RICHARD WIEGMANN - BTO Buy Tourism Online 2013 - VISIONI

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BTO - Buy Tourism Online
Day ONE
3 dicembre 2013
RICHARD WIEGMANN, Visioni
http://www.buytourismonline.com/eventi/richard-wiegmann/

I trend dell’Hospitality Distribution secondo il CEO di Trust International

Speech VISIONI:
Richard Wiegmann
CEO Trust International

Intervista a Richard Wiegmann:

Luciano Scauri
Consulente in revenue management

Gloria Puig Sainz
Expedia

La redazione di BookingBlog

Published in: Education, Technology, Business
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RICHARD WIEGMANN - BTO Buy Tourism Online 2013 - VISIONI

  1. 1. WHAT´S NEXT IN TRAVEL DISTRIBUTION Richard Wiegmann CEO Trust International
  2. 2. THE STATUS QUO
  3. 3. THE STATUS QUO
  4. 4. WHATS NEXT ?
  5. 5. YOUR DISTRIBUTION STRATEGY
  6. 6. MY LIFE IN 30 SECONDS
  7. 7. THE STATUS QUO
  8. 8. AT A CONCERT 1990 2013
  9. 9. REFLECTION EXPERIENCE INSPIRATION THE CUSTOMER JOURNEY SEARCH BOOKING
  10. 10. INDUSTRY PERFORMANCE 6,0 5,0 4,0 % change over last year 3,0 2,0 1,0 0,0 -1,0 -2,0 -3,0 -4,0 Asia-Pacific ($) Americas ($) Occupancy Europe (€) Average Daily Rate Middle East & Africa ($) RevPAR YTD July 2013 vs 2012 Source: STR Global
  11. 11. CHANNEL MIX - ALL Real July 2012 Voice/System 6% others 11% GDS 43% IBE 24% Real July 2013 Voice/System 7% others 9% GDS 37% IBE 26% OTA 21% Source: Trust|iView by Trust International OTA 16%
  12. 12. MIX – INTERNET VS GDS Real July 2012 Internet 48% GDS 52% Real July 2013 Source: Trust|iView by Trust International Internet 54% GDS 46%
  13. 13. 3RD QUARTER 2013 REVENUE Source: TravelClick Demand 360
  14. 14. INTERNATIONAL ADR BY CHANNEL Source: TravelClick Demand 360
  15. 15. 3RD PY INTERNET REVENUE IN MILLION USD Source: TravelClick Demand 360
  16. 16. LARGEST GLOBAL TRAVEL COMPANIES 1850 1994 1996 American Express Carlson Wagonlit Expedia.com 1998 2006 Priceline.com BCD Travel Founded in 1850 Founded in 1994 Founded in 1996 Founded in 1998 Founded in 2006 Revenue 2 Billion$ Revenue 1.62 Bill $ Revenue 4.5 Bill $ Revenue 6.4 Bill$ Revenue 800 Mio$
  17. 17. IATA TRENDS Airline Passengers 2012 2030 2.97 Billion 5.9 Billion Jobs 2012 2030 + 26 Mio Economic Value 2012  2030 22 Trillion 69 Trillion
  18. 18. WHATS NEXT ?
  19. 19. FUTURE OF TRAVEL Augmented Reality – Mobile Reality at the Airport or Hotel
  20. 20. FUTURE OF TRAVEL Personalization and Information – just for you
  21. 21. DISTRIBUTION IS CHANGING Travelocity is teaming up with longtime rival Expedia and powers hotel price comparison on Microsoft Bing Google taking its HotelFinder seriously Metasearches buying OTAs Priceline buying Kayak
  22. 22. TRAVEL TRENDS New Ideas every day BlablaCars or FlightCars Last-minute bookings are growing substantially Mobile and social integration Content is king - value of videos, pics and micro-blogging Multi-channel environment Rate Parity and Search 360° System Solutions
  23. 23. YOUR DISTRIBUTION STRATEGY
  24. 24. REFLECTION INSPIRATION THE CUSTOMER JOURNEY EXPERIENCE SEARCH BOOKING
  25. 25. THE SOCCER APPROACH
  26. 26. THE NEW DISTRIBUTION DESIGN PLAYBOOK Distribution Strategy is The Design of a driven by the business distribution strategy is strategy a holistic approach Distribution Design for Continous the future is better than re-configuration design for now is needed
  27. 27. RECONFIGURE
  28. 28. THE NEW DISTRIBUTION DESIGN PLAYBOOK THE NEW DISTRIBUTION DESIGN PLAYBOOK Distribution Strategy is The Design of a driven by the business distribution strategy is strategy a holistic approach Distribution Design for Continous the future is better than re-configuration design for now is needed Healthy disengagement
  29. 29. DISENGAGE
  30. 30. THE NEW DISTRIBUTION DESIGN PLAYBOOK Distribution Strategy is The Design of a driven by the business distribution strategy is strategy a holistic approach Distribution Design for Continous the future is better than re-configuration design for now is needed Healthy disengagement The design of a distribution strategy is a fundamental process, not a repair job
  31. 31. Richard Wiegmann Trust International rwiegmann@ trustinternational.com t. +49 173 704 9467 s. richard.wiegmann trustinternational.com

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