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BYU-Idaho Web Developers' Info Session 20110516
 

BYU-Idaho Web Developers' Info Session 20110516

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An excellent information session about making a better web site.

An excellent information session about making a better web site.

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    BYU-Idaho Web Developers' Info Session 20110516 BYU-Idaho Web Developers' Info Session 20110516 Presentation Transcript

    • Why Organize Your Site?
      It helps you develop your content
      It doesn't really help users navigate
      Many users have "navigation blindness"
      1
      Website Structure & Strategy
    • Navigational Strategies
      Flat structure (all things to all people at all times)
      Tiered structure (filtering, audience pages)
      Search
      2
      Website Structure & Strategy
    • What Do People Want From You?
      Review email, phone and personal requests for groupings
      Identify user goals
      Think in terms of a series of filters 
      Users have to be able to self-select
      Start broad and narrow gradually
      Do not think about visual presentation
      Do not replicate your administrative structure
      3
      Website Structure & Strategy
    • Navigational Needs Change
      Try to identify obvious changes (semester, pre-deadline, post-deadline)
      Supplement navigation with highlighted items
      4
      Website Structure & Strategy
    • How to Organize Your New Site
      Lay out your site on paper
      Free Mind software
      http://freemind.sourceforge.net/wiki/index.php/Download
      Gather feedback and REFINE!
      Break down each page
      5
      Website Structure & Strategy
    • Why this is important
      • The BYU–Idaho website is one of the main faces we show to the public and one of our most powerful means of communication
      • Like all communication produced at the university, our webpages need to be useful, engaging, and professional
      6
      Website Content Development
    • Characteristics of web content
      • Users should be able to locate information easily and consume it quickly
      • A webpage is not a newspaper or a book
      • Text is important, but should not overwhelm the user or detract from other visual elements
      7
      Website Content Development
    • Writing needs to match the medium
      • Concise, yet informative
      • Professional, yet accessible
      • Thorough, yet easily digested
      8
      Website Content Development
    • Important considerations
      • Web copy is written for the eye, not the ear
      • Visualize the space on the page and how the various elements relate to each other
      • Don’t be afraid of blank space
      • The user’s hand on the mouse and the pointer on the screen become an extension of the eye
      9
      Website Content Development
    • Before you begin writing, ask yourself:
      • Who is my audience?
      • What brings them to my webpage?
      • What will they be looking for?
      • What do they need to know?
      • How can I best meet their needs?
      10
      Website Content Development
    • Helpful resources
      • Grammar Guide
      • Quick Reference Style & Terminology Guide
      • Names and titles
      • Colleges, departments, and offices
      • Degrees, majors, and programs
      http://beta.byui.edu/university-communications/writing-and-editing/writing-resources
      11
      Website Content Development
    • PR Photo Image Library
      Mac users: Connect to server (command K):
      smb://joseph.byui.edu/prphoto$
      PC users: Map a network drive tojosephprphoto$
      For help navigating the image library contact:
      Michael Lewis, 496-2080
      Department photo requests can be made by emailing ucphoto@byui.edu
      12
      Campus Photography
    • http://www.byui.edu/copyright
      Nate Wise
      Digital Content/Intellectual Property Rights Specialist
      Academic Technology Services
      333 McKay Library
      208-496-7218 office
      208-496-6218 fax
      wisen@byui.edu
      13
      Copyright Law