the use of farmland by multinationals and world-wide criticism by threatening legal their suppliers forces local people to action against those who speak out. ManyWhat’s Wrong move on to other areas and cut down further trees. have been forced to back down because they lacked the money to fight a case. But McDonald’s are the world’s largest user of Helen Steel and Dave Morris, two support- With beef. Methane emitted by cattle reared for the beef industry is a major contributor ers of London Greenpeace, defended themselves in a major UK High Court libel to the ‘global warming’ crisis. Modern trial. No legal aid is available so theyMcDonald’s? intensive agriculture is based on the heavy use of chemicals which are damag- represented themselves. McDonald’s engaged in a huge cover up, refusing to ing to the environment. disclose masses of relevant documents. Every year McDonald’s use thousands of Also, the defendants were denied their rightMcDonald’s spend over $1.8 billion every year worldwide on advertising and promo- tons of unnecessary packaging, most of to a jury. Despite all the cards beingtions, trying to cultivate an image of being a ‘caring’ and ‘green’ company that is also a which ends up littering our streets or stacked against them, Helen and Davefun place to eat. Children are lured in (dragging their parents behind them) with the polluting the land buried in landfill sites. turned the tables and exposed the truth bypromise of toys and other gimmicks. But behind the smiling face of Ronald McDonald putting McDonald’s business practices onlies the reality - McDonald’s only interest is money, making profits from whoever and MURDERING ANIMALS trial. Protests against the $30 billion a yearwhatever they can, just like all multinational companies. McDonald’s Annual Reports The menus of the burger chains are fast-food giant continue to grow. It’s vital totalk of ‘Global Domination’ - they aim to open more and more stores across the globe - based on the torture and murder of stand up to intimidation and to defend freebut their continual worldwide expansion means more uniformity, less choice and the millions of animals. Most are intensively speech.undermining of local communities. farmed, with no access to fresh air andPROMOTING UNHEALTHY FOOD have few job options and so are forced to sunshine, and no freedom of movement. WHAT YOU CAN DO - Together we canMcDonald’s promote their food as ‘nutri- accept this exploitation, and they’re Their deaths are barbaric - ‘humane fight back against the institutions and thetious’, but the reality is that it is junk food - compelled to ‘smile’ too! Not surprisingly slaughter’ is a myth. We have the choice people in power who dominate our liveshigh in fat, sugar and salt, and low in fibre staff turnover at McDonald’s is high, to eat meat or not, but the billions of and our planet, and we can create a betterand vitamins. A diet of this type is linked making it virtually impossible to unionise animals massacred for food each year society without exploitation. Workers canwith a greater risk of heart disease, and fight for a better deal, which suits have no choice at all. and do organise together to fight for theircancer, diabetes and other diseases. McDonald’s who have always been rights and dignity. People are increasinglyTheir food also contains many chemical opposed to Unions. CENSORSHIP and McLIBEL aware of the need to think seriously aboutadditives, some of which may cause ill- Criticism of McDonald’s has come from a the food we and our children eat. People inhealth, and hyperactivity in children. Don’t ROBBING THE POOR huge number of people and organisations poor countries are organising themselvesforget too that meat is the cause of the Vast areas of land in poor countries are over a wide range of issues. In the mid- to stand up to multinationals and banksmajority of food poisoning incidents. In used for cash crops or for cattle ranching, 1980’s, London Greenpeace drew to- which dominate the world’s economy.1991 McDonald’s were responsible for an or to grow grain to feed animals to be gether many of those strands of criticism Environmental and animal rights protestsoutbreak of food poisoning in the UK, in eaten in the West. This is at the expense and called for an annual World Day of and campaigns are growing everywhere.which people suffered serious kidney of local food needs. McDonald’s continu- Action against McDonald’s. This takes Why not join in the struggle for a betterfailure. With modern intensive farming ally promote meat products, encouraging place every year on 16th October, with world. Talk to friends and family, neigh-methods, other diseases - linked to people to eat meat more often, which pickets and demonstrations all over the bours and workmates about these issues.chemical residues or unnatural practices - wastes more and more food resources. 7 world. Please copy and circulate this leaflet ashave become a danger to people too million tons of grain fed to livestock McDonald’s, who spend a fortune every widely as you can.(such as BSE). produces only 1 million tons of meat and year on advertising, are trying to silence by-products. On a plant-based diet andEXPLOITING WORKERS with land shared fairly, almost every region LEAFLET your LOCAL McDONALD’S - leaflets $5 per 100, $12.50 PER 500, $15 PER 1000Workers in the fast food industry are paid could be self-sufficient in food. from US McLibel Support Campaign, details below.low wages. McDonald’s do not payovertime rates even when employees work DAMAGING THE ENVIRONMENT Please send me more information I enclose $______ donation to the campaignvery long hours. Pressure to keep profits Forests throughout the world - vital for allhigh and wage costs low results in life - are being destroyed at an appalling Name______________________ Address____________________________________understaffing, so staff have to work harder rate by multinational companies.and faster. As a consequence, accidents McDonald’s have at last been forced to US McLibel Support Campaign, PO Box 62, Craftsbury, VT 05826-0062, USA.(particularly burns) are common. The admit to using beef reared on ex-rainforest Tel 1-802-586-9628. E-mail and listserve: firstname.lastname@example.org of employees are people who land, preventing its regeneration. Also, Independent Internet info at http://www.mcspotlight.org/
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