BYU-Idaho Web Developers' Info Session 20110516

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An excellent information session about making a better web site.

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BYU-Idaho Web Developers' Info Session 20110516

  1. 1. Why Organize Your Site?<br />It helps you develop your content<br />It doesn't really help users navigate<br />Many users have "navigation blindness"<br />1<br />Website Structure & Strategy<br />
  2. 2. Navigational Strategies<br />Flat structure (all things to all people at all times)<br />Tiered structure (filtering, audience pages)<br />Search<br />2<br />Website Structure & Strategy<br />
  3. 3. What Do People Want From You?<br />Review email, phone and personal requests for groupings<br />Identify user goals<br />Think in terms of a series of filters <br />Users have to be able to self-select<br />Start broad and narrow gradually<br />Do not think about visual presentation<br />Do not replicate your administrative structure<br />3<br />Website Structure & Strategy<br />
  4. 4. Navigational Needs Change<br />Try to identify obvious changes (semester, pre-deadline, post-deadline)<br />Supplement navigation with highlighted items <br />4<br />Website Structure & Strategy<br />
  5. 5. How to Organize Your New Site<br />Lay out your site on paper<br />Free Mind software<br />http://freemind.sourceforge.net/wiki/index.php/Download<br />Gather feedback and REFINE!<br />Break down each page<br />5<br />Website Structure & Strategy<br />
  6. 6. Why this is important<br /><ul><li>The BYU–Idaho website is one of the main faces we show to the public and one of our most powerful means of communication
  7. 7. Like all communication produced at the university, our webpages need to be useful, engaging, and professional</li></ul>6<br />Website Content Development<br />
  8. 8. Characteristics of web content<br /><ul><li>Users should be able to locate information easily and consume it quickly
  9. 9. A webpage is not a newspaper or a book
  10. 10. Text is important, but should not overwhelm the user or detract from other visual elements</li></ul>7<br />Website Content Development<br />
  11. 11. Writing needs to match the medium<br /><ul><li>Concise, yet informative
  12. 12. Professional, yet accessible
  13. 13. Thorough, yet easily digested</li></ul>8<br />Website Content Development<br />
  14. 14. Important considerations<br /><ul><li>Web copy is written for the eye, not the ear
  15. 15. Visualize the space on the page and how the various elements relate to each other
  16. 16. Don’t be afraid of blank space
  17. 17. The user’s hand on the mouse and the pointer on the screen become an extension of the eye</li></ul>9<br />Website Content Development<br />
  18. 18. Before you begin writing, ask yourself:<br /><ul><li>Who is my audience?
  19. 19. What brings them to my webpage?
  20. 20. What will they be looking for?
  21. 21. What do they need to know?
  22. 22. How can I best meet their needs?</li></ul>10<br />Website Content Development<br />
  23. 23. Helpful resources<br /><ul><li>Grammar Guide
  24. 24. Quick Reference Style & Terminology Guide
  25. 25. Names and titles
  26. 26. Colleges, departments, and offices
  27. 27. Degrees, majors, and programs</li></ul>http://beta.byui.edu/university-communications/writing-and-editing/writing-resources<br />11<br />Website Content Development<br />
  28. 28. PR Photo Image Library<br />Mac users: Connect to server (command K):<br />smb://joseph.byui.edu/prphoto$<br />PC users: Map a network drive tojosephprphoto$<br />For help navigating the image library contact:<br /> Michael Lewis, 496-2080<br />Department photo requests can be made by emailing ucphoto@byui.edu<br />12<br />Campus Photography<br />
  29. 29. http://www.byui.edu/copyright<br />Nate Wise<br />Digital Content/Intellectual Property Rights Specialist<br />Academic Technology Services<br />333 McKay Library<br />208-496-7218 office<br />208-496-6218 fax<br />wisen@byui.edu<br />13<br />Copyright Law<br />

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