atrocious quality of cheap paper then in use, and to great losses in World War II era paper drives) At this period appeared the features of the modern newspaper, bold "banner" headlines, extensive use of illustrations, "funny pages," plus expanded coverage of organized sporting events. The rise of "yellow journalism" also marks this era. Hearst could truthfully boast that his newspapers manufactured the public clamor for war on Spain in 1898. This is also the age of media consolidation, as many independent newspapers were swallowed up into powerful "chains"; with regrettable consequences for a once fearless and incorruptible press, many were reduced to vehicles for the distribution
  8. 8. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 8 of the particular views of their owners, and so remained, without competing papers to challenge their viewpoints. By the 1910's, all the essential features of the recognizably modern newspaper had emerged. In our time, radio and television have gradually supplanted newspapers as the nation's primary information sources, so it may be difficult initially to appreciate the role that newspapers have played in our history. A newspaper is a lightweight and disposable publication (more specifically a periodical), usually printed on low-cost paper called newsprint. It may be general or special interest, and may be published daily, weekly, monthly, or quarterly. General-interest newspapers are usually journals of current news on a variety of topics. These can include political events, crime, business, sports, and opinions (editorials, columns, or political cartoons). Many also include weather news and forecasts. Newspapers increasingly use photographs to illustrate stories; they also often include comic strips and other entertainment, such as crosswords. The general variety is issued every day (a daily newspaper), often with the exception of Sundays and some national holidays. Weekly newspapers, printed once a week, are also common; they tend to be smaller and less prestigious than daily papers. Most nations have at least one newspaper that circulates throughout the whole country; a national newspaper, as contrasted with a local newspaper serving a city or region. In the United States and Canada, there are few truly national newspapers, with the notable exceptions of USA Today in the United States and The Globe and Mail and The National Post in Canada. Large metropolitan newspapers with expanded distribution networks such as The New York Times, The Washington Post, and The Toronto Star can fill the role of de facto national newspapers. The owner of the newspaper, or person in charge, is the publisher. The person responsible for content is the editor, editor in chief, or executive editor. Newspapers have been developed around very narrow topic areas, such as news for merchants in a specific industry, fans of particular sports, fans of arts or of specific artists, and participants in the same sorts of activities or lifestyles.
  9. 9. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 9 The Press Compared to many other developing countries, the Indian press has flourished since independence and exercises a large degree of independence. British colonialism allowed for the development of a tradition of freedom of the press, and many of India‘s great English language newspapers and some of its Indian language press to began during the nineteenth century. As India became independent, ownership of India‘s leading English-language newspaper were transferred from British to Indian business groups and the fact that most English language newspaper have the backing of large business houses and has contributed to their independence from the government. By 1993, India had 35,595 newspapers of which 3805 were dailies and other periodicals. Although the majorities of publications are in indigenous languages, the English-language press, which has wide spread appeal to the expanding middle class has a wide circulation throughout India. There are four major publishing groups in India, each of which controls national and regional English-language and vernacular publications. They are the Times of India group, the Indian Express Group, the Hindustan Times Group and Anandabazar Patrika group. The Times of India is India‘s largest English-language daily, with the circulation of 656,000 published in six cities. The Indian Express, with the daily circulation of 519,000, is published in 17 cities. There are also seven other daily newspapers with circulation between 134,000 and 477,000, all in English and all competitive with one another. Indian-language newspapers also enjoy large circulations but usually on a statewide or citywide basis. For example, Malayalam-language daily Malayala Manorama circulates 673,000 copies in Kerala, the Hindi language Dainik Jagran circulates widely in Uttar Pradesh and New Delhi, with 58,000 copies per day, Punjab Kesari, also published in Hindi and available throughout Punjab and New Delhi and has a circulation 562,000 and the Anandabazar Patrika published in Calcutta in Bengali, has a daily circulation of 435,000. There are also numerous smaller publications throughout the nation. The combined circulation of India‘s newspapers and periodicals is in the order of 60 million, published daily in more than 90 languages.
  10. 10. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 10 Print Media in India The Beginnings of Written Communication One of the earliest forms of written communication in India is traced back to the beginning of organized society. In ancient India, the ruler is known to have propagated his ideas to the people through edicts and proclamations. The rulers in those days created agencies to acquaint them of activities which were inimical to their authority. These agencies also spread out their proclamations of social and economic reform to its authority. Later on, machinery was developed to keep the rulers informed of the main currents of the life of the people. The agency that collected taxes, for example, provided information on conditions in the prosperous and backward areas. It is known that organized attempts were made to relieve famine and distress by affording timely relief. The inference may be drawn that in the first stages such information was transmitted verbally by messengers who committed it to memory and in later stages it was reduced to writing. Print Media Advertising Concept of Print Media Throughout the history of mass communication, print was the only readily accessible means of storing information and retrieving it at will. Print is the keeper of records, great literature and accomplishments. It differs from broadcast media in several ways. For example, print media delivers messages that is one topic at a time and one thought at a time, whereas television and electronic media use a simultaneous approach, delivering a great deal of information in a rapid fire manner. Furthermore, print advertising has a history and credibility unmatched by broadcast advertising. These differences have important consequences for advertisers and media planner to consider. Print Advertising The foundation of modern advertising message strategy and design lies in the early print formats. The earliest mass produced commercial messages either
  11. 11. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 11 appeared in newspapers or as handbills. Thus many advertising guidelines originated with print and print techniques, such as headline writing, are still considered basic concepts. Many things have changed over the years. Television has had a tremendous impact on advertising. Visuals, which were limited in the early press to infrequent woodcuts, are now as important as worlds. Print advertising continues to be important, however and still serves as a foundation in that its techniques are the easiest to understand and analyze. Table No: 1.1 Table Showing Classification of Print Media Newspapers Magazines Journals English Regional a. Morning b. Evening c. Sunday d. Specialty (The Economic Times, Financial Express) (A) Frequency of Publication 1. Fortnightly (India Today) 2. Monthly (Advertising and Marketing) 3. Weekly (Illustrated Weekly, Newspapers The Week) 4. Yearly (B) Government Publications (Telephone Director) (C) Special Interest Magazines 1. Women‘s Magazine (Savvy, Woman‘s Era 2. Men‘s Magazines (GFQ, Debonair) 3. Business (Business World, Business India) 4. For Family (Reader‘s Digest) 5. Film magazines (Stardust) House Journals Technical Journals Professional Journals The Future of Newspapers The future of newspapers is cloudy, with overall readership slowly declining in most developed countries due to increasing competition from television and the
  12. 12. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 12 Internet. The 57th annual World Newspaper Congress, held in Istanbul in June 2004, reported circulation, with more than 85 million copies of papers sold every day, followed by India with 72 million – China and India are the two most populous countries in the world – followed by Japan with 70 Million and the United States with 55 million. The report said circulation declined by an average of 2.2 percent across 13 of the 15 countries that made up the European Union before May 1. The biggest declines were in Ireland, down 7.8 percent; Britain, down 4.7 percent; and Portugal, where numbers fell by 4.0 percent. One growth areas is the distribution of free newspapers, which are not reflected in the above circulation data. They grew 16 percent in 2003. Another growth area is high-quality tabloids, particularly in the UK, where several of the major broadsheets are experimenting with the format. Smaller and easier to hold than broadsheets, but presenting real journalism rather than traditional tabloid fodder, they appear to have drawn some younger readers who are otherwise abandoning newspaper. Newspapers also face increased competition from the Internet for classified ads, especially for jobs, which have long been a key source of revenue. India Compared with many other developing countries, the Indian press has flourished since independence and exercises a large degree of independence. In 2001, India had 45,974 newspapers, including 5364 daily newspapers published in over 100 languages. The largest number of newspapers were published in Hindi (20,589), followed by English (7,596), Marathi (2,943), Urdu (2,906), Bengali (2,741), Gujarati (2,2,15), Tamil (2,119), Kannada (1,816), Malayalam (1,505) and Telugu (1,289) The Hindi daily press has a circulation of over 23 million copies, followed by English with over 8 million copies. There are four major publishing groups in India; the Times of India Group, the India Express Group, the Hindustan Times Group, and the Anandabazar Patrika Group. India has more than forty domestic news agencies. The Express News Services, the Press Trust of India, and the United News of India are among the major news agencies.
  13. 13. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 13 India, one of the World’s Greatest Media Markets Bazar is an apt analogy for the country‘s media melee, which with more than 55,000 newspapers and periodicals, 16 round – the –block news stations among its 100-odd television out an information soup as varied as it is vibrant. The newspaper- some have suave front type on thick white newsprint, some printed on paper so thin that the ink smudges on the fingers-are peddled in large swathes from the capital New Delhi to tiniest towns and hamlets. Even though its literacy rate is about 65 percent, its billion-strong population, its vibrant tradition free speech and its myriad tongues, coupled with constitutionally enshrined democratic freedoms, make India home to perhaps the largest numbers of news papers and periodicals in the world. The capital alone sustains more than a dozen national dailies, with multiple editions and bureaus around the country unheard of in any world capital. In the beginning of this millennium, newspapers were published in as many as 101 languages and dialects besides English and 18 principal languages. Subsequently, the circulation of newspapers has shot up from 115 million in 2001/02 to 142 million in 2002/03- a whopping 24 percent increase. At last count, the total number of registered newspapers in India stood at 55,780 and the total circulation of newspapers was 142 million. Experts say India‘s multitudinous media is gathering ever rising numbers of addicts who tune in and pore over its content, a growth that has been faster than the growth of literacy. Indian viewers have access to about 100 channels in various languages, including 16 round-the- clock channels broadcasting in English, the national language Hindi, or several regional languages. With viewer ship for news growing, a news channel has become an essential ingredient in any distribution bouquet for cable providers. Sensing the tremendous potential of the Indian media, leading players from the global industry are now flocking to the sub-continent-Financial Times, Business Week and The Wall Street Journal, to name a few. The floodgates opened after the government lifted a five-decade ban to allow foreign investors to buy up to 26 percent in the Indian print media. Newspaper owners saw the potential of roping in strategic investors who could improve the quality of their products and pump in fresh funds.
  14. 14. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 14 Embracing Digital Media ―The media industry has moved in a big way into the digital world. All media need to recognize this,‖ briskly painting the picture for those in the analogue domain. ―The media industry has changed more in the past 8 years than in the previous 80 because of broadband.‖ Although certain media companies have different focuses and others work on different platforms, it can be reassured that at its base, the media is still ―all about the journalism.‖ However, the way journalism is produced has changed. Because of the Internet, the traditional news cycle no longer exists; everything is now instantaneous. Most newspapers have realized that they can no longer wait until tomorrow‘s edition to print breaking news. Rather to remain competitive they must publish their latest copy on their website. ―Newspaper companies will not be able to media. They need to embrace it‖ COMPANY PROFILE The Indian Express Group was the unifying voice behind India‘s struggle for independence. Today, it is the leading light in the battle against corruption as well as empowering the people of India.
  15. 15. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 15 The Indian Express began its journey in 1932. Since then, the Group has grown from strength to strength. From a single edition to 35 national editions, 14 publication centers and 7 language dailies that reach over 19 million people across the country. For the millions of readers, the name "Indian Express" evokes a feeling of faith and trust in the belief that ‗their Express‘ will provide the true picture of India and the world at large. Published from 21 centers across the country, the newspaper has been identified with credible and fiercely independent journalism in India. One of the most influential newspapers of the Indian subcontinent, The Indian Express has been the watchdog for the Indian people, fiercely treading the terrains of investigative and pro-active journalism. Some of the most shocking stories in the history of Indian journalism are credited to this newspaper. For instance, it showed how slavery existed in 20th century India when an Express reporter actually bought a woman from the market and wrote the famous story of Kamla. When the Press was muzzled and gagged and democracy kept in prison in 1975 during the Emergency, The Express was one of the few papers to stand up and speak out against the anti-democracy moves of the government, it was the loudest voice and the strictest critic to bring the guilty to account, at the highest levels of power wielding authority, and enable the return of freedom to the people of India. Express, virtually single-handedly, overthrew the then government by forcing it to hold a free and fair national elections. Now, adapting to the changing world are the brands of the Group that cover every sector one can conceive of. The aggressively independent The Indian Express, the courageous style of The Sunday Express, the supremely analytical nature of The Financial Express, the indomitable Locate, the insightful Lokprabha, the sprightly Screen, the breaking-news-at-breakneck-speed providing Express Online and the comprehensive Business Publications Division throw light on a range of topics such as Indian politics, economy, business, society and culture.
  16. 16. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 16 As India evolves, you can be sure that the Indian Express Group will evolve too, to keep pace with whatever tomorrow will bring in an unending effort to arm India with the knowledge to deal with an uncertain future and ensure it remains the champion of freedom for the world at large. To turn the above into reality, The Indian Express Group boasts an extensive newsgathering and marketing infrastructure as well as a state-of-the-art communications network that is one of the best in the Indian publishing industry. THE FOUNDER: RAMNATH GOENKA For Ramnath Goenka, the founder of the Indian Express Group, a newspaper was not just another business. It was a mission, a vocation and a calling. The running of The Indian Express was, for him, not a matter of profit and loss but a vehicle of national empowerment. Two elements made him a true original. His sense of history and his instinct of patriotism. He was one of the few who preferred to stay away from the corridors of power, watching, counseling and cautioning instead. From the 1960s, when he felt that the country's leadership had strayed from the moorings of the nation's founders, he led a relentless campaign against corruption in public life. The persecutions he suffered in the process have since become a part of journalistic folklore. In the process, he scripted a new chapter in the history of India. That of Journalism of Courage. It is this pioneering, intrepid spirit that drives the Group even today. Ramnath Goenka matters because he was the first to conceive of one newspaper covering the whole of India. Functioning as a beacon for all those who wanted to know the true and right path. He switched on the light, we are guided by it. CHAIRMAN & MANAGING DIRECTOR : VIVECK GOENKA An Engineer by qualification, a newspaper publisher by profession and a socially committed citizen by choice, Mr. Viveck Goenka is the Chairman & Managing
  17. 17. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 17 Director of Indian Express Newspapers (Mumbai) Ltd., one of the most widespread newspaper publishing groups in India. He is also a Director of the United News of India. He has been Director of The Press Trust of India (PTI), a Council member of the Audit Bureau of Circulation (ABC), and was one of the youngest past presidents of the Indian Newspaper Society (INS). He continues to be an Executive Committee Member at the INS. His commitment to the progress and development of media had led him to be a Council Member of the National Readership Studies Council and was on the Board of Governors of the Media Research Users Council, two leading organizations providing research data on media in India. He is a member of the Advertising Association, India Chapter. He was also a member of the International Advertising Association Inc., New York. He has developed several business publications like Express Computer in imparting information in development of modern technology. One of his initiatives, a North American edition of ―The Indian Express‖, is a reflection of his commitment to disseminate information about India to the millions of Indians living abroad. In a country where most media, especially print is closely held, and does not believe in professional management, Mr. Goenka has actively supported, nurtured and encouraged professionals not just in management but also in editorial. He has created an atmosphere of freedom and independence for editorial teams of all Express publications. His only stipulation, be just, be free of bias, be dauntless in the spirit of the Express founder Ramnath Goenka and live up to the Express ethos of ―Journalism of Courage‖. It is his commitment to editorial independence that has made the Express Group the first choice of editorial professionals across the country. As a concerned citizen of India, Mr. Goenka has set up various Trusts to help the less privileged in some of India's most backward areas. His personal beliefs also
  18. 18. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 18 found expression in the group publications which are always at the forefront in taking up socially relevant causes. THEIR BRANDS Today, the Indian Express Group boasts an extensive news gathering and marketing infrastructure as well as a state-of-the-art communications network within the Indian publishing industry. From a single edition to 35 national editions, 14 publication centers and 7 language dailies that reach over 19 million people across the country. As dynamic and multi-dimensional as the communications industry itself, the Group is constantly evolving to keep in touch with tomorrow. Technology is being constantly updated. Innovative ways of doing business are explored. Expansion plans into newer areas of communication are under way. Adapting to the changing world are the brands of the Group that cover every sector you can think of. The courageous style of The Indian Express, The Sunday Express, and the supremely analytical nature of The Financial Express, the indomitable Loksatta, the insightful Lokprabha, the sprightly Screen, the Express Online and the Business Publications Division throw light on a range of topics such as Indian politics, economy, society and culture. As India evolves, you can be sure that the Indian Express Group will evolve too, to keep pace with whatever tomorrow will bring.
  19. 19. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 19 The Awards Won by The New Indian Express THE INTERNATIONAL PRESS INSTITUTE (IPI) AWARD Presented to The Indian Express in 2004 The Indian Express received the first International Press Institute (IPI) India Award for Outstanding Work in Journalism, for its fearless and comprehensive reporting of the Gujarat riots and their aftermath, Vice-President Bhairon Singh Shekhawat
  20. 20. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 20 presented the award - a trophy worth Rs 2 lakh, with a citation - to The Indian Express at an awards ceremony on February 23, 2004, in New Delhi. THE INTERNATIONAL FEDERATION OF JOURNALISTS (IFJ) Journalism for Tolerance Prize Presented to: Sweta Ramanujan from The Indian Express in 2004 Sweta Ramanujan (India) won the prestigious International Federation for Journalists (tolerance) award for "Mill On The Loss", which appeared in The Indian Express on November 30, 2003. Mill On The Loss is an incisive report on the economic basis of communal hatred. This piece explores the socio-economic roots of communal tension in certain areas of Maharashtra. “SANSKRITI” AWARD FROM THE SANSKRITI PRATISHTAN FOUNDATION Presented to: Muzamil Jaleel from The Indian Express in 2004 Jaleel has been noted for his discerning stories on the psychological cost of violence in Jammu and Kashmir, impact of violence on the children and on the state‘s literature, visual arts and the society in generation. “7TH POLESTAR” AWARD PRESENTED BY THE POLESTAR FOUNDATION Presented to: Stavan Desai from The Indian Express in 2005 The Indian Express reporter Stavan Desai was given The 7th Polestar Award for Breaking News in 2004. “CHAMELI DEVI” AWARD Foundation: The Media Foundation Presented to: Sonu Jain from The Indian Express in 2004 The Indian Express special correspondent Sonu Jain, whose coverage of environment and agriculture in this newspaper - from illegal mining to CNG, Bt Cotton to melting glaciers - touched off judicial intervention and policy debates, has been awarded The Media Foundation‘s 2003-04 Chameli Devi Jain Award for an Outstanding Woman Mediaperson.
  21. 21. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 21 “PREM BHATIA” AWARD FOR EXCELLENCE IN REPORTING ON ENVIRONMENTAL ISSUES Foundation: Prem Bhatia Memorial Trust Presented to: Jay Mazoomdar from The Indian Express in 2005 The award for environmental reporting went to The Indian Express senior assistant editor Jay Mazoomdar for his series on missing tigers in India‘s national parks, beginning with Sariska. Mazoomdar‘s stories forced the government to form a ‗Tiger Task Force‘ headed by Prime Minister Manmohan Singh. “PREM BHATIA” AWARD FOR EXCELLENCE IN POLITICAL REPORTING & ANALYSIS Foundation: Prem Bhatia Memorial TrustPresented to: Varghese K George from The Indian Express in 2005 The Indian Express Principal Correspondent Varghese K George received the Rs 1 lakh Prem Bhatia award for excellence in political journalism for his exposes on how government officials siphoned-off cores of rupees meant for flood relief in Bihar. From cleaning up ancient rocks to getting our POWs back, from putting the whistleblower mechanism in place to ensuring pure drinking water in Pune, The Indian Express has been doing what it is committed to: making a difference. PUMP UP THE JAM The beginnings of 2002‘s biggest expose were innocuous enough. On July 21, Rakesh Sinha and Dalip Singh reported how then Petroleum Minister Ram Naik tinkered with selection committee rules to allot petrol pumps and LPG dealerships to friends and family-members of the BJP and its allies, drawing severe strictures from the Supreme Court. Sustained old-fashioned investigative reporting by Express correspondents all over the country showed how far the favours extended: Every day for more than a week, the paper listed names of petroleum product dealers who had acquired their allotments since January 2000—and their connections with the BJP
  22. 22. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 22 BIHAR'S BLOODLESS MURDER In August 2002, 10 days after the country celebrated the 35th anniversary of its independence, Sankarshan Thakur‘s report on 40,000 Bihar government employees who had not been paid for at least 10 years shook a nation out of complacency. Beginning with The Sunday Express on August 25, 2002, Express correspondents began putting humble, middle-class faces to this tale of desperation. There was Paritosh Bhattacharya, a clerk with Bihar Agro Industries, who had not been paid his Rs 6,000 salary for 10 years and whose son set himself on fire on Independence Day. The Bihar government washed its hands of the ‗Bloodless Murder‘, claiming, ‗‗Paritosh Bhattacharya‘s salary is not the responsibility of the state government‘‘ because Bihar Agro was under liquidation. RAPE OF THE ROCK Along the Manali-Rohtang Pass, Express reporter Jatin Gandhi spotted something that hundreds of eyes had passed over without thinking. Rockfaces millions of years old were plastered with paint for advertisements for MNC brands and small- time entrepreneurs. In his first report on August 11, Gandhi quoted outraged geology experts, who confirmed that the rocks were part of an ancient ecosystem, which was threatened the moment the chemicals were slapped on. Even as Pepsi and Coke head offices passed the buck to their local franchisees, the MBD Books general manager claimed there was no pollution caused at all. THE GREAT INDIAN BANK ROBBERY In December 2002, Samar Halarnkar, Ritu Sarin, George Mathew and Sucheta Dalal contributed to a series that shook the Indian economic establishment. Through painstaking, old-fashioned newsgathering, they compiled a list of India Inc defaulters who pleaded penury when it came to returning loans to banks and financial institutions, but led caviar lifestyles away from the media glare. The Mardias, Mafatlals, Lloyds Group, Modern Group, Parasrampuria Group and sundry other captains of industry together owed Rs 110,000 crore, a humungous figure that would inevitably affect the man on the street‘s home loan and savings. ‗‗This is loot, not debt,‘‘ said then Finance Minister Jaswant Singh.
  23. 23. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 23 THE BIHAR FLOOD SCAM In April, Verghese K George, Express‘ Patna correspondent, sniffed out possibly the biggest scam of 2005. Money and flood-relief material worth nearly Rs 13 crore had disappeared down a black hole. Sustained investigation indicated the complicity of then Patna District Magistrate Gautam Goswami and some local politicians. Over 10 days, reports revealed how funds went to a firm with a similar acronym as the official relief supplier, how a small-time politician amassed a fleet of cars and how the relief material found its way into a local politician‘s block, which wasn‘t even flood-hit. how a small-time politician amassed a fleet of cars and how the relief material found its way into a local politician‘s block, which wasn‘t even flood-hit. THE RESCUE OF A CITY Once the country‘s biggest global brand, Bangalore‘s downslide caught up swiftly with its strides. Bangalore Crumbling was a five-part series beginning December 5, 2004. Samar Halarnkar went deep into the city‘s underbelly, digging out the facts behind the fall. And there were many. The Bangalore International Airport, despite getting a clearance, was grounded. The roads were in a shambles and PWD minister H D Revanna (Deve Gowda‘s son) deflected the blame by strangely accusing the IT industry of not fixing them. Worse, the state government routinely ignored the Bangalore Agenda Task Force, the city‘s unique urban task force, headed by Infosys CEO Nandan Nilekani. The Express, as it is popularly labeled, has always exposed while others covered. Its legendary founder, Ram Nath Goenka, used it as a weapon to bring truth to light. For millions of readers in India, the name ―Indian Express‖ evokes a feeling of trust. Published from 21 centers across the country the newspaper has been identified with credible and fiercely independent journalism in India for over half- a-century. One of the most influential newspapers of the Indian subcontinent, The Indian Express has been the watchdog for the Indian people, treading the terrains of investigative and pro-active journalism.
  24. 24. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 24 Some of the most shocking stories in the history of Indian journalism are credited to this newspaper. For instance, it showed how slavery existed in 20th century India when a reporter bought a woman from the market and wrote the famous story of Kamala. When the press was muzzled and gagged with democracy kept in prison in 1975 during the Emergency, The Express was one of the few papers to stand up and speak out. The Indian Express‘ commitment to ―journalism of courage‖ is mirrored in the fact that it is the only newspaper in the country to have a special investigative team based at the National Editorial Center in New Delhi. Another fact that makes newspaper stand out amidst its contemporaries is its edition in Jammu and Kashmir and its large bureau in Srinagar. The express has the largest news network in India with around 400 correspondents spread across the country. It has launched its News lines, city sections, which capture the news, people, events and the spirit of metros and other major cities from where they are being published. The Indian Express Group includes the following publications Indian Express, Financial Express, Screen, Kashmir Live, Loksatta, Lokprabha, and North American Edition. The New Indian Express Event Management  The Indian Express Group successfully organizes and manages entertainment and marketing events, which are well promoted reaching to the buying millions through ground, print, electronic and internet activities.  Screen Cinema Awards, Kids Khazana, Gaon Carnival (promoting Gaon Tourism), Ganesh Utsav are few examples of our expertise in Event Management.
  25. 25. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 25 Vision Statement Be in touch with the Relatives of the market place The ongoing process of change. Be in touch with people their, Aspirations, their needs. Above all, Be in touch with Your own beliefs Mission Statement  Uphold the highest traditions of journalism and honour the right to information of readers.  Crusade of issues of national importance with a commitment to quality, credibility and responsibility.  Attain a premier position in the news communication industry. Business Interests  In Print  Dailies : - The Indian Express (Mumbai, Pune, Nagpur, Ahmedabad, Baroda, Chandigarh and Delhi - Loksatta (Mumbai, Pune, Nagpur and Ahmednagar) - The Financial Express (Mumbai, Delhi, Calcutta, Chennai, Chandigarh, Bangalore, Kochi) - Jansatta (Delhi, Calcutta) - Samkaleen (Mumbai)  Magazines / Weekly - Lokprabha, Chatura, Screen Business Publication Division The Indian Express Group offers a wide range of niche Business Publications like Express Computers, Express Parma Pulse, Express Hotelier & Caterer, Express Travel & Tourism and many more to cater to the needs of the fast growing global economy and booming industries.
  26. 26. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 26 TIEOML (The Indian Express Online Media Ltd.) Express online has in a short span of time, emerged as one of India‘s largest Internet company. It‘s site. Expressindia.com receives over 2.5 million hits every day. The Indian Express (North America) India‘s National Daily goes to America The Indian Express Event Management  The Indian Express Group successfully organizes and manages entertainment and marketing events, which are well promoted reaching to the buying millions through ground, print, electronic and internet activities.  Screen Cinema Awards, Kids Khazana, Gaon Carnival (promoting Gaon Tourism), Ganesh Utsav are few examples of our expertise in Event Management. Some of the most shocking stories in the history of Indian journalism are credited to this newspaper. For instance, it showed how slavery existed in 20th century India when a reporter bought a woman from the market and wrote the famous story of Kamla. When the press was muzzled and gagged with democracy kept in prison in 1975 during the Emergency, The Express was one of the few papers to stand up and speak out. The Indian Express‘ commitment to ―journalism of courage‖ is mirrored in the fact that it is the only newspaper in the country to have a special investigative team based at the National Editorial Center in New Delhi.
  27. 27. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 27 Product Portfolio Table: 2.1: Showing the Product Portfolio Publication Editions Language Category Periodicity Indian Express Mumbai Pune Nagpur Ahmedabad Baroda Delhi Chandigarh English News Daily Jansatta Mumbai Delhi Chandigarh Calcutta Hindi News Daily Financial Express Mumbai Delhi Calcutta Chennai Coimbatore Kochi Bangalore English Business Daily The New Indian Express Bangalore Hubli Belgaum Gulbarga Mangalore Kannada News Daily Loksatta Mumbai Pune Nagpur Marathi News Daily
  28. 28. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 28 Ahmednagar Loksatta- Jansatta Ahmedabad Rajkot Baroda Gujarathi News Daily Samakaleen Mumbai Gujarathi News Daily Lokprabha Mumbai Marathi Gen. Int. Weekly Screen Mumbai English Films Weekly The Indian Express Group offers a wide range of niche Business Publications like Express Computers, Express Parma Pulse, Express Hotelier & Caterer, Express Travel & Tourism and many more to cater to the needs of the fast growing global economy and booming industries
  29. 29. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 29 Project Detail. Company: The New Indian Express Sector: News Paper Industry. Project Title: A Comparative Analysis of The New Indian Express, Times of India And The Hindu. Statement of the Problem The study covers various marketing techniques, which are adapted to attract the customer towards Daily Newspaper. To know how the Indian Express is different of Times of India and The Hindu. And delivery time, service, Quality of news, Quality of news paper has plays an important role in increasing the sales of newspaper and how they can satisfy the customer through providing better service. Distribution channel and better delivery is one of the important strategies to increasing the sales. The present study involves “Comparative Analysis of The New Indian Express. Times of India and The Hindu” Objectives of the Study The study carried out for to know the Customer Attitude towards News Paper- A Comparative Analysis of The New Indian Express, Times of India and The Hindu  To find out the customers attitude towards about Indian Express  To find out the Comparative of Times of India and The Hindu‘s Delivery system plays important role in increasing the sales.  To study the Customers evaluation of the service provided by the newspaper company.  Proper understanding and analysis of the Indian Express  Study the overall market situation of comparative study.  To know the customer satisfaction towards the delivery system and how they can improve.  To know the customers evaluation of different newspapers in the market.
  30. 30. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 30  To find out the customers expectations about the Indian Express.  To find out the customer evaluation of price of the news paper.  To find out the consumer evaluation of advertising of news paper. Scope of the study As a part of dynamic industry The New Indian Express group is constantly growing and evolving to the changing world .This study or survey is conducted to design a better Delivery system and Distribution Channel which has been targeted to all business sectors. Once the area needing improvements are identified then strategies should be developed to address needed improvements. This is an era of competition in every business. Due to this reason every business men are using new business strategy like pricing strategy, quality, service etc. And for capturing the market, product promotion, profit and better distribution channel in the market is very important. To Customer attitude Towards News Paper The present study involves ―To know the customer attitude towards news paper-a comparative analysis of Indian Express, Times of India and The Hindu Data is collected from the readers of Indian Express, Times of India and The Hindu To fulfill the above said objectives of the study the responses were collected from respondents who are the existing customers of all type of English News paper. The survey includes sample size of 100 and the respondent includes business men, Students, Employees, Housewife‘s, and Others. The responses were taken by interviewing the respondents directly using a structured questionnaire. Methodology of the Study Data collection method a) Primary Data The primary data is collected from the readers of business daily with the help of questionnaire and also interview with the bank employees, stock brokers and marketing executives. b) Secondary Data The secondary data is collected from company publication, magazines, journals newspapers and websites. Sampling Design
  31. 31. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 31 a) Sample size The survey is conducted in Hubli city and the sample size is 100. b) Sampling method The selection of sample is done by random sampling technique. Limitations of the Study 1. It was assumed that all response given by the respondents are true and unbiased. 2. The information provided by this report can be used to draw conclusions for readers in Hubli city only. 3. Sample size was restricted to 100 only, so large group could not be taken into consideration. 4. The study was done for short period, which might not hold true long run. 5. Getting accurate responses from the respondents due to their inherent problems is difficult. 6. Getting responses from respondents was very difficult, as they were always busy.
  32. 32. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 32 Data Analysis and Interpretation of Data 1. Q.No.3 Gender: Male ( ) Female ( ) Graph No. 1.1 Gender Gender FemaleMale Frequency 80 60 40 20 0 Analysis This data analysis shows the gender of different respondents. From the above chart it is analyzed that out of 100, majority of respondents belong to the 70% of male and 30% of female. Gender 70 70.0 70.0 70.0 30 30.0 30.0 100.0 100 100.0 100.0 Category Male Female Total Frequency Percent Valid Percent Cumulative Percent
  33. 33. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 33 Q.No.4 Marital status Table No. 3.2 Marital Status 46 46.0 46.0 46.0 54 54.0 54.0 100.0 100 100.0 100.0 Marriied Unmarried Total Valid Frequency Percent Valid Percent Cumulative Percent Graph No. 1.2 Marital Status Marital Status UnmarriedMarriied Frequency 60 50 40 30 20 10 0 ANALYSIS From the above chart it is analyzed that out of 100 respondents 46 % of them married and remaining 54% are unmarried.
  34. 34. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 34 Q.No. 5 Occupation Table No. 3.3 Graph No. 1.3 Occupation OtherHouse wifeEmployeeBusinessmanStudent Count 40 30 20 10 0 Analysis: The analysis shows that mentioned 31% of student, 27% of Businessman, 32% employee, 9% housewife and others only 1% . Occupation 31 31.0 31.0 31.0 27 27.0 27.0 58.0 32 32.0 32.0 90.0 9 9.0 9.0 99.0 1 1.0 1.0 100.0 100 100.0 100.0 cetegory Student Businessman Employee House wife Other Total Frequency Percent Valid Percent Cumulative Percent
  35. 35. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 35 Q.No.7. which news paper you are subscribing? Table No. 3.4 Which news paper are you subscribing? 36 36.0 36.0 36.0 41 41.0 41.0 77.0 23 23.0 23.0 100.0 100 100.0 100.0 The New Indian Express Times Of India The Hindu Total Valid Frequency Percent Valid Percent Cumulative Percent Graph No. 1.4 Which news paper are you subscribing? Which news paper are you subscribing? The HinduTimes Of IndiaThe New Indian Expre Frequency 50 40 30 20 10 0 Analysis From the above we can infer that 36% of the respondents subscribed The New Indian Express, and 41% Times of India, 23%The Hindu. Times Of India Has got the highest number of subscribers when compared to other two papers 41% out of 100 respondents. Times Of India is the leader in the market because of the information provided by the customer and also its distribution channel and market coverage is very strong.
  36. 36. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 36 Q No.8. Since how long you are the reader of above mentioned news paper? Table No. 3.5 Since how long you are a reader of above mentioned news paper? 11 11.0 11.0 11.0 18 18.0 18.0 29.0 71 71.0 71.0 100.0 100 100.0 100.0 6 Months to 1 Year 1 to 2 Year 2 Years & Above Total Valid Frequency Percent Valid Percent Cumulative Percent Graph No. 1.5 Since how long you are the reader of above mentioned news paper Analysis The above table reveals that 71% of the subscribers were reading the above mentioned paper for a period of 2years and above 18% for a period of 1-2 years, and 11% between 6months-1years. 2 Years & Above1 to 2 Year6 Months to 1 Year Count 80 70 60 50 40 30 20 10 0
  37. 37. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 37 Q.No.9 How are you getting the newspaper? Table No. 3.6 Graph No. 1.6 How are you getting the news paper? News paper boyNearest petty stallsNews Paper Agency Count 100 80 60 40 20 0 Analysis Out of 100 respondents 80% of the respondents preferred through Newspaper Boys, 12% of the respondent preferred through news paper agency and remaining are getting nearest petty stalls. Majority of respondents preferred News paper boys because Delivery time of the Indian express newspaper. How are you getting the news paper? 12 12.0 12.0 12.0 8 8.0 8.0 20.0 80 80.0 80.0 100.0 100 100.0 100.0 Category News Paper Agency Nearest petty stalls News paper boy Total Frequency Percent Valid Percent Cumulative Percent
  38. 38. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 38 Q.No.10. Usually at what time you are getting the Newspaper? Table No.3.7 Graph No. 1.7 Usually at what time are you getting the News Paper? 8 Am & later7-8 AM6-7 AMBefore 6 AM Count 70 60 50 40 30 20 10 0 Analysis: The above table mentioned before 6am 11%, 6-7am respondents are 64%, 24% of 7-8am, and remaining are 8am and later. Usually at what time are you getting the News Paper? 11 11.0 11.0 11.0 64 64.0 64.0 75.0 24 24.0 24.0 99.0 1 1.0 1.0 100.0 100 100.0 100.0 Category Before 6 AM 6-7 AM 7-8 AM 8 Am & later Total Frequency Percent Valid Percent Cumulative Percent
  39. 39. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 39 Q.No.11Are you satisfied with the news paper delivery time? Table No. 3.8 Are you satisfied with the news paper delivery time? 84 84.0 84.0 84.0 16 16.0 16.0 100.0 100 100.0 100.0 Yes No Total Valid Frequency Percent Valid Percent Cumulative Percent Graph No. 1.8 Are you satisfied with the news paper delivery time? Are you satisfied with the news paper delivery time? NoYes Frequency 100 80 60 40 20 0 Analysis The above graph clearly indicates that 84% of subscribers were clearly said we are satisfied with delivery time of news paper, only 16% were clearly said No, so they are not satisfied.
  40. 40. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 40 Q.No.12 Are you satisfied with the news paper delivery services? Table No. 3.9 Graph No.1.9 Are you satisfied with the news paper delivery service? NoYes Count 100 80 60 40 20 0 Analysis: The above graph clearly indicates that 94% of subscribers were clearly said we are satisfied of the delivery service of the news paper and 6% were clearly said no statement of the delivery time of the newspaper. Are you satisfied with the news paper delivery service? 94 94.0 94.0 94.0 6 6.0 6.0 100.0 100 100.0 100.0 Category Category Yes No Total Frequency Percent Valid Percent Cumulative Percent
  41. 41. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 41 Q.No. 13 Are you satisfied with the price of the news paper? Table No.3.10 Are you satisfied with the Price of the news paper? 93 93.0 93.0 93.0 7 7.0 7.0 100.0 100 100.0 100.0 Yes No Total Valid Frequency Percent Valid Percent Cumulative Percent Graph No. 1.10 Are you satisfied with the Price of the news paper? Are you satisfied with the Price of the news paper? NoYes Frequency 100 80 60 40 20 0 Analysis: From the above table are shows that 93% of the customers are satisfied and 7% of the customers are not satisfied.
  42. 42. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 42 Q No. 14 whether all supplements (additional) are delivered to you? Table No. 3.11 Whether all suppliments (additional) are deliver to you? 96 96.0 96.0 96.0 4 4.0 4.0 100.0 100 100.0 100.0 Yes No Total Valid Frequency Percent Valid Percent Cumulative Percent Graph No.1.11 Whether all suppliments (additional) are deliver to you? NoYes Count 120 100 80 60 40 20 0 Analysis: The above table reveals that 96% of respondents say that all the supplements are delivered to them and the 4% are dissatisfied with the delivery of supplements. Q.No. 15 Are you happy with the print quality of the news paper?
  43. 43. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 43 Table No.3.12 Are you happy with the print quality of the news paper? 81 81.0 81.0 81.0 19 19.0 19.0 100.0 100 100.0 100.0 Yes No Total Valid Frequency Percent Valid Percent Cumulative Percent Graph No.1.12 Are you happy with the print quality of the news paper? Are you happy with the print quality of the news paper? NoYes Frequency 100 80 60 40 20 0 Analysis: The above table reveals that 81% of respondents say that print quality of the news paper is good but remaining 19% of the respondent said print quality of the news paper they are not happy with their needs. Q.No.16: Which type of news do you prefer to read?
  44. 44. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 44 Table No. 3.13 Graph No. 1.13 Which type of news paper do you refer to read? (Political) Some what ReferredReferredHighly Referred Count 50 40 30 20 10 Analysis: The above table reveals that political type of news highly prefer to read 40%, prefer to read 43% of the respondent, and remaining 17% some what prefer to reading the political news. The highest no. of people prefers to read the political news in hubli city. Q.No. 17 Do you think your news paper is satisfying your preferences? Which type of news paper do you refer to read? (Political) 40 40.0 40.0 40.0 43 43.0 43.0 83.0 17 17.0 17.0 100.0 100 100.0 100.0 Category Highly Referred Referred Some what Referred Total Frequency Percent Valid Percent Cumulative Percent
  45. 45. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 45 Table No. 3.14 Do you think your news paper is satisfied your preferances? 80 80.0 80.0 80.0 20 20.0 20.0 100.0 100 100.0 100.0 Yes No Total Valid Frequency Percent Valid Percent Cumulative Percent Graph No. 1.14 Do you think your news paper is satisfied your preferances? NoYes Count 90 80 70 60 50 40 30 20 10 Analysis: The above chart shows that 80 % of them said that their news paper has satisfying their preferences. and the remaining 20% of them said their news paper it has not satisfying their preferences of Hubli city readers of daily news paper. It can be inferred that preference has a effect on offer of newspaper in comparative analysis of Indian Express, Times of India and The Hindu. Q.No. 18 whether number of pages matters you? Table No.3.15
  46. 46. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 46 Whether number of pages matters you? 50 50.0 50.0 50.0 50 50.0 50.0 100.0 100 100.0 100.0 Yes No Total Valid Frequency Percent Valid Percent Cumulative Percent Graph No. 1.15 Whether number of pages matters you? NoYes Count 60 50 40 30 20 Analysis The above table reveals that 50% of respondents say that all the supplements are not delivered to them and other 50% are all supplements are matters them. Q.No. 19: What is your opinion about the advertisements published in news paper? Table No. 3.16
  47. 47. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 47 What is your opinion about advertisment published in news paper? 17 17.0 17.2 17.2 53 53.0 53.5 70.7 23 23.0 23.2 93.9 6 6.0 6.1 100.0 99 99.0 100.0 1 1.0 100 100.0 Very Good Good Average Bad Total Valid SystemMissing Total Frequency Percent Valid Percent Cumulative Percent Graph No. 1.16 What is your opinion about advertisment published in news paper? What is your opinion about advertisment published in news paper? BadAverageGoodVery Good Frequency 60 50 40 30 20 10 0 Analysis: It is found that 53% of the respondents like good in news paper of the advertisements in newspaper, 17% of the respondents are like very good, 23% of them said average, and 6% of them said badly about the advertisement published in news paper. And one responded not specified any thing. Q. No. 20a) Please mark your satisfaction level in relation to following parameter
  48. 48. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 48 Price TNIE TOI TH Highly Sissified 8 11 14 Satisfied 58 48 46 Neutral 24 31 23 Dissatisfied 7 9 13 Highly Dissatisfied 3 1 4 Analysis: From the above we can infer that 58% of the respondents subscribed of the New Indian Express, 48% Times of India, and 46% The Hindu, The New Indian Express has got the highest number of subscribers satisfied of the price of the news paper when compared to other three papers 58% out of 100 respondents. The New Indian Express is the highest of the satisfied of in the market because of the information provided to the customer. So here compare to The New Indian Express news paper can be very strongly satisfied of the customers in Hubli city. Delivery Time TNIE TOI TH Highly Sissified 11 14 19
  49. 49. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 49 Satisfied 36 48 56 Neutral 37 24 13 Dissatisfied 15 14 9 Highly Dissatisfied 1 0 3 Analysis: The above graph clearly indicates that 36% of the respondents subscribed of the New Indian Express, 48% Times of India and 56% The Hindu. The Hindu has got the highest number of subscribers highly satisfied of the delivery time of the news paper when compared to other two papers is only 56% out of 100 respondents. Supplement TNIE TOI TH Highly Sissified 15 13 16
  50. 50. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 50 Satisfied 52 51 44 Neutral 20 19 25 Dissatisfied 13 16 13 Highly Dissatisfied 0 1 2 Analysis: The above table is reveals that 52% of the respondents subscribed of the The New Indian Express, 51% Times Of India and 44% The Hindu. The New Indian Express has got the highest number of subscribers satisfied of the supplements of the news paper when compared to other two papers are 52% out of 100 respondents. Quality News TNIE TOI TH Highly Sissified 7 18 17
  51. 51. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 51 Satisfied 49 56 45 Neutral 24 12 22 Dissatisfied 17 12 13 Highly Dissatisfied 3 2 3 Analysis: From the above we can infer that 7% of the respondents subscribed of the The New Indian Express, 18% Times of India and 17% The Hindu They Are Highly Satisfied. Times of India have got the highest number of subscribers satisfied of the quality of news of the news paper when compared to other three papers and only 45% out of 100 respondents satisfied with The Hindu. On The view of customer Times of India providing High Quality News. Quality News Paper TNIE TOI TH
  52. 52. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 52 Highly Sasfied 4 26 13 Satisfied 41 42 54 Neutral 29 14 15 Dissatisfied 25 16 15 Highly Dissatisfied 1 2 3 Analysis: From the above we can infer that 26% and 42% of the responded are Highly Satisfied and satisfied respectively with Times of India quality News Paper. And 25% of responded Dissatisfied with The Ne Indian Express Quality News Paper also here 54% responded says that they satisfied with The Hindu Quality News Paper.
  53. 53. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 53 Quality Print TNIE TOI TH Highly Sasfied 1 23 13 Satisfied 41 37 38 Neutral 36 23 28 Dissatisfied 19 14 18 Highly Dissatisfied 3 3 3 Analysis:
  54. 54. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 54 Form the above graph we could observe that the New Indian Express respondents are satisfaction level is more when compared to other newspapers and the highly dis-satisfied region is very low. So, by this we could conclude that with respect to the printing quality respondents are normally satisfied. Coverage TNIE TOI TH Highly Sasfied 4 12 15 Satisfied 42 52 31 Neutral 29 16 38 Dissatisfied 20 18 13 Highly Dissatisfied 5 2 3
  55. 55. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 55 Analysis: In terms of coverage of the newspaper most of the respondents are satisfied and only few are highly dis-satisfied. Over all if we consider The Times of India newspaper is enjoying satisfactory zone compared to other news papers. Preference to local news
  56. 56. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 56 TNIE TOI TH Highly Sasfied 10 14 18 Satisfied 56 48 51 Neutral 22 22 16 Dissatisfied 10 12 10 Highly Dissatisfied 2 4 5 Analysis: Most of the respondents are satisfied with respect to the covering up of the local news in their newspapers. Overall the respondents are satisfied as we could see from the above graph where the majority of the respondents fall in the range of neutral to highly satisfied region. Findings
  57. 57. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 57 1. It was found that 70% of the respondents are male, and 30% respondents are female reader of the news paper in Hubli city 2. Most of the respondents news paper readers are 2 years and above 3. It was noted that the usual deliver time of newspaper was between 6 AM to 7AM, and 7AM to 8AM. 4. 80% of the respondents are getting the news paper through news paper boy. 5. The most of the respondents indicates that 94% of subscribers are fully satisfied of the delivery service of news paper. 6. The delivery of the supplements 96% of respondents said we are fully satisfying of delivery of supplements. 7. Most of the respondents are happy with the print quality of the news paper. 8. 80% of the respondents are satisfying their preferences with the news paper. 9. Most of respondents are fully satisfying of the quality of the news of news paper. 10. In comparative study some means 19 percent of respondents are they are not happy with the print quality of The New Indian Express. Suggestions
  58. 58. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 58 1. Form better improve the quality of the news and news paper 2. To maintain the good distribution channel and delivery system. So that there will not be any complaints from subscribers. 3. As most of the readers prefer other three news papers, to attract them, a complementary copy of The Indian express can be given for a week. Thereafter if they want they can subscribe it further. 4. Since the circulation is only in major areas it can also be concentrated in more rural areas. 5. While comparing to other two news papers Times of India should better go for to preference of local news. 6. To cover the as for as possible business and education news. Conclusion
  59. 59. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 59 Indian Express is daily English News Paper by over-riding its competitors in all the parameters of service. As it is group of The New Indian Express it has its own name and fame in the market. It provides good information about the financial matters happening through out the world and gives high satisfaction to its readers with the knowledge. The paper is also providing good information related to old history matters. It has been trying to retain the customers for a longer period. From the study it is observed that employees, and business persons targets business professionals. Most of the readers are preferring newspapers because of its content and prices. But important thing is that the company could go for better quality of news, and quality of news paper, preference to local news, delivery is an important factor for customer satisfaction. On the whole, study concluded that Indian Express requires much more effective good supplements delivery important towards customer complaints. And to survive in the market the company has to continue with the improved style of presentation of articles and marketing strategies. Finally, the company has to emphasize greatly on quality and friendly staff. As these are the basic requirements which have to be fulfilled to retain the customers. Bibliography  www.indiadexpress.com
  60. 60. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 60  www.timesofindia.com  www.thehindu.com  www.pti.com  Magazines  Marketing Text Book (Kilter & Keller) Annexure QUESTIONNAIRE
  61. 61. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 61 Dear sir/ Madam, 2. Name: _________________ 3. Age : _________________ 4. Gender: Male ( ) Female ( ) 5. Marital status Married ( ) Unmarried ( ) 6. Occupation 1. Student ( ) 2. Businessman ( ) 3. Employee ( ) 4. House wife ( ) 5. Others please specify-------------------------------- 7. Do you think print mass media is essential to keep one self update? Yes ( ) No ( ) 8. Which news paper you are subscribing? a. The New Indian Express ( ) b. Times of India ( ) c. The Hindu ( ) 9. Since how long you are the reader of above mentioned news paper? a. 6 months-1year ( ) b.1year-2year ( ) c. 2years & above ( ) 11. How are you getting the newspaper? a. News paper agency ( ) b. Nearest pity stalls ( ) c. News paper boy ( )
  62. 62. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 62 12. Usually at what time you are getting the Newspaper? a. Before 6am ( ) b.6-7am ( ) c.7-8am ( ) d.8am and above ( ) 13. Are you satisfied with the news paper delivery time? Yes ( ) No ( ) 14. Are you satisfied with the news paper delivery services? Yes ( ) No ( ) If No please give the reason------------------ 13. Are you satisfied with the price of the news paper? a. If satisfied give reason--------------- b. If not Satisfied give reason------------- 14. Whether all supplements (additional) are delivered to you? Yes ( ) No ( ) 15. Are you happy with the print quality of the news paper? Yes ( ) No ( ) 16. Which type of news do you prefer to read? I. Highly preferred II. Preferred III. Some what preferred a. Political 1 2 3 b. Sports 1 2 3 c. Education 1 2 3 d. Spiritual 1 2 3
  63. 63. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 63 e. Achievements 1 2 3 f. Innovations 1 2 3 g. Commercials 1 2 3 17. Do you think your news paper is satisfying your preferences? Yes ( ) No ( ) 18. Whether number of pages matters you? Yes ( ) No ( ) 19. What is your opinion about the advertisements published in news paper? a. Very good ( ) b. Good ( ) c. Average ( ) d. Bad ( ) e. Very bad ( ) 20. Please mark your satisfaction level in relation to following parameters: [NOTE FOR MARKING] 1. Highly satisfied 2. Satisfied 3. Neutral 4. Dissatisfied 5. Highly dissatisfied A. The New Indian Express a. Price: 1______2______3______4______5 b. Delivery time: 1______2______3______4______5 c. Supplements: 1______2______3______4______5 d. Quality of news: 1______2______3______4______5 f. Quality of news paper: 1______2______3______4______5 g. Print quality: 1______2______3______4______5 h. Coverage: 1______2______3______4______5 i. Preference to local news: 1______2______3______4______5
  64. 64. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 64 B. TIMES OF INDIA: a. Price: 1______2______3______4______5 b. Delivery time: 1______2______3______4______5 c. Supplements: 1______2______3______4______5 d. Quality of the language: 1______2______3______4______5 e. Quality of news: 1______2______3______4______5 f. Quality of news paper: 1______2______3______4______5 g. Print quality: 1______2______3______4______5 h. Coverage: 1______2______3______4______5 i. Preference to local news: 1______2______3______4______5 C. THE HINDU: a. Price: 1______2______3______4______5 b. Delivery time: 1______2______3______4______5 c. Supplements: 1______2______3______4______5 d. Quality of the language: 1______2______3______4______5 e. Quality of news 1______2______3______4______5 f. Quality of news paper 1______2______3______4______5 g. Print quality 1______2______3______4______5 h. Coverage: 1______2______3______4______5 i. preference to local news 1______2______3______4______5 Do you have any suggestion for improvement of news paper? Yes ( ) No ( ) If yes please specify the suggestion----------------- 1. ……………………………………………………… 2. …………………………………………………… 3. ---------------------------------------------------------------- Thanking you…..
  65. 65. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 65 Code Sheet Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12 1 1 2 1 3 3 3 2 2 1 1 2 1 1 3 3 3 2 1 1 1 2 1 1 3 3 2 2 1 1 1 1 2 1 2 3 3 3 1 1 1 2 3 1 1 3 3 2 1 1 1 1 2 1 1 3 3 3 1 1
  66. 66. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 66 1 2 1 1 1 3 3 2 1 1 1 1 2 1 2 3 3 2 1 1 1 1 2 1 2 3 3 2 2 1 2 2 1 1 1 3 3 1 1 1 1 2 2 1 2 3 2 3 1 1 2 2 1 1 1 2 3 2 1 1 1 2 3 1 3 3 3 2 2 2 1 2 2 1 3 3 3 3 1 1 1 2 3 1 2 3 3 3 1 1 1 1 3 1 3 3 3 2 1 1 1 2 1 1 1 3 1 2 1 1 1 2 1 1 1 3 3 2 1 1 1 2 1 1 1 1 2 2 2 1 2 2 1 1 1 3 3 2 1 1 2 2 1 1 1 2 3 2 1 1 2 2 1 1 1 2 3 2 1 1 2 2 1 1 1 3 3 2 1 1 1 2 1 1 1 2 3 2 1 1 1 2 1 1 1 3 3 2 1 1 1 2 1 1 1 1 3 3 2 1 1 2 1 1 2 3 3 2 1 1 1 2 3 1 1 3 3 2 1 1 1 2 2 1 2 1 3 2 1 1 2 2 3 1 1 3 3 2 1 1 1 2 1 1 3 3 3 2 2 1 2 2 1 1 3 3 3 1 1 1 2 2 1 1 1 3 3 2 1 2 1 2 2 1 2 1 3 3 1 1 1 2 3 1 3 3 1 2 1 1 2 1 4 1 1 1 1 1 2 1 2 1 3 1 2 3 1 2 1 1 2 1 3 1 1 1 3 3 1 1 1 1 2 1 2 3 3 4 2 2 1 2 3 1 3 3 3 2 2 1
  67. 67. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 67 1 2 2 1 2 3 3 3 2 1 1 2 2 1 1 2 3 3 2 1 1 2 3 1 1 3 3 2 1 1 1 1 3 1 1 2 2 3 1 1 1 1 3 1 1 3 2 3 1 1 1 1 2 1 2 3 3 2 1 1 1 1 2 1 1 3 1 2 1 1 2 2 1 1 2 2 3 3 1 1 1 2 1 1 2 2 3 2 1 1 1 1 3 1 1 3 3 2 1 1 1 1 3 1 2 3 3 2 1 1 1 1 1 1 1 1 3 2 1 1 1 2 3 1 3 3 3 2 1 1 2 2 1 1 1 3 3 3 1 1 2 2 3 1 2 3 3 3 2 1 1 2 3 1 2 3 3 2 1 1 2 2 3 1 2 3 3 2 1 1 2 1 3 1 2 3 3 3 1 1 1 2 1 1 2 3 3 2 1 1 2 1 4 1 3 2 3 2 1 2 1 2 3 1 2 3 3 1 1 1 1 1 5 1 2 2 3 1 1 1 1 2 3 1 1 3 3 1 1 1 1 1 2 1 2 3 2 3 1 1 1 1 3 1 2 1 3 1 1 1 2 1 4 1 2 3 3 2 1 1 1 2 1 1 2 3 3 2 1 2 2 1 4 1 1 2 1 2 1 1 1 1 2 1 3 3 3 2 1 1 2 2 4 1 1 3 3 2 1 1 2 1 4 1 3 3 3 2 1 1 1 1 3 1 2 3 1 2 1 1 1 1 2 1 2 3 3 2 1 1 1 1 3 1 3 2 3 2 1 1
  68. 68. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 68 1 1 2 1 3 3 1 3 1 1 2 2 1 1 2 1 1 3 1 1 2 1 4 1 2 1 1 3 2 1 2 1 3 1 3 2 3 3 2 1 2 1 4 1 2 3 3 1 1 1 2 1 3 1 3 3 3 2 1 1 1 1 3 1 3 2 3 1 1 1 1 1 2 1 2 1 3 1 1 1 1 1 3 1 3 2 1 2 1 1 1 1 3 1 2 3 1 2 1 1 2 1 4 1 2 2 3 2 1 1 1 1 2 1 2 2 3 2 1 1 1 1 2 1 1 3 3 2 1 1 1 1 2 1 3 3 3 2 2 1 1 2 1 1 3 3 3 2 1 1 1 2 1 1 3 3 2 2 1 1 1 1 2 1 2 3 3 3 1 1 1 2 3 1 1 3 3 2 1 1 1 1 2 1 2 3 3 3 1 1 1 2 1 1 1 3 3 2 1 1 1 1 2 1 2 3 3 2 1 1 1 1 2 1 2 3 3 2 1 1 2 2 1 1 1 3 3 1 1 1 1 2 2 1 2 3 2 3 1 1 2 2 1 1 1 2 3 2 1 1 1 2 3 1 2 3 3 2 2 2 Q13 Q14 Q15 Q16A Q16B Q16C Q16D Q16E Q16F 2 1 1 3 2 2 3 2 1 1 1 1 2 2 3 1 3 2 1 1 1 3 3 2 1 2 1 1 1 2 2 1 1 3 2 2 1 1 1 1 2 1 1 1 3
  69. 69. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 69 1 1 1 1 3 2 2 2 1 1 1 1 2 2 1 3 2 2 1 1 1 2 2 1 2 2 1 1 1 1 2 2 3 2 1 1 1 2 2 2 1 1 2 1 2 1 1 1 2 2 3 2 3 2 1 1 1 1 2 1 2 3 3 1 1 1 2 1 2 1 2 1 1 1 1 3 2 1 2 1 1 1 1 1 3 3 3 3 3 3 1 1 1 2 3 3 2 3 2 1 1 1 2 2 1 2 1 3 1 1 1 2 2 1 1 2 3 1 1 1 3 1 1 2 2 1 1 1 1 2 2 2 2 2 2 1 1 1 2 2 1 3 2 2 1 1 1 3 2 1 1 1 1 1 1 1 3 3 1 2 2 1 1 1 1 3 2 2 3 2 2 1 1 1 1 2 2 3 3 2 1 1 1 1 1 2 3 1 2 1 1 1 1 1 1 3 1 1 1 1 1 2 1 1 2 2 1 1 1 1 2 2 3 3 3 3 1 1 1 1 1 1 1 1 2 1 1 2 2 2 3 2 3 3 1 1 1 2 2 1 1 2 1 1 1 1 2 2 3 3 2 3 1 1 1 2 1 1 2 2 1 1 1 2 2 2 2 3 2 2 1 1 1 2 1 2 2 3 1 1 1 1 2 2 1 2 2 3 1 1 1 2 1 2 2 1 1 1 1 1 2 1 2 2 2 1 1 1 2 1 1 3 1 1 3
  70. 70. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 70 1 1 1 1 2 2 2 1 1 1 2 1 1 1 3 2 3 2 1 1 1 1 1 3 2 2 1 1 1 1 2 1 1 3 2 3 1 1 1 1 1 1 3 2 3 1 1 1 1 2 2 1 2 2 1 1 1 1 1 1 2 1 3 1 1 1 3 1 1 1 1 2 1 1 1 1 2 1 1 1 2 1 1 1 2 3 1 3 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 3 1 2 1 1 1 1 2 1 1 2 1 2 3 2 1 1 1 1 1 2 1 2 1 1 1 1 2 2 3 1 1 1 1 2 1 3 1 3 2 3 1 1 2 1 2 2 2 2 3 1 1 2 2 2 1 2 1 1 1 1 2 3 3 1 3 1 1 1 1 2 2 2 2 1 2 3 1 1 2 1 2 1 1 2 2 1 1 1 1 3 2 1 3 3 2 1 2 3 2 1 1 3 3 1 2 1 2 2 2 1 3 1 2 1 2 3 3 2 1 1 2 1 1 2 3 2 1 1 2 1 1 1 2 3 3 1 2 1 1 2 1 2 3 3 2 1 1 3 1 1 1 1 3 2 2 1 2 2 1 1 2 2 2 2 1 1 1 1 1 2 2 2 1 3 3 1 1 1 1 2 1 1 1 2 1 1 1 1 1 3 3 2 2 1 1 1 1 1 3 3 3 1 1 1 1 1 1 2 3 2 1
  71. 71. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 71 1 1 1 1 1 1 1 2 3 1 1 1 1 1 2 2 2 1 1 1 1 1 1 1 1 2 3 1 1 1 2 2 2 3 1 2 1 1 1 2 3 2 1 3 2 1 1 1 2 3 2 2 3 3 1 1 1 1 2 2 3 2 3 1 1 1 1 2 1 1 3 1 1 1 1 1 2 2 2 3 2 1 1 1 1 1 1 2 2 3 1 1 1 1 1 2 2 1 2 1 1 1 2 2 3 2 3 2 2 1 1 3 2 2 3 2 1 1 1 1 2 2 3 1 3 2 1 1 1 3 3 2 1 2 1 1 1 2 2 1 1 3 2 2 1 1 1 1 2 1 1 1 3 1 1 1 1 3 2 2 2 1 1 1 1 2 2 1 3 2 2 1 1 1 2 2 1 2 2 1 1 1 1 2 2 3 2 1 1 1 2 2 2 1 1 2 1 2 1 1 1 2 2 3 2 3 2 1 1 1 1 2 1 2 3 3 1 1 1 2 1 2 1 2 1 Q16G Q17 Q18 Q19 Q20A1 Q20B2 Q20A3 Q20B4 Q20A5 Q20B6 1 1 1 2 2 2 3 4 4 3 2 1 2 3 2 2 3 4 2 4 1 1 2 2 2 2 2 2 2 2 2 1 1 2 3 2 4 3 3 2 1 1 2 2 2 3 3 3 3 3
  72. 72. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 72 1 1 1 4 2 2 3 4 4 3 2 2 2 2 2 2 3 3 3 3 3 1 1 2 3 2 2 2 2 3 2 1 2 3 2 2 4 2 3 2 2 2 2 2 4 3 3 4 4 2 2 2 2 3 4 3 2 2 4 3 2 1 2 2 5 4 4 5 3 3 2 1 2 3 3 4 3 3 2 3 2 1 2 2 2 3 4 3 2 4 3 1 1 1 3 2 3 3 3 4 3 1 1 2 1 2 2 2 2 2 2 2 2 3 2 3 3 2 2 4 1 1 1 2 3 2 3 1 3 4 1 1 2 1 3 3 3 3 3 4 2 1 2 1 2 1 2 2 2 2 3 1 1 2 2 2 2 2 2 2 2 2 2 1 2 4 3 2 3 2 2 2 2 2 2 4 2 4 2 2 3 1 1 2 2 2 2 2 2 2 2 1 2 3 1 1 2 3 2 2 2 2 1 2 3 1 2 2 3 2 2 1 1 4 3 2 2 2 2 3 3 1 2 1 1 1 2 1 2 2 1 1 1 3 4 2 2 1 2 3 1 1 2 1 1 2 1 2 4 2 3 2 2 2 3 2 3 4 4 2 1 1 1 2 3 2 3 2 4 3 3 2 2 2 2 2 2 2 3 4 2 1 2 2 2 2 3 2 3 2 2 2 2 2 2 2 3 4 2 3 3 1 1 1 1 2 3 2 2 3 1 1 2 2 2 2 2 2 2 2 3 2 2 2 2 2 3 3 2 3 1 1 2 . 5 1 3 3 3 3 1 2 1 3 4 3 5 5 4 4
  73. 73. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 73 2 1 2 3 2 3 2 3 4 4 3 2 2 3 1 1 3 3 2 3 2 2 1 1 2 2 2 2 2 2 3 1 1 3 2 2 2 2 4 4 3 1 1 2 2 2 2 2 2 2 3 1 1 2 1 1 1 1 1 2 3 1 1 2 3 2 4 2 2 3 3 1 1 1 4 4 4 4 4 4 3 1 1 3 2 1 3 2 1 2 2 1 1 2 2 2 3 3 3 3 2 1 1 3 2 3 4 2 2 2 3 1 1 2 2 2 2 3 2 2 1 1 2 2 3 3 2 2 2 4 1 1 2 4 2 2 2 2 2 2 2 1 1 2 2 2 3 4 2 4 1 1 2 2 2 3 2 2 2 2 1 1 2 2 2 3 2 3 3 2 1 2 2 2 2 4 4 2 3 2 2 2 2 3 3 3 1 2 2 4 1 1 1 3 2 4 2 4 2 5 1 1 2 3 3 4 1 2 4 3 2 1 1 1 2 4 4 2 2 1 1 1 1 4 2 1 3 2 1 3 2 1 2 2 2 4 3 2 5 3 3 1 1 4 3 2 4 3 4 3 1 1 2 1 2 1 4 2 4 2 1 1 1 2 3 2 3 2 3 5 3 1 2 2 2 4 2 1 3 2 2 1 1 2 2 2 2 3 2 2 2 1 1 2 2 3 3 2 4 2 1 1 2 2 3 2 2 3 4 2 2 1 1 2 2 1 2 4 4 5 2 1 1 2 3 2 4 3 4 4 3 1 1 3 2 1 2 1 2 2 2 1 1 2 2 2 1 2 3 3
  74. 74. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 74 3 2 1 1 2 1 1 2 3 3 1 1 1 2 2 2 1 2 1 2 2 1 1 1 3 2 3 2 2 2 1 1 2 1 3 3 2 2 2 2 3 1 1 2 1 2 1 1 3 3 1 1 2 3 2 2 2 4 3 2 1 1 1 2 2 1 3 4 4 3 2 1 1 1 2 2 1 2 3 3 3 1 1 1 2 3 1 2 3 4 2 1 1 3 2 3 2 3 4 3 1 1 1 1 2 1 1 2 4 4 2 1 2 2 3 2 3 2 2 4 1 1 1 2 2 2 3 4 4 3 2 1 2 3 2 2 3 4 2 4 1 1 2 2 2 2 2 2 2 2 2 1 1 2 3 2 4 3 3 2 1 1 2 2 2 3 3 3 3 3 1 1 1 4 2 2 3 4 4 3 2 2 2 2 2 2 3 3 3 3 3 1 1 2 3 2 2 2 2 3 2 1 2 3 2 2 4 2 3 2 2 2 2 2 4 3 3 4 4 2 2 2 2 3 4 3 2 2 4 3 2 1 2 2 5 4 4 5 3 3 2 1 2 3 3 4 3 3 2 3 Q20A7 Q20B8 Q20B1 Q20B2 Q20B3 Q20B4 Q20B5 Q20B6 Q20B7 Q20B8 2 2 2 2 3 2 2 1 2 2 3 3 2 3 2 3 2 2 3 2 2 1 2 4 4 4 3 4 4 3 2 3 3 2 2 2 3 2 2 2 3 3 2 2 3 2 2 2 3 2 3 2 2 2 3 2 2 1 1 1
  75. 75. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 75 4 4 2 3 2 3 2 3 2 3 2 2 3 2 2 2 2 3 2 3 2 3 2 2 3 2 2 2 2 2 2 2 2 2 1 1 1 1 2 1 3 2 3 3 3 2 3 2 3 2 4 4 3 4 3 4 5 4 4 3 4 2 3 2 3 2 2 3 2 4 4 3 2 3 2 2 2 4 2 3 5 5 3 4 4 5 4 5 4 5 2 2 3 3 3 4 4 5 4 3 4 3 3 2 2 3 4 3 2 3 3 2 3 2 1 2 2 3 2 2 3 3 3 3 3 3 4 3 3 3 2 3 2 2 2 2 1 2 2 2 2 3 2 2 2 2 2 2 2 2 4 2 2 2 2 1 1 2 4 2 4 2 3 2 2 3 4 3 2 2 2 2 2 2 2 2 2 2 2 2 3 2 4 2 3 2 2 3 4 3 2 2 3 4 2 2 2 2 3 4 3 2 3 2 2 2 2 3 3 2 3 1 3 2 2 2 2 3 3 2 2 3 3 2 2 2 2 3 2 2 4 3 3 4 4 2 3 2 4 2 4 3 4 4 4 3 2 3 2 3 4 2 2 2 4 3 2 3 2 3 4 2 3 2 2 2 1 2 3 2 5 1 3 4 2 5 1 5 1 1 3 2 4 2 2 4 1 2 3 2 4 2 3 2 3 3 2 4 4 3 2 2 3 3 3 2 3 3 2 3 3 1 3 2 2 2 2 2 4 3 3 2 2 3 2 2 3 2 4 2 3 2 2 2 2 2 3 4 1 1
  76. 76. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 76 3 3 2 3 2 1 1 2 2 2 3 3 3 2 2 2 3 3 2 3 2 2 2 4 3 2 1 2 3 2 4 3 2 4 4 . 4 4 4 4 2 2 4 4 4 4 4 4 4 4 2 2 1 1 1 2 1 2 1 1 2 2 2 3 2 2 2 4 3 2 4 4 4 4 4 4 4 4 4 4 2 2 2 2 2 2 3 3 2 3 3 3 4 4 4 4 4 4 4 4 2 3 4 4 4 4 4 4 4 4 2 3 2 2 2 3 2 2 2 2 2 2 2 3 2 2 2 2 2 2 2 2 2 2 2 2 3 3 2 1 2 2 1 2 2 2 1 1 1 2 1 2 2 3 2 3 2 2 2 2 1 1 2 1 2 1 1 2 1 2 2 2 2 2 3 4 2 1 2 2 2 4 3 2 4 2 4 2 2 4 1 4 2 5 2 4 1 4 5 5 3 4 3 1 4 2 4 2 2 4 1 2 3 2 1 2 4 1 2 3 2 2 2 4 3 1 2 3 4 2 2 4 4 3 2 2 1 3 5 5 5 2 4 2 3 2 4 2 3 3 5 2 5 3 2 2 4 2 2 4 3 5 2 3 2 2 2 3 3 5 4 1 3 1 4 2 3 1 2 4 2 2 2 2 3 2 2 1 2 2 3 2 2 3 2 2 2 2 2 2 2 2 1 2 2 1 1 1 2 2 5 2 1 1 1 2 1 2 2 2 3 2 2 1 2 2 1 1 1 2 3 2 2 1 1 1 1 1 1 2
  77. 77. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 77 2 1 1 2 1 1 1 1 2 2 4 2 1 1 1 1 1 1 2 2 2 2 1 2 1 1 1 1 2 1 3 2 2 2 1 1 1 1 2 1 2 1 2 2 1 1 1 2 1 1 2 2 2 1 2 2 2 2 2 2 2 2 1 2 2 1 2 2 1 1 2 1 2 1 1 2 1 1 2 1 3 2 2 1 2 1 2 1 2 1 3 2 1 2 2 1 1 1 1 2 2 2 1 1 2 1 2 1 2 2 4 4 1 1 1 1 1 1 2 2 3 2 2 2 2 2 4 2 2 2 2 2 2 2 3 2 2 1 2 2 3 3 2 3 2 3 2 2 3 2 2 1 2 4 4 4 3 4 4 3 2 3 3 2 2 2 3 2 2 2 3 3 2 2 3 2 2 2 3 2 3 2 2 2 3 2 2 1 1 1 4 4 2 3 2 3 2 3 2 3 2 2 3 2 2 2 2 3 2 3 2 3 2 2 3 2 2 2 2 2 2 2 2 2 1 1 1 1 2 1 3 2 3 3 3 2 3 2 3 2 4 4 3 4 3 4 5 4 4 3 4 2 3 2 3 2 2 3 2 4 Q20C1 Q20C2 Q20C3 Q20C4 Q20C5 Q20C6 Q20C7 Q20C8 4 2 2 2 2 2 2 2 2 2 3 3 2 3 2 2 3 1 1 1 1 1 1 1 3 2 2 3 4 2 2 2
  78. 78. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 78 2 2 4 4 4 2 3 2 2 2 2 2 2 2 4 2 2 3 3 2 2 3 4 2 2 2 2 2 2 3 2 2 3 1 2 3 3 3 3 2 2 2 3 3 2 2 2 3 3 2 3 2 2 1 3 4 3 2 3 4 2 4 3 3 2 2 3 3 4 4 3 2 3 2 3 2 2 4 3 3 5 5 5 5 5 4 5 5 2 2 2 3 3 3 3 3 3 2 2 3 3 3 3 4 2 2 2 3 3 3 3 2 2 2 3 2 4 4 2 1 2 2 2 1 2 2 2 2 2 2 2 2 2 3 3 3 3 2 2 2 3 2 2 2 2 2 3 2 2 3 2 2 2 2 2 2 2 3 2 2 1 2 3 2 2 2 3 2 3 4 4 2 2 2 3 2 3 3 3 2 2 3 3 2 1 1 1 1 1 1 1 1 2 2 2 2 1 1 1 1 4 1 1 2 1 2 1 1 5 2 3 3 2 3 4 5 2 1 2 1 1 1 2 2 3 2 2 2 2 3 3 1 1 2 3 4 5 5 5 2 3 2 2 2 2 2 3 2 4 4 4 2 2 3 3 2 2 2 2 2 3 2 3 2 3 3 2 2 2 3 3 1 2 1 1 1 3 4 3 3 1 1 2 1 1 2 1 1 2 1 1 1 1 1 1 1
  79. 79. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 79 3 3 3 2 2 2 3 2 5 5 5 5 5 5 5 5 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 2 2 1 2 3 3 3 3 2 3 2 3 2 3 3 3 4 4 4 4 4 4 4 4 3 3 4 2 3 2 2 2 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 2 2 2 2 2 2 3 3 2 1 2 2 2 3 2 2 2 2 2 2 2 2 2 2 2 3 2 3 4 3 3 3 2 3 2 2 2 2 3 3 2 3 2 3 2 3 2 2 1 1 3 4 3 1 3 2 4 2 4 2 4 3 2 5 4 3 2 3 3 3 4 1 2 4 2 4 2 5 4 1 2 4 3 2 2 3 2 4 2 2 3 2 2 2 3 1 5 5 4 5 3 4 3 4 4 3 2 2 4 2 1 2 3 1 1 2 2 2 1 2 3 3 2 3 2 2 2 5 4 2 2 1 2 1 4 1 2 2 2 3 3 3 2 2 2 2 4 2 2 4 3 2 1 2 1 2 2 2 1 1 2 2 3 2 2 2 3 2 1 1 2 1 2 2 1 2 2 2 1 2 2 2 2 3 2 2 2 1 2 2 2 2 2 2 3 3 2 4 2 3 1 2 1 2 1 1 1 2 2 1 2 2 1 2 1 1
  80. 80. Comparative analysis of The New Indian Express, Times of India Babasabpatilfreepptmba.com Page 80 2 1 2 1 1 1 2 1 1 1 1 1 2 2 1 1 1 1 1 1 1 1 2 2 1 2 1 1 1 2 2 2 1 2 2 2 2 2 3 2 1 2 1 1 2 2 1 2 1 2 1 3 2 2 2 2 2 1 2 1 3 4 3 2 3 2 2 4 2 4 3 3 4 2 2 2 2 2 2 2 2 2 3 3 2 3 2 2 3 1 1 1 1 1 1 1 3 2 2 3 4 2 2 2 2 2 4 4 4 2 3 2 2 2 2 2 2 2 4 2 2 3 3 2 2 3 4 2 2 2 2 2 2 3 2 2 3 1 2 3 3 3 3 2 2 2 3 3 2 2 2 3 3 2 3 2 2 1 3 4 3 2 3 4 2 4 3 3 2 2 3 3 4 4 3 2

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