Business communication c lu6
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  • 2. INTERCULTURAL COMMUNICATION• Learning Objectives • Understand cultural uniqueness • Determine the relevance of intercultural communication • Define culture • Explain the importance of effective intercultural communication • Discuss why cultures differ • Discuss how the differences between cultures influence the communication process in the workplace • Recognise and discuss the areas where sensitivity is required in the SA context • Explain the barriers to intercultural communication • Describe how to strengthen communication and relationships between cultures
  • 3. INTERCULTURAL COMMUNICATION• Culture is … page 113• Cleary (2003) defines culture as: • “The particular knowledge and beliefs that members of a community have which enable them to operate in a manner acceptable to the group, and in any role that the group finds acceptable” • How would you define your culture? • How did you get or where did you find your culture? • Born into it, born with it • Belong to several cultures at the same time and each of these influence and affect the way we communicate
  • 4. INTERCULTURAL COMMUNICATION• Value of Intercultural communication • Globalisation and technology • This has resulted in increased international trade • Multicultural society and workforce • Cultural sensitivity • Ensure that we do not repeat mistakes of the past • Improve cultural relations in both SA and globally • Understand one another and work together RESPECT
  • 5. INTERCULTURAL COMMUNICATION• Intercultural Communication Barriers • Ethnocentrism • Language barriers • Different non-verbal codes • Stereotyping
  • 6. INTERCULTURAL COMMUNICATION• Ethnocentrism • The belief that one’s culture is better/superior to others • This results in viewing other cultures from a single cultural perspective and considering these other cultures as less important • Negative consequences: • Negative value judgements • May not be comfortable working with other people • Xenophobia
  • 7. INTERCULTURAL COMMUNICATION• Language Barriers • One of the most obvious barriers • Different cultures speak the same language differently • They have adapted the language to suit their culture • South Africans use very slang language • Do not unfairly judge someone who does not speak the same language as you do• Cultural stereotyping • People believe something is true for anyone from a particular culture, judging someone on the basis of their culture
  • 8. INTERCULTURAL COMMUNICATION• Different Non-verbal Codes • Eye contact- often misinterpreted in the work place • These non-verbal codes mean different things in different cultures • Can lead to misunderstanding and miscommunication • Examples on page 120
  • 9. INTERCULTURAL COMMUNICATION• Effective Intercultural Communication• Create awareness- • make an effort and avoid being offensive and becoming offended • Learn and accommodate the respective cultures • Be open and accept the cultures• Avoid barriers • Avoid the four barriers discussed before • Read about and research other cultures and change your attitude • Avoid judgements
  • 10. INTERCULTURAL COMMUNICATION• Effective Intercultural Communication• Communicate• Be sensitive• Listen
  • 11. INTERCULTURAL COMMUNICATION• Revision exercise on page 125