This ITB World Travel Trends Report 2011/12 was again commissioned by ITB Berlin from
IPK International, organisers of the 19th annual World Travel Monitor Forum, held at San
Giuliano Terme, near Pisa, Italy, in early November 2011.
The report covers the main trends in outbound travel demand for the first eight months of 2011
together with estimates for the full year and also contains initial forecasts for 2012, as presented
at the Pisa forum (as it is widely known). In addition, it highlights several topics presented and
discussed at the forum – such as sustainability, the internet and the rise of China – that will
certainly continue to influence the industry significantly in the future.