Why Digital?

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To survive in this competitive market, every organization needs a digital footstep. The 70:30 ratio of offline:online marketing is now a history, as marketers are now spending more than.The focus has now shifted to maximizing the conversion rate of online users to customers. And when you decide to take your first step towards Digital,

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Why Digital?

  1. 1. Why Digital? EMPOWERED OTENTIAL www.binaryic.com Why Digital
  2. 2. EMPOWERED OTENTIAL www.binaryic.com Scenario of Internet users In India NOW 205 million The Indian Internet population in 2013 3rd Largest Internet population after China and USA 200+ Million No. of users added in just 3 years!
  3. 3. EMPOWERED OTENTIAL www.binaryic.com Ad revenues in India, by media, 2011-2016 Billions of Indian rupees With , India’s Digital sector is on the move29.9% Print TV Out-of-home Radio Digital Total 2011 139 116 18 12 15 300 2012 154 130 20 13 20 337 2013 172 148 22 16 26 384 2014 193 170 24 20 34 440 2015 215 197 26 24 44 506 2016 241 230 29 30 57 586 CAGR 11.5% 14.7% 10.0% 20.7% 29.9% 14.3% Total spent on Online Ads {FY 2012-13} , .2260 Cr`
  4. 4. EMPOWERED OTENTIAL www.binaryic.com Ad revenues in India, by media, 2011-2016 Billions of Indian rupees Top Cities 137Million Urban 68Million Rural MUMBAI12M DELHI8.7M BANGALORE3.8M
  5. 5. EMPOWERED OTENTIAL www.binaryic.com Scenario of Internet users of India in 2015 330-370 million users 17.4m users @ growth rate of 45% Mumbai 11.01m users @ growth rate of 36% Delhi 5.4m users @ growth rate of 43% Bangalore Projected Indian Internet Population, becoming the second largest, overtaking USA at an average growth rate of 30% on an average
  6. 6. EMPOWERED OTENTIAL www.binaryic.com To survive in this competitive market, every organization needs a digital footstep. The 70:30 ratio of offline:online marketing is now a history, as marketers are now spending more than . The focus has now shifted to maximizing the conversion rate of online users to customers. And when you decide to take your first step towards Digital, 70% on online marketing we will be waiting for you…
  7. 7. EMPOWERED OTENTIAL www.binaryic.com The world is online, where are you ?
  8. 8. Thank You

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