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Online Marketing Workshop 30th April 2013 With Billy Elusiv
 

Online Marketing Workshop 30th April 2013 With Billy Elusiv

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Having a content marketing strategy is the single best strategy that will allow you to get more leads and more sales through your website and other online channels. This is the one strategy that is ...

Having a content marketing strategy is the single best strategy that will allow you to get more leads and more sales through your website and other online channels. This is the one strategy that is relevant across all industries and all professions.

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    Online Marketing Workshop 30th April 2013 With Billy Elusiv Online Marketing Workshop 30th April 2013 With Billy Elusiv Presentation Transcript

    • Wednesday, 1 May 13
    • How To UseYour Website ToGenerate Leads, Customers &Sales ForYour BusinessWednesday, 1 May 13
    • Buying Behaviour HasChanged• search online• do research & educate themselves• listen & ask peers - reviews - social media(Bob Harper Story)• think of your own behaviour when decidingto purchase something significantWednesday, 1 May 13
    • • All this means you MUST have a credibleonline presence, otherwise you are unlikelyto be a buying option for themWednesday, 1 May 13
    • Let’s Test Who Is The MostDigitally Savvy...Wednesday, 1 May 13
    • Let’s Test Who Is The MostDigitally Savvy...Do you have broadband at home?Wednesday, 1 May 13
    • Let’s Test Who Is The MostDigitally Savvy...Do you have broadband at home?Have you researched a purchase online before buying?Wednesday, 1 May 13
    • Let’s Test Who Is The MostDigitally Savvy...Do you have broadband at home?Have you researched a purchase online before buying?Do you have a smartphone?Wednesday, 1 May 13
    • Let’s Test Who Is The MostDigitally Savvy...Do you have broadband at home?Have you researched a purchase online before buying?Do you have a smartphone?Have you used your smartphone for banking?Wednesday, 1 May 13
    • Let’s Test Who Is The MostDigitally Savvy...Do you have broadband at home?Have you researched a purchase online before buying?Do you have a smartphone?Have you used your smartphone for banking?Do you have a fun app to recommend?Wednesday, 1 May 13
    • Let’s Test Who Is The MostDigitally Savvy...Do you have broadband at home?Have you researched a purchase online before buying?Do you have a smartphone?Have you used your smartphone for banking?Do you have a fun app to recommend?Have you ever tweeted or facebooked a company for info/support?Wednesday, 1 May 13
    • Let’s Test Who Is The MostDigitally Savvy...Do you have broadband at home?Have you researched a purchase online before buying?Do you have a smartphone?Have you used your smartphone for banking?Do you have a fun app to recommend?Have you ever tweeted or facebooked a company for info/support?Have you successfully tried online dating?Wednesday, 1 May 13
    • What IsYour Biggest Challenge?Wednesday, 1 May 13
    • Ambient Music...Wednesday, 1 May 13
    • How Do We CreateA Website That Sells?Qualified Traffic + Conversions = SalesWednesday, 1 May 13
    • A visitor who is looking forexactly what you have to offerQualified Traffic + Conversions = SalesWednesday, 1 May 13
    • A visitor who is looking forexactly what you have to offerQualified Traffic + Conversions = SalesPaidWednesday, 1 May 13
    • A visitor who is looking forexactly what you have to offerQualified Traffic + Conversions = SalesPaid FreeWednesday, 1 May 13
    • Qualified Traffic + Conversions = SalesPerforming The Most Wanted ActionThatYOU Want Them To TakeWednesday, 1 May 13
    • Qualified Traffic + Conversions = SalesPerforming The Most Wanted ActionThatYOU Want Them To TakeInitially it might be to:click a buttonwatch a videogive email addressWednesday, 1 May 13
    • Qualified Traffic + Conversions = SalesPerforming The Most Wanted ActionThatYOU Want Them To TakeUltimately it is to:Buy A ProductorContactYouInitially it might be to:click a buttonwatch a videogive email addressWednesday, 1 May 13
    • What Is The Most Wanted Action On This Page?Wednesday, 1 May 13
    • Versus Most Wanted Action On This Page?Wednesday, 1 May 13
    • Why People Don’t Buy• Lack of Trust• Fear of making a wrong decision• Uncertainty• Lack of information• First Impressions (Quoting Story)We Need To UnderstandWednesday, 1 May 13
    • Vs.Wednesday, 1 May 13
    • How To Build Trust• Social Proofnobody wants to be the only idiot to buy your product!Wednesday, 1 May 13
    • •ReviewsWednesday, 1 May 13
    • •TestimonialsWednesday, 1 May 13
    • • Develop Relationship & Rapport•Give Value and be HelpfulWednesday, 1 May 13
    • Not Like This!http://www.youtube.com/watch?v=sczUPdPo70gWednesday, 1 May 13
    • Length Of Time To Buy• Show the buying matrix• Which Is Why Email MarketingIs So AwesomeWednesday, 1 May 13
    • • RaDaR Marketing As FrameworkRemember That BuyingBehaviour Has ChangedWednesday, 1 May 13
    • • Reach = attracting new customers toconsider your businessWord Of Mouth & Unbranded Search is the mostcommon way customers discover products/servicesWednesday, 1 May 13
    • • Depth = Telling your products story. Givingthem what they want for research,information, education, knowledgeYour website becomes your crown jewel for thisWednesday, 1 May 13
    • • Relationship = maintain relationship withexisting customers to get referrals andrepeat purchases, plus build relationshipswith new customers• Email Marketing Awesomeness Again!Wednesday, 1 May 13
    • We Will Focus OnDepth Of ContentThis is how you turn yourwebsite visitor into a customerWednesday, 1 May 13
    • Depth =• The Depth is the building of trust, authorityand relationship through providing helpful,informative, educational content.• You are giving value through CONTENTWednesday, 1 May 13
    • Awesome Depth OfContent ExampleWednesday, 1 May 13
    • Wednesday, 1 May 13
    • Wednesday, 1 May 13
    • OK, So What Types OfContent?Wednesday, 1 May 13
    • The Buying CycleWednesday, 1 May 13
    • Action Steps ForYoucontent that is helpful, educational, informative,builds authority, develops trustFocus On The General ContentBlogs, Posts,ArticlesWednesday, 1 May 13
    • But What Content CanI Possibly Give?Ask these questions, then give the answers.• What is the biggest problem my customerhas?fear, question, concern, worry, predicament,challenge, dilemma, need, desire, hope, dreamWednesday, 1 May 13
    • • What is the biggest problem my customerhas?fear, question, concern, worry, predicament,challenge, dilemma, need, desire, hope, dreamBrainstorm!Wednesday, 1 May 13
    • • How can you serve your customer?• How can you help your customer?Then begin to give them comprehensive answersWednesday, 1 May 13
    • Why Give The Answers?• Law of Reciprocity• People buy from those they know, like,trust• Remove their fear of making a bad decision(discuss reasons people don’t buy and howto overcome this)Wednesday, 1 May 13
    • Give The Answers!• If you only do one thing online then do this!Wednesday, 1 May 13
    • Proof It Works...Wednesday, 1 May 13
    • Proof It Works...www.foreverfit.tvWednesday, 1 May 13
    • www.foreverfit.tvWednesday, 1 May 13
    • SEO BenefitsWednesday, 1 May 13
    • From No Enquiry To$100,000 Per WeekIn 3 MonthsThey Are Now ExpandingWith New Showrooms &More StaffWednesday, 1 May 13
    • Track & MeasureTo Improve+Wednesday, 1 May 13
    • So Much More ToTalk About...• Haven’t even discussed:• Headline Copy• Facebook Pages & Advertising• Using Google Adwords Effectively• Email Marketing• Pricing• Split Testing• and so much more...Wednesday, 1 May 13
    • My ServicesSearch Engine OptimizationWebsite DevelopmentWebsite ConversionsContent Creation(articles, videos, copywriting, infographics, guides)Whatever Needs To Be Done To TurnYourWebsite Into A Sales Generating Machine!ROI FocusedWednesday, 1 May 13
    • Have I HelpedYou WithMuch OfYour Problems?Let’s Check...Wednesday, 1 May 13
    • Questions?www.billyelusiv.comWednesday, 1 May 13
    • www.billyelusiv.comWednesday, 1 May 13