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Digital Marketing
 

Digital Marketing

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Check out What is Digital Marketing?? and Why there is a Need for Digital Marketing

Check out What is Digital Marketing?? and Why there is a Need for Digital Marketing

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    Digital Marketing Digital Marketing Presentation Transcript

    • Digital Marketing
    • What is Digital Marketing
      Digital Marketing is the promoting of brands using the Internet, mobile and other interactive channels.
      Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.
      - Wikipedia
    • Why Digital Marketing???
    • THE WORLD IS CHANGING
      My in-laws are 60. They use email to reach me!
      My nephew is 11. He plays golf & races cars…online!
      My brother saw his dates after 3-4 meetings…online!
      My husband hasn’t been to a bank in 4 years!
    • Traditional Approach to Communication
      One way communication
    • Auto-Communication -WOM
      Perceived, rather than real, customer feedback
    • Today’s Communication
      Perceived, rather than real, customer feedback
    • The new marketing paradigm
    • Some Interesting Facts
      There are more addresses than there are people on Earth. The current global population stands at more than 6.7 billion.
      There are about 150 web addresses per person in the world.
      If you spent just one minute reading every website in existence, you’d be kept busy for 31,000 years. Without any sleep.
      28.9% percent of total time spent online in India was spent on Google Sites,
    • What is On-Line Marketing ?
      “Marketing the products using Internet (Web + WAP)”
      Emails
      Video
      Games
      Blogs
      Digital Channels
      Websites
      Banners
      SMS
      Social Media
      SEM
      Mobile Phones
      Viral Elements
    • Lets Explore Internet
    • Journey So Far
      “Internet today has become part of every day lexicon. It is the new nervous system of mother earth linking up any amounts of facets of humanity with a highlight of Information Technology and Business becoming extremely interwoven ”
    • INTERNET: THE FIFTH LARGEST MEDIUM GLOBALLY
      The internet breaks the double digit market share barrier in UK (12.9%) and Sweden (10.5%) reports Zenith Optimedia global ad tracking study
      The medium overtakes outdoor as the fifth largest ad medium is closing in on radio’s fourth place position
      The other key markets of internet domination include Japan, Australia, Israel, Norway, South Korea and Taiwan
      Internet also supports small time advertisers globally for whom the mass media campaigns would be too expensive and have too much wastage.
      It therefore encourages these advertisers to spend more than they would otherwise have done
    • INDIA ONLINE : THE EARLY DAYS
      Online Advertising as well as e commerce was also slow in picking up due to limited audience and poor user experience on the sites
      Though e mail & chat were the prime reason for adoption (and continues to be), lack of proper access also curbed the growth
      Then the dot com bubble burst happened in 2000 which further reduced the marketer’s confidence in the medium
      And then the saga changed…
    • THE LAST 4 YEARS
      After a steep decline in spending on internet for the next two years, it was in 2003 that the medium saw “The Light”
      After coming out of the depression, the internet has shown high growth rate both in terms of internet adoption and market confidence
      In India the government loosened its knots on access and the private players drove in penetration
      The current online population in the country crossed the 50 million mark
      India is the fourth largest Internet population in the world
    • GROWTH IN THE ACTIVE USER BASE IN INDIA
      Data Source: I-Cube 20081 conducted by IMRB International
    • ONLINE DISPLAY ADVERTISING MARKET
      Data Source: I-Cube 20081 conducted by IMRB International
    • SPENDING TIME ON THE INTERNET ACROSS THE DAY
    • THE EVOLVING TRENDS
      “Old media divides the world into producers or consumers, author or readers, Broadcasters or viewers, entertainers or audiences…
      Internet, by contrast, gives everybody a chance to speak as well as listen”
    • THE EFFECTIVENESS OF ONLINE
    • Thank you