Wednesday, 1 May 13
How To UseYour Website ToGenerate Leads, Customers &Sales ForYour BusinessWednesday, 1 May 13
Buying Behaviour HasChanged• search online• do research & educate themselves• listen & ask peers - reviews - social media(...
• All this means you MUST have a credibleonline presence, otherwise you are unlikelyto be a buying option for themWednesda...
Let’s Test Who Is The MostDigitally Savvy...Wednesday, 1 May 13
Let’s Test Who Is The MostDigitally Savvy...Do you have broadband at home?Wednesday, 1 May 13
Let’s Test Who Is The MostDigitally Savvy...Do you have broadband at home?Have you researched a purchase online before buy...
Let’s Test Who Is The MostDigitally Savvy...Do you have broadband at home?Have you researched a purchase online before buy...
Let’s Test Who Is The MostDigitally Savvy...Do you have broadband at home?Have you researched a purchase online before buy...
Let’s Test Who Is The MostDigitally Savvy...Do you have broadband at home?Have you researched a purchase online before buy...
Let’s Test Who Is The MostDigitally Savvy...Do you have broadband at home?Have you researched a purchase online before buy...
Let’s Test Who Is The MostDigitally Savvy...Do you have broadband at home?Have you researched a purchase online before buy...
What IsYour Biggest Challenge?Wednesday, 1 May 13
Ambient Music...Wednesday, 1 May 13
How Do We CreateA Website That Sells?Qualified Traffic + Conversions = SalesWednesday, 1 May 13
A visitor who is looking forexactly what you have to offerQualified Traffic + Conversions = SalesWednesday, 1 May 13
A visitor who is looking forexactly what you have to offerQualified Traffic + Conversions = SalesPaidWednesday, 1 May 13
A visitor who is looking forexactly what you have to offerQualified Traffic + Conversions = SalesPaid FreeWednesday, 1 May 13
Qualified Traffic + Conversions = SalesPerforming The Most Wanted ActionThatYOU Want Them To TakeWednesday, 1 May 13
Qualified Traffic + Conversions = SalesPerforming The Most Wanted ActionThatYOU Want Them To TakeInitially it might be to:cl...
Qualified Traffic + Conversions = SalesPerforming The Most Wanted ActionThatYOU Want Them To TakeUltimately it is to:Buy A P...
What Is The Most Wanted Action On This Page?Wednesday, 1 May 13
Versus Most Wanted Action On This Page?Wednesday, 1 May 13
Why People Don’t Buy• Lack of Trust• Fear of making a wrong decision• Uncertainty• Lack of information• First Impressions ...
Vs.Wednesday, 1 May 13
How To Build Trust• Social Proofnobody wants to be the only idiot to buy your product!Wednesday, 1 May 13
•ReviewsWednesday, 1 May 13
•TestimonialsWednesday, 1 May 13
• Develop Relationship & Rapport•Give Value and be HelpfulWednesday, 1 May 13
Not Like This!http://www.youtube.com/watch?v=sczUPdPo70gWednesday, 1 May 13
• RaDaR Marketing As FrameworkRemember That BuyingBehaviour Has ChangedWednesday, 1 May 13
• Reach = attracting new customers toconsider your businessWord Of Mouth & Unbranded Search is the mostcommon way customer...
• Depth = Telling your products story. Givingthem what they want for research,information, education, knowledgeYour websit...
• Relationship = maintain relationship withexisting customers to get referrals andrepeat purchases, plus build relationshi...
We Will Focus OnDepth Of ContentThis is how you turn yourwebsite visitor into a customerWednesday, 1 May 13
Depth =• The Depth is the building of trust, authorityand relationship through providing helpful,informative, educational ...
Awesome Depth OfContent ExampleWednesday, 1 May 13
Wednesday, 1 May 13
Wednesday, 1 May 13
OK, So What Types OfContent?Wednesday, 1 May 13
The Buying CycleWednesday, 1 May 13
Action Steps ForYoucontent that is helpful, educational, informative,builds authority, develops trustFocus On The General ...
But What Content CanI Possibly Give?Ask these questions, then give the answers.• What is the biggest problem my customerha...
• What is the biggest problem my customerhas?fear, question, concern, worry, predicament,challenge, dilemma, need, desire,...
• How can you serve your customer?• How can you help your customer?Then begin to give them comprehensive answersWednesday,...
Why Give The Answers?• Law of Reciprocity• People buy from those they know, like,trust• Remove their fear of making a bad ...
Give The Answers!• If you only do one thing online then do this!Wednesday, 1 May 13
Proof It Works...Wednesday, 1 May 13
Proof It Works...www.foreverfit.tvWednesday, 1 May 13
www.foreverfit.tvWednesday, 1 May 13
SEO BenefitsWednesday, 1 May 13
From No Enquiry To$100,000 Per WeekIn 3 MonthsThey Are Now ExpandingWith New Showrooms &More StaffWednesday, 1 May 13
Track & MeasureTo Improve+Wednesday, 1 May 13
My ServicesSearch Engine OptimizationWebsite DevelopmentWebsite ConversionsContent Creation(articles, videos, copywriting,...
Have I HelpedYou WithMuch OfYour Problems?Let’s Check...Wednesday, 1 May 13
Questions?www.billyelusiv.comWednesday, 1 May 13
www.billyelusiv.comWednesday, 1 May 13
Online Marketing Workshop 30th April 2013 With Billy Elusiv
Online Marketing Workshop 30th April 2013 With Billy Elusiv
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Online Marketing Workshop 30th April 2013 With Billy Elusiv

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Having a content marketing strategy is the single best strategy that will allow you to get more leads and more sales through your website and other online channels. This is the one strategy that is relevant across all industries and all professions.

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Transcript of "Online Marketing Workshop 30th April 2013 With Billy Elusiv"

  1. 1. Wednesday, 1 May 13
  2. 2. How To UseYour Website ToGenerate Leads, Customers &Sales ForYour BusinessWednesday, 1 May 13
  3. 3. Buying Behaviour HasChanged• search online• do research & educate themselves• listen & ask peers - reviews - social media(Bob Harper Story)• think of your own behaviour when decidingto purchase something significantWednesday, 1 May 13
  4. 4. • All this means you MUST have a credibleonline presence, otherwise you are unlikelyto be a buying option for themWednesday, 1 May 13
  5. 5. Let’s Test Who Is The MostDigitally Savvy...Wednesday, 1 May 13
  6. 6. Let’s Test Who Is The MostDigitally Savvy...Do you have broadband at home?Wednesday, 1 May 13
  7. 7. Let’s Test Who Is The MostDigitally Savvy...Do you have broadband at home?Have you researched a purchase online before buying?Wednesday, 1 May 13
  8. 8. Let’s Test Who Is The MostDigitally Savvy...Do you have broadband at home?Have you researched a purchase online before buying?Do you have a smartphone?Wednesday, 1 May 13
  9. 9. Let’s Test Who Is The MostDigitally Savvy...Do you have broadband at home?Have you researched a purchase online before buying?Do you have a smartphone?Have you used your smartphone for banking?Wednesday, 1 May 13
  10. 10. Let’s Test Who Is The MostDigitally Savvy...Do you have broadband at home?Have you researched a purchase online before buying?Do you have a smartphone?Have you used your smartphone for banking?Do you have a fun app to recommend?Wednesday, 1 May 13
  11. 11. Let’s Test Who Is The MostDigitally Savvy...Do you have broadband at home?Have you researched a purchase online before buying?Do you have a smartphone?Have you used your smartphone for banking?Do you have a fun app to recommend?Have you ever tweeted or facebooked a company for info/support?Wednesday, 1 May 13
  12. 12. Let’s Test Who Is The MostDigitally Savvy...Do you have broadband at home?Have you researched a purchase online before buying?Do you have a smartphone?Have you used your smartphone for banking?Do you have a fun app to recommend?Have you ever tweeted or facebooked a company for info/support?Have you successfully tried online dating?Wednesday, 1 May 13
  13. 13. What IsYour Biggest Challenge?Wednesday, 1 May 13
  14. 14. Ambient Music...Wednesday, 1 May 13
  15. 15. How Do We CreateA Website That Sells?Qualified Traffic + Conversions = SalesWednesday, 1 May 13
  16. 16. A visitor who is looking forexactly what you have to offerQualified Traffic + Conversions = SalesWednesday, 1 May 13
  17. 17. A visitor who is looking forexactly what you have to offerQualified Traffic + Conversions = SalesPaidWednesday, 1 May 13
  18. 18. A visitor who is looking forexactly what you have to offerQualified Traffic + Conversions = SalesPaid FreeWednesday, 1 May 13
  19. 19. Qualified Traffic + Conversions = SalesPerforming The Most Wanted ActionThatYOU Want Them To TakeWednesday, 1 May 13
  20. 20. Qualified Traffic + Conversions = SalesPerforming The Most Wanted ActionThatYOU Want Them To TakeInitially it might be to:click a buttonwatch a videogive email addressWednesday, 1 May 13
  21. 21. Qualified Traffic + Conversions = SalesPerforming The Most Wanted ActionThatYOU Want Them To TakeUltimately it is to:Buy A ProductorContactYouInitially it might be to:click a buttonwatch a videogive email addressWednesday, 1 May 13
  22. 22. What Is The Most Wanted Action On This Page?Wednesday, 1 May 13
  23. 23. Versus Most Wanted Action On This Page?Wednesday, 1 May 13
  24. 24. Why People Don’t Buy• Lack of Trust• Fear of making a wrong decision• Uncertainty• Lack of information• First Impressions (Quoting Story)We Need To UnderstandWednesday, 1 May 13
  25. 25. Vs.Wednesday, 1 May 13
  26. 26. How To Build Trust• Social Proofnobody wants to be the only idiot to buy your product!Wednesday, 1 May 13
  27. 27. •ReviewsWednesday, 1 May 13
  28. 28. •TestimonialsWednesday, 1 May 13
  29. 29. • Develop Relationship & Rapport•Give Value and be HelpfulWednesday, 1 May 13
  30. 30. Not Like This!http://www.youtube.com/watch?v=sczUPdPo70gWednesday, 1 May 13
  31. 31. Length Of Time To Buy• Show the buying matrix• Which Is Why Email MarketingIs So AwesomeWednesday, 1 May 13
  32. 32. • RaDaR Marketing As FrameworkRemember That BuyingBehaviour Has ChangedWednesday, 1 May 13
  33. 33. • Reach = attracting new customers toconsider your businessWord Of Mouth & Unbranded Search is the mostcommon way customers discover products/servicesWednesday, 1 May 13
  34. 34. • Depth = Telling your products story. Givingthem what they want for research,information, education, knowledgeYour website becomes your crown jewel for thisWednesday, 1 May 13
  35. 35. • Relationship = maintain relationship withexisting customers to get referrals andrepeat purchases, plus build relationshipswith new customers• Email Marketing Awesomeness Again!Wednesday, 1 May 13
  36. 36. We Will Focus OnDepth Of ContentThis is how you turn yourwebsite visitor into a customerWednesday, 1 May 13
  37. 37. Depth =• The Depth is the building of trust, authorityand relationship through providing helpful,informative, educational content.• You are giving value through CONTENTWednesday, 1 May 13
  38. 38. Awesome Depth OfContent ExampleWednesday, 1 May 13
  39. 39. Wednesday, 1 May 13
  40. 40. Wednesday, 1 May 13
  41. 41. OK, So What Types OfContent?Wednesday, 1 May 13
  42. 42. The Buying CycleWednesday, 1 May 13
  43. 43. Action Steps ForYoucontent that is helpful, educational, informative,builds authority, develops trustFocus On The General ContentBlogs, Posts,ArticlesWednesday, 1 May 13
  44. 44. But What Content CanI Possibly Give?Ask these questions, then give the answers.• What is the biggest problem my customerhas?fear, question, concern, worry, predicament,challenge, dilemma, need, desire, hope, dreamWednesday, 1 May 13
  45. 45. • What is the biggest problem my customerhas?fear, question, concern, worry, predicament,challenge, dilemma, need, desire, hope, dreamBrainstorm!Wednesday, 1 May 13
  46. 46. • How can you serve your customer?• How can you help your customer?Then begin to give them comprehensive answersWednesday, 1 May 13
  47. 47. Why Give The Answers?• Law of Reciprocity• People buy from those they know, like,trust• Remove their fear of making a bad decision(discuss reasons people don’t buy and howto overcome this)Wednesday, 1 May 13
  48. 48. Give The Answers!• If you only do one thing online then do this!Wednesday, 1 May 13
  49. 49. Proof It Works...Wednesday, 1 May 13
  50. 50. Proof It Works...www.foreverfit.tvWednesday, 1 May 13
  51. 51. www.foreverfit.tvWednesday, 1 May 13
  52. 52. SEO BenefitsWednesday, 1 May 13
  53. 53. From No Enquiry To$100,000 Per WeekIn 3 MonthsThey Are Now ExpandingWith New Showrooms &More StaffWednesday, 1 May 13
  54. 54. Track & MeasureTo Improve+Wednesday, 1 May 13
  55. 55. So Much More ToTalk About...• Haven’t even discussed:• Headline Copy• Facebook Pages & Advertising• Using Google Adwords Effectively• Email Marketing• Pricing• Split Testing• and so much more...Wednesday, 1 May 13
  56. 56. My ServicesSearch Engine OptimizationWebsite DevelopmentWebsite ConversionsContent Creation(articles, videos, copywriting, infographics, guides)Whatever Needs To Be Done To TurnYourWebsite Into A Sales Generating Machine!ROI FocusedWednesday, 1 May 13
  57. 57. Have I HelpedYou WithMuch OfYour Problems?Let’s Check...Wednesday, 1 May 13
  58. 58. Questions?www.billyelusiv.comWednesday, 1 May 13
  59. 59. www.billyelusiv.comWednesday, 1 May 13

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