STEFANO MARUZZI - The End of the Era of Common Sense - BTO Buy Tourism Online 2013


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BTO - Buy Tourism Online
Day ONE 3 dicembre 2013
E-commerce & Travel

Partendo dall’European Digital Behaviour Study, un’indagine condotta da ContactLab su 5 paesi europei, un focus sui comportamenti digitali degli utenti in tema di tempi e modalità di connessione online, ricerca informazioni e acquisti online.

Andrea Franchini
Head of Research ContactLab
European Digital Behaviour Study

Stefano Maruzzi
VP Europe, Middle East and Africa di GoDaddy
L’evoluzione delle tecnologie, internet, le implicazioni lato business e l’impatto sui consumatori.

Tommaso Vincenzetti
Direttore Marketing Amadeus Italia
Lo sviluppo dei processi di transizione dall’attuale modello offline al modello ibrido online/offline per la filiera distributiva, focus: agenzie di viaggio

Facilitatore tra pubblico e speakers:
Robert Piattelli
Co-founder BTO Educational

Published in: Education, Technology, Business
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  • STEFANO MARUZZI - The End of the Era of Common Sense - BTO Buy Tourism Online 2013

    1. 1. The End of the Era of Common Sense Stefano Maruzzi @smaruzzi Stefano Maruzzi Vice President EMEA
    2. 2. Rewinding the tape
    3. 3. Turning Point June 29 2007, at 6:00 pm 2,349 days CPU for the masses thanks to mobile devices May 5 2020, at 6:00 pm 2,349 days Every device, shipment, and consumer leaves a trail
    4. 4. Behind the scenes
    5. 5. Three main driving forces Power of computing Power of connectivity Ten years ago, the 8th fastest computer on Earth 3x a good ADSL connection in download 16x in upload Software as digital glue Power of data Leaving trails
    6. 6. Voraciousness of innovation • Technology is destroying jobs • e-commerce leverages innovations to displace High Street retailing • Wireless connectivity is outpacing broadband • Social Media is redefining privacy • Technology is outpacing technology • New devices, small and big, better resolution, lower costs, wider applicability, 4K TV vs HD • Technology drives more technology • IOT means technology embedded everywhere 6
    7. 7. Check this out 7
    8. 8. The New Truth 8
    9. 9. The New Truth 9
    10. 10. The New Truth 10
    11. 11. Planet of data • Connected cars: 152M in 2020 • Conservatively more than 480TB of data collected from connected cars in 2013 ‣ A network of multidirectional connections ‣ P2P and Cloud Centric • 350MB of data per second in 2020 ‣ 15MBs in 2013 • Ford OpenXC Platform 11
    12. 12. Lessons learned • Education is key ‣ Coding the next frontier with 18 billion Internet of Things (IoT) devices on the planet • Applied technology drives improvements ‣ We can learn a lot by applying common technologies to everyday practices (toothbrush) • Centrality of the app ecosystem ‣ Simplicity hiding incredible complexity • Evolution of user Interfaces ‣ Gesture and voice 12
    13. 13. The whole picture • Delegation to technology is an irreversible trend ‣ From washing machine to auto-pilot in cars • Brands are seeking intimacy with customers ‣ Not just Google or Apple. Zara, British Airways, Manchester City, … have legitimate aspirations • Expect technology adoption to inexorably increase in the years to come 13
    14. 14. Food for thoughts • • • • • • Disruptions in all sectors ‣ Traditional Media Companies are toasted. They kinda know it, but seem not to care Accommodation industry is worried about what AirBnB could become pretty soon And rental car industry ($10B a year) is attacked from outside Waze is a good example of how technology is disruption the concept of state and institutions Owning and using products has changed ‣ • Take TV for example Building products knowing they might be completely obsolete in a short period of time Technology can address inefficiencies that still characterize our society 14
    15. 15. What to expect
    16. 16. Spectacular changes ahead • Consumers ‣ Empowered, Connected, and Technologically Savvy ‣ Always-on, open minded ‣ Eager to introduce simplicity in their lives ‣ Big Spenders • Innovation ‣ Superlative Combination of Focus on Technology and Design • Media ‣ Consumption to the roof ‣ Beautiful / Relevant / Personalized / Curated Content for Consumers ‣ Gamification opens new doors 16
    17. 17. Spectacular changes ahead • Entrepreneurship ‣ Rivers of ideas ‣ Difficult ‘What Do I Have to Lose’ Economic Environment for Many ‣ Available (& Experienced) Capital ‣ New Economies of scale ‣ Plug & Play Environment For Entrepreneurs ‣ Marketplaces, Web Services, Distributed Work, Innovative Productivity Tools, Widespread knowledge, Low ‘Start Up’ Cost • Distribution ‣ Inexpensive Devices, multiple outlets, widely accepted Apps model ‣ Ability to Reach Millions of New Users instantaneously 17
    18. 18. The sky is the limit
    19. 19. Many Thanks