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A project report on analysis on customer of big bazaar

A project report on analysis on customer of big bazaar

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A project report on analysis on customer of big bazaar Document Transcript

  • 1. “A Analysis on Customer of Big-Bazaar”. Executive summaryRetail Sector is the most booming sector in the Indian economy. Some of thebiggest players of the world are going to enter into the industry soon. It is on thethreshold of a big revolution after the IT sector. Although organized retailmarket is not as strong as of now, but it is expected to grow manifolds by theyear 2010. The sector contributes 10% of the GDP, and is estimated to show20% annual growth rate by the end of the decade. The current growth rate isestimated to be 8.5%.The retail market is most fragmented in the world and only 2% of the entireretailing business is in the organized sector. There are about 300 new malls,1500 supermarkets and 325 departmental stores being built in the cities verysoon.I considered the Big-Bazaar Hubli for studying the consumer expectation, andwhat are the factors that influence to customer to walk-in, in Big Bazaar Hubli.Consumers now want the cheapest, biggest and the quickest products/servicesfrom their retailers. They are moving towards the ‘eastern’ model, the changingbehaviour the Indian customers.The project involves three main aspects namely industry profile, companyprofile and analysis part. In industry profile about the retail sector, in companyprofile history of the organization, achievements; a detailed study has beenmade. In the analysis part, objectives and data collection method, samplingdesign, sampling size, sampling method and mainly I have analyzed thecollected primary data using SPSS, the primary data have been collected throughquestionnaires. Finally findings, recommendations, limitations and conclusionare derived.Babasabpatilfreepptmba.com Page 1
  • 2. “A Analysis on Customer of Big-Bazaar”.Introduction to the topicAs we are now in the era of booming retailing lot of organization are entering into the retail market. In India Future Group Pantaloon company is one of the greatest retailing companies with its retail format called Big Bazaar. In my summer Inplant project I’m doing live project, on a “A analysis on customer of Big-Bazaar at Hubli”. ( to improve customer walk-in at big bazaar) And also to know what are the factors which customers think before visiting Big Bazaar.Need for the studyBig Bazaar has newly established its Hubli store on last 29 th July 2007. The BigBazaar has done analyzing of projects to know the consumer expectation,consumer satisfaction level and now the Big Bazaar has gained good grip on theHubli market, but still want to increase the walk-in in Big Bazaar. So the mainneed for the study is to know how to increase the walk-in Big Bazaar.Topic for the study“A Analysis on customer of Big-Bazaar,at Hubli”.objectives  To under stand the factors which influence customers to visit Big- Bazaar Hubli,  To study the present promotion activities of Big-Bazaar Hubli  To understand the customer opinion about product, services, and prices  To evaluate customer walk-in at Big-Bazaar  To know the customers expectation towards Big-Bazaar Hubli,Babasabpatilfreepptmba.com Page 2
  • 3. “A Analysis on Customer of Big-Bazaar”.  To ascertain the satisfaction level of customers of Big-Bazaar Hubli,Research methodologyType of researchThe research was Descriptive Research.Data collection methods1) Primary dataThe primary or the first hand data was collected with the help of handing out the questionnaire to the customers, to know “Analysis on customer of Big- Bazaar at Hubli”.2) Secondary dataThe major source of secondary or supporting data was internet, and companyprofile of Big Bazaar as whole. And Big Bazaar library and the books andjournals, are the source of information.Survey methodThe related data or information was obtained by personal administration of questionnaire,Sample sizeA sample size of 100Sampling FrameThe customers of HubliBabasabpatilfreepptmba.com Page 3
  • 4. “A Analysis on Customer of Big-Bazaar”.Sampling unitIndividual customers of Big Bazaar HubliSampling methodThe method for survey was, non-probabilistic convenience sampling methodBenefits to me –The project helped me to have an insight of the customer perception towards BigBazaar Hubli, the concept of consumer thinking process towards shopping. As aconsumer what are the expectations towards Big Bazaar Hubli. And what are thedifferent offers executed by Big Bazaar during my SIP project. And it was moreabout live project and, I was able to understand different aspects with regardsBig Bazaar Hubli.Benefits the company – With the help of this report company could find out the challenges ahead,because the study is based on the survey conducted with the help ofquestionnaire which was consisted of the questions related to the consumer ofBig Bazaar Hubli, and through this report the Big Bazaar can more focus on theconsumer expectation towards increase walk-in, in Big Bazaar Hubli.Babasabpatilfreepptmba.com Page 4
  • 5. “A Analysis on Customer of Big-Bazaar”.FindingsThe overall project is mainly of” Analysis on customer of big bazaar. at hubli Inthis project the major findings are as followsDuring the project period there are totally 3 different types of offers executed(apart form weekends offers) by big bazaar. And the customer walk-in was verygood in these offers days. The consumer walk-in, in big bazaar is very high during the offer periods. 81% of the customers prefer to visit Big Bazaar due to the availability of the variety of products. 75% of customers of Hubli prefer to visit big bazaar. 63% of Hubli customer thinks that there is always any new offers before visiting big bazaar. 63% of customers of big bazaar expect good offers from big bazaar. 74% consumers are satisfied with the offers from big bazaar Hubli. 68% of the customers are satisfied by the quality of the products at Big Bazaar 66% customers visit Big Bazaar for purchasing rather than a visit. 65% of the customers are satisfied by the service provided at Big Bazaar Most of the customers would definitely visit Big Bazaar again.Babasabpatilfreepptmba.com Page 5
  • 6. “A Analysis on Customer of Big-Bazaar”.RecommendationsThe overall project is mainly of Analysis on customer of big bazaar it nothingbut how to increase consumer walk-in in big bazaar. In this project the majorrecommendations are as follows.  During offers period’s big bazaar has to provide transportation facilities to increase customer walk-in .  Transportation facilities during offers.  Providing awareness about the new offers to the loyal customers  Ambience with proper ventilation and sitting arrangements and restaurant.  Separate ladies rest room..  Providing membership cards.  Since the Tv Advertisement is most attractive media as per the respondents view, company can concentrate on TV ads by making them more attractive and in a medium that’s understandable by people of in and around Hubli city, to inform about any new deals like ANNIVERSARY CELEBRATION Offers & SAB SE SASTA DIN.,  Hoardings & Paintings are good source of advertisements so company has to concentrate on this advertising aspect Hoardings & Paintings has to be increased & placed in more crowded areas.Babasabpatilfreepptmba.com Page 6
  • 7. “A Analysis on Customer of Big-Bazaar”.  Big Bazaar has to concentrate on more offers & may provided discounts, more exchange offers.  Now a days Radio & Internet are good source of medias company has to give more advertisements on these medias, to reach maximum people.Conclusion I conclude the project stating that the customer of Hubli are satisfied withoffers, and they still needs good offers in future days. And the Big Bazaar hasbeen doing good in terms of understanding customer expectation and providingthem good offers and products in terms of fulfilling their expectation. During theproject I came to know about the different offers of big bazaar, what a normalconsumer thinks before walk-in at big bazaar. And the different factors whichinfluence customers to visit big bazaar. And the factors which we need focus toimprove customer walk-in at Big Bazaar hubli. The consumers preferences are changing & they are moving from TraditionalKirana stores to Modern Retail outlet. It’s the main challenge to the Modern retailoutlets to attract the customers towards them from that of competitors. To attract morecustomers companies have to carryout the promotional activities in unique way. BIGBAZAAR has maintained that uniqueness & has succeeded in attracting customers.The advertisement of the company like TV ads, print media & pamphlets are goodadvertisements which made its place in minds of customer to find BIGBAZAARdifferently. As the competition is becoming stiff in the market the activities conductedby the company are unique, that have brought fruitful result to the company. AmongBabasabpatilfreepptmba.com Page 7
  • 8. “A Analysis on Customer of Big-Bazaar”.them Advertisement is one of the leading activity or unique among all other activities& has high influence on the customer walk-in.Babasabpatilfreepptmba.com Page 8
  • 9. “A Analysis on Customer of Big-Bazaar”. Section ABabasabpatilfreepptmba.com Page 9
  • 10. “A Analysis on Customer of Big-Bazaar”. INDUSTRY PROFILEINTRODUCTIONRetail is India’s largest industry accounting for over 10 per cent of the country’sGDP and eight per cent of the employment. The industry in India has emergedas one of the most dynamic and fast paced ones with several players entering themarket. The Indian retail market is expected to grow from US$ 300+ billion toUS$ 400+ billion at the rate of approximately 7-8% per year by 2010. Driven bychanging lifestyle’s, strong income growth, western influence and favorablechange in demographic patterns, Indian retail is expanding at a rapid pace.Retail market essentially comprises:  Shopping centers: there is an increase in the number of shopping centers in both tier-I and tier-II cities. India can expect to have 600 new shopping malls by 2010.  Food retail  Kid’s retail  Agriculture and Floriculture  Electronics goods market.“Retailing is a distinct, diverse and dynamic sector” . “It is an activity ofenormous economic significance to most developed nations”. It generatesBabasabpatilfreepptmba.com Page 10
  • 11. “A Analysis on Customer of Big-Bazaar”.revenue and wealth for nation, encourages investments and brings technologicaladvancements.Stated that “it brings employment and creates wealth of the economy”. “It is avibrant part of our changing society and a major source of employment”Retailing performs activities at larger level so it requires massive manpower tohandle and manage it’s operations. Retailing also helps society in general byproviding goods and services in reasonable price and increasing their standardsof living. “Retailing activity can be viewed as a significant contributor to theeconomy in general”.Retailing is the set of activities that markets products or services to finalconsumers for their own personal or household use. It does this by organizingtheir availability on a relatively large scale and supplying them to consumers ona relatively small scale.” Retailing makes products and services available inlarge quantities. Retailers produce or order the products/services in bulk so theycan take advantage of economy of scale and thus they can formulate competitivepricing strategies. Products and services are generally sold through the store oron the internet.Introduction to Retail IndustryThe first decade of modern retail in India has been characterized by a shift fromtraditional kirana shops to new formats including department stores, specialtystores hypermarkets, and supermarkets and across a range of categories. Modernretail formats have mushroomed in metros and mini-metros. In the last fewyears, modern retail has also established its presence in the small cities,exposing residents to shopping options like never before.Some of these storesare branded stores(exclusive showrooms either owned or franchised out by aBabasabpatilfreepptmba.com Page 11
  • 12. “A Analysis on Customer of Big-Bazaar”.manufacturer) , specialty stores(greater choice to consumer, comparisonbetween brands is possible) , department stores/supermarkets (one stop shopcatering to varied consumer needs) , hyper-mart (low prices , vast choiceavailable including services such as cafeterias.) , shopping malls (variety ofshops available to each other ).An overview on Retail Revolution in IndiaRetail in India is on a cusp of transformation. Organized retailing as aprofessional service-oriented set-up, is a recent phenomenon in India but isgrowing at a tremendous pace with a potential of creating over 2 million new(direct) jobs within the next six years, assuming an 8 to 10 per cent share oforganized retailing in the total retail business.The fast changing retail environment demands that professionals learn newskills, improve their efficiency, learn to compete and think out of the box. Asretailers work directly with customers and there is need for good managerialtalent to interpret and satisfy the needs and desires of customers. All thisrequires an education that is intensive, comprehensive and closely linked to theretail business world. The need is to have a program which has all the inherentfeatures of a business management program and includes experiential learningthroughout the program. Market Trends, Challenges & Opportunities 1. Across BRIC countries, the food and grocery (F&G) segment is clearly driving retail growth. For eg, retail food sales dominate the total retail market in Brazil, accounting for almost 54 percent of the total retail sales, while Russia is the fastest growing retail food sales market in the world, with the potential to again double in size by 2008.Babasabpatilfreepptmba.com Page 12
  • 13. “A Analysis on Customer of Big-Bazaar”. 2. The prevalence of English as a language of communication to a very great extent facilitates material sourcing and business communication. While India and Russia pose no problems in this regard, Brazil and China present communication problems for foreign companies. 3. The importance of governments that are quick on decision-making and passing liberal trade laws cannot be emphasized enough. In China, for instance, being a non-democratic country makes it easier for foreign investors to do business sans bureaucratic red-tapism (in comparison to a democratic country like India), the obvious reason being that the political establishment is not directly accountable to the people. 4. Growing urbanization and metropolitan saturation is leading to the expansion of retail formats and investment opportunities towards tier-II cities and rural hubs across all four countries. 5. Continued economic reforms together with the growth of organised retail (especially in the F&G segment) have led to growing rural incomes, triggering off far-reaching, social impacts. The upcoming ‘Golden Quadrilateral plan for roadways in India, which is to connect the four cities of Delhi, Kolkata, Mumbai and Chennai, will have massive economic and social repercussions on rural and semi-rural clusters along the vast network. In China too, the government plans to create a rural retail network covering 70 percent of all villages by 2008.Babasabpatilfreepptmba.com Page 13
  • 14. “A Analysis on Customer of Big-Bazaar”.Retail and India Indias imminent urbanization process has implications for demand for housing, urban infrastructure, location of retail, and demand for consumer durables. The on-stream infrastructure development will drive growth in the transportation sector, spur demand for vehicles, increase real estate values along the “Golden Quadrilateral” corridor, and potentially boost construction of suburban homes as people escape congested cities. Plus, it will open up thousands of villages en route to a global audience and effectively integrate them with the growing Indian economy.• Growth of the Retail market, to a great extent, is the dependent on the size ofthe countrys consuming class and the rate of growth of GDP, especiallydisposable incomes.• India is the worlds second most populous country and its GDP growth is likelyto surpass that of China by 2015.• It is estimated that Indias GDP will surpass that of the US before 2050, tomake it the worlds second largest economy.• Reflecting on the robust growth in Indias GDP, consumer expenditure (incurrent prices) grew at a relatively high pace of nearly 10 percent per annumover the past two years.• Indias advantage lies in the fact that it has the largest young population in theworld – over 890 million Indians are below 45 years of age. The median age forBabasabpatilfreepptmba.com Page 14
  • 15. “A Analysis on Customer of Big-Bazaar”.India is 25 years as compared to 28 years for Brazil, 33 years for China and 38years for Russia.• There are more English speaking people in India than on the Europeancontinent.• The retailing industry in India, estimated at USD 270 Billion in 2006, isexpected to double to USD 440 Billion by 2010.• The size of the organized retailing market in 2006 stood at USD 12.4 Billion in2006, thereby making up a mere 4.7 percent of the total retailing market.• Of the total retail market, food and grocery retail is by far the single largestblock estimated to be worth a whopping Rs.642, 200 crore, but more than 99percent of this market is dominated by the neighborhood mom & pop stores.• Clothing, textiles and fashion accessories constitute the second largest block.• For the year 2007, the India Apparel Report 2007 expects growth of organizedretail to touch 40 percent. From 2008 onwards (until at least 2010), organizedretail is expected to register around 45 percent YoY growth in India.• Total retail in India, which registered 5.7 percent YoY growth from 2004-2006, to range between that and 6 percent YoY growth over the next 3-4 years.• With these growth percentages and following from our estimates for 2006, thefuture estimates* for organized retail in India: 2007– Rs.77, 000 crore; 2008 –Rs.111, 500 crore; 2009 – Rs.162,000 crore; and 2010 – Rs.235,000 crore.(*Estimates based on 2006 prices).• In terms of formats, the energy in terms of new investments is expected to bedriven towards the supermarkets and hypermarket segments.Babasabpatilfreepptmba.com Page 15
  • 16. “A Analysis on Customer of Big-Bazaar”.• All new players – Reliance Industries, Bharti Retail/ Wal-Mart, AV BirlaGroup – have shown interest towards developing these two formats, along withwholesale, cash & carry outlets, while Indias largest retailer – Retail India Ltd.– has a continuous store rollout schedule for its Big Bazaar hypermarkets andFood Bazaar supermarkets. Company Profile Why pantaloonPantaloon is not just an organization – it is an institution, a center of learning &development. We believe that knowledge is the only weapon at our disposal andour quest for it is focused, systematic and unwavering.Babasabpatilfreepptmba.com Page 16
  • 17. “A Analysis on Customer of Big-Bazaar”.At Pantaloon, we take pride in challenging conventions and thinking out of thebox, in traveling on the road less traveled. Our corporate doctrine ‘RewriteRules, Retain Values’ is derived from this spirit.Over the years, the company has accelerated growth through its ability to leadchange. A number of its pioneering concepts have now emerged as industrystandards. For instance, the company integrated backwards into garmentmanufacturing even as it expanded its retail presence at the front end, wellbefore any other Indian retail company attempted this. It was the first tointroduce the concept of the retail departmental store for the entire familythrough Pantaloons in 1987. The company was the first to launch a hypermarketin India with Big Bazaar, a large discount store that it commissioned in Kolkatain October2001. And the company introduced the country to the Food Bazaar, a uniquebazaar within a hypermarket, which was launched in July 2002 in Mumbai.Embracing our leadership value, the company launched all in July 2005 inMumbai, making us the first retailer in India to open a fashion store for plus sizemen and women.Today we are the fastest growing retail company in India. The number of storesis going to increase many folds year on year along with the new formats comingup.The way we work is distinctly "Pantaloon". Our courage to dream and to turnour dreams into reality – that change people’s lives, is our biggest advantage.Pantaloon is an invitation to join a place where there are no boundaries to whatyou can achieve. It means never having to stop asking questions; it means neverhaving to stop raising the bar. It is an opportunity to take risks, and it is thispassion that makes our dreams a reality.Babasabpatilfreepptmba.com Page 17
  • 18. “A Analysis on Customer of Big-Bazaar”.Come enter a world where we promise you good days and bad days, but never adull moment!Company profile Pantaloon Retail (India) Limited, is Indias leading retail company withpresence across multiple lines of businesses. The company owns and managesmultiple retail formats that cater to a wide cross-section of the Indian societyand is able to capture almost the entire consumption basket of the Indianconsumer. Headquartered in Mumbai (Bombay), the company operates through7 million square feet of retail space, has over 1000 stores across 50 cities inIndia and employs over 25,000 people. The company registered a turnover of Rs2,019 crore for FY 2005-06.Pantaloon Retail forayed into modern retail in 1987 with the launching offashion retail chain, Pantaloons in Kolkata. In 2001, it launched Big Bazaar, ahypermarket chain that combines the look and feel of Indian bazaars, withaspects of modern retail, like choice, convenience and hygiene. This wasfollowed by Food Bazaar, food and grocery chain and launch Central, a first ofits kind seamless mall located in the heart of major Indian cities. Some of itsother formats include, Collection i (home improvement products), E-Zone(consumer electronics), Depot (books, music, gifts and stationary), all (fashionapparel for plus-size individuals), Shoe Factory (footwear) and Blue Sky(fashion accessories). It has recently launched its e-tailing venture,futurebazaar.com.The groups subsidiary companies include, Home Solutions Retail India Ltd,Pantaloon Industries Ltd, Galaxy Entertainment and Indus League Clothing. Thegroup also has joint venture companies with a number of partners includingFrench retailer Etam group, Lee Cooper, Manipal Healthcare, Talwalkars, Gini& Jony and Liberty Shoes. Planet Retail, a group company owns the franchiseeBabasabpatilfreepptmba.com Page 18
  • 19. “A Analysis on Customer of Big-Bazaar”.of international brands like Marks & Spencer, Debenhams, Next and Guess inIndia.Future GroupPantaloon Retail is the flagship enterprise of the Future Group, which ispositioned to cater to the entire Indian consumption space. The Future Groupoperates through six verticals: Future Retail (encompassing all retail businesses),Future Capital (financial products and services), Future Brands (management ofall brands owned or managed by group companies), Future Space (managementof retail real estate), Future Logistics (management of supply chain anddistribution) and Future Media (development and management of retail media).Future Capital Holdings, the groups financial arm, focuses on asset managementand consumer finance. It manages two real estate investment funds (Horizon andKshitij) and consumer-related private equity fund, Indivision. It also plans to getinto insurance, consumer credit and other consumer-related financial productsand services in the near future.Babasabpatilfreepptmba.com Page 19
  • 20. “A Analysis on Customer of Big-Bazaar”. Future Groups vision is to, "Deliver Everything, Everywhere, Every time to Every Indian Consumer in the most profitable manner." One of the core values at Future Group is, Indianess and its corporate credo is - Rewrite rules, Retain values.Future Group Manifesto“Future” – the word which signifies optimism, growth, achievement, strength,beauty, rewards and perfection. Future encourages us to explore areas yetunexplored, write rules yet unwritten; create new opportunities and newsuccesses. To strive for a glorious future brings to us our strength, our ability tolearn, unlearn and re-learn our ability to evolve. Future Group will not wait for the Future to unfold itself but create futurescenarios in the consumer space and facilitate consumption becauseconsumption is development. Thereby, we will effect socio-economicdevelopment for our customers, employees, shareholders, associates andpartners. Our customers will not just get what they need, but also get them where, how and when they need. We will not just post satisfactory results, we will write success stories.Babasabpatilfreepptmba.com Page 20
  • 21. “A Analysis on Customer of Big-Bazaar”. We will not just operate efficiently in the Indian economy, we will evolve it. We will not just spot trends, we will set trends by marrying ourunderstanding of the Indian consumer to their needs of tomorrow.It is this understanding that has helped us succeed. And it is this that will help ussucceed in the Future. We shall keep relearning. And in this process, do just onething.Business DescriptionPantaloon Retail (India) Ltd. The Companys principal activity is to operatechain retails stores in names of Big Bazaar, Food Bazaar, Central andPantaloons. The Big Bazaar is the discount store, which offers a wide range ofproducts under one roof. The products include apparels and non-apparels such asutensils, sports goods and footwear. The Company also has its presence intogold retailing by launching Gold Bazaar. The Companys Food Bazaar providesa range of food and grocery products ranging from fresh fruits and vegetables,staples, FMCG products and ready-to-cook products. The Central offers a chainof stores including books and music stores, global brands in fashion, sports andlifestyle accessories, grocery store and restaurants. The Pantaloon retail storesfocus largely apparels and accessories.Babasabpatilfreepptmba.com Page 21
  • 22. “A Analysis on Customer of Big-Bazaar”.Group VisionFuture Group shall deliver Everything, Everywhere, Every time for Every IndianConsumer in the most profitable manner.Group mission  We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development.  We will be the trendsetters in evolving delivery formats, creating retail reality, making consumption affordable for all customer segments – for classes and for masses.  We shall infuse Indian brands with confidence and renewed ambition.  We shall be efficient, cost- conscious and committed to quality in whatever we do.  We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful. Core Values • Indian ness: confidence in ourselves.Babasabpatilfreepptmba.com Page 22
  • 23. “A Analysis on Customer of Big-Bazaar”. • Leadership: to be a leader, both in thought and business. • Respect & Humility: to respect every individual and be humble in our conduct. • Introspection: leading to purposeful thinking. • Openness: to be open and receptive to new ideas, knowledge and information. • Valuing and Nurturing Relationships: to build long term relationships. • Simplicity & Positively: Simplicity and positively in our thought, business and action.Big Bazaar“Isse sasta aur accha kahin nahi”Shop till you drop! Big Bazaar has democratized shopping in India and is somuch more than a hypermarket. Here, you will find over 170,000 products underone roof that cater to every need of a family, making Big Bazaar India’s favoriteshopping destination.At Big Bazaar, you will get the best products at the best prices -- this is ourguarantee. From apparel to general merchandise like plastics, home furnishings,utensils, crockery, cutlery, sports goods, car accessories, books and music,computer accessories and many, many more. Big Bazaar is the destinationwhere you get products available at prices lower than the MRP, setting a newlevel of standard in price, convenience and quality.Babasabpatilfreepptmba.com Page 23
  • 24. “A Analysis on Customer of Big-Bazaar”.If you are a fashion conscious buyer who wants great clothes at great prices, BigBazaar is the place to be. Leveraging on the company’s inherent strength offashion, Big Bazaar has created a strong value-for-money proposition for itscustomers. This highlights the uniqueness of Big Bazaar as compared totraditional hypermarkets, which principally revolve around food, groceries andgeneral merchandise.Boasting of an impressive array of private labels, Big Bazaar is continuallystriving to provide customers with a ‘complete’ look. So be it men’s wear,women’s wear, kids wear, sportswear or party wear, Big Bazaar fashions has itall!Big Bazaar has clearly emerged as the favorite shopping destination for millionsof its consumers, across the country, it’s success is a true testament to theemotional bonding it has established with the Indian consumer, on account of itsvalue offerings, asp rational appeal and service levels. We believe Big Bazaar isa true pan-Indian model that can enter into most towns in India and democratizeshopping everywhere.26th January, 2007..., 15th August, 2007… India’sSabse Sasta Din The acceptance and loyalty that Big Bazaar has garnered over the years,was well evident on 26th January 2006.On the day India celebrates its Republic Day, the company honored theconsumer by calling it the ‘Maha Savings Day’. Shoppers at all Big Bazaar andFood Bazaar outlets across the country were offered products at prices neverheard before in the history of shopping. The offers were spread across categories from electronics to utensils,from apparel to furniture and food. This event received tremendous responseBabasabpatilfreepptmba.com Page 24
  • 25. “A Analysis on Customer of Big-Bazaar”.from the regular and an entirely new set of shoppers, which resulted in nearly 2million people visiting the stores on that day. And most stores were able to postrecord sales for a single day.Pan India Model Riding on the consumption boom that the country has been witnessingover the past couple of years, the company further expanded its foray into thevalue space by adding 10 stores during the year 2005-06, entering new cities likeVishakhapatnam, Pune, Lucknow, Indore, Mangalore and Rajkot.The excellent performance of these new stores, further fortified the mass appealof Big Bazaar as a true, family-shopping destination. The total number of BigBazaar outlets as on June 2006 stood at 30 stores and over 1.20 million squarefeet of retail space.FASHION FOCUS Big Bazaar continues to be a fashion-led delivery format, with fashioncomprising about 40 per cent of its revenues. Fashion got a further fillip throughthe standardization of the visual merchandise at all existing and new stores. Thecommunication focused on it being the fashion destination of the masses.Babasabpatilfreepptmba.com Page 25
  • 26. “A Analysis on Customer of Big-Bazaar”.Big Bazaar Getting BiggerAn interesting development has been the increase in the categories and micromerchandising at Big Bazaar. New categories like consumer electronics,furniture, communication, food and beverage, pharmacies, beauty retail, salons,books, stationery and music are being added and Big Bazaar is getting bigger inspace. A Big Bazaar store measuring more than 150,000 square feet opened inBangalore in October 2006. This takes Big Bazaar to the next level.Private Label Initiatives On the private label front, the company increased its share of privatebrands as a percentage of the total fashion revenues from about 40 per cent in2004-05 to over 50 per cent in 2005-06. For the year under review, the privatelabel fashion category also witnessed a significant growth over the past year bynearly 120 per cent.Big Bazaar Fashion-Private Label Brands Big Bazaar has gradually introduced private labels in fashion over thelast few years. Every year, new private labels are introduced to increase theirshare over other brands.Some of the private labels launched include:CteeBabasabpatilfreepptmba.com Page 26
  • 27. “A Analysis on Customer of Big-Bazaar”.A brand of T-shirts with smart lines and remarks, it is targetted at the young andyoung-at-heart. It comes in 3 lines-pink for women; green for pre-teens and bluefor men.KnighthoodIt is the men’s formalwear brand with a wide range that includes formal shirts,trousers, suits, blazers and basic men’s accessories like ties and handkerchiefs.DJ&CIndia`s cool answer to international labels is positioned for the 20-35 year agegroup. It targets both men and ladies and the range includes designer denims,casuals, street-wear and campus-wear.DJ&C SportsThis is a unisex sportswear range for the age group of 20-40 years.ShatranjThe men’s ethnic wear range consists of kurtas, kurta pyjama sets and heavysherwani sets.ShylaTrue to its tagline `what women want’, Shyla offers a complete range offormal/semi-casual line of ladies tops, trousers, skirts, etc.SrishtiThe complete ethnic wear range offering a range of traditional designs forladies, encompasses both salwar kameez sets and mix-n-match/fusion wear.Babasabpatilfreepptmba.com Page 27
  • 28. “A Analysis on Customer of Big-Bazaar”.Pink n BlueThe kids’ brand range created to celebrate the spirit of childhood, has the bluerange for boys and pink for girls. There is an infant line available as well. Pink nBlue covers the entire apparel needs of kids right across t-shirts, shirts, jeans,trousers, shorts, dresses and ethnic-wear/occasion-wear.FOOD BAZAAR Across India, food habits vary according to community, customs andgeography. Food Bazaar, through its multiple outlets addresses this. At the sametime it offers best quality products at wholesale prices to a wide cross section ofthe India population. Food Bazaar effectively blends the look, touch and feel ofthe Indian bazaar with the choice, convenience and hygiene that modern retailprovides. The food and grocery division of the company was launched in 2002-03and has grown to 47 stores nationwide at the end of the current financial year.Most stores are located within Big Bazaar, Central and Pantaloons and act asstrong footfall generators. There are separate stand-alone Food Bazaars as well.The business contributed just under 50 per cent of value retailing, and about 20per cent to the company’s turnover during 2005-06. Food Bazaar offers a variety of daily consumption items, which includestaples, soaps and detergents, oils, cereals and biscuits. On the product categoryside, the primary segregation is done on the basis of staples, fresh produce,branded foods and home and personal care products.Babasabpatilfreepptmba.com Page 28
  • 29. “A Analysis on Customer of Big-Bazaar”.Affiliated companies (Partner Companies)Pantaloon Industries limitedPantaloon Industries Limited was incorporated in 1987 and its shares are listedon the Bombay Stock Exchange. The main activities of PIL are to set up textileunits and manufacturing and marketing of fabrics and readymade garments. Home Solutions Retail India Ltd.Home Solutions Retail (India) Ltd. (HSRIL) leads the groups foray in the homeimprovement and consumer electronics retailing segment. It caters to homemanagement requirements and products, including furnishings and textiles,furniture, consumer electronics, home electronics and home services. It operatesretail formats like Home Town, Furniture Bazaar, Collection I, E-Zone,Electronics Bazaar and Got It.Future Capital HoldingsFuture Capital is the financial arm of the group and is involved in assetmanagement (both private equity and real estate funds) with plans to get intoother financial services including insurance, credit and other consumer relatedfinancial services. It’s associate companies are Kshitij Investment Advisory Co.Ltd., Indivision Investment Advisers Ltd., and Ambit Investment Advisory Co.Ltd.Babasabpatilfreepptmba.com Page 29
  • 30. “A Analysis on Customer of Big-Bazaar”.Coverge M retail (India) LtdConvergeM Retail (India) Ltd., leads the group’s foray into the communicationand IT products segment. It operates formats like M-Port, MBazaar and Gen M.Indus League Clothing Ltd.The group owns a majority stake in Indus League Clothing Ltd., one of theleading apparel manufacturers and marketers in India. Some of its leadingbrands include Indigo Nation, Scullers, Urbana, Urban Yoga and Jealous.Galaxy Entertainment Corporate Ltd. The group owns a stake in Galaxy Entertainment Corporate Ltd. thatoperates chains like Bowling Company, Sports Bar and Brew Bar.Joint Ventures CompaniesPlanet Retail Holdings Ltd.The group is a joint venture partner in Planet Retail Holdings Ltd., whichoperates sports, lifestyle and leisure retail chain. It also owns the franchisee anddistribution rights of brands like Marks & Spencer, Guess, Debenhams andPuma in India.Footmart retailFootmart Retail is a joint venture with Liberty Shoes and is engaged in theretailing of footwear products in India.Babasabpatilfreepptmba.com Page 30
  • 31. “A Analysis on Customer of Big-Bazaar”.GJ Future FashionsGJ Future Fashions is a joint venture with kid’s apparel manufacturer - Gini &Jony.Capita Land Retail IndiaThe group is a joint venture partner in CapitaLand Retail India, along withSingapore-based CapitaLand Limited. The company provides retail managementservices to retail properties owned or managed by various group companies andinvestment funds.ETAM Future Fashions India Pvt. Ltd.ETAM Future Fashions India Pvt. Ltd., is a joint venture with French-retailer,ETAM and the group. The company is involved in manufacturing anddistribution of women’s fashion and lingerie products. Big Bazaar store, Hubli Store studyDifferent levels of the store : Level 1: DEPARTMENTS WITH THEIR PRODUCTS: -Babasabpatilfreepptmba.com Page 31
  • 32. “A Analysis on Customer of Big-Bazaar”.a) Depot: 1) General books 2) Office stationary 3) Children stationary 4) Film VCD’s & DVDb) NBD (New Business Development) 1) Watches 2) Fashion Jewelry 3) Sunglasses 4) Auto accessories 5) Car audio systemsc) Gold Bazaar:Navaras Gold Jewelry(This is the separate unit not related to Big Bazaar they share profits onpercentage basis)d) Mobile Bazaar: 1) All kinds of Hand sets ranging from Rs 1000 to !8000 of different companies 2) Mobile accessories 3) Codeless phones & land line phonese) Star Sitara: 1) Cosmetics 2) Fragrances 3) HerbalsBabasabpatilfreepptmba.com Page 32
  • 33. “A Analysis on Customer of Big-Bazaar”. 4) Pharmaceuticalsf) Shringar : 1) Bangles 2) Jewelry sets 3) Bracelets 4) Hair Accessories 5) Bidies 6) ChinsPlastics, Utensils, Crockery (PUC)g) Plastics: 1) Buckets 2) Casseroles 3) Containers 4) Boxes 5) Flasks 6) Bowls 7) Jugs & sippers 8) Bottles & Mugsh) Utensils: 1) Plates, Bowls, Glasses 2) Non stick Cookware’s 3) Kitchen tools 4) Tiffin Boxesi) CrockeryBabasabpatilfreepptmba.com Page 33
  • 34. “A Analysis on Customer of Big-Bazaar”. 1) Crockery cutlery 2) Table Materials / Napkins 3) Casseroles 4) Dinner sets 5) Wine, Juice Glassesj) Luggage: 1) Travel bags 2) Trolleys 3) Bags: Schools, Collage Ladies purse 4) Suitcase Level 2a) Ladies Department:(SKD) 1) Sarees 2) Dress materials 3) Under garments 4) Nightwear’s 5) Western wear’sb) Men’s Department: 1) Formals (Shirts & Pants) 2) Casuals (Shirts & pants) 3) Party wears 4) Jeans T-ShirtsBabasabpatilfreepptmba.com Page 34
  • 35. “A Analysis on Customer of Big-Bazaar”. 5) Others Accessories (Lungi Dhoti etc) 6) Fabrics (Cut pieces) 7) Suits & Blazers 8) Levi’s Signature garments Level 3a) Furniture Department: 1) Dining Table 2) Bedroom Accessories 3) Hall accessories (Sofa sets, Chairs, Computer table etc) 4) Mattressesb) Footwear Bazaar : 1) Sports Shoes 2) Formal Shoes 3) Casual Shoes 4) Mens Sandals 5) ladies Sandals 6) Ladies Casuals 7) Ladies Chappel 8) Ladies fancy Sleepers 9) ladies Sports shoesc) Home Décor: 1) Flower vase 2) Artificial FlowersBabasabpatilfreepptmba.com Page 35
  • 36. “A Analysis on Customer of Big-Bazaar”. 3) Religious gifts 4) Candle stand 5) Umbrellas 6) Photo Frames 7) Assorted color Stones 8) Frame Paintings 9) Water falls (artificial) 10) Birthday itemsd) Home line: 1) bed sheets, Pillows , bed spreads 2) Towels, Yellow dust 3) Razai , Carpets, Cushion covers 4) Chair bagse) Toys Dept: 1) Soft toys 2) Educational toys 3) Board games, Action figures 4) DollsKids departmentf) Boys section: 1) T-Shirts, Trousers, jeans 2) Cotton shirts, Cargo, Codraw 3) Ethic wears 4) Co ordinatesBabasabpatilfreepptmba.com Page 36
  • 37. “A Analysis on Customer of Big-Bazaar”. 5) Rain cotesg) Girls Section: 1) Ethic wears 2) Co- ordinates 3) Cotton frocks 4) Western wearsh) Infants: 1) Jhablas 2) Vests 3) Bibs feedings 4) Bed items 5) Baba suits 6) Frocks Level 4a) Beverages: 1) Soft drinks 2) Mineral water 3) Juices 4) Health drinks 5) Frozen itemsBabasabpatilfreepptmba.com Page 37
  • 38. “A Analysis on Customer of Big-Bazaar”.b) Confectionaries:All kinds of Chocolates & Confectionariesc) Fruits & Vegetables:d) Staples Dept: 1) Dal, Rice, Atta, Rava items 2) Oil’s, Masala items 3) Dry fruits 4) Spicy items 5) Ready meals 6) Breakfast cerealse) Process Dept: 1) Health drinks 2) Ready to eat 3) Corn flaks, Chips 4) Instant mixes 5) Soups, Bread items, pickle 6) SpreadsBabasabpatilfreepptmba.com Page 38
  • 39. “A Analysis on Customer of Big-Bazaar”.Non-food Deptf) Home care: 1) Phenyl, Detergents 2) Dish wash, Tissue papers, Scratch 3) Shoe cases, Fresh wrap,g) Personal care: 1) Soaps, tooth paste, Shampoo 2) Deodorants, Body spry 3) Baby food, Talcum powder 4) Men’s apparel Level 5Electronic Bazaar: 1) Televisions 2) Sound System 3) Refrigerators 4) Washing machines 5) Microwave 6) Rice cookers 7) Juicers 8) Irons, Mixers & GrindersBabasabpatilfreepptmba.com Page 39
  • 40. “A Analysis on Customer of Big-Bazaar”. Awards and recognitionNational Retail Federation • International Retailer of the Year - Pantaloon Retail (India) Ltd. The National Retail Federation is the largest retail trade association with over 1.4 million member organisations in the US and across the world. Some of the past recipients of this award include Metro AG, Carrefour, Ito- Yokado, Zara and Boticario.Retail Asia, Retail Asia Pacific Top 500 Awards • International Retailer of the Year - Pantaloon Retail (India) Ltd. The National Retail Federation is the largest retail trade association with over 1.4 million member organisations in the US and across the world. Some of the participants of this award include Metro AG, Carrefour, Ito- Yokado, Zara and Boticario.Awards and Recognition 2008  The Reid & Taylor Awards For Retail Excellence 2008  Retail Leadership Award: Kishore Biyani  Retail Best Employer of the Year: Future Group  Retailer of The Year: Home Products and Office Improvements: HomeTownBabasabpatilfreepptmba.com Page 40
  • 41. “A Analysis on Customer of Big-Bazaar”.The Reid & Taylor Awards for Retail Excellence are an important feature of theAsia Retail Congress - Asia’s single most important global platform to promoteworld-class retail practices - and are aimed at honouring the best, in Asian Retailscenario. India played host to Asia Retail Congress 2008.2007 Images Retail Awards  Most Admired Retail Face of the Year: Kishore Biyani  Most admired retailer of the year: Large format, multi product store: Big Bazaar  Most admired retailer of the year: Food and Grocery: Food Bazaar  Most admired retailer of the year: Home & office improvement: HomeTown  Most admired Retail Company of the year: Pantaloon Retail (India) Ltd.  Images Retail Forum followed strict international benchmarks in deciding the top honours for Images Retail Awards ’07, with IRIS as knowledge partner and global consulting firm AT Kearney as the Process Approver.National Retail Federation AwardsssInternational Retailer for the Year 2007 – Pantaloon Retail (India) LtdThe National Retail Federation is the world’s largest retail trade associationwith over 1.4 million members in the US and across the world. Some of the pastwinners of the award include Metro AG (Germany), Carrefour (France), ZaraBabasabpatilfreepptmba.com Page 41
  • 42. “A Analysis on Customer of Big-Bazaar”.(Spain), Boticario (Brazil) and Ito Yokado (Japan). The award was presented atthe Retail’s Big Show held in January 2007 in New York.World Retail Congress AwardsEmerging Market Retailer of the Year 2007 – Pantaloon Retail (India) LtdThe inaugural World Retail Congress held in Barcelona, Spain in March 2007attracted over one thousand retail professionals from over sixty countries. Theawards were decided by a multinational Grand Jury. Winners in othercategories included Inditex, Mall of Emirates, Marks & Spencer and IKEA.Hewitt Best Employers 2007Best Employers in India (Rank 14th) – Pantaloon Retail (India) LtdLeading human resources consultancy, Hewitt Associates conducts an annualsurvey of the best employers in India, as part of its global initiative. It is basedon CEO interview, People Practices Inventory and Employee Opinion Surveys.Pantaloon Retail became the only retailer to feature among the twenty-five bestemployers in India.PC World Indian Website AwardsBest Indian Website In The Shopping Category - Futurebazaar.comPC World, aleading consumer technology magazine selected the best Indian websites invarious categories based on use of technology for delivering solutions,Babasabpatilfreepptmba.com Page 42
  • 43. “A Analysis on Customer of Big-Bazaar”.information being presented in an intuitive and concise manner and overallexperience aided by design.Reader’s Digest Trusted Brands Platinum AwardsTrusted Brands Platinum Award (Supermarket Category) – Big BazaarThe Reader’s Digest awards are based on surveys done among consumers byindependent research agency, Nielsen Media Research. This is the secondconsecutive time Big Bazaar has won this award.2006 Retail Asia Pacific Top 500 AwardsAsia Pacific Best of the Best Retailers – Pantaloon Retail (India) LtdBest Retailer in India – Pantaloon Retail (India) LtdThe Retail Asia publication in association with EuroMonitor and KPMGhonours the best retailers in 14 countries across the Asia Pacific region. Theawards were presented in Singapore in October, 2006.Asiamoney AwardsBest Managed Company in India (Mid-cap) – Pantaloon retail (India) Ltd.The Asiamoney publication conducts a poll among fund manages and investorsand does a quantitative analysis of financial performance to select best managedcompanies in Asian countries.Ernst & Young Entrepreneur of the Year AwardErnst & Young Entrepreneur of the Year (Services) – Kishore BiyaniBabasabpatilfreepptmba.com Page 43
  • 44. “A Analysis on Customer of Big-Bazaar”.Considered to be one of the most prestigious business awards in India, a jurycomprising leading names in Indian business selected the winners based oncourage, creativity, passion, endurance and vision.CNBC Indian Business Leaders AwardsThe First Generation Entrepreneur of the Year – Kishore BiyaniOrganized by CNBC-TV18, the twelve awardees in various categories aredecided by a high profile jury, along with research partners - The University ofChicago Graduate School of Business, Development Dimensions International(DDI) and AC Neilson ORG MARG.Lakshmipat Singhania – IIM Lucknow National Leadership AwardsYoung Business Leader – Kishore BiyaniThe award recognizes and honors individuals who have contributed consistentlyto the betterment of our country through their pursuit of excellence. The awardswere presented in New Delhi by the Prime Minister Dr. Manmohan Singh inDecember, 2006.Images Retail AwardsBabasabpatilfreepptmba.com Page 44
  • 45. “A Analysis on Customer of Big-Bazaar”.  Best Value Retail Store – Big Bazaar  Best Retail Destination – Big Bazaar  Best Food & Grocery Store – Food Bazaar  Retail Face of the Year – Kishore BiyaniThe Images Retail Awards are decided through a nationwide consumer &industry poll and nominations followed by performance assessment by team ofanalysts and jury. Readers’ Digest AwardsPlatinum Trusted Brand Award - Big BazaarThe Reader’s Digest awards are based on surveys done among consumers byindependent research agency, Nielsen Media Research.CNBC Awaaz Consumer AwardsMost Preferred Large Food & Grocery Supermarket – Big BazaarConducted in association with AC Nielsen-ORG Marg across 21 major cities,nearly 10,000 consumers were asked to choose their most preferred brands.Reid & Taylor Awards for Retail ExcellenceRetail Entrepreneur of the Year – Kishore BiyaniImages Retail Awards 2006 • Mr. Kishore Biyani – Retail Face of the year • Big Bazaar – Best Value Retail Store • Big Bazaar – Best Retail Destination • Food Bazaar – Best Food and Grocery StoreBabasabpatilfreepptmba.com Page 45
  • 46. “A Analysis on Customer of Big-Bazaar”.Readers Digest Platinum Trusted Brand Award • Big Bazaar - Earning a trusted Place in the everyday lives of consumersCNBC Awaaz Consumer Awards • Big Bazaar: Most preferred storeRetail Asia Publishing PRIL – Numero Uno Retail Organisation of India 2005Readers Digest and Awaaz consumer Award • Big Bazaar - Most preferred, large, Food and Grocery storeReaders Digest Platinum Trusted Brand Award • Big Bazaar - Earning a trusted Place in the everyday lives of consumersImages Retail Awards 2005 • PRIL – Most admired retailer of the year • Food Bazaar - Retailer of the year (food and grocery) • Big Bazaar – Retailer of the year (value retailing) • Central – Retail launch of the yearBabasabpatilfreepptmba.com Page 46
  • 47. “A Analysis on Customer of Big-Bazaar”.Business Today selected PRIL among: • Top 20 companies in India to watch in 2005 • India’s most investor-friendly companies in the top 75 • India’s biggest wealth creators in the top 1002004Images Retail Awards 2004 • PRIL – Most admired retailer of the year • Food Bazaar - Retailer of the year (food and grocery) • Big Bazaar – Retailer of the year (value retailing) • Central – Retail launch of the yearReid & Taylor and DLF Awards • PRIL – Retailer of the year2003Indian Express AwardPRIL- Marketing excellence and excellence in brand buildingBabasabpatilfreepptmba.com Page 47
  • 48. “A Analysis on Customer of Big-Bazaar”. Organizational Structure (Zonal) President Vice PresidentMarketing HR Head Category Head Finance Head Operation Head HEADBabasabpatilfreepptmba.com Page 48
  • 49. “A Analysis on Customer of Big-Bazaar”. Marketing manager Finance manager HR manager service manager Organization Structure of the storessDepartmental Managers:Babasabpatilfreepptmba.com Page 49
  • 50. “A Analysis on Customer of Big-Bazaar”.There are 21 departments in this store like Electronic dept, Depot dept, NBDdept, Mobile Bazaar Dept, Star sitar Dept, PUC Dept, Ladies Dept, Men’s Dept,FurnitureDepartmental Managers:Departmental Managers:There are 2 departments and 8 assistant department managers in this store likeElectronic dept, Depot dept, NBD dept, Mobile Bazaar Dept, Star sitar Dept,PUC Dept, Ladies Dept, Men’s Dept, Furniture Dept, Footwear Dept, HomeDécor Dept. Each department will be assigned with targets which has to beachieved within the assigned period that may be of Daily, Weekly, monthly andyearly. Each department has a department Manager & Assist DM. Their job isconcerned mainly with sales. They look after customer’s orders delivery postsale service if any etc . All Dept managers ADM, Team members work undercoordination & cooperation.Administration:Babasabpatilfreepptmba.com Page 50
  • 51. “A Analysis on Customer of Big-Bazaar”.Store administration comes under Store Manager its functions are storemaintenance, House Keeping, Security etc.Information Technology:This department is responsible for the maintenance of the systems of the stores.All billing machines their functioning networking with the master machine etc.If there is any problem with the machine then this department comes intofunction.Cashing Dept:This department is responsible for the collection of sales amount ie cash sales,Credit sales, etc under this department all billing machines of the stores comes.The sales amount collected throughout the day by the cashier’s has to besubmitted to this department.Marketing Executive:This dept is responsible for the marketing of the store in different differentmedia like Television, Newspaper, and Holdings etc. the authorized person hasto visit different companies and has to look after for tie-ups etc.Visual Merchandise:This department is responsible for the product arrangement at the store withrespect to their nature. The basic function of this dept is it divides the store intosome departments based on the nature of the product and within the departmentit decides how the products should be arranged by keeping in mind the customershould not suffer.Babasabpatilfreepptmba.com Page 51
  • 52. “A Analysis on Customer of Big-Bazaar”.HR Executive:Human Resource executive mainly look after employees mainly their problems.This department performs the functions like Recruitment, Selection, Trainingand development.CSD (Customer Service Desk):This is the separate unit, which is mainly focuses on customer service like if thecustomer find difficulty in finding any product, Customer complaints anyreplacement, Customer assistance etc.Cities where stores are locatedAgra ,Ahmedabad ,Allahabad ,Ambala,Asansol, Bangalore, Bhubaneswar,Chennai, Coimbatore, Palakkad, Kolkata, Delhi, Durgapur, Ghaziabad,Gurgaon, Hyderabad, Indore, Hubli, Lucknow, Kanpur, Mangalore, Mumbai,Nagpur, Nasik, Panipat, Pune, Rajkot, Surat, Thane,Thiruvananthapuram,Udupi, VishakhapatnamBabasabpatilfreepptmba.com Page 52
  • 53. “A Analysis on Customer of Big-Bazaar”.PLANS OF KEY PLAYERS IN INDIA• Pantaloon Retail: Expansion into all possible formats of retail acrosscategories and segments. Approximately 30 million sq.ft by FY10. Turnoverexpected to touch Rs.30,000 crore ($6.67 billion) by FY10-11.• Reliance Retail: About Rs.30,000 crore ($6.67 billion) investment to set upmultiple retail formats with expected sales of Rs.90,000 crore ($20 billion)-plusby 2009-10.• RPG: Planning IPO, 450-plus MusicWorld stores and 50-plus SpencersHypers covering 4 million sq.ft area by 2010.• Lifestyle: Rs.450 crore ($90 million) investment in next five years to expandon Max Hypermarkets and value retail stores, Home and Lifestyle Centres.• K Raheja Corp.: Operates Shoppers Stop, Crossword, Inorbit Mall, HomeStop and Hypercity. To open 55 hypermarkets across India by 2015.Babasabpatilfreepptmba.com Page 53
  • 54. “A Analysis on Customer of Big-Bazaar”.• Subhiksha: 750 stores and Rs.650 crore ($145 million)-plus estimated salesby March 2007.• Piramyd Retail: 1.75 million sq.ft of retail space and 150 stores in next fiveyears.• Trent Ltd.: To open 27 more stores across its retail formats, adding onemillion sq.ft of space in the next 12 DLF malls.• Trinethra: Recently acquired by the AV Birla Group, Trinethra (with twoformats – Trinethra and Fabmall) plans 220 stores with a projected turnover ofover Rs.300 crore ($667 million) this fiscal.• Vishal Group: Plans include an IPO and investment close to Rs.1,250 crore($278 million) by 2010, targetting 220 outlets, taking its cumulative retail spaceto five million sq.ft and sales turnover to Rs.5,000 crore ($1 billion).• Bharti Retail: With back-end tie- up with Wal-Mart, Bharti is pumping inRs.31,500 crore (US$ 7 billion) in creating a nationwide retail network,including 100 hypermalls and several hundred small supermarkets Board members Mr. Kishore Biyani, Managing Director Kishore Biyani is the Chief Executive Officer of Future Group andManaging Director, Pantaloon Retail India Ltd. He started off hisentrepreneurial career with manufacturing and distribution of branded men’swear products.In 1987, Kishore Biyani led the group’s foray into modern retail with theopening up of the first department store Pantaloons in Kolkata. In 2001, heBabasabpatilfreepptmba.com Page 54
  • 55. “A Analysis on Customer of Big-Bazaar”.created and evolved a pan-Indian, class-less model – Big Bazaar, a hypermarketchain, followed by ‘Food Bazaar’, a supermarket chain, which blended the look,touch and feel of Indian bazaars with western hygiene. This was followed byCentral, a first of its kind seamless mall located in the heart of major IndiaMr. Gopikishan Biyani, Wholetime DirectorGopikishan Biyani, is a commerce graduate and has more than twenty years ofexperience in the textile business.Mr. Rakesh Biyani, Wholetime DirectorRakesh Biyani, is a commerce graduate and has been actively involved incategory management; retail stores operations, IT and exports. He has beeninstrumental in the implementation of the various new retail formats.Mr. Ved Prakash Arya, DirectorVed Prakash Arya, is an engineer by training and is a graduate of the IndianInstitute of Management, Ahmedabad. Prior to joining Pantaloon Retail, he wasthe CEO of Globus.Mr. Shailesh Haribhakti, Independent DirectorBabasabpatilfreepptmba.com Page 55
  • 56. “A Analysis on Customer of Big-Bazaar”.Shri Shailesh Haribhakti, is a Chartered Accountant, Cost Accountant, and aCertified Internal Auditor. He is the Deputy Managing Partner of Haribhakti &Co., Chartered Accountants and past president of Indian merchant Chambers.He is on the Board of several Public Limited Companies, including IndianPetrochemicals Corporation Ltd., Ambuja Cement Eastern Ltd. etc. He is on theBoard of Company since June 1, 1999.Mr. S Doreswamy, Independent DirectorS. Doreswamy, is a former Chairman and Managing Director of Central Bank ofIndia and serves on the board of DSP Merrill Lynch Trustee Co and CeatLimited among others.Dr. D O Koshy, Independent DirectorD. O. Koshy, holds a doctorate from IIT, Delhi and is the Director of NationalInstitute of Design (NID), Ahmedabad. He has over 24 years of rich experiencein the textiles and garment industry and was instrumental in the setting up ofNIFT centres in Delhi, Chennai and Bangalore. He is a renowned consultantspecializing in international marketing and apparel retail management.Ms. Anju Poddar, Independent DirectorAnju Poddar, holds a Bachelor of Engineering from University of Oklahoma andis a Director, NIFT, Hyderabad chapter. She also serves on the board ofMaharishi Commerce Ltd and Samay Books Ltd, among others.Ms. Bala Deshpande, Additional DirectorBabasabpatilfreepptmba.com Page 56
  • 57. “A Analysis on Customer of Big-Bazaar”.Bala Deshpande, is Non-Executive Director, ICICI Venture Funds and alsoserves on the boards of Deccan Aviation, Nagarjuna Construction, WelspunIndia and Shoppers’ Stop Ltd, among others. Mr. Anil Harish, Independent DirectorAnil Harish, is the partner of DM Harish & Co. Associates & Solicitors and anLLM from University of Miami. He also serves on the board of MahindraGesco, Unitech, IndusInd Bank and Hinduja TMT, among others.Babasabpatilfreepptmba.com Page 57
  • 58. “A Analysis on Customer of Big-Bazaar”. SECTION BBabasabpatilfreepptmba.com Page 58
  • 59. “A Analysis on Customer of Big-Bazaar”.Introduction to the topicAs we are now in the era of booming retailing lot of organization are entering into the retail market. In India Future Group Pantaloon company is one of the greatest retailing companies with its retail format called Big Bazaar. In my summer Inplant project I’m doing live project, on a “A analysis on customer of Big-Bazaar at Hubli”. ( to improve customer walk-in at big bazaar) And also to know what are the factors which customers think before visiting Big Bazaar.Need for the studyBig Bazaar has newly established its Hubli store on last 29 th July 2007. The BigBazaar has done analyzing of projects to know the consumer expectation,consumer satisfaction level and now the Big Bazaar has gained good grip on theHubli market, but still want to increase the walk-in in Big Bazaar. So the mainneed for the study is to know how to increase the walk-in Big Bazaar.Topic for the study“A Analysis on customer of Big-Bazaar,at Hubli”.objectives  To understand the factors which influence customers to visit Big- Bazaar Hubli,  To study the present promotion activities of Big-Bazaar Hubli  To understand the customer opinion about product, services, and prices  To evaluate customer walk-in at Big-Bazaar  To know the customers expectation towards Big-Bazaar Hubli,Babasabpatilfreepptmba.com Page 59
  • 60. “A Analysis on Customer of Big-Bazaar”.  To ascertain the satisfaction level of customers of Big-Bazaar Hubli,Research methodologyType of researchThe research will be Descriptive Research.Data collection methods1) Primary dataThe primary or the first hand data was collected with the help of handing out the questionnaire to the customers, to know “Analysis on customer of Big- Bazaar at hubli”.2) Secondary dataThe major source of secondary or supporting data was internet, and companyprofile of Big Bazaar as whole. And Big Bazaar library and the books andjournals, are the source of information.Survey methodThe related data or information was obtained by personal administration of questionnaire,Sample sizeA sample size of 100Sampling FrameThe customers of HubliBabasabpatilfreepptmba.com Page 60
  • 61. “A Analysis on Customer of Big-Bazaar”.Sampling unitIndividual customers of Big Bazaar HubliSampling methodThe method for survey will be, non-probabilistic convenience sampling methodBabasabpatilfreepptmba.com Page 61
  • 62. “A Analysis on Customer of Big-Bazaar”.Benefits to me –The project helped me to have an insight of the customer perception towards BigBazaar Hubli, the concept of customer thinking process towards shopping.What is the expectation of consumer towards Big Bazaar Hubli. And what arethe different offers executed by Big Bazaar during my SIP project. And it wasmore about live project and, I was able to understand different aspects withregards Big Bazaar Hubli.Benefits the company – With the help of this report company would be able to find the challengesahead, because the study is based on the survey conducted with the help ofquestionnaire which was consisted of the questions related to the consumer ofBig Bazaar Hubli, and through this report the Big Bazaar can more focus on thecustomer expectation towards increase the walk-in, at Big Bazaar Hubli.Babasabpatilfreepptmba.com Page 62
  • 63. “A Analysis on Customer of Big-Bazaar”.Analysis with the Secondary dataWith the data collected from the secondary source we can clearly interoperatethat the costumer will prefer to visit Big Bazaar more during offer period. In atime frame of two month there were totally three different offers were executed.And the response was good. During the weekends, Sunday and Saturday andalso during Wednesday the customer walk-in, is normally high, when wecompare to normally day’s. Analysis and Interpretation1) Do you know big bazaar? Cumulative Frequency Percent Valid Percent Percent Valid Yes 100 100.0 100.0 100.0Babasabpatilfreepptmba.com Page 63
  • 64. “A Analysis on Customer of Big-Bazaar”. Analysis From the survey we can come to know that 100% respondents are knownthe Big Bazaar in Hubli City. Interpretation The study shows that the Big bazaar known by all the 100 respondentsWhere we have done survey in Hubli.1. Where do you generally prefer to shop?  Big bazaar  Vishal  Birla more  Kirana shops  Other specify………………………Babasabpatilfreepptmba.com Page 64
  • 65. “A Analysis on Customer of Big-Bazaar”.Shopping Preference Frequency Percent Cumulative Percent Big Bazaar 75 75.0 75.0 Vishal Mega Mart 6 6.0 81.0 Birla More 9 9.0 90.0 Kirana Shops 10 10.0 100.0 Total 100 100.0Babasabpatilfreepptmba.com Page 65
  • 66. “A Analysis on Customer of Big-Bazaar”. Shopping Preference 80 60 40 20 Frequency 0 Big Bazaar Vishal Mega Mart Birla More Kirana Shops Shopping Preference Interpretation • 75% of people generally like shopping at Big Bazar • 6% of people generally like shopping at Vishal Mega Mart • 9% of people generally like shopping at Birla More • 10% of people generally like shopping at Kirana stores From the above we can make it out that more than half that is 75% of customers prefer visiting Big Bazar for shopping than comparing to other outlets.2. Why do you prefer to shop there? (Tick the related options)Babasabpatilfreepptmba.com Page 66
  • 67. “A Analysis on Customer of Big-Bazaar”. Big bazaar Vishal Pick & pay More Kirana Others shops1. Bulk purchase2. Location3. Offers4. Quality5. ServiceBabasabpatilfreepptmba.com Page 67
  • 68. “A Analysis on Customer of Big-Bazaar”.Bulk Purchase Frequency Percent Cumulative Percent Big Bazaar 45 45.0 45.0 Vishal Mega Mart 13 13.0 58.0 Pick & Pay 10 10.0 68.0 Birla More 9 9.0 77.0 Kirana Shops 23 23.0 100.0 Total 100 100.0 Bulk Purchase 50 40 30 20 Frequency 10 0 Big Bazaar Pick & Pay Kirana Shops Vishal Mega Mart Birla More Bulk Purchase Interpretation • 45% visit Big bazaar for bulk puchase • 13% visit Vishal for bulk purchase • 10% visit Pick & Pay for bulk purchaseBabasabpatilfreepptmba.com Page 68
  • 69. “A Analysis on Customer of Big-Bazaar”. • 9% visit Birla More for bulk purchase • 23% visit Kirana shops for bulk purchase.From the above we can make it out that more than half that is 45%of customersprefer visiting Big Bazaar for bulk purchasing compared to other outlets.Location Frequency Percent Cumulative Percent Big Bazaar 51 51.0 51.0 Vishal Mega Mart 3 3.0 54.0 Pick & Pay 8 8.0 62.0 Birla More 12 12.0 74.0 Kirana Shops 26 26.0 100.0 Total 100 100.0 Location 60 50 40 30 20 Frequency 10 0 Big Bazaar Pick & Pay Kirana Shops Vishal Mega Mart Birla More Location Interpretation • 51% customers preferred Big bazaar as convenient location for shopping • 3% customers preferred vishal as convenient location for shopping • 8% customers preferred Pick & Pay convenient location for shopping • 12% customers preferred Birla More as convenient location for shoppingBabasabpatilfreepptmba.com Page 69
  • 70. “A Analysis on Customer of Big-Bazaar”. • 26% customers preferred Kirana Shops as convenient location for shopping.More than 50% of customers preferred Big Bazaar as a preferable location forshopping compared to other retail outlets.Babasabpatilfreepptmba.com Page 70
  • 71. “A Analysis on Customer of Big-Bazaar”.Offers Frequency Percent Cumulative Percent Big Bazaar 63 63.0 63.0 Vishal Mega Mart 7 7.0 70.0 Pick & Pay 5 5.0 75.0 Birla More 5 5.0 80.0 Kirana Shops 20 20.0 100.0 Total 100 100.0 Offers 70 60 50 40 30 20 Frequency 10 0 Big Bazaar Pick & Pay Kirana Shops Vishal Mega Mart Birla More Offers Interpretation • 63% of customers preferred the offers of BIG BAZAAR for shopping. • 7% of customers preferred offers of vishal for shopping • 5% of customers preferred offers of Pick & Pay for shoppingBabasabpatilfreepptmba.com Page 71
  • 72. “A Analysis on Customer of Big-Bazaar”. • 5% of customers preferred offers of Birla More for shopping • 20% of customers preferred offers of kirana for shopping.Most of the customers felt that the offers provided by BIG BAZAAR are goodthan compared to the other retail outlet.Babasabpatilfreepptmba.com Page 72
  • 73. “A Analysis on Customer of Big-Bazaar”.Quality Frequency Percent Cumulative Percent Big Bazaar 68 68.0 68.0 Vishal Mega Mart 16 16.0 84.0 Birla More 6 6.0 90.0 Kirana Shops 10 10.0 100.0 Total 100 100.0 Quality 80 60 40 20 Frequency 0 Big Bazaar Vishal Mega Mart Birla More Kirana Shops Quality Interpretation • 68% of customers found good quality products in Big bazaar • 16% of customers found good quality products in vishal • 6% of customers found good quality products in Pick & Pay • 20% of customers found good quality products in kirana .Customers find good quality products at big bazaar than the other retail outlets.Babasabpatilfreepptmba.com Page 73
  • 74. “A Analysis on Customer of Big-Bazaar”.Service Frequency Percent Cumulative Percent Big Bazaar 65 65 65.0 .0 Vishal Mega Mart 16 16.0 81.0 Pick & Pay 3 3.0 84.0 Birla More 6 6.0 90.0 Kirana Shops 10 10.0 100.0 Total 100 100.0 Service 70 60 50 40 30 20 Frequency 10 0 Big Bazaar Pick & Pay Kirana Shops Vishal Mega Mart Birla More Service Interpretation • 65% of customers found good service provided by Big bazaar • 16% of customers found good service provided by vishal • 3% of customers found good service provided by Pick & Pay • 6% of customers found good service provided by Birla moreBabasabpatilfreepptmba.com Page 74
  • 75. “A Analysis on Customer of Big-Bazaar”. • .10% of customers found good service provided by Kirana shops.Most of the customers found the service provided by Big Bazaar is good thancompared to others.4. Factors influence the customer to visit Big Bazaar. CumulativeFactors Frequency Percent Valid Percent PercentAttracted by adds 23 23 23 23Word of mouth. 31 31 31 54Because of family force 1 1 1 55Shopping experience 7 7 7 62All product in one roof 21 21 21 83Offers 9 9 9 92Low price 3 3 3 95Bulk purchase 5 5 5 100Total 100 100 100Babasabpatilfreepptmba.com Page 75
  • 76. “A Analysis on Customer of Big-Bazaar”. Factors that influence the customer to visit Big Bazaar. Bulk purchase 5% Low price 3% Offers Attracted by adds 9% 23% All product in one r 21% Word of mouth. Shopping experiance 31% 7% Because of family fo 1%Inference:The chart shows factors influence the customer to visit Big Bazaar. Out 100respondents 31% of customers visiting because of offers, 23% because of attracted byads, 21% are visiting because of all products are available in one roof. It means mostinfluencing factors are offers, advertisements, and all products available in one place.Babasabpatilfreepptmba.com Page 76
  • 77. “A Analysis on Customer of Big-Bazaar”.5) which are the advertisement media you come acrossFrequencieswhich are the advertisement media you come across Statistics N Valid 100 Missing 0Babasabpatilfreepptmba.com Page 77
  • 78. “A Analysis on Customer of Big-Bazaar”. Cumulative Frequency Percent Valid Percent Percent Valid print media 26 26.0 26.0 26.0 telivision 66 66.0 66.0 92.0 internet 4 4.0 4.0 96.0 others 4 4.0 4.0 100.0 Total 100 100.0 100.0 Analysis Out of 100 respondents 26% people have come across the print media adds,66% people have come across TV adds,4% people have come across by internetmedia,4% people by others media.Interpretation By our survey most of the people means 66% have come across television media whichads come from TV.Babasabpatilfreepptmba.com Page 78
  • 79. “A Analysis on Customer of Big-Bazaar”.6) which are the advertisment you come acrossFrequencieswhich are the advertisment you come acrossBabasabpatilfreepptmba.com Page 79
  • 80. “A Analysis on Customer of Big-Bazaar”. Statistics N Valid 100 Missing 0 Cumulative Frequency Percent Valid Percent Percent Valid telivision ads 72 72.0 72.0 72.0 hordings,bordings&pai 4 4.0 4.0 76.0 ntings standees & drop downs 6 6.0 6.0 82.0 leaflets&pamplets 12 12.0 12.0 94.0 others 6 6.0 6.0 100.0 Total 100 100.0 100.0 others leaflets&pamplets standees & drop down hordings,bordings&pa telivision adsAnalysis Out of 100 respondents 72% people have come across the TV ads,4% peoplehave come across hordings, bordings & paintings,6% people have come across standees& drop downs, 12% people have come across leaflets & pamplets, 6% people havecome across other advertisement.InterpretationBabasabpatilfreepptmba.com Page 80
  • 81. “A Analysis on Customer of Big-Bazaar”. From the survey it is completely clear that television ads are more important than otheradvertisements.8) what is your opinion about bb?Frequencieswhat is your opinion about bb? Statistics N Valid 100 Missing 0 Cumulative Frequency Percent Valid Percent Percent Valid good 80 80.0 80.0 80.0 average 20 20.0 20.0 100.0 Total 100 100.0 100.0 100 80 60 40 20 0 good averageAnalysisBabasabpatilfreepptmba.com Page 81
  • 82. “A Analysis on Customer of Big-Bazaar”. Out of 100 respondents 80% people has given opinion as good about the Bigbazaar.other 20% people has given their opinion as average.InterpretationFrom the survey it is clear that 80% people are having good opinion about big bazaar,Babasabpatilfreepptmba.com Page 82
  • 83. “A Analysis on Customer of Big-Bazaar”.10) what do you feel by watching bb advertismentFrequencieswhat do you feel by watching bb advertisment Statistics N Valid 100 Missing 0 Cumulative Frequency Percent Valid Percent Percent Valid Very info 8 8.0 8.0 8.0 Gives grtr prdt info 16 16.0 16.0 24.0 Helps in indenti bb as diff 20 20.0 20.0 44.0 Hg influe to visit bb and 48 48.0 48.0 92.0 pur Gvs grtr awr abt of bb & 8 8.0 8.0 100.0 pur Total 100 100.0 100.0 gvs grtr awr abt of very info 8.0% 8.0% gives grtr prdt info 16.0% hg influe to visit b 48.0% helps in indenti bb 20.0%Babasabpatilfreepptmba.com Page 83
  • 84. “A Analysis on Customer of Big-Bazaar”.Analysis Out of 100 respondents 8% people felt that ads are very informative, 16%people felt that it gives greater product information,20% people said that inidentification of big bazaar as differently,48% people said that it is highly influenced tovisit big bazaar and purchasing, 8% people said that it gives greater awareness aboutbig bazaar.Interpretation By the survey it is clear that maximum people felt that advertisements are helpful toknow about big baza12) According to you which media will be help full for gettinginformation about bb?FrequenciesAccording to you which media will be help full for getting information about bb? Statistics N Valid 100 Missing 0 Cumulative Frequency Percent Valid Percent Percent Valid tv advertisment 66 66.0 66.0 66.0 hoardings 12 12.0 12.0 78.0 road shows 6 6.0 6.0 84.0 pamplets 14 14.0 14.0 98.0 wallpaints 2 2.0 2.0 100.0 Total 100 100.0 100.0Babasabpatilfreepptmba.com Page 84
  • 85. “A Analysis on Customer of Big-Bazaar”.Analysis Out of 100 respondents 66% people are getting information about big bazaar byTV ads,12% are getting by hoardings,6% people are getting by road shows, 14% aregetting by pamphlets,2% are getting by wall paintsInterpretation From the survey we can come to know that TV ads are more effective than othermedias, people are getting more information about big bazaar by it only ar and it ishighly influenced to purchasing products thereBabasabpatilfreepptmba.com Page 85
  • 86. “A Analysis on Customer of Big-Bazaar”.11. Customer satisfaction. Valid Cumulative Frequency Percent Percent PercentExcellent 19 19 19 19Good 77 77 77 96Very poor 4 4 4 100Total 100 100 100Inference:The chart shows that 77% of customer satisfaction is good, 19% of customersatisfaction is excellent, 4% is satisfaction is very poor. The average customersatisfaction to words Big Bazaar Belgaum is good.Babasabpatilfreepptmba.com Page 86
  • 87. “A Analysis on Customer of Big-Bazaar”.3. Plans made by the customer before visiting big Bazaar. Valid CumulativePlans Frequency Percent Percent PercentTo purchase 40 40 40 40Just to visit 29 29 29 69To know about the new offer. 5 5 5 74To know the new product 4 4 4 78If good offers found then topurchase 22 22 22 100Total 100 100 100 Plans made by customer before coming Big Bazaar . If good offers found 22% To purchase To know the new prod 40% 4% To know about the ne 5% Just to visit 29%Inference:Babasabpatilfreepptmba.com Page 87
  • 88. “A Analysis on Customer of Big-Bazaar”.From the above graph it is clear that plans made by the customer before coming bigbazaar. Out of 100 respondents 22% of them come to purchase, 29% just to visit, 40%to know about the new offers, 4% is to know the new products, 22% is to if good offersfound then to purchase. It means that most the customer will visit to know the newoffers.9. Customer normally purchasing sections. a. FMCG Valid Cumulative FMCG Frequency Percent Percent Percent Yes 29 29 29 29 No 71 71 71 100 Total 100 100 100 FMCG sections normally purchase. Yes 29% No 71%Babasabpatilfreepptmba.com Page 88
  • 89. “A Analysis on Customer of Big-Bazaar”.Inference:Out of 100 respondents 29% of customer normally purchase Fast moving consumergoods. b. Food items. CumulativeFood items Frequency Percent Valid Percent PercentYes 48 48 48 48No 52 52 52 100Total 100 100 100Babasabpatilfreepptmba.com Page 89
  • 90. “A Analysis on Customer of Big-Bazaar”. Food sections you normally purchase Yes 48% No 52%Inference:Out of 100 respondents 48% of customer normally purchases food items. c. Apparels . Apparels Frequency Percent Valid Percent Cumulative Percent Yes 52 52 52 52Babasabpatilfreepptmba.com Page 90
  • 91. “A Analysis on Customer of Big-Bazaar”. No 48 48 48 100 Total 100 100 100 Appearels sections normally purchaset No 48% Yes 52%Inference:Out of 100 respondent 52% of customer normally purchase from apparels.Babasabpatilfreepptmba.com Page 91
  • 92. “A Analysis on Customer of Big-Bazaar”. d. Electronics. Electronic s Frequency Percent Valid Percent Cumulative Percent Yes 14 14 14 14 No 86 86 86 100 Total 100 100 100 Eletronic sections normally purchase Yes 14% No 86%Inference:Out of 100 respondent 14% of customer purchase electronics items.Babasabpatilfreepptmba.com Page 92
  • 93. “A Analysis on Customer of Big-Bazaar”.Table 6 Frequency of the Respondents visiting “Big Bazaar” store. Frequency of Visit Number of Respondents Percentage Once in a week 51 51% Twice in a week 10 10% Once in fortnight 27 27% Once in a month 10 10% OCCASIONALLY 2 2% TOTAL 100 100%Analysis and Interpretation: About 51% of the respondents would like to visit thestore once in a week; this day will be mostly weekend’s .i.e. Saturdays and Sundays.Very 10% respondents would like to visit twice in a week and once in a month. About27% of the respondents would find it ideal to visit once in a fortnight, which is secondhighest frequency of visiting the stores. And at last only 2% of the respondents wouldlike to visit occasionally as most of them do not want to miss the experience ofshopping or due to need that arise for the products.Chart showing the Frequency of Respondents visiting Big Bazaar storesBabasabpatilfreepptmba.com Page 93
  • 94. “A Analysis on Customer of Big-Bazaar”. Table 6 Once in a Week Twice in a week Once in fortnight 10% 2% Once in a month Occasionally 27% 51% 10%ANALYSIS AND INTERPRETATIONTable 1 Respondents interviewed GENDER Number of Percentage (%) Respondents MALE 57 57% FEMALE 43 43% TOTAL 100 100%Babasabpatilfreepptmba.com Page 94
  • 95. “A Analysis on Customer of Big-Bazaar”.Analysis: The survey consists of 57% of male respondents and 43% of femalerespondents. Given the gender distribution for the study the male respondents are morethan the female respondents.Chart showing the distribution of gender: Table no.1 60 50 40 No.of respondents 30 MALE 20 FEMALE 10 0 MALE FEMALE GenderTable 3 Age wise distribution of the respondents. Age Number of Percentage (%) Respondents 15-25 Years 24 24% 26-35 Years 25 25%Babasabpatilfreepptmba.com Page 95
  • 96. “A Analysis on Customer of Big-Bazaar”. 36-45 Years 23 23% 46-55 Years 23 23% 56 and above 5 5% TOTAL 100 100%Analysis and Interpretation: The above table shows that people of all the ages visitthe store except in the age category of 56 and above. So from the above table you cansay that the store has a very good mix of respondents when it comes to age wisedistribution. The middle aged customers also customers also would like to come asmuch as the young customers. The age distribution of the respondents visiting the storeis spread equally. So from the above table we can infer that customers across all theages visit the store and the store has a good age mix of the customers visiting the store.Chart showing the age wise distribution of the Respondents visiting the store. Table No.3 30% 24% 25% 25% 23% 23% 15-25 Years 20% 26-35 Years No of respondents 15% 36-45 Years 10% 46-55 Years 5% 56 and above 5% 0% 15-25 Years 26-35 Years 36-45 Years 46-55 Years 56 and above AgeBabasabpatilfreepptmba.com Page 96
  • 97. “A Analysis on Customer of Big-Bazaar”.Table 4 Occupation distribution of the respondents. Occupation Number of Percentage (%) Respondents Student 22 22% Business man 9 9% Government employee 23 23% Private employee 23 23% House wife 23 23% TOTAL 100 100%Analysis and Interpretation: From the above table we can say that almost all theoccupations have equal number of respondents except for the business man optionwhich constitutes about 9% of the respondents. Other all the occupation are distributedalmost equally.9. What are the expectations from Big Bazaar?(Rank the following by placing 1 beside the one, which youexpect the most, and 2nd accordingly) _______ Offer _______ Quality _______ Variety _______ Low price _______ Shopping Experience _______ New productsBabasabpatilfreepptmba.com Page 97
  • 98. “A Analysis on Customer of Big-Bazaar”.Offers of Big Bazaar Frequency Percent Cumulative Percent 1 28 28.0 28.0 2 41 41.0 69.0 3 11 11.0 80.0 4 11 11.0 91.0 5 4 4.0 95.0 6 5 5.0 100.0 Total 100 100.0Babasabpatilfreepptmba.com Page 98
  • 99. “A Analysis on Customer of Big-Bazaar”. Offers Of Big Bazaar 50 40 30 20 Frequency 10 0 1 2 3 4 5 6 Offers Of Big BazaarVariety of Products Frequency Percent Cumulative Percent 1 21 21.0 21.0 2 6 6.0 27.0 3 38 38.0 65.0 4 18 18.0 83.0Babasabpatilfreepptmba.com Page 99
  • 100. “A Analysis on Customer of Big-Bazaar”. 5 9 9.0 92.0 6 8 8.0 100.0 Total 100 100.0 Variety of Products 40 30 20 10 Frequency 0 1 2 3 4 5 6 Variety of ProductsBabasabpatilfreepptmba.com Page 100
  • 101. “A Analysis on Customer of Big-Bazaar”.Shopping Experience in Big Bazaar Frequency Percent Cumulative Percent 1 20 20.0 20.0 2 10 10.0 30.0 3 20 20.0 50.0 4 15 15.0 65.0 5 12 12.0 77.0 6 23 23.0 100.0 Total 100 100.0 Shopping Experience in Big Bazaar 30 20 10 Frequency 0 1 2 3 4 5 6 Shopping Experience in Big BazaarBabasabpatilfreepptmba.com Page 101
  • 102. “A Analysis on Customer of Big-Bazaar”.Babasabpatilfreepptmba.com Page 102
  • 103. “A Analysis on Customer of Big-Bazaar”.Quality of Products Frequency Percent Cumulative Percent 1 5 5.0 5.0 2 27 27.0 32.0 3 20 20.0 52.0 4 13 13.0 65.0 5 17 17.0 82.0 6 18 18.0 100.0 Total 100 100.0 Quality of Products 30 20 10 Frequency 0 1 2 3 4 5 6 Quality of ProductsBabasabpatilfreepptmba.com Page 103
  • 104. “A Analysis on Customer of Big-Bazaar”.Low Price Offered Frequency Percent Cumulative Percent 1 22 22.0 22.0 2 21 21.0 43.0 3 2 2.0 45.0 4 18 18.0 63.0 5 35 35.0 98.0 6 2 2.0 100.0 Total 100 100.0Babasabpatilfreepptmba.com Page 104
  • 105. “A Analysis on Customer of Big-Bazaar”. Low Price Offered 40 30 20 10 Frequency 0 1 2 3 4 5 6 Low Price OfferedBabasabpatilfreepptmba.com Page 105
  • 106. “A Analysis on Customer of Big-Bazaar”.New Products Frequency Percent Cumulative Percent 1 2 2.0 2.0 3 11 11.0 13.0 4 22 22.0 35.0 5 22 22.0 57.0 6 43 43.0 100.0 Total 100 100.0 New Products 50 40 30 20 Frequency 10 0 1 3 4 5 6 New ProductsBabasabpatilfreepptmba.com Page 106
  • 107. “A Analysis on Customer of Big-Bazaar”.Babasabpatilfreepptmba.com Page 107
  • 108. “A Analysis on Customer of Big-Bazaar”.18) Would you like to visit bb again?FrequenciesWould you like to visit bb again? Statistics N Valid 100 Missing 0 Cumulative Frequency Percent Valid Percent Percent Valid defenetly 80 80.0 80.0 80.0 not sure 20 20.0 20.0 100.0 Total 100 100.0 100.0 100 80 60 40 20 0 defenetly not sureBabasabpatilfreepptmba.com Page 108
  • 109. “A Analysis on Customer of Big-Bazaar”.Analysis Out of 100 respondents 80% people said that they definitely visit again,20%people said as not sure.InterpretationFrom the study more people want to visit again to big bazaar.Babasabpatilfreepptmba.com Page 109
  • 110. “A Analysis on Customer of Big-Bazaar”.FindingsThe overall project is mainly of how to increase consumer walk-in in big bazaar.In this project the major findings are as followsDuring the project period there are totally nine different types of offers executed(apart form weekends offers) by big bazaar. And the customer walk-in was verygood in these offers days The consumer walk-in, in big bazaar is very high during the offer periods. 81% of the customers prefer to visit BIG BAZAAR due to the availability of the variety of products. 75% of customers of Hubli prefer to visit big bazaar. 63% of Hubli customer thinks that there is always any new offers before visiting big bazaar. 63% of customers of big bazaar expect good offers from big bazaar. 74% consumers are satisfied with the offers from big bazaar Hubli. 68% of the customers are satisfied by the quality of the products at BIG BAZAAR 66% customers visit BIG BAZAAR for purchasing rather than a visit. 65% of the customers are satisfied by the service provided at BIG BAZAAR Most of the customers would definitely visit BIG BAZAAR again.Babasabpatilfreepptmba.com Page 110
  • 111. “A Analysis on Customer of Big-Bazaar”.RecommendationsThe overall project is mainly of how to increase consumer walk-in in big bazaar.In this project the major recommendations are as follows.  During offers period’s big bazaar has to provide transportation facilities to increase customer walk-in.  Transportation facilities during offers.  Providing awareness about the new offers to the loyal customers  Ambience with proper ventilation and sitting arrangements and restaurant.  Separate ladies rest room.  Providing membership cards.  Since the Tv Advertisement is most attractive media as per the respondents view, company can concentrate on TV ads by making them more attractive and in a medium that’s understandable by people of in and around Hubli city, to inform about any new deals like ANNIVERSARY CELEBRATION Offers & SAB SE SASTA DIN.,  Hoardings & Paintings are good source of advertisements so company has to concentrate on this advertising aspect Hoardings & Paintings has to be increased & placed in more crowded areas.  Big Bazaar has to concentrate on more offers & may provided discounts, more exchange offers.Babasabpatilfreepptmba.com Page 111
  • 112. “A Analysis on Customer of Big-Bazaar”.  Now a days Radio & Internet are good source of medias company has to give more advertisements on these medias, to reach maximum people..Babasabpatilfreepptmba.com Page 112
  • 113. “A Analysis on Customer of Big-Bazaar”.LIMITATIONS • The research was conducted in Hubli city only, so analysis and recommendations may not be applicable to other cities. • Sample size was 100; I feel this small size cannot represent the whole company. • The study was conducted in Hubli city only, so all the information sought is restricted to this city only. • Some respondent refused to participate in the survey and that in turn may have affected the result of the study.Babasabpatilfreepptmba.com Page 113
  • 114. “A Analysis on Customer of Big-Bazaar”.ConclusionI would conclude the project stating that the customer of Hubli are satisfiedwith offers, and they still needs good offers in future days. And the big bazaarhas doing good in terms of understanding customer expectation and providingthem good offers and products in terms of fulfilling their expectation. During theproject I would come to know about differs offers of big bazaar, what a normalconsumer will think before entering into big bazaar. And the different types offactors which influence customers to visit big bazaar. And what are the factorswhich we need focus for increase consumer walk-in big bazaar hubli. The consumers preferences are changing & they are moving from TraditionalKirana stores to Modern Retail outlet. It’s the main challenge to the Modern retailoutlets to attract the customers towards them from that of competitors. To attract morecustomers companies have to carryout the promotional activities in unique way. BIGBAZAAR has maintained that uniqueness & has succeeded in attracting customers.The advertisement of the company like TV ads, print media & pamphlets are goodadvertisements which made its place in minds of customer to find BIGBAZAARdifferently. As the competition is becoming stiff in the market the activities conductedby the company are unique, that have brought fruitful result to the company. Amongthem Advertisement is one of the leading activity or unique among all other activities& has high influence on the customer walk-in.Babasabpatilfreepptmba.com Page 114
  • 115. “A Analysis on Customer of Big-Bazaar”. SECTION CBabasabpatilfreepptmba.com Page 115
  • 116. “A Analysis on Customer of Big-Bazaar”. BIBILIOGRAPHYBook referred,Marketing researchbyA Parasurama ,Dhruv Grewal,R Krishna.Websites referred,  www.pantaloon.com  www.wikipedia.com  www.marketingprofs.com QUESTIONARIEBabasabpatilfreepptmba.com Page 116
  • 117. “A Analysis on Customer of Big-Bazaar”.Dear Sir/Madam,I request you to please co-operate & fill the questionnaire to facilitate our study.Your information will be kept confidential & will be used only for study purpose.Name: ____________________Address (location): _________________________Sex: Male FemalePlease let me know a little more about yourself.Please specify your Age group (years);(a) 18-25 (b) 26-40 (c) 41-50 (d) Over 50Please specify your monthly household income (Rs.);(a) Less than 10,000 rupees/month (b) 1,0000 to 20,000 rupees/month(c) 20,000 to 30,000 rupees/month (d) Over 30000 rupees/month. Occupation: Business Employee Professional House wife Student1) Are u aware about BIGBAZAAR? Yes No2) Where do you generally prefer to shop?(skip to Q 12)Big bazaar Vishal mart Birla more Grosaary(kirana) shopsOther……Babasabpatilfreepptmba.com Page 117
  • 118. “A Analysis on Customer of Big-Bazaar”. 3) Rate the following factors in accordance with the retail shops where you would like to buy? (On the scale of 1 – 5 where 1 being the highest and 5 is least) Big Bazaar Vishal More Kirana others shops1. Bulk purchase2. Location3. Offers4. Credit Facility5. Goodwill6. Quality7. Service 4) What are the factors that influence you to visit Big-Bazaar? a) Attracted by ads b) Word of mouth c) Because of family force d) Shopping experience e) All products in one roof f) Offers g) Low Prices 5) Which media you come across related to BIGBAZAAR ads? Print media Television Internet Radio Others 6) Which are the advertisements of BIGBAZAAR you come across? Television Ads Hoardings, Boardings & Paintings Leaflets & Pamphlets Others …………… 7) What is your opinion about advertisements? Very good Good Average Bad Worst Babasabpatilfreepptmba.com Page 118
  • 119. “A Analysis on Customer of Big-Bazaar”.8) do you think advertisements of BIGBAZAAR were usefull? a) Very informative b) Helps in identifying BIGBAZAAR as differently c) Highly influences to visit BIGBAZAAR & purchase9) According to you, which media will be helpful to you for getting information aboutBIG BAZAAR?a) TV ads b) Hoardings c) Road shows d) Pamphlets e)Wallpaints10) To what extent are you happy with Big Bazaar’s products/prices/ services Parameters Highly Satisfied Satisfied Neithr satisfied dissatisfie High nor dissatisfied d dissa d1. Products2. Prices3. Services11) Rate satisfaction level regarding shopping at BIGBAZAARHighly Satisfied Neither satisfied dissatisfied Highly dissatisfdSatisfied Nor dissatisfiedBabasabpatilfreepptmba.com Page 119
  • 120. “A Analysis on Customer of Big-Bazaar”.12) . If not big Bazaar where do you go for shopping? . Reasons ……………………………………………………………… ………….. 13) What is special about Big bazaar? (Rate the parameters from 1-5) Parameters 1[Extreme poor] 2[poor] 3[Fair] 4[Good] 5[Very Good 1. Service 2. Offers 3. New Products 4.Variety 5. Quality 6.Advertisement 7. Shopping Experience14) . What is your purchase plan before coming to Big-bazaar? a) To purchase b) Just for visit c) To know about the new offer d) To know the new products e) If good offer found than to purchase.15) Which are the sections you normally purchase the product? FMCG Food items Apparels Electronic e) others……………16) . How often do you visit BIG BAZAAR ? First time Once a week Twice a weekBabasabpatilfreepptmba.com Page 120
  • 121. “A Analysis on Customer of Big-Bazaar”. Weekends Once a month Anytime During festival17) . What are the expectations from Big bazaar? (1which you expect the most, and 2nd accordingly and 6 is least )Offer Quality Variety Low price Shopping Experienc * Newproducts18) Would you like to visit BIG BAZAAR again ?(a) Definitely (b) Not sure (c) NoIf No, (Please specify the reasons)____________________________________________________19) Suggestions or comment for further improvement ofBIG BAZAAR ___________________________________________________________________________________________________________________ ******************* THANK YOU ********************Babasabpatilfreepptmba.com Page 121