Web Video - Create, Share, and Track

Web Video Create share track Blake Samic July 29, 2009 Social Media University

Blake Samic co-Founder of ActionsTalk

where we are...

where we are... * in march 2009, YouTube surpassed 100M U.S. Viewers ~Mashable.com (May ’09) * real number of streams/day... is above 1.2 billion/day worldwide...pretty much means everyone on the Internet, on average, is watching one YouTube video per day.. ~Techcrunch.com (June ’09)

where we are... * How we watch video (US)... * How we share video (US)...

how do i go viral?!

how do i go viral?! * No secret formula, but...

how do i go viral?! * No secret formula, but... * There are some commonalities: - Make people think & talk - Make it fun, don’t take yourself too seriously

how do i go viral?! * No secret formula, but... * There are some commonalities: - Make people think & talk - Make it fun, don’t take yourself too seriously * Life cycle of a viral video - First week very important. A media push is recommended (PR + paid exposure + social media) - Don’t forget to support it over time

good viral vs. bad viral

good viral vs. bad viral * T-Mobile Dance Video 10 Million+ Views

good viral vs. bad viral * Samsung HD Phone Challenge

good viral vs. bad viral * United Breaks Guitars 4 Million+ Views

wide reach essentials

wide reach essentials Content

wide reach essentials Content People

wide reach essentials Content People Infrastructure

Pre-considerations Shooting * Audience? * Lighting! * Where will this be posted? * Audio environment (mic placement) * lens cap ;-) Equipment Editing * Camera * Get it where you like it - then trim another 30 sec * Tripod * Add your branding (intros/outros, watermarks) * Lights * Microphone

Hosting the video Why not host it yourself? * limits your distribution * bandwidth costs * browser/device considerations Hosting feature considerations * market share of host * ability to customize player * maximum length of video allowed * storage space limits * analytics provided * price

The video is hosted, now what? Embed it on your site * You want traffic coming to your site, not to YouTube, etc. * Gives you the ability to provide context around the video Add share buttons to your site * Make it as easy as possible for your audience to share it * Some sites that provide share buttons for free: ShareThis Tweetmeme

Now that you’ve enabled users to share... It’s your turn * Now’s the time to leverage the network you’ve built * Share anyway you like, but don’t neglect the two big players

Why should you track video statistics? * Very difficult to see areas for improvement without measuring your baseline * Find out what works so you can run smarter campaigns * Discover trends. Who’s viewing/sharing? Maybe you have potential customers you didn’t think about. How to track (two easy ways) * Install Google Analytics on your website - you may miss full view of where the video is being shared * Use the analytics provided by your video host (YouTube’s Insight is one example)

Example: YouTube Insight * see how views are spiking over time * viewer demographic information * viewer geographic information * compare the popularity of your videos

One full example for review...

The Future of Web Video Mass distribution Real time, real time, real time... * real time chat about videos * real time streaming (from computer and mobile)

Questions?

Thank you! Let’s Connect twitter.com/blakesamic www.linkedin.com/in/blakesamic blakesamic.com

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Web Video - Create, Share, and Track

by Blake Samic on Jul 29, 2009

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