<ul><li>Why Organize Your Site? </li></ul><ul><li>It helps you develop your content </li></ul><ul><li>It doesn't really he...
<ul><li>Navigational Strategies </li></ul><ul><li>Flat structure (all things to all people at all times) </li></ul><ul><li...
<ul><li>What Do People Want From You? </li></ul><ul><li>Review email, phone and personal requests for groupings </li></ul>...
<ul><li>Navigational Needs Change </li></ul><ul><li>Try to identify obvious changes (semester, pre-deadline, post-deadline...
<ul><li>How to Organize Your New Site </li></ul><ul><li>Lay out your site on paper </li></ul><ul><ul><li>Free Mind softwar...
<ul><li>Why this is important </li></ul><ul><li>The BYU–Idaho website is one of the main faces we show to the public and o...
<ul><li>Characteristics of web content </li></ul><ul><li>Users should be able to locate information easily and consume it ...
<ul><li>Writing needs to match the medium </li></ul><ul><li>Concise, yet informative </li></ul><ul><li>Professional, yet a...
<ul><li>Important considerations </li></ul><ul><li>Web copy is written for the eye, not the ear </li></ul><ul><li>Visualiz...
<ul><li>Before you begin writing, ask yourself: </li></ul><ul><li>Who is my audience? </li></ul><ul><li>What brings them t...
<ul><li>Helpful resources </li></ul><ul><li>Grammar Guide </li></ul><ul><li>Quick Reference Style & Terminology Guide </li...
<ul><li>PR Photo Image Library </li></ul><ul><li>Mac users: Connect to server (command K): </li></ul><ul><li>smb://joseph....
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BYU-Idaho Web Developers' Information Session 2011-05-16

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Transcript of "BYU-Idaho Web Developers' Information Session 2011-05-16"

  1. 1. <ul><li>Why Organize Your Site? </li></ul><ul><li>It helps you develop your content </li></ul><ul><li>It doesn't really help users navigate </li></ul><ul><li>Many users have &quot;navigation blindness&quot; </li></ul>Website Structure & Strategy
  2. 2. <ul><li>Navigational Strategies </li></ul><ul><li>Flat structure (all things to all people at all times) </li></ul><ul><li>Tiered structure (filtering, audience pages) </li></ul><ul><li>Search </li></ul>Website Structure & Strategy
  3. 3. <ul><li>What Do People Want From You? </li></ul><ul><li>Review email, phone and personal requests for groupings </li></ul><ul><li>Identify user goals </li></ul><ul><li>Think in terms of a series of filters  </li></ul><ul><li>Users have to be able to self-select </li></ul><ul><li>Start broad and narrow gradually </li></ul><ul><li>Do not think about visual presentation </li></ul><ul><li>Do not replicate your administrative structure </li></ul>Website Structure & Strategy
  4. 4. <ul><li>Navigational Needs Change </li></ul><ul><li>Try to identify obvious changes (semester, pre-deadline, post-deadline) </li></ul><ul><li>Supplement navigation with highlighted items </li></ul>Website Structure & Strategy
  5. 5. <ul><li>How to Organize Your New Site </li></ul><ul><li>Lay out your site on paper </li></ul><ul><ul><li>Free Mind software </li></ul></ul><ul><li>http://freemind.sourceforge.net/wiki/index.php/Download </li></ul><ul><li>Gather feedback and REFINE! </li></ul><ul><li>Break down each page </li></ul>Website Structure & Strategy
  6. 6. <ul><li>Why this is important </li></ul><ul><li>The BYU–Idaho website is one of the main faces we show to the public and one of our most powerful means of communication </li></ul><ul><li>Like all communication produced at the university, our webpages need to be useful, engaging, and professional </li></ul>Website Content Development
  7. 7. <ul><li>Characteristics of web content </li></ul><ul><li>Users should be able to locate information easily and consume it quickly </li></ul><ul><li>A webpage is not a newspaper or a book </li></ul><ul><li>Text is important, but should not overwhelm the user or detract from other visual elements </li></ul>Website Content Development
  8. 8. <ul><li>Writing needs to match the medium </li></ul><ul><li>Concise, yet informative </li></ul><ul><li>Professional, yet accessible </li></ul><ul><li>Thorough, yet easily digested </li></ul>Website Content Development
  9. 9. <ul><li>Important considerations </li></ul><ul><li>Web copy is written for the eye, not the ear </li></ul><ul><li>Visualize the space on the page and how the various elements relate to each other </li></ul><ul><li>Don’ t be afraid of blank space </li></ul><ul><li>The user’s hand on the mouse and the pointer on the screen become an extension of the eye </li></ul>Website Content Development
  10. 10. <ul><li>Before you begin writing, ask yourself: </li></ul><ul><li>Who is my audience? </li></ul><ul><li>What brings them to my webpage? </li></ul><ul><li>What will they be looking for? </li></ul><ul><li>What do they need to know? </li></ul><ul><li>How can I best meet their needs? </li></ul>Website Content Development
  11. 11. <ul><li>Helpful resources </li></ul><ul><li>Grammar Guide </li></ul><ul><li>Quick Reference Style & Terminology Guide </li></ul><ul><ul><li>Names and titles </li></ul></ul><ul><ul><li>Colleges, departments, and offices </li></ul></ul><ul><ul><li>Degrees, majors, and programs </li></ul></ul><ul><li>http://beta.byui.edu/university-communications/writing-and-editing/writing-resources </li></ul>Website Content Development
  12. 12. <ul><li>PR Photo Image Library </li></ul><ul><li>Mac users: Connect to server (command K): </li></ul><ul><li>smb://joseph.byui.edu/prphoto$ </li></ul><ul><li>PC users: Map a network drive to josephprphoto $ </li></ul><ul><li>For help navigating the image library contact: </li></ul><ul><li>Michael Lewis, 496-2080 </li></ul><ul><li>Department photo requests can be made by emailing ucphoto@byui.edu </li></ul>Campus Photography
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