Web Video
Create share track
Blake Samic
July 29, 2009
Social Media University

Blake Samic
co-Founder of ActionsTalk

where we are...

where we are...
* in march 2009, YouTube surpassed 100M U.S.
Viewers
~Mashable.com (May ’09)
* real number of streams/day... is above 1.2
billion/day worldwide...pretty much means
everyone on the Internet, on average, is
watching one YouTube video per day..
~Techcrunch.com (June ’09)

where we are...
* How we watch video (US)... * How we share video (US)...

how do i go viral?!

how do i go viral?!
* No secret formula, but...

how do i go viral?!
* No secret formula, but...
* There are some commonalities:
- Make people think & talk
- Make it fun, don’t take yourself too seriously

how do i go viral?!
* No secret formula, but...
* There are some commonalities:
- Make people think & talk
- Make it fun, don’t take yourself too seriously
* Life cycle of a viral video
- First week very important. A media push is
recommended (PR + paid exposure + social media)
- Don’t forget to support it over time

good viral vs. bad viral

good viral vs. bad viral
* T-Mobile Dance Video
10 Million+ Views

good viral vs. bad viral
* Samsung HD Phone Challenge

good viral vs. bad viral
* United Breaks Guitars
4 Million+ Views

wide reach essentials

wide reach essentials
Content

wide reach essentials
Content
People

wide reach essentials
Content
People Infrastructure

Pre-considerations Shooting
* Audience? * Lighting!
* Where will this be posted? * Audio environment (mic placement)
* lens cap ;-)
Equipment Editing
* Camera * Get it where you like it - then trim another 30 sec
* Tripod * Add your branding (intros/outros, watermarks)
* Lights
* Microphone

Hosting the video
Why not host it yourself?
* limits your distribution
* bandwidth costs
* browser/device considerations
Hosting feature considerations
* market share of host
* ability to customize player
* maximum length of video allowed
* storage space limits
* analytics provided
* price

The video is hosted, now what?
Embed it on your site
* You want traffic coming to your site, not to YouTube, etc.
* Gives you the ability to provide context around the video
Add share buttons to your site
* Make it as easy as possible for your audience to share it
* Some sites that provide share buttons for free:
ShareThis Tweetmeme

Now that you’ve enabled users to share...
It’s your turn
* Now’s the time to leverage the network you’ve built
* Share anyway you like, but don’t neglect the two big players

Why should you track video statistics?
* Very difficult to see areas for improvement without measuring your baseline
* Find out what works so you can run smarter campaigns
* Discover trends. Who’s viewing/sharing? Maybe you have potential customers you didn’t think about.
How to track (two easy ways)
* Install Google Analytics on your website - you may miss full view of where the video is being shared
* Use the analytics provided by your video host (YouTube’s Insight is one example)

Example: YouTube Insight
* see how views are spiking over time
* viewer demographic information
* viewer geographic information
* compare the popularity of your videos

One full example for review...

The Future of Web Video
Mass distribution
Real time, real time, real time...
* real time chat about videos * real time streaming (from computer and mobile)

Questions?

Thank you!
Let’s Connect
twitter.com/blakesamic
www.linkedin.com/in/blakesamic
blakesamic.com