Google  Mobile - Small Screen S  Big  Opportunity
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Google Mobile - Small Screen S Big Opportunity

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presentation given by Erik Portier on BTP-Sessions about media on 27/05/09

presentation given by Erik Portier on BTP-Sessions about media on 27/05/09

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  • 1. Google Mobile Small screens – Big Opportunity Google Confidential and Proprietary
  • 2. “The future is already here, it’s just unevenly distributed” - William Gibson Google Confidential and Proprietary
  • 3. Setting the scene Big Changes Google Confidential and Proprietary
  • 4. 1. Mobile Internet: Usage Will Explode 1B sold in 20 1B sold in years 4 1B sold in years 2 years Google Confidential and Proprietary Source: Wireless Intelligence, as referenced in The New York Times, April 2008.
  • 5. Mobile Internet: Early Signs • iPhone generates 50x more search queries – 60% of time spent on non-calls activity • Japanese teens spend 2 hours daily on mobile web • 9M new subscribers each month in India Google Confidential and Proprietary
  • 6. Mobile Internet: Affecting All Aspects of Culture Literature Shopping 20% Japanese use e-money Television 5 of the top 10 bestselling novels in Japan were written on a mobile Commerce/Wallets Music About 6.5M in the U.S. watched videos on their phones in August mChek is already being 31% of global music used by 500,000 people Google India and Proprietary in Confidential spend is mobile
  • 7. 2. Maps: A Key Interface The information that matters most is information about things that are closest. Google Confidential and Proprietary
  • 8. Maps: Early Signs • Never Get Lost! • 1M+ hours per day spent on Google Maps and Google Earth • Local search is the #2 most popular activity online (after email) Google Confidential and Proprietary
  • 9. 3. Divide Between Desktop and the Web Will Dissolve Google Confidential and Proprietary
  • 10. Cloud Computing: Early Signs Creating without walls Banking without walls Sharing Listening without walls without walls Browsing without walls Google Confidential and Proprietary www.adaptivepath.com/aurora/
  • 11. 4. Everything Will Connect Google Confidential and Proprietary
  • 12. Everything Is Connected: Early Signs • Email info • Download coupon • Purchase Google Confidential and Proprietary
  • 13. Everything Is Connected: Early Signs Retail: “Minority Report” Hospitals Google Confidential and Proprietary
  • 14. 5. More Personal and Social Google Confidential and Proprietary
  • 15. Social Networking: Early Signs (large and small) Google Confidential and Proprietary Broad reach Niche audiences
  • 16. Social and Personal: How We Share Is Already Changing Google Confidential and Proprietary
  • 17. Social Is a Feature, Not a Destination Reviews & communities around products Google Confidential and Proprietary
  • 18. 6. Internet Will Be a Primary Platform for Media 7.5 million hours of events watched online YouTube received about 1,200 submissions in one day through Video Your Vote Hulu users are streaming over 63M videos and are watching over two hours of video per month each The future of book reading, with185 MB of user- accessible internal memory Google Confidential and Proprietary
  • 19. … And a Primary Platform for Marketing Google Confidential and Proprietary
  • 20. Big Changes 1. Mobile Internet use will explode 2. Maps will be a key interface 3. Divide between desktop and the Web will dissolve 4. Everything will connect 5. The web will be more personal and social 6. The Internet will be a major platform for media & marketing Google Confidential and Proprietary
  • 21. Mobile is a key part of Google’s future Organize the world’s information and make it universally accessible Google Confidential and Proprietary
  • 22. 4 strategic imperatives Google Confidential and Proprietary
  • 23. Location, Location, Location Google Confidential and Proprietary
  • 24. Openness and Innovation Google Confidential and Proprietary
  • 25. So what is Android ? Google Confidential and Proprietary
  • 26. What is Android? Android is a programming language designed by Google and the Open Handset Alliance. Android has been designed to work on many different types of smartphones and will be seen around the World on tons of different networks. Software Handset Partners Manufacturers Semiconductor Mobile Operators Companies Google Confidential and Proprietary 26
  • 27. Advertising remains the main business model Google Confidential and Proprietary
  • 28. Google Confidential and Proprietary
  • 29. Thank You! Google Confidential and Proprietary