Rise and Fall of Blackberry

2,023 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,023
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
107
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Rise and Fall of Blackberry

  1. 1. Disclaimer: This presentation is prepared bytrainees of baabtra as a part of mentoringprogram. This is not official document of baabtra –Mentoring PartnerBaabtra-Mentoring Partner is the mentoring division of baabte SystemTechnologies Pvt . Ltd
  2. 2. BLACKBERRY – A TIMELINE Vishnu.padinjattedath@gmail.com @Vishnu_Kishor
  3. 3. RESEARCH IN MOTION• An outdated tycoon in mobile market• Finds itself in a hazard if not desperate situation• BlackBerry 10 – another chance for BlackBerry mobile.• The evolution of BlackBerry mobile can be generally summarized into five stages
  4. 4. The Birth : 1999-2000 RIM 850
  5. 5. • Released to the market in 1999• Device exclusively designed as an email pager, with which users can send and receive emails freely and easily• Well-known for its high-level security and fast response speed• OS 2.0 based BlackBerry mobiles like RIM 850 soon became a favored choice in the market• Was used by people with high social statues
  6. 6. The Success : 2001-2007 RIM 8700
  7. 7. • The real success of BlackBerry phone started from the famous terrorist attack in 2001• BlackBerry mobiles were used by senators and governmental leaders• BlackBerry mobile gained its fame in mobile market• In 2007, got 7 million users & market value of 42 billion dollars• RIM 5800, RIM 8700 and RIM 8100 came out, running mobile systems ranging from OS 3.6 to OS 5.0• Users could connect to Hosted BlackBerry Enterprise Server, colorful display, Bluetooth
  8. 8. A Turning point : 2007 RIM 8310
  9. 9. • In 2007, the first iPhone released-a new era• Without obvious decline in mobile sale, the RIM underestimated this competition• The fall of Adobe Flash started from the popularization of Apple devices.• BlackBerry 8310 was equipped with Wi- Fi connection and Facebook integration• Still not enough to compete with iPhone• In 2007, BlackBerry mobile won the market but lost the future to iPhone mobile.
  10. 10. The Fall : 2008-2012 BOLD 900
  11. 11. • BlackBerry not only witnesses the invasion of iPhone mobiles and Android mobiles• Sees a drastic drop in market share• A key factor to the fall of BlackBerry mobile lies in its own defects• BlackBerry is still sticking to its old and outdated system• Focuses more on the developing of QWERTY based smart phone• The mobile maker had to lay off two thousand employees to maintain its existence
  12. 12. The Future 2013-?
  13. 13. • RIM decided to make the latest BlackBerry mobile a real hit in the market• The long-rumored BlackBerry 10 will be quite different from previous BlackBerry mobile systems• To make sure they can have an amazing operating system, RIM had purchased several software companies beforehand• The decision to push of the releasing date of BlackBerry 10 is to make sure the system can be as flawless as possible
  14. 14. • RIM has put all its bets on the success of BlackBerry 10• Once the system is favored, BlackBerry mobile may become the mainstream mobile again• If not, they will disappear in the mobile market forever• Will need to compete with powerful mobiles like iPhone 5 and Nokia Lumia 920 and not to mention numerous android phones.• This is the most important stage in the evolution of BlackBerry mobile
  15. 15. What’s the fate of BlackBerry mobile? The answer will be given in 2013
  16. 16. QUESTIONS ARE GUARANTEED IN LIFE BUT ANSWERS ARE NOT . . ANY QUESTIONS????
  17. 17. THANK YOU
  18. 18. Did this presentation help you??? do visit ourpage facebook.com/baabtra, And don’t forgetto like us. • www.baabtra.com • www.massbaab.com • www.baabte.com
  19. 19. Contact Us

×