Your SlideShare is downloading. ×
Benchmark online yrus 29_05_2012
Benchmark online yrus 29_05_2012
Benchmark online yrus 29_05_2012
Benchmark online yrus 29_05_2012
Benchmark online yrus 29_05_2012
Benchmark online yrus 29_05_2012
Benchmark online yrus 29_05_2012
Benchmark online yrus 29_05_2012
Benchmark online yrus 29_05_2012
Benchmark online yrus 29_05_2012
Benchmark online yrus 29_05_2012
Benchmark online yrus 29_05_2012
Benchmark online yrus 29_05_2012
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Benchmark online yrus 29_05_2012

687

Published on

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
687
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
20
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Créateur de la Cosmétique Végétale®BenchmarkInternet CosmeticPlayers ® Marque déposée par Yves Rocher25/05/2012
  • 2. Executive summary – Sephora.com Sephora.com is a brand new and advanced «web 2.0 e- commerce platform » offering to US consumers: - Rich content (videos, product presentations…) - Social CRM (dynamic FAQ, social media links, advice online, user review... ) - Typical US marketing tips (free samples, free shipping…) Brand global image - Sephora US is devoted to the sophisticated and narcissic beauty vs. Yves Rocher is devoted to beauty made by nature Home Page - Easy navigation (with 2 entries : product and consumer usage) - No promotions and no prices shownInternet Marketing & Social Media Central Team 25/05/201 2
  • 3. American cosmetics websites: focus Home Page • great visual effect on the home page: “shop window” effect • Communication around the new website • Carousel occupies 90% of the page space • Strong focus on brands TeamInternet Marketing & Social Media Central and products providing a 25/05/201 3
  • 4. Home Page • Content renewal every week : Beauty tips and product news • Sephora How-to : commercial videosInternet Marketing & Social Media Central Team 25/05/201 4
  • 5. Home Page Cross-channel approach: o Mobile applications (iPhone, iPad) o Sephora newsletters o Stores locationInternet Marketing & Social Media Central Team 25/05/201 5
  • 6. Social media 2.0 Sephora.com surfes on the Pinterest Phenomenon in the US: o Generates much more traffic on websites than Twitter (survey on January 2012) o Design and graphical approach seducing a womanInternet Marketing & Social Media Central Team 25/05/201 6 community (80% of Pinterest users)
  • 7. Social media 2.0Official YoutubeChannels:- Many American cosmetic brands and retailers display one: M.A.C, Sephora, Benefit, Mary Kay cosmetics… - Positive SEO impact - Sephora : near 60,000Internet Marketing and more than subscribers & Social Media Central Team 25/05/201 7
  • 8. Marketing- Free samples to add to theorder:=> Many brands use it: Sephora,BoBBi Brown, lancôme usa…Internet Marketing & Social Media Central Team 25/05/201 8
  • 9. Shopping TV o High-Definition videos and advanced streaming o Focus on products innovation o Professional studios staging o Commercial videos: 8-10 new videos/yearInternet Marketing & Social Media Central Team 25/05/201 9
  • 10. Collaborative platform o Beauty Talk : sophisticated platform for interactions between customers and the brand: you no more need to shop in the street to get personalized advices! o Powered by Lithium (Social CRM software editor competing with Dimelo in France) o Beauty tips, testimonials o Expert advices, comments from customers and SephoraInternet Marketing & Social Media Central Team fans 25/05/201 10
  • 11. Instant Feedback o Instant Feedback : advice and suggestions made by the customers on line o Powered by User Voice o Comments classified in categories o Integrated search engine system o Comments indexed on Google: SEO positive impact o Enhances Sephora e-reputationInternet Marketing & Social Media Central Team 25/05/201 11
  • 12. Executive summary – Sacks.com.br Sacks.com.br is a web 1.0 e-commerce platform vs. Sephora.com offering: - Less video contents - No use of carousel and interactive content - A beauty forum/blog - Security labels to encourage the brazilian customer to shop online Global image: - Focus on the seductive and sexy woman for males vs. Sephora.com focusing on the sophisticated and narcissic beauty - Symbol of « latino » glamour : Ricky Martin on the home page Home page:Internet Marketing & Social Media Central Team 25/05/201 12
  • 13. Home PageInternet Marketing & Social Media Central Team 25/05/201 13

×