Brand love

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A brief description of the different parts of the BTL process that help create brand love.

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Brand love

  1. 1. brand love
  2. 2. buzz data research allows brands to track and analyse whatpeople are really saying about brands online today, unprompted, to give unique consumer insights...
  3. 3. brand strategy understands the insights to plan a roadmapfor brands to follow. A plan that enables brands to become more relevant with consumers...
  4. 4. brand creation takes the road map to create a look and feel for the brand. A unique combination of the brand’sidentity, personality, tone of voice and message...
  5. 5. brand activation brings the brand message to life in-store,out of store, online, mobile and social media, across traditional and digital touch points...
  6. 6. transmedia storytelling mixes traditional and digital touchpoints toto engage consumers and tell an interactive story across multiple social media platforms...
  7. 7. transmedia storytelling brand creation buzz data research brand activation brand strategycombine to help brands create a meaningful two way dialogue with consumers and become part of their lifestyles...
  8. 8. brand love another slideshare from btlbrands.com

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