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Annual planning and prioritizing requires due diligence every year. In this very difficult economy with 'the fiscal cliff' and new taxes coming January 2013, online retailers face unprecedented challenges as conventional wisdom and paradigms for US shoppers are under siege with historic long term unemployment rates, uncertain job security, along with rising gas, food and other prices. For online retailers to survive, their 2013 planning must be better than ever. That includes due diligence that considers alternatives to business-as-usual for both existing online retail business functions, as well as how best to innovate to leverage new technologies and consumer shopping trends. Iksula Online Solutions offers free site audits and free pilots - as a gesture that allows planners and decision makers to get to know us without obligation. Our results will speak for themselves.