Dreamland
How can you claim an authentic position for a family store in the
gaming market?

Strategy
Based on 3 main elements:

1.
IDENTITY
family store
responsible
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2.
TREND
social gaming
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3.
INSIGHT
generation gap
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Dreamland brings families closer
together, using social gaming
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How?
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Dreamland
Academy for
Parents
Learn parents everything they need to know about gaming

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RESULTS
HUGE PR UPTAKE
Articles in Het Laatste Nieuws, De Morgen, De Standaard en
Het Nieuwsblad, Het Belang Van Limburg, Klasse schreven
erover, alsook verscheidene weblogs
Interviews on Studio Brussel, Radio 1,
Radio Donna, 4fm, Q-Music, TMF, Jim, Ketnet and WTV.
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spend the budget
on being interesting
not on MEDIA
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90 % production
10 % media
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indirect:
parents thinking about it
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RESULTS
Dreamland got a relevant
position in the discussion about
gaming
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RESULTS
250 parents became convinced
brand ambassadors
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parents that learned something
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Follow up campaign
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