A project report on comparative analysis of airtel and bsnl landline

10,975
-1

Published on

A project report on comparative analysis of airtel and bsnl landline by BABASAB PATIL

Published in: Business, Technology
0 Comments
7 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
10,975
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
732
Comments
0
Likes
7
Embeds 0
No embeds

No notes for slide

A project report on comparative analysis of airtel and bsnl landline

  1. 1. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 1 EXECUTIVE SUMMARY Executive summary gives a short narration about the entire study chapter wise including problem statement, objectives etc.. The introduction briefly describes the background of the study, the need and importance of the study also included in this chapter is to find out the “The Comparative analysis of Airtel and BSNL landline services”. The purpose here is how the research has been beneficial to the company. The methodology used for the survey is stated and the conclusion is made. The benefits from the research are also given here. Methodology used by the researcher involves the survey method. The sample type used is simple random sampling and sample size for the survey is 300. A short description about the sample and research techniques used is explained. The company profile and history and finally the tools used for data analysis are given. Presentation and analysis of data, interpretation of reports for AirTel, tables and graphs are given to understand the base line used for the company to know the Comparative analysis of Airtel and BSNL Landline service in Belgaum. A separate analysis is made for all 9 questions used in the questionnaire for the survey. Individual table, graphs are given briefly. Implications are also given which briefs about who benefits from the study. Finally suggestions are mentioned for further research. Lastly the annexure contains a copy of questionnaire, bibliography etc.
  2. 2. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 2 Objective of the study. o To study about telecommunication sector o To assess the willingness of BSNL landline customers to switch to Airtel.
  3. 3. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 3 Findings:  Out of the various landline service providers the majority of the Landline connection go for BSNL Landline connections with the market share of 52% within the sample of 300 individuals followed by : Airtel 32% Tata Indicom 12% Reliance 5%  The satisfaction level is measured on the basis of above parameters. Thus the graph shows that for the existing customers of BSNL 54% of the total respondents are highly satisfied. Followed by Satisfied 45%, Neither Nor 1%.  The Airtel Services among the three hundred sample analyzed 32% had already availed the services and are continuing and remaining are following up or are utilizing other connections  It is seen that customers of BSNL feel the coverage to be good as compare to Airtel as if we add the sum total of V G and Good 84% and Avg 16% thus BSNL can be regarded as better service provider in terms of Coverage.  It is seen that customers of Tata Indicom feel the coverage to be good as compare to Airtel as if we add the sum total of Very Good and Good 45% and Avg 55% thus Tata Indicom can be regarded as better service provider in terms of Coverage.  It is seen that customers of Reliance feel the coverage to be good as compare to Reliance as if we add the sum total of Good 31% and Avg 54% thus Reliance can be regarded as better service provider in terms of Coverage.
  4. 4. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 4
  5. 5. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 5 Suggestions:  The company has to concentrate on the pricing of call rates.  Currently BSNL enjoys a leading market share which is revealed in the research hence the opportunity should be utilized in order to capture more market shares.  Company has to enhance the coverage facility.
  6. 6. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 6 INDUSTRY PROFILE
  7. 7. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 7 Introduction: About Landline: A landline is a telephone line which travels through a solid medium, either metal wire or optical fibre. This is distinguished from a mobile cellular line, where the medium used is the airwaves. Landlines usually cost less than cellular lines and provide better voice quality, and are used when there is no need for mobility or where cellular service is unavailable. A land line is also used to increase the security of communications, as it cannot be intercepted by a receiver without physical access to the line. The term landline is also used to describe a connection between two or more points that consists of a dedicated physical cable, as opposed to an always-available private link that is actually implemented as a circuit in a wider switched system. The implication of a landline in this context is one of security and especially of survivability.
  8. 8. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 8 About Telecom sector in India: The Indian Telecom Sector India is the fourth largest telecom market in Asia after China, Japan and South Korea. The Indian telecom network is the eighth largest in the world and the second largest among emerging economies. At current levels, telecom intensiveness of Indian economy measured as the ratio of telecom revenues to GDP is 2.1 percent as compared with over 2.8 percent in developed economies. Indian telecom sector has undergone a major process of transformation through significant policy reforms. The reforms began in 1980s with telecom equipment manufacturing being opened for private sector and were later followed by National Telecom Policy. Historically, the telecom network in India was owned and managed by the Government considering it to be a natural monopoly and strategic service, best under state's control. However, in 1990's, examples of telecom revolution in many other countries, which resulted in better quality of service and lower tariffs, led Indian policy makers to initiate a change process finally resulting in opening up of telecom services sector for the private sector
  9. 9. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 9 TELECOMMUNICATION: Telecommunication is the transmission of signals over a distance for the purpose of communication. In modern times, this process almost always involves the sending of electromagnetic waves by electronic transmitters but in earlier years it may have involved the use of smoke signals. Today, telecommunication is widespread and devices that assist the process, such as the television, radio and telephone, are common in many parts of the world. There is also a vast array of networks that connect these devices, including computer networks, public telephone networks, radio networks and television networks. Computer communication across the Internet, such as e-mail and instant messaging, is just one of many examples of telecommunication. It estimates place the telecommunication industry's revenue at $1.2 trillion or just under 3% of the gross world product.[8] Good telecommunication infrastructure is widely acknowledged as important for economic success in the modern world on micro- and macroeconomic scale.
  10. 10. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 10 Telecom Sector in India: Vision 2020: The vision of Indian telecom sector for the year 2020, i.e., about two decades from now. Development being a continuous process, the choice of the year 2020 is just an arbitrary division of time, a predefined time horizon to take stock of what is likely to be achieved Pre-portrayal of a stage of development in future requires understanding of the process of change, the dynamics that set law of motion. In attempting to do so, the present paper deciphers the recent past. Process of change is often volatile and responsive to intervention and global Circumstances impacting it. In such an inherently dynamic situation it is Convenient to assume that cross-country experiences incubate the most recent seeds of change. This is because countries at various stages of development Encapsulate developmental experiences that occur with the passage of time. The present paper isolates the agents of change based on international experiences and situates India in this development continuum. The agents of change, as observed from international perspective, have been broadly categorized into economic structure, competition policy and technology. Economic reforms and liberalization have driven telecom sector through several transmission channels of which these three categories are of major significance. The paper, as it unfolds, is divided into six sections. Section 1 gives a brief account of the era of competition that was heralded in Indian telecom sector and the results achieved. Analysis of the results, particularly comparison with other major countries intrigued further discussions on economic structure, synergy between telecom and IT, competition policy and technology in sections 2, 3.4 and 5 respectively. Logical extension of the arguments, as they developed, extended to a vision for 2020 in each of these sections.
  11. 11. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 11 VISION: Vision 2020 is a vision of information society and knowledge economy built on the edifice of ICT. In India, the aggressive expansion of public sector telecommunications infrastructure in hitherto uncharted territories of geographically remote locations would unleash latent economic energies and market forces, which will erode the very foundation of perceived lack of profitability of rural investment among the private investors. Once this is achieved, Vision 2020 will be a vision of wealthier and more equal society full of creativity, innovation and competition.
  12. 12. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 12 Reforms and Performance: India, like many other countries of the world, have adopted a gradual approach to telecom sector reform through selective privatization and managed competition in different segments of the telecom market. To begin with, India introduced private competition in value-added services in 1992 followed by opening up of cellular and basic services for local area to private competition. The Telecom Regulatory Authority of India (TRAI) was constituted in 1997 as an independent regulator in this sector. Competition was also introduced in national long distance (NLD) and international long distance (ILD) telephony at the start of the current decade. The current policy stance affecting telecom sector in India is presented in the Appendix. Two state-owned public sector incumbents with a large existing subscriber base dominate the fixed line service. As on December 31, 2001, the two Public Sector Enterprises (PSEs), BSNL and MTNL2 owned 34.73 million Direct Exchange Lines (DELs) against 0.45 million privately owned DELs. These two PSEs were allowed belated entry into the cellular segment in the beginning of the present decade. Consequently, their cellular subscriber base is tiny compared to the private operators. Out of 7.3 million cellular subscribers in the country in June 2002, they had only 0.2 million subscribers.
  13. 13. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 13 Indian Telecom Sector: Recent Policies 1. All the villages shall be covered by telecom facility by the end of 2002. 2. The Communication Convergence Bill 2001introduced in the Parliament on August 31, 2001 is presently before the Standing Committee of Parliament on Telecom and IT. 3. National Long Distance Service (NLD) is opened for unrestricted entry. 4. The International Long Distance Services (ILDS) have been opened to competition. 5. The basic services are open to competition. 6. In addition to the existing three, fourth cellular operator, one each in four metros and thirteen circles, has been permitted. The cellular operators have been permitted to provide all types of mobile services including voice and non-voice messages, data services and PCOs utilizing any type of network equipment, including circuit and/or package switches that meet certain required standards. 7. Policies allowing private participation have been announced as per the New Telecom Policy (NTP), 1999 in several new services, which include Global Mobile Personal Communication by Satellite (GMPCS) Service, digital Public Mobile Radio Trunked Service (PMRTS), Voice Mail/ Audiotex/ Unified Messaging Service. 8. Wireless in Local Loop (WLL) has been introduced for providing telephone connections in urban, semi-urban and rural areas promptly. 9. Two telecom PSUs, VSNL and HTL have been disinvested. 10. Steps are being taken to fulfill Universal Service Obligation (USO), its funding and administration. 11. A decision to permit Mobile Community Phone Service has been announced. 12. Multiple Fixed Service Providers (FSPs) licensing guidelines were announced. 13. Internet Service Providers (ISPs) have been allowed to set up International Internet Gateways, both Satellite and Landing stations for submarine optical fiber cables.
  14. 14. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 14 14. Two categories of infrastructure providers have been allowed to provide end-to- end bandwidth and dark fiber, right of way, towers, duct space etc. 15. Guidelines have been issued by the Government to open up Internet telephony (IP).
  15. 15. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 15 Telecom Regulatory Authority of India: The Telecommunications Regulatory Authority of India or TRAI (established in 1997) It is the independent regulator established by the Government of India to regulate the telecommunications business in India. Not with standing anything contained in the Indian Telegraph Act,1885,the functions of the Authority shall be to (i) Need and timing for introduction of new service provider. (ii) Terms and conditions of license to a service provider. (iii) Revocation of license for non-compliance of terms and conditions of license: (iv) Measures to facilitate competition and promote efficiency in the operation of telecommunication services so as to facilitate growth in such services. (v) Technological improvements in the services provided by the service providers. (vi) Type of equipment to be used by the service providers after inspection of equipment used in the network. (vii) Measures for the development of telecommunication technology and any other matter relatable to telecommunication industry in general
  16. 16. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 16 Company Profile Bharti Airtel is one of India's leading private sector providers of telecommunications services based on an aggregate of 37,259,489 customers as on February 28, 2007, consisting of 35,440,406 GSM mobile and 1,819,083 broadband & telephone customers. The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU’s) - mobile services, broadband & telephone services (B&T) & enterprise services. The mobile services group provides GSM mobile services across India in 23 telecom circles, while the B&T business group provides broadband & telephone services in 94 cities. The Enterprise services group has two sub-units - carriers (long distance services) and services to corporates. All these services are provided under the Airtel brand. Company shares are listed on The Stock Exchange, Mumbai (BSE) and The National Stock Exchange of India Limited (NSE). Partners The company has a strategic alliance with SingTel. The investment made by SingTel is one of the largest investments made in the world outside Singapore, in the company. The company’s mobile network equipment partners include Ericsson and Nokia. In the case of the broadband and telephone services and enterprise services (carriers), equipment suppliers include Siemens, Nortel, Corning, among others. The Company also has an information technology alliance with IBM for its group-wide information technology requirements and with Nortel for call center technology requirements. The call center operations for the mobile services have been outsourced to IBM Daksh, Hinduja TMT, Teletech & Mphasis.
  17. 17. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 17 History of Bharti Televentures: History: Sunil Bharti Mittal the founder Chairman and Group Managing Director started his business career in Punjab in 1976 as a smallscale manufacturer. He branched out into telecom in 1984 and thus began an entrepreneurial adventure that would, in the years to come, establish Bharti as one of India's top five companies (in the private sector) and create one of the Indian Success stories. History was in the making as the company blazed ever new trails – building India's first profitable mobile services company; busting the 100 year-old state fixed line and long distance monopolies; becoming the first Indian company to offer comprehensive telecom services overseas; emerging as India's largest manufacturer and exporter of terminals; and building India's most powerful telecom brand – Airtel. The list is endless. Through innovations and interventions, from new services and fresh products, Bharti has made a big difference to the lives of its customers.
  18. 18. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 18 About Airtel: The company is a part of Bharti Enterprises, and is India's leading provider of telecommunications services. The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU’s) - mobile services, broadband & telephone services (B&T) & enterprise services. The mobile services group provides GSM mobile services across India in 23 telecom circles, while the B&T business group provides Broadband & telephone services in 90 cities. The Enterprise services group has two sub-units - carriers (long distance services) and services to corporates. All these services are provided under the Airtel brand. Our Vision: By 2010, we will be the most admired brand in India  Loved by more customers  Targeted by top talent  Benchmarked by more businesses.
  19. 19. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 19 Bharti Airtel Limited: Bharti Airtel, formerly known as Bharti Tele-Ventures Limited (BTVL) is among India's largest mobile phone and Fixed Network operators. With more than 28.6 million subscriptions as of September 2006, the company is one of the world's fastest growing telecom companies. It offers its mobile services under the Airtel brand and is headed by Sunil Mittal, India's sixth richest men with a total worth of US$6.9 billion. The company is the only operator to provide mobile services in all the 23 circles in India. The company also provides telephone services and Internet access over DSL in 14 circles. The company complements its mobile, broadband & telephone services with national and international long distance services. The company also has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore. The company provides reliable end-to-end data and enterprise services to the corporate customers by leveraging its nationwide fiber optic backbone, last mile connectivity in fixed-line and mobile circles, VSATs, ISP and international bandwidth access through the gateways and landing station
  20. 20. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 20 Bharti Tele-Ventures Limited: Bharti Tele-Ventures Limited, part of the Bharti Enterprises group, is India's leading wireless telecommunications provider, with a 25 percent share of the national market, and market share of as much as 50 percent or more in the group's target market "circles." Bharti Tele-Ventures is also one of the world's fastest-growing mobile telephone companies, in part due to the rapid growth of the Indian cellular market as a whole. The Indian mobile telephone market is expected to top 250 million subscribers before 2010, rising from just more than nine million in the early years of the 2000s. Bharti itself has grown from an initial subscriber base of less than 120,000 in the mid-1990s to more than 11.4 million by 2005. The company owes much of its success to its commitment to offering cutting-edge services, while maintaining low pricing policies, an important component in generally impoverished India. The group's GSM-based mobile telecommunications operations span 23 of India's mobile "circles," typically encompassing both major urban and outlying areas. In 2005, the company completed the national rollout of its network. Bharti groups its mobile telecommunications operations under the Mobility Leaders division. Through its Infotel Leaders business division, Bharti also has entered the fixed-line telephony market, building its own 12,000-kilometer fiber-optic network for selected markets; the company also provides national long distance and broadband services. Most of Bharti's telecommunications services operate under the Airtel brand. Bharti is listed on the Mumbai Stock Exchange and the National Stock Exchange of India, and is led by founder and Chairman Sunil Mittal., Bharti's sales topped INR 78.76 billion.
  21. 21. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 21 Airtel in Karnataka: Bharti Cellular Limited, Karnataka is a part of the mobile services arm of Bharti Tele- Ventures (BTVL), India’s leading private sector provider of integrated telecommunications services with an aggregate of 11.8 million mobile customers across the country & over 1.32 million mobile customers in Karnataka as of end May 05. Mobile services constitute the largest portion of Bharti’s business both in terms of total revenues and total customers. The company is also engaged in fixed-line, long distance, group data and enterprise services including VSAT and Internet services. AirTel today provides seamless roaming spanning 228 networks in 128 countries and more than 3000 towns across all the 23-telecom circles in India. AirTel is also the largest network in Karnataka covering 280 towns and would soon be present in 355 towns. AirTel has consistently set the benchmarks for the Indian cellular industry and redefined the business through marketing innovations, introduction of new generation value-added services and the highest standard of customer delivery. Today, AirTel offers its customer’s choice and superior value for money with a range of innovative value-added services backed by excellent customer service. The company has to its credit some of the most significant milestones in the history of the Indian cellular industry. In a survey conducted by TRAI in March 2003 for service quality – AirTel Karnataka has been Ranked BEST Cellular Service Provider in the country & is also the first operator to be bestowed the ISO certification for quality standards
  22. 22. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 22 Organization Structure:
  23. 23. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 23 Board of Directors: The Board of Directors of the Company has an optimum mix of Executive and Non- Executive Directors, which consists of three Executive and fifteen Non-Executive Directors. The Chairman and Managing Director, Mr. Sunil Bharti Mittal, is an Executive Director and the number of Independent Directors on the Board is 50% of the total Board strength. The independence of a Director is determined on the basis that such director does not have any material pecuniary relationship with the Company, its promoters or its management, which may affect the independence of the judgment of a Director. The Board members possess requisite skills, experience and expertise required to take decisions, which are in the best interest of the Company.
  24. 24. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 24 Recent Developments: AirTel Becomes The First GSM Operator In The Country To Cross The 10 Million- Customer Milestone. One In Every Four GSM Mobile Users in The Country Is An AirTel Customer .Celebrates by launching the AirTel mobile service in Bihar, the 21st telecom circle to be launched. AirTel, India’s leading mobile service today created history by becoming the first GSM operator in India to cross the coveted 10 million-customer marks. To celebrate the milestone, AirTel announced the launch of its mobile services in Bihar. In-addition, company would also launch its services in Jharkhand. The launch in the twin states would mark the expansion of AirTel mobile services footprint in 21 out of the 23-telecom circles in the country. Taking the momentum forward, AirTel is also gearing up to launch its mobile services in Assam and North East by the end of this current fiscal. The company is thus all set to acquire an “All India footprint”. According to Mr. Sunil Mittal, Chairman & Managing Director, and Bharti Enterprises “Crossing the 10 million customer milestone has been a remarkable achievement by AirTel. It is clearly the fastest growth achieved by any GSM service provider in the country. The milestone is also a celebration for the entire Indian mobile industry, which has shown tremendous resilience over the last decade. To mark the occasion I am very happy to launch the AirTel mobile service in Bihar. The 10 million mark reflects the level of trust & confidence enjoyed by the AirTel brand, nationally. The credit for this feat clearly goes to all stakeholders including customers and channels partners. Having achieved so much in so little time, gives us renewed energy to double customer base in a much shorter time.”
  25. 25. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 25 International Significance There are *38 mobile operators worldwide, who have 10 million plus customers. Within this Group 38, there are 15 mobile operators who are from Asia. In this regard, it is a proud moment for the Indian GSM industry with Airtel becoming the first Indian GSM operator to join this international club as its 39th member worldwide and the 16th in Asia. The National Appeal of Airtel Airtel enjoys the unique distinction of being the only mobile service, having a customer base of a million plus in 3 telecom circles like Delhi, Punjab & Karnataka. This reflects the leadership position enjoyed by Airtel both in the North and South of India. It is milestones like these which have contributed towards Airtel acquiring an all India market share of over **26% amongst the GSM customers. This in effect means that one amongst every four GSM mobile users in the country is an Airtel customer Airtel India’s First Truly Integrated Telecom Services Brand In mid September, Bharti unveiled its unified brand strategy for all the telecom services, with Airtel as the flagship brand. The company now offers a suite of world-class telecom services & solutions ranging from wireless to fixed line, from data & broadband to long distance & enterprise services all under the Airtel brand. The unified brand has not only resulted in cost efficiencies, economies of scale and quality advantages for Bharti but has also made Airtel India’s first truly integrated telecom services brand.
  26. 26. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 26 Bharat Sanchar Nigam Limited: History: The foundation of Telecom Network in India was laid by the British sometime in 19th Century. The history of BSNL is linked with the beginning of Telecom in India. In 19th century and for almost entire 20th century, the Telecom in India was operated as a Government of India wing. Earlier it was part of erstwhile Post & Telegraph Department (P&T). In 1975 the Department of Telecom (DoT) was separated from P&T. DoT was resposnsible for running of Telecom services in entire country until 1985 when Mahanagar Telephone Nigam Limited (MTNL) was carved out of DoT to run the telecom services of Delhi and Mumbai.It is a well known fact that BSNL was carved out of Department of Telecom to provide level playing field to private telecoms.Subsequently in 1990s the telecom sector was opened up by the Government for Private investment, therefore it became necessary to separate the Government's policy wing from Operations wing. The Government of India corporatised the operations wing of DoT on October 01, 2000 and named it as Bharat Sanchar Nigam Limited (BSNL).BSNL operates as a public sector.]
  27. 27. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 27 About BSNL: BSNL is India's oldest and largest Communication Service Provider (CSP). Currently BSNL has a customer base of 64.8 million (Basic & Mobile telephony). It has footprints throughout India except for the metropolitan cities of Mumbai and New Delhi which are managed by MTNL. As on March 31, 2007 BSNL commanded a customer base of 33.7 million Wireline, 3.6 million CDMA-WLL and 27.5 million GSM Mobile subscribers. BSNL's earnings for the Financial Year ending March 31, 2006 stood at INR 401.8b (US$ 9.09 b) with net profit of INR 89.4b (US$ 2.02 billion). Today, BSNL is India's largest Telco and one of the largest Public Sector Undertaking of the country with authorized share capital of US$ 3.95 billion (INR 17,500 Crores) and networth of US$ 14.32 billion. Services provided by BSNL BSNL provides almost every telecom service, however following are the main Telecom Services being provided by BSNL in India:- 1. Universal Telecom Sevices : Fixed wireline services & Wireless in Local loop (WLL) using CDMA Technology called bfone and Tarang. 2. Cellular Mobile Telephone Services: BSNL is major provider of Cellular Mobile Telephone services using GSM platform,called Cell One and BSNL's GSM Cellular services are know as Excel Power (Prepaid). 3. Internet: BSNL is providing internet as dial-up connection (Sancharnet) and ADSL- Broadband (Dataone). 4. Intelligent Netwok (IN): BSNL is providing IN services like tele-voting, toll free calling, premium calling etc.
  28. 28. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 28 BSNL Present & Future Since its corporatisation in October 2000, BSNL has been actively providing connections in both Urban and Rural areas and the efficiency of the company has drastically improved from the days when one had to wait for years to get a phone connection to now when one can get a connection in even hours. Pre-activated Mobile connections are available at many places across India. BSNL has also unveiled very cost-effective Broadband internet access plans (DataOne) targeted at homes and small businesses. At present BSNL enjoy's 47% of market share of ISP services. [1]Indian Communications Minister Thiru Dayanidhi Maran has declared year 2007 as "Year of Broadband" in India and BSNL is gearing up to provide 5 million Broadband connectivity by the end of 2007. BSNL has upgraded existing Dataone (Broadband) connections for a speed of up to 2 Mbps without any extra cost. This 2Mb/s broadband service is being provided by BSNL at a cost of just US$ 5.5 per month. Further, BSNL is planning to upgrade its broadband services to Triple play (telecommunications) in 2007. BSNL has been asked to add 108 million customers by 2010 by Indian Communications Minister Thiru Dayanidhi Maran [2]. With the frantic activity in the communication sector in India, the target appears achievable, however due to intense competition in Indian Telecom sector in recent past BSNL's growth has slowed down. BSNL is pioneer of Rural Telephony in India. BSNL has recently bagged 80% of US$ 580 m (INR 2,500 crores) Rural Telephony project of Government of India
  29. 29. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 29 BSNL LATEST NEWS: More than One crore customers will enjoy the benefits of BSNL One India landline The monthly rental is further slashed to a price of Rs. 180/month, which will also come along with increased free calls. The subscriber can now make 50 free calls per month as against 25 calls earlier. In a Diwali gift to its customer BSNL has made the One India. The existing monthly rental of Rs.225/- has been reduced to Rs. 180/-. The free calls have also been enhanced from 25 to 50. With this reduction, about 116 lakh customers under BSNL Plan 180, which is applicable in the SDCA’s where the equipped capacity is 30,000 or more, will automatically start getting benefits of BSNL One India landline Plan. For all these customers the local calls will be @ Rs. 1/- per 3 minutes instead of Rs. 1.20 per 3 minutes. The intra-circle STD calls will be @ Rs. 1/- per minute instead of Rs. 2.40/- per minute. The inter-circle STD calls will be around 58% cheaper, where The existing 4 lakh customers of BSNL One India Landline Plan will also start getting Though the plan has been automatically extended to existing BSNL Plan 180 customers, yet the customers in other plans can also apply and enjoy the power of one.
  30. 30. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 30 ”Comparative analysis of Airtel and BSNL Landline” AIRTEL BSNL 1. Low Coverage area. 2.High call rates 3.Low customer base 4.Private player 5.Aggressive sales promotion activities 6. Less security. 7. High clarity 1. Wide coverage area. 2. Low call rates. 3. High customer base. 4.Goverment player 5.Low Sales promotion activities 6. High security. 7. Low clarity.
  31. 31. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 31 RESEARCH METHODOLOGY: For the purpose of research study the data from two sources has been collected mainly, 1) Primary Data. 2) Secondary Data. Primary Data It is the original source of data collected by the researcher. In this study primary source of data collection was carried out using a structured Questionnaire. Primary data was collected from 300 respondents in BELGAUM City. The respondents were met, and the data was collected by  personal interview,  Structured Questionnaire.  General observation.  Face to Face interaction. Secondary Data The researcher uses already collected data; it is called as secondary source. The major sources of secondary data are as follows:  Collected through Internet.  News papers and Magazines .
  32. 32. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 32 Research Approach: Survey method was used for carrying out the research. The survey was conducted for 2 weeks. The respondents were met directly and asked questions. The collected information was recorded in the questionnaire. The fieldwork provides various information about the problem under consideration. Measurement Techniques: Measurement may be defined as the assignment of numbers to characteristics of objects, persons, states or events, according to rules. Some of the measurement techniques used are: Questionnaire It represents the most common form of measurement for eliciting information. As much its function is measurement. The Questionnaire designed included Open ended questions, Multiple-Choice questions, and Dichotomous questions. Open-ended question These questions leave the respondents free to offer, any replies that seem appropriate in light of the question. Questionnaire administered included open-ended to find out respondents suggestions.
  33. 33. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 33 Multiple-Choice Question Multiple-Choice are immediately followed by a list of possible answers from which thee respondents must choose. Questionnaire included multiple-choice questions to find out which source has made aware about Company, which different plans of company the respondents are aware of, for which the respondents have . Dichotomous question Dichotomous Question represent an extreme form of the multiple-choice question, Allow only two responses such as “YES” or “NO” This type of questions were used to find out whether respondents aware of Airtel Landline. Rating Scales The use of Rating Scale required the rater to place an attribute of the object being rated at some point along a numerically ordered series of Categories. Rating Scale in the Questionnaire focuses on degree to which one feels towards attributes.
  34. 34. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 34 SAMPLING “The Process of drawing sample from large population is called Sampling” Sampling procedure Descriptive field studies require collection of first hand information or data pertaining to the units of study from the field. The units of study may include ate area covered under the BELGAUM City. Sampling Plan  Sampling Unit : The Sample unit is basic unit containing the elements of the population to be sampled. The sample unit in the research is Business houses, House holds etc,.  Sampling size Sample size refers to the number of elements include in the study. An important decision that has to be taken while adopting sampling techniques is the sample size. In this study the sample size for respondents was decided to be 300,  Sampling Extent The survey was conducted in limited areas within the BELGAUM City. Locations visited were RPD Cross, Hindawadi and other locations.  Sampling Type: Simple random sampling
  35. 35. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 35 Data Analysis Data collected is useful only after analysis. Data analysis involves converting a series of recorded observations into descriptive statements and inferences about relationships. The types of analysis that can be conducted depend on the nature of the measurement instrument and the data collected method. If the researcher selects the analytical techniques prior to collecting data, the researcher should generate fictional responses to the measurement instrument.
  36. 36. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 36 ANALYSIS AND INTERPRETATION
  37. 37. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 37 1) Do you have landline connection? Landline connection 300 100.0 100.0 100.0yesValid Frequency Percent Valid Percent Cumulative Percent Landline connection yes Interpretation: For the sample taken as 300 respondents, the above graph shows that all of them are using landline connection of various service providers. The response was taken as Yes for having Landline connection and no for No Landline connections.
  38. 38. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 38 ghjjhghj AIYjhffghf
  39. 39. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 39 22) 2) Which landline connection do you have? Which Landline 95 31.7 31.7 31.7 155 51.7 51.7 83.3 14 4.7 4.7 88.0 36 12.0 12.0 100.0 300 100.0 100.0 Airtel BSNL Reliance Tata Indicom Total Valid Frequency Percent Valid Percent Cumulative Percent Whild landline connection do you have. Tata IndicomRelianceBSNLAirtel Percent 60 50 40 30 20 10 0
  40. 40. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 40 Interpretation: Out of the various landline service providers the majority of the Landline connections go for BSNL Landline connections with 52% within the sample of 300 individuals followed by: Airtel 32% Tata Indicom 12% Reliance 5%
  41. 41. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 41 3) How would you rate your satisfaction level with the services of existing service provider? Satisfaction Level 161 53.7 53.7 53.7 135 45.0 45.0 98.7 4 1.3 1.3 100.0 300 100.0 100.0 Higlly satisfied satisfied Neither nor Total Valid Frequency Percent Valid Percent Cumulative Percent 3)
  42. 42. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 42 Satisfaction Level with existing service provider Neither norsatisfiedHiglly satisfied Percent 60 50 40 30 20 10 0 Interpretation: The satisfaction level is measured on the basis of above parameters. Thus the graph shows that for the existing customers of BSNL 54% of the total respondents are highly satisfied. Followed by Satisfied 45% Neither Nor 1%
  43. 43. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 43 4) Reasons for your preference of service of service provider while availing landline connection. Reasons for Preference 152 50.7 50.7 50.7 78 26.0 26.0 76.7 23 7.7 7.7 84.3 37 12.3 12.3 96.7 10 3.3 3.3 100.0 300 100.0 100.0 service Brand name Coverage Call rates Clarity Total Valid Frequency Percent Valid Percent Cumulative Percent Preference of service provider ClarityCall ratesCoverageBrand nameservice Percent 60 50 40 30 20 10 0 Interpretation:
  44. 44. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 44 Service providers have service, Brand Name,Coverage,Call rates and clarity as their prominent preferences for providing user friendly services thus on these following factors the research was conducted and it is seen that service and brand name have a greater preference while selecting a Operator. This is true because the services rendered are the only part of the Service providers. The entire sample responded was categorized into 51% of people feel service as the factor for the operator selection, 26% feel Brand Name as their preference followed by Coverage, Call rates and their Clarity.
  45. 45. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 45 5) Do you own/have used Airtel landline phone service? Own landline 95 31.7 31.7 31.7 205 68.3 68.3 100.0 300 100.0 100.0 yes No Total Valid Frequency Percent Valid Percent Cumulative Percent Own landline Noyes Percent 80 70 60 50 40 30 20 10 0 Interpretations:
  46. 46. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 46 The Airtel Services among the three hundred sample analyzed 32% had already availed the services and are continuing and remaining are utilizing other connections.
  47. 47. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 47 7 6) How would you rate the tele services providing by the following. A) Clarity of Airtel: Airtel 205 68.3 68.3 68.3 27 9.0 9.0 77.3 48 16.0 16.0 93.3 20 6.7 6.7 100.0 300 100.0 100.0 Non users Very good Good Avg Total Valid Frequency Percent Valid Percent Cumulative Percent Clarity of Airtel 6.7% 16.0% 9.0% 68.3% Avg Good Very good Non users
  48. 48. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 48 Interpretation: From the above graph it can be seen that 9% of the total respondents have a very good opinion about Airtel services and followed by 24 % of people have above the average rating for Clarity.
  49. 49. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 49 B) Clarity of BSNL BSNL 145 48.3 48.3 48.3 39 13.0 13.0 61.3 88 29.3 29.3 90.7 25 8.3 8.3 99.0 3 1.0 1.0 100.0 300 100.0 100.0 Non Users Very good Good Avg Bad Total Valid Frequency Percent Valid Percent Cumulative Percent Clarity of BSNL 1.0% 8.3% 29.3% 13.0% 48.3% Bad Avg Good Very good Non Users
  50. 50. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 50 Interpretation: From the above graph it can be seen that 13% of the total respondents have a very good opinion about BSNL services and followed by 8%above Avg. Bad 1%
  51. 51. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 51 C) Clarity of Tata Indicom: Tata indicom 264 88.0 88.0 88.0 7 2.3 2.3 90.3 19 6.3 6.3 96.7 8 2.7 2.7 99.3 2 .7 .7 100.0 300 100.0 100.0 Non users Very good Good Avg Bad Total Valid Frequency Percent Valid Percent Cumulative Percent Tata indicom .7% 2.7% 6.3% 2.3% 88.0% Bad Avg Good Very good Non Users
  52. 52. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 52 Interpretation: From the above graph it can be seen that 2% of the total respondents have a very good opinion about Tata Indicom services and followed by. Good 6% Avg 2.7% Bad .7%
  53. 53. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 53 D) Clarity of Reliance: Reliance 286 95.3 95.3 95.3 1 .3 .3 95.7 8 2.7 2.7 98.3 4 1.3 1.3 99.7 1 .3 .3 100.0 300 100.0 100.0 Non Users Very good Good Avg Bad Total Valid Frequenc y Percent Valid Percent Cumulative Percent Billing of Reliance .3% 1.3% 2.7% .3% 95.3% Bad Avg Good Very good Non Users Interpretation:
  54. 54. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 54 From the above graph it can be seen that .3% of the total respondents have a very good opinion about Reliance services and followed by. Good 2.7% Avg 1.3% Bad .3%
  55. 55. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 55 B) Billing of Airtel: Airtel 205 68.3 68.3 68.3 2 .7 .7 69.0 33 11.0 11.0 80.0 53 17.7 17.7 97.7 7 2.3 2.3 100.0 300 100.0 100.0 Non Users Very good Good Avg Bad Total Valid Frequency Percent Valid Percent Cumulative Percent Billing of Airtel 2.3% 17.7% 11.0% .7% 68.3% Bad Avg Good Very good Non Users
  56. 56. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 56 Interpretation: The billings of the services provided by Airtel are expected to be good at 11% as it can be seen from the above graph.followed by Avg 17.7 Bad 2.3
  57. 57. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 57 Billing of BSNL: BSNL 145 48.3 48.3 48.3 1 .3 .3 48.7 67 22.3 22.3 71.0 62 20.7 20.7 91.7 25 8.3 8.3 100.0 300 100.0 100.0 Non Users Very good Good Avg Bad Total Valid Frequency Percent Valid Percent Cumulative Percent Billing of BSNL 8.3% 20.7% 22.3% .3% 48.3% Bad Avg Good Very good Non Users
  58. 58. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 58 Interpretation: The billings of the services provided by BSNL are expected to be good at 22% as it can be seen from the above graph. Followed by Avg 21% Bad 8%
  59. 59. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 59 Billing of Tata Indicom: Tata indicom 264 88.0 88.0 88.0 1 .3 .3 88.3 7 2.3 2.3 90.7 19 6.3 6.3 97.0 9 3.0 3.0 100.0 300 100.0 100.0 Non Users Very Good Good Avg Bad Total Valid Frequency Percent Valid Percent Cumulative Percent
  60. 60. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 60 Billing of Tata indicom 3.0% 6.3% 2.3% .3% 88.0% Bad Avg Good Very Good Non Users Interpretation: The billings of the services provided by Tata Indicom are expected to be good 2% as it can be seen from the above graph. Followed by Avg 6% Bad 3%
  61. 61. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 61 Billing of Reliance: Reliance 286 95.3 95.3 95.3 2 .7 .7 96.0 9 3.0 3.0 99.0 3 1.0 1.0 100.0 300 100.0 100.0 Non Users Good Avg Bad Total Valid Frequency Percent Valid Percent Cumulative Percent Billing of Reliance 1.0% 3.0% .7% 95.3% Bad Avg Good Non Users
  62. 62. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 62 Interpretation: The billings of the services provided by Reliance are expected to be good .7%as it can be seen from the above graph.Followed by Avg 3% Bad 1%
  63. 63. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 63 C) Fault Correction of Airtel: Airtel 205 68.3 68.3 68.3 7 2.3 2.3 70.7 26 8.7 8.7 79.3 47 15.7 15.7 95.0 15 5.0 5.0 100.0 300 100.0 100.0 Non Users Very good Good Avg Bad Total Valid Frequency Percent Valid Percent Cumulative Percent Fault correction of Airtel 5.0% 15.7% 8.7% 2.3% 68.3% Bad Avg Good Very good Non Users
  64. 64. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 64 Interpretation: From the above graph shows that Fault correction whenever the crisis for Airtel service is Very good at the 2%. Followed by Good 9% Avg 16% Bad 5%
  65. 65. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 65 Fault correction of BSNL: BSNL 145 48.3 48.3 48.3 16 5.3 5.3 53.7 68 22.7 22.7 76.3 63 21.0 21.0 97.3 8 2.7 2.7 100.0 300 100.0 100.0 Non Users Very good Good Avg Bad Total Valid Frequency Percent Valid Percent Cumulative Percent Fault correction of BSNL 2.7% 21.0% 22.7% 5.3% 48.3% Bad Avg Good Very good Non Users
  66. 66. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 66 Inter Interpretation: From the above graph shows that Fault correction whenever the crisis for BSNL Service is Very good at the 5%.Followed by Good 23% Avg 21% Bad 3%
  67. 67. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 67 Fault correction of Tata Indicom: Tata indicom 264 88.0 88.0 88.0 7 2.3 2.3 90.3 22 7.3 7.3 97.7 7 2.3 2.3 100.0 300 100.0 100.0 Non Users Good Avg Bad Total Valid Frequency Percent Valid Percent Cumulative Percent Fault correction of Tata indicom 2.3% 7.3% 2.3% 88.0% Bad Avg Good Non Users Interpretation:
  68. 68. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 68 From the above graph shows that Fault correction whenever the crisis for Tata Indicom Service is good at the 2%.Folllowed by Avg 7% Bad 2%
  69. 69. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 69 Fault correction of Reliance: Reliance 286 95.3 95.3 95.3 5 1.7 1.7 97.0 7 2.3 2.3 99.3 2 .7 .7 100.0 300 100.0 100.0 Non Users Very good Avg Bad Total Valid Frequency Percent Valid Percent Cumulative Percent Fault correction of Reliance .7% 2.3% 1.7% 95.3% Bad Avg Very good Non Users Interpretation:
  70. 70. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 70 From the above graph shows that Fault correction whenever the crisis for Reliance Service is Very good at the 2%.Followed by Avg 2% Bad .7%
  71. 71. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 71 7) How would you rate the tariff plans provided by Airtel as compare to others. Tariff plans 167 55.7 55.7 55.7 133 44.3 44.3 100.0 300 100.0 100.0 Good Avg Total Valid Frequency Percent Valid Percent Cumulative Percent Tariff plans provided by Airtel comapare to others AvgGood Frequency 200 100 0 Interpretation: The tariff plan represents the price at which the customer avails the services at the cost of companies resources to fulfill his needs. Thus from the research it is seen that the tariff plans provided by Airtel as replied by the respondents are good and the Avg must be in between Good and Avg. The % of both being 56%- Good, 44%- Avg.
  72. 72. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 72 8) Do you wish to switch to any other telephone? Switch to any 16 5.3 5.3 5.3 284 94.7 94.7 100.0 300 100.0 100.0 Yes No Total Valid Frequency Percent Valid Percent Cumulative Percent Wish to switch to any other telephone 94.7% 5.3% No Yes Interpretations: With an increasing number of Landline providers entering the market it has become a indistinct for the consumer or the user to determine what kind of services to be availed from the different providers. Thus this question was asked to know the same. Thus it can be seen that the Customers/users dose not want to change their existing services. The satisfaction level is measured earlier. The respondents rated No: 95%
  73. 73. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 73 And Yes: 5% Thus the service providers have a 5% market remaining for their sales to be realized and the remaining must be targeted with a different strategy to convert into other service providers.
  74. 74. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 74 9) Whether Broadband/ Internet connections is availed? Broadband/Internet 207 69.0 69.0 69.0 93 31.0 31.0 100.0 300 100.0 100.0 Yes No Total Valid Frequency Percent Valid Percent Cumulative Percent Broaband/Internet connection is availed 31.0% 69.0% No Yes Interpretation: From the above graph shows that 69% of the respondents are availed with the Broadband/ Internet Service, followed by 31% which are not availed the services of Broadband/Internet.
  75. 75. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 75 FINDINGS AND SUGGESTIONS
  76. 76. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 76 Findings:  Out of the various landline service providers the majority of the Landline connection go for BSNL Landline connections with the market share of 52% within the sample of 300 individuals followed by : Airtel 32% Tata Indicom 12% Reliance 5%  The satisfaction level is measured on the basis of above parameters. Thus the graph shows that for the existing customers of BSNL 54% of the total respondents are highly satisfied. Followed by Satisfied 45%, Neither Nor 1%.  The Airtel Services among the three hundred sample analyzed 32% had already availed the services and are continuing and remaining are following up or are utilizing other connections .  It can be seen that 9% of the total respondents have a very good opinion about Airtel services and followed by 24 % of people have above the average rating for Clarity.  It can be seen that 13% of the total respondents have a very good opinion about BSNL services and followed by 8%above Avg. Bad 1%  It can be seen that 2% of the total respondents have a very good opinion about Tata Indicom services and followed by. Good 6% Avg 2.7%
  77. 77. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 77 Bad .7%  It can be seen that .3% of the total respondents has a very good opinion about Reliance services and followed by. Good 2.7% Avg 1.3% Bad .3%  The billings of the services provided by Airtel are expected to be good at 11% as it can be seen from the above graph.followed by Avg 17.7 Bad 2.3  The billings of the services provided by BSNL are expected to be good at 22% as it can be seen from the above graph. Followed by Avg 21% Bad 8%  The billings of the services provided by Tata Indicom are expected to be good 2% as it can be seen from the above graph. Followed by Avg 6% Bad 3%  The billings of the services provided by Reliance are expected to be good .7%as it can be seen from the above graph. Followed by Avg 3% Bad 1%
  78. 78. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 78  From the above graph shows that Fault correction whenever the crisis for Airtel is Very good at the 2%. Followed by Good 9% Avg 16% Bad 5%  From the above graph shows that Fault correction whenever the crisis for BSNL Service is Very good at the 5%.Followed by Good 23% Avg 21% Bad 3%  From the above graph shows that Fault correction whenever the crisis for Tata Indicom Service is good at the 2%.Folllowed by Avg 7% Bad 2%  From the above graph shows that Fault correction whenever the crisis for Reliance Service is Very good at the 2%.Followed by Avg 2% Bad .7%  The 69% of the respondents are availed with the Broadband/ Internet Service, followed by 31% which are not availed the services of Broadband/Internet.
  79. 79. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 79 SUGGESTIONS  The company has to concentrate on the pricing of call rates.  Currently BSNL enjoys a leading market share which is revealed in the research hence the opportunity should be utilized in order to capture more market shares.  Company has to enhance the coverage facility.
  80. 80. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 80 LIMITATIONS OF THE STUDY:  The information provided by the respondents may be accurate.  The area should be limited to Belgaum city only  The Study is confined to some part of Belgaum City only. Any suggestions given by analyzing data collected may not be accurate for other locations as people mindset and Expectations differ from one place to other.  The study of Comparative analysis of Airtel and BSNL Landline is very limited due to time constraint.  The study is empirical in nature as sample size is limited to 300 only the inference cannot be treated as scientific..  Getting negative responses from the respondents.  Unforeseen changes in methods adopted in the industry.
  81. 81. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 81 BIBLIOGRAPHY
  82. 82. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 82 BIBLIOGRAPHY  WEBSITES www.Airtel.com www.Google.com www.TRAI.com  JOURNALS: Company Journals and magazines Magazines like o Business world o India Today, The Week etc.
  83. 83. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 83 ANNEXURE
  84. 84. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 84 QUESTIONNAIRE Name: Address: Ph No: 1) Do you have landline connections? Yes [ ] No [ ] 2) Which landline connection do you have? Airtel [ ] BSNL [ ] Reliance [ ] Tata Indicom [ ] 3) How would you rate your satisfaction level with the services of existing service provider? Highly Satisfied [ ] Satisfied [ ] Neither or Nor [ ] Dissatisfied [ ]
  85. 85. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 85 Highly Dissatisfied [ ] 4) Reasons for your preference of service provider while availing landline connection (Rank 1-5) (5 as Very Good and 1 as Very Bad) Service [ ] Brand Name [ ] Coverage [ ] Call Rates [ ] Clarity [ ] Any Other __________________ 5) Do you own/have used Airtel landline Phone Service? Yes [ ] No [ ] 6) How would you rate the tele services providing by the following? A) CLARITY V Good Good Avg Bad V Bad Airtel BSNL T Indicom Reliance B) BILLING V Good Good Avg Bad V Bad Airtel BSNL T Indicom
  86. 86. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 86 Reliance B) FAULT CORRECTION V Good Good Avg Bad V Bad Airtel BSNL T Indicom Reliance 7) How would you rate the tariff plans provided by Airtel as compare to others. V Good [ ] Good [ ] Avg [ ] Bad [ ] V Bad [ ] 8) Do you wish to switch to any other telephone and Why? Yes [ ] No [ ] If Yes (Why) 9) Whether Broadband /Internet connection is availed Yes [ ] No [ ]
  87. 87. A PROJECT REPORT ON COMPARATIVE ANALYSIS OF AIRTEL AND BSNL LANDLINE Babasabpatilfreepptmba.com Page 87

×