Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Like this? Share it with your network

Share

Social Media Marketing for the Fashion Industry

  • 1,541 views
Uploaded on

Presentation on Social Media Marketing for the Fashion Industry at the Cowan, Leibowitz & Latman - Attorneys at Law seminar held on June 16, 2010. Social media sites like Facebook, Linkedin, Twitter, ...

Presentation on Social Media Marketing for the Fashion Industry at the Cowan, Leibowitz & Latman - Attorneys at Law seminar held on June 16, 2010. Social media sites like Facebook, Linkedin, Twitter, and YouTube are discussed.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,541
On Slideshare
1,536
From Embeds
5
Number of Embeds
5

Actions

Shares
Downloads
41
Comments
0
Likes
1

Embeds 5

http://www.iweb34.com 1
http://ecocelulas.blogspot.com 1
http://darmano.typepad.com 1
http://www.plus8star.com 1
http://www.linkedin.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />

Transcript

  • 1. SOCIAL MEDIA MARKETING Fashion 2.0 Presented by Barbara Zaccone Wednesday June 16, 2010 Copyright 2010 BZA LLC 1
  • 2. THE FACTS • Social media is now the #1 activity on the Internet • Facebook added over 200 million user is less than a year • YouTube is the 2nd largest search engine • Fastest growing segment on Facebook is 55-65 year-old females Copyright 2010 BZA LLC
  • 3. THE NEW PARADIGM THE CONNECTION BETWEEN PEOPLE AND WHAT THEY CARE ABOUT IS IMPORTANT 78% of consumers trust peer recommendation vs. 14% trust advertisement
  • 4. TWO WAY COMMUNICATION VS ONE WAY COMMUNICATION SOCIAL MEDIA CAN ADD A PERSONAL TOUCH TO A BRAND IT’S NOT ABOUT BROADCASTING AND PUSHING YOUR MESSAGE
  • 5. SOCIAL NETWORKS BUILD BRAND AMBASSADORS • 400 Million Facebook Users • 130 Avg. Connections • Connects to 60 pages, events, groups • Creating70 pieces of content per mo. Social network map from Facebook showing one individuals connections1 Copyright 2010 BZA LLC
  • 6. THE NUMBERS • 130 friends has the potential reach of 16,900 • For every 10,000 fans a brand or retailer reaches 1.5 million! • Most retailers are averaging 10% of their web traffic from FB Copyright 2010 BZA LLC
  • 7. HOW ARE BRANDS AND RETAILER USING SOCIAL NETWORKS? ‣ Gain market intelligence ‣ Obtain feedback ‣ Manage complaints ‣ Increase awareness ‣ Lead/demand generation ‣ Provide exclusive pricing ‣ Generate larger customer ‣ Promote special offers base ‣ Revive sales ‣ Customer service Copyright 2010 BZA LLC
  • 8. FACEBOOK’S OPEN GRAPH • Announced April 2010 • Allowswebsites to integrate social networks and access data about Facebook users through Plugins. • Gives “Like” a whole new meaning Copyright 2010 BZA LLC
  • 9. Copyright 2010 BZA LLC
  • 10. LEVI’S • First web retailer to integrate FB technology • Animated home page graphics shows visitors how to “like” • Special friends store for only “liked” items • Shopper can click “like” on any SKU or category • The Like button shows friends who have interacted with the content and allows the user to connect to it. Copyright 2010 BZA LLC
  • 11. NOTE • Regarding ROI - visitors don’t always purchase on the site • Director Digital and Social Marketing at Levi’s - “We feel that if we can make customers happy with our content, good things will come.” • Raises concerns regarding user privacy for personalizing the web browsing experience on third-party websites and without logging into Facebook. Copyright 2010 BZA LLC
  • 12. FACEBOOK PAGES • Forbusinesses, entities, or brands • Like has replaced Fan • DVF 47,000 Like: Events, photos, fan photos, video, news you can wear, store finder (website link), polls, causes, etc Copyright 2010 BZA LLC
  • 13. TWITTER • Micro blogging site • Free to set-up • Realtime Google Search • Viral marketing = old word of mouth • Links drive traffic; could outperform Google in driving web visitors • Set-up account to claim your name Copyright 2010 BZA LLC
  • 14. LINKEDIN • 65 Million members • Ideal for B2B - professional networking • Be found for biz opportunities • Real-time business intelligence • Get introduced • Relationship building • Individual & Co profiles-control public info • Post job opportunities • Obtain feedback and gain insight to business problems Copyright 2010 BZA LLC
  • 15. YOUTUBE • Multi-media - embed in your blog • Corporate presentation • New products/collections • Shows & Events • Videos are indexed SE’s • Videoshave text descriptions, keywords, etc. Copyright 2010 BZA LLC
  • 16. IN CLOSING • What are people saying about you • Build an ambassador community • Control the conversation • Personalize your organization • Develop your objectives • Create an integrated strategy • Once you’ve figured it all it - it will change Copyright 2010 BZA LLC
  • 17. Thank your for your attention! Barbara Zaccone barbara@bza.com facebook.com/bzallc twitter.com/bzallc www.linkedin.com/in/barbarazaccone www.bza.com 973-890-0880 Ext 201