Yahoo! marketing strategy
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Yahoo! marketing strategy

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Brendan Dellicolli: ADV 492 NMDL final project

Brendan Dellicolli: ADV 492 NMDL final project

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Yahoo! marketing strategy Yahoo! marketing strategy Presentation Transcript

  • Yahoo! Marketing Strategy
    Brendan Dellicolli
  • History
    Founded in 1995
    Chairman: Roy J. Bostock
    Headquarters in Sunnyvale, CA
    Formerly best known for search engine
  • Challenges
    Attracting people to their website
    Beating out competitors who offer similar services
    Building brand image
    Reminding past Yahoo users what they offer
  • Goals
    Yahoo's main goal is to get the most traffic on their site on a day to day basis
    Offer a range of services to users
    Become much more than a search engine
    Attracting more NEW & dedicated users
  • Key Components
    Develop a social networking service on the website
    Attract people to all aspects of the website
    New website will focus on networking with people, gaining friends & discussing news
    Sell advertisement space for more profit
  • Integrating a social network
    Getting people to interact more on Yahoo
    Implementing a social networking application
    Utilizing new technology such as smart-phones
    Add a dating profile aspect
  • Theme
    The personal profile will be accessible and transferrable throughout the website
    Combine the multiple services offered
    (current messaging and mail system/news and sports)
    Create a fully integrated website
  • Budget &timeline
    Start-up price ~ $25,000 (given current resources)
    Starting monthly rate (server costs) ~ $100-$200
    Price will increase once more people join the network
    More employees will be needed
  • Metrics of Success
    Measure and record website traffic before and after new implemented strategy
    Discover: where the website traffic is coming from and going to, how long they stay, who they are, and what they are interested in
    Adjust cost for appropriately positioned advertisement banners accordingly
    Find out what users are saying about the new addition on TrackUr
  • Thank you!
    http://newmediadl.com
    http://www.yahoo.com/
    http://www.trackur.com/
    http://www.ndot.in/