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Yahoo! Marketing Strategy<br />Brendan Dellicolli<br />
History<br />Founded in 1995<br />Chairman: Roy J. Bostock<br />Headquarters in Sunnyvale, CA<br />Formerly best known for...
Challenges<br />Attracting people to their website<br />Beating out competitors who offer similar services<br />Building b...
Goals<br />Yahoo's main goal is to get the most traffic on their site on a day to day basis<br />Offer a range of services...
Key Components<br />Develop a social networking service on the website<br />Attract people to all aspects of the website<b...
Integrating a social network<br />Getting people to interact more on Yahoo<br />Implementing a social networking applicati...
Theme<br />The personal profile will be accessible and transferrable throughout the website<br />Combine the multiple serv...
Budget &timeline<br />Start-up price ~ $25,000 (given current resources)<br />Starting monthly rate (server costs) ~ $100-...
Metrics of Success<br />Measure and record website traffic before and after new implemented strategy<br />Discover: where ...
Thank you!<br />http://newmediadl.com<br />http://www.yahoo.com/<br />http://www.trackur.com/<br />http://www.ndot.in/<br />
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Yahoo! marketing strategy

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Brendan Dellicolli: ADV 492 NMDL final project

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Transcript of "Yahoo! marketing strategy"

  1. 1. Yahoo! Marketing Strategy<br />Brendan Dellicolli<br />
  2. 2. History<br />Founded in 1995<br />Chairman: Roy J. Bostock<br />Headquarters in Sunnyvale, CA<br />Formerly best known for search engine<br />
  3. 3. Challenges<br />Attracting people to their website<br />Beating out competitors who offer similar services<br />Building brand image<br />Reminding past Yahoo users what they offer<br />
  4. 4. Goals<br />Yahoo's main goal is to get the most traffic on their site on a day to day basis<br />Offer a range of services to users<br />Become much more than a search engine<br />Attracting more NEW & dedicated users<br />
  5. 5. Key Components<br />Develop a social networking service on the website<br />Attract people to all aspects of the website<br />New website will focus on networking with people, gaining friends & discussing news<br />Sell advertisement space for more profit<br />
  6. 6. Integrating a social network<br />Getting people to interact more on Yahoo<br />Implementing a social networking application<br />Utilizing new technology such as smart-phones<br />Add a dating profile aspect<br />
  7. 7. Theme<br />The personal profile will be accessible and transferrable throughout the website<br />Combine the multiple services offered<br />(current messaging and mail system/news and sports)<br />Create a fully integrated website<br />
  8. 8. Budget &timeline<br />Start-up price ~ $25,000 (given current resources)<br />Starting monthly rate (server costs) ~ $100-$200<br />Price will increase once more people join the network<br />More employees will be needed<br />
  9. 9. Metrics of Success<br />Measure and record website traffic before and after new implemented strategy<br />Discover: where the website traffic is coming from and going to, how long they stay, who they are, and what they are interested in<br />Adjust cost for appropriately positioned advertisement banners accordingly<br />Find out what users are saying about the new addition on TrackUr<br />
  10. 10. Thank you!<br />http://newmediadl.com<br />http://www.yahoo.com/<br />http://www.trackur.com/<br />http://www.ndot.in/<br />
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