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BYU-Idaho Web Developers' Information Session 2011-05-16
BYU-Idaho Web Developers' Information Session 2011-05-16
BYU-Idaho Web Developers' Information Session 2011-05-16
BYU-Idaho Web Developers' Information Session 2011-05-16
BYU-Idaho Web Developers' Information Session 2011-05-16
BYU-Idaho Web Developers' Information Session 2011-05-16
BYU-Idaho Web Developers' Information Session 2011-05-16
BYU-Idaho Web Developers' Information Session 2011-05-16
BYU-Idaho Web Developers' Information Session 2011-05-16
BYU-Idaho Web Developers' Information Session 2011-05-16
BYU-Idaho Web Developers' Information Session 2011-05-16
BYU-Idaho Web Developers' Information Session 2011-05-16
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BYU-Idaho Web Developers' Information Session 2011-05-16

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Transcript

  • 1.
    • Why Organize Your Site?
    • It helps you develop your content
    • It doesn't really help users navigate
    • Many users have "navigation blindness"
    Website Structure & Strategy
  • 2.
    • Navigational Strategies
    • Flat structure (all things to all people at all times)
    • Tiered structure (filtering, audience pages)
    • Search
    Website Structure & Strategy
  • 3.
    • What Do People Want From You?
    • Review email, phone and personal requests for groupings
    • Identify user goals
    • Think in terms of a series of filters 
    • Users have to be able to self-select
    • Start broad and narrow gradually
    • Do not think about visual presentation
    • Do not replicate your administrative structure
    Website Structure & Strategy
  • 4.
    • Navigational Needs Change
    • Try to identify obvious changes (semester, pre-deadline, post-deadline)
    • Supplement navigation with highlighted items
    Website Structure & Strategy
  • 5.
    • How to Organize Your New Site
    • Lay out your site on paper
      • Free Mind software
    • http://freemind.sourceforge.net/wiki/index.php/Download
    • Gather feedback and REFINE!
    • Break down each page
    Website Structure & Strategy
  • 6.
    • Why this is important
    • The BYU–Idaho website is one of the main faces we show to the public and one of our most powerful means of communication
    • Like all communication produced at the university, our webpages need to be useful, engaging, and professional
    Website Content Development
  • 7.
    • Characteristics of web content
    • Users should be able to locate information easily and consume it quickly
    • A webpage is not a newspaper or a book
    • Text is important, but should not overwhelm the user or detract from other visual elements
    Website Content Development
  • 8.
    • Writing needs to match the medium
    • Concise, yet informative
    • Professional, yet accessible
    • Thorough, yet easily digested
    Website Content Development
  • 9.
    • Important considerations
    • Web copy is written for the eye, not the ear
    • Visualize the space on the page and how the various elements relate to each other
    • Don’ t be afraid of blank space
    • The user’s hand on the mouse and the pointer on the screen become an extension of the eye
    Website Content Development
  • 10.
    • Before you begin writing, ask yourself:
    • Who is my audience?
    • What brings them to my webpage?
    • What will they be looking for?
    • What do they need to know?
    • How can I best meet their needs?
    Website Content Development
  • 11.
    • Helpful resources
    • Grammar Guide
    • Quick Reference Style & Terminology Guide
      • Names and titles
      • Colleges, departments, and offices
      • Degrees, majors, and programs
    • http://beta.byui.edu/university-communications/writing-and-editing/writing-resources
    Website Content Development
  • 12.
    • PR Photo Image Library
    • Mac users: Connect to server (command K):
    • smb://joseph.byui.edu/prphoto$
    • PC users: Map a network drive to josephprphoto $
    • For help navigating the image library contact:
    • Michael Lewis, 496-2080
    • Department photo requests can be made by emailing ucphoto@byui.edu
    Campus Photography

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