Iksula Online Solutions 2013


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Annual planning and prioritizing requires due diligence every year. In this very difficult economy with 'the fiscal cliff' and new taxes coming January 2013, online retailers face unprecedented challenges as conventional wisdom and paradigms for US shoppers are under siege with historic long term unemployment rates, uncertain job security, along with rising gas, food and other prices. For online retailers to survive, their 2013 planning must be better than ever. That includes due diligence that considers alternatives to business-as-usual for both existing online retail business functions, as well as how best to innovate to leverage new technologies and consumer shopping trends. Iksula Online Solutions offers free site audits and free pilots - as a gesture that allows planners and decision makers to get to know us without obligation. Our results will speak for themselves.

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Iksula Online Solutions 2013

  1. 1. Make your Online Retailbusiness better in 2013 Opportunity to Strengthen your Due Diligence efforts for 2013 Planning to ensure Optimal Top & Bottom line Performance of your Online Retail Business
  2. 2. About usEstablished in 2007 in Mumbai, IndiaOffices in the US & India150+ full-time employees and 100 AssociatesUSA and UK are the two key markets in which the catalogs we create are marketedOur clients are located across 5 continents and we work in three time zones
  3. 3. Clients that feature in the Top 500 Internet Retailers in US Wayfair is the 51st largest Online Retailer in US with $500 million in top line sales in 2011 Iksula has created more than 1.5 million SKUs in last 4 years for Wayfair
  4. 4. Why our clients value us Knowledge & Expertise Process Conversion Rate Optimization
  5. 5. Focused Service Experts in Ecommerce space with experience of handling 150 plus online stores globally Clients that feature in the Top 500 Internet Retailers in US Proven expertise in creating world class product page content across categories namely: Out management team comes with a cumulative experience of over 12+ years in Category & Internet Marketing
  6. 6. Expertise in optimizing content that directly impacts conversion rateTeam of category experts with industryexperienceUnderstanding of the end user with focus onincreasing product page conversion rateStrong focus towards optimizing the website forsearch enginesTeam of copy writers led by experienced editorsexposed to international writing Iksula has a team of 100+ writers & editors who come from backgrounds in various categories and segments
  7. 7. Knowledge backed with Processes Combination of tools developed in-house to enable productivity Error tracking and RC analysis to ensure consistent and measurable quality Flexible execution methodology to allow rapid scale up scale down Best in industry knowledge management and project management practices We create content for 3000+ SKUs every day for clients location in three different time zones
  8. 8. We offer complete on-page cataloging services Product Title Options and Product Description swatches Feature Points Product Price Accessories and Product Tech Specs Cross Sells Multi-views and product video
  9. 9. Expertise in optimizing content for search enginesCategory Guides We help you write impressive Category Guide contentBuying/”How to” Guides To help consumers understand their requirements betterBlogs Expert blogs that help attract traffic to the websiteSocial Media Content Create, update and monitor your social media content in real timeProduct Reviews Write expert reviews that help customers make the decision to buy
  10. 10. Extensive experience and understanding of apparels category Some Other CategoriesT-Shirts & Tops  Home  Health  Electronics & Consumer DurablesJeans & Bottoms  PetsFormal Wear  Bikes  Music, Movies and BooksFootwear  Toys and Games  Food  JewelryEvening Wear
  11. 11. Our philosophy of effective product page content CATEGORY KNOWLEDGE Understanding of product features Appreciation of a product’s selling points and Consumer benefits Great Product Page PROCESS Content PRESENTATION SKILLS Appealing photographs Consumer focused product catalog Unique and engaging product descriptionsType of  Category Experts  ScalableResources  Photographers and Image Benefits  Consistent qualityRequired Editors  Lower cost of  Writers and Catalogers production
  12. 12. Next StepsDiscuss potential areas of engagementFree Site Audit that allows you to begin todiscover our expertiseFree Pilot exercise to prove our capabilitiesthat could factor into your annual planningdiligenceContact:John BaRossPresident Marketing Business Development (North America)NY Office: 646-495-1657 NJ Office: 908-813-0164john@iksula.com