Why we are different with our loop of integrated services

1. Why we are different
Keeping it in the loop

2. Why we are different
Keeping it in the loop
1
Online brand tracking,
analysis & insights
WHAT DO WE DO?
1. TRACK & ANALYSE what people are saying unprompted
online about brands to formulate unique customer insights
Listening to what people are saying on discussion forums, shopping sites,
review sites, news sites, social networks, blogs/micro blogs.

3. Why we are different
Keeping it in the loop
2
Brand
strategy
1
Online brand tracking,
analysis & insights
WHAT DO WE DO?
2. PLAN a brand strategy informed by the consumer insights
Strategy based on insights about what consumers are really saying online,
rather than what they are being prompted to say in research groups.

4. Why we are different
Keeping it in the loop
2
Brand
strategy
1 3
Online brand tracking, Brand
analysis & insights creation
WHAT DO WE DO?
3. CREATE brand content
A specialist range of brand creation services including
new product development, visual identity systems, packaging.

5. Why we are different
Keeping it in the loop
2
Brand
strategy
1 3
Online brand tracking, Brand
analysis & insights creation
4 Brand
WHAT DO WE DO?
Activation
4. ACTIVATE brands via traditional and digital channels
Traditional channels such as in-store communication,
digital channels such as on-pack interactive codes, brand experience events,
pop-up guerilla activity, social media, transmedia storytelling.

6. Linear is dead. long live the loop!
We believe the linear one-way approach to
brand communication is out of touch
with today’s consumers... do you agree?
tell us what you think:
hello@btlbrands.com
btlbrands
+44 (0)203 589 6098
btlbrands.com