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Iksula introduction deck 4q2012
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Iksula introduction deck 4q2012


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It's 2013 planning season and we all understand the difficult economy. Factor a free site audit and free pilot into the due diligence of online retail planning by you and/or your colleagues by …

It's 2013 planning season and we all understand the difficult economy. Factor a free site audit and free pilot into the due diligence of online retail planning by you and/or your colleagues by leveraging Iksula Online Solutions.

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  • 1. Introduction 4q2012
  • 2. About us• Founded by • Samarjeet Singh – Serial Entrepreneur & ex Seller Development Head at eBay India • D.J. Basumatari – ex Head of Category Management at eBay India and General Manager (Mktg & Sales) at • Cumulatively 10 years of Category & Internet marketing experience• Offices in the US & India• Handling 150 plus online stores• Built half a million plus SKUs & growing• 80 full time employees & 20 associates • Iksula excels in two areas most critical to online marketing: • “Editorial Content” and “Cataloging”
  • 3. Clients that feature in the Top 500 Internet Retailers in US Wayfair is the 51st largest Online Retailer in US with $500 million in top line sales in 2011 Iksula has created more than 1.5 million SKUs in last 4 years for Wayfair
  • 4. We excel in “Editorial Content” and “Cataloging” Cataloging Editorial Content• Building Taxonomy / Category • Product Descriptions Structure • Category Descriptions• Product Attributing • Consumer Reviews• Short Descriptions and Key Feature • Blog writing Points • Buying Guides & How-to Guides• Competitive Pricing • Latest Launches• Image Processing • Jargon Busters• Accessory Identification for Up-Sell An experienced team with category A team of copy writers led by specific expertise experienced editors exposed to international writing
  • 5. Cataloging for Home & GardenOur expertise Category• Cataloged more than a Quarter Million SKU’s in 2009• We have proven expertise in the home & health categories Home & Garden Appliances Lawn & Garden Bed, Bath & Home Office Products •Kitchen, Dining & Bar Outdoor Living •Lamps, Lighting & Fixtures Tools •Plumbing •Rugs & Carpets• USA, UK & Germany are the two key markets in which the catalogs we created are marketed• We have created catalogs for suppliers based out of China, Vietnam, US, Italy, India, Taiwan and so on• Other categories we work on: Clothing & Accessory, Mobiles, Electronics, Computers, Toys & Games
  • 6. About usEstablished in 2007 in Mumbai, IndiaOffices in the US & India150+ full-time employees and 100 AssociatesUSA and UK are the two key markets in which the catalogs we create are marketedOur clients are located across 5 continents and we work in three time zones
  • 7. In depth product knowledge toCataloging build the best catalog • Abundance & supply conversion rate based break out Building Taxonomy / approach Category Structure • Through detailed understanding of categories and industry landscape • Helping consumers find products easily through attributors / product finders Product Attributing • In depth understanding of product lines to identify right attributes • Creating consumer interest on a product by highlighting the Short Descriptions & key features of a product through a brief description and key Key Feature Points bullet points • Deep research capabilities along with product knowledge • Helping consumers buy right accessories, different options Accessory Identification or related products from the product’s page for Up-sell • Understanding across product lines to identify the right accessories and related products • Creating great product images, highlighting product from Image Processing multiple angles to make consumers familiar with the product • Bulk sourcing and processing of images
  • 8. Iksula builds taxonomy,Cataloging categorization & attributing Example: Classes & Attribute list for the Lighting CategoryConsumer Need• Helps a consumer narrow down on his choice of productsIksula Expertise• Experienced resources with in- depth category knowledge• Detailed category documents for reference and training
  • 9. Iksula creates CROSS SELLS on accessoriesCataloging & related ItemsBusiness Need Plumbing Category Example• Cross sell and related Supplier: Danze items can increase Product: Danze D500058 Single Handle Pressure Balanced Tub, Shower consumer value to Trim and Valve with Rain Showerhead from the Parma Collection retailers Main Product Accessories Related ItemsIksula Expertise• Understand and associate related products or accessories which can be cross sold with the product.
  • 10. Why our clients value us Knowledge & Expertise Process Conversion Rate Optimization
  • 11. Focused Service Experts in Ecommerce space with experience of handling 150 plus online stores globally Clients that feature in the Top 500 Internet Retailers in US Proven expertise in creating world class product page content across categories namely: Out management team comes with a cumulative experience of over 12+ years in Category & Internet Marketing
  • 12. Expertise in optimizing content that directly impacts conversionrateTeam of category experts with industryexperienceUnderstanding of the end user with focus onincreasing product page conversion rateStrong focus towards optimizing the website forsearch enginesTeam of copy writers led by experienced editorsexposed to international writing Iksula has a team of 100+ writers & editors who come from backgrounds in various categories and segments
  • 13. Knowledge backed with Processes Combination of tools developed in-house to enable productivity Error tracking and RC analysis to ensure consistent and measurable quality Flexible execution methodology to allow rapid scale up scale down Best in industry knowledge management and project management practices We create content for 3000+ SKUs every day for clients location in three different time zones
  • 14. We offer complete on-page cataloging services Product Title Product Title Options and Options and Product Description Product Description swatches swatches Feature Points Feature Points Product Price Product Price Accessories and Accessories and Product Tech Specs Product Tech Specs Cross Sells Cross Sells Multi-views and Multi-views and product video product video
  • 15. Expertise in optimizing content for search enginesCategory GuidesWe help you write impressive Category GuidecontentBuying/”How to” GuidesTo help consumers understand their requirementsbetterBlogsExpert blogs that help attract traffic to the websiteSocial Media ContentCreate, update and monitor your social mediacontent in real timeProduct ReviewsWrite expert reviews that help customers make thedecision to buy
  • 16. Extensive experience and understanding of apparels category Some Other Categories  HomeT-Shirts & Tops  Health  Electronics & Consumer DurablesJeans & Bottoms  Pets  BikesFormal Wear  Music, Movies and Books  Toys and GamesFootwear  Food  JewelleryEvening Wear
  • 17. Our well trained resources ensures very high levels of productivity and quality Leverage tools for high Extensive training & Quality productivity documentation• In house and available scraping • In house tools for detailed quality • Extensive training sessions tools checks • Documentation of category• Scripts and macros for automated • Detailed QC processes for knowledge into industry reference data structuring and cleaning documents Bulk download, extraction and Extensive quality checks using tools Regular training sessions to structuring of data improve quality No Check List Item Checked 1 Have you gone through the project mail and pricesheet in detail Manual Check if overall dimension in description matches the tblproduct 2 TOOL dimension Enter the dimensions in description (don’t leave it blank) if it has been 3 entered on the tblproduct sheet. Check wether maximum height, width, TOOL depth is greater than minimum height, width, depth. Collection Name (Description) – Check if initial letter of all the words are 4 TOOL in capital (Eg: Tommy Bahama – In this case T and B should be capital) Check if collection name in PrName and Description are same 5 Check if collection name is there in the PR name and that has to be the TOOL first word 6 Check if finish in PrName and description are same TOOL If the sku is joined by different finishes, do not enter one specific “finish” 7 TOOL in PrName. PrName will not have finish details Check if dimension entered are 7“ H AND NOT 7“H (There should be 8 TOOL space between 7” and H) 9 Do final spell check on all sheets wherever applicable TOOL Do not leave any formula trail on the output sheet. All fonts to be in black 10 TOOL color (Calibri 11). No bold. If PrName is "Side Table in Cherry" then What the item is in description should be "Side table". 11 TOOL If PrName is "Two Pack Table Lamp in Brown" the What the item is in description should be "Two pack table lamp"
  • 18. Our philosophy of effective product page content CATEGORY KNOWLEDGE Understanding of product features Appreciation of a product’s selling points and Consumer benefits Great Product Page PROCESS Content PRESENTATION SKILLS Appealing photographs Consumer focused product catalog Unique and engaging product descriptionsType of  Category Experts  ScalableResources  Photographers and Image Benefits  Consistent qualityRequired Editors  Lower cost of  Writers and Catalogers production
  • 19. Next Steps Discuss potential areas of engagement Free Site Audit that allows you to begin to discover our expertiseFree Pilot exercise to prove our capabilities that could factor into your annual planning diligence Contact: John BaRoss President Marketing Business Development (North America) Iksula Online Solutions NY Office: 646-495-1657 NJ Office: 908-813-0164