BT Global ServicesSeptember2010 Efficiency Data centres set new example of operational pragmatism
Beyond.1 Cost control is king, driving organisations beyond cost cutting to cost awareness. As one of our customers put it during our recent research, Keeping people productive and efficient are two sides “It’s not necessarily how much you’re spending, but of the same cost-containment coin. Similarly, keeping making sure that every penny you do spend has been an organisation cost-efficient requires two forces to thought about.” complement one another – although this, it seems, is frequently forgotten. Pragmatism has infiltrated boardroom thinking post recession. It cuts through hype and places a corresponding Let’s take virtual data centres, one of the cloud-based pressure on the IT industry to respond likewise, to services to have prompted much excitement in recent demonstrate clearly how the technologies it is pushing can times. The benefits are numerous: cost reduction thanks deliver on the things that matter. to the ability to pay for just the processing power, storage and applications you need instead of investing heavily in Like making costs transparent and promoting efficiency. complex infrastructure, the flexibility to scale services up Efficiency used to ‘belong’ to HR. It was about how much and down on demand, a reduction of risks associated with and how quickly people worked. People are, clearly, still IT infrastructure service failure – and so forth. fundamental. But it could be argued today, when so much The traditional objections from organisations are now of a modern organisation is dependent on IT, that the new answerable with just the kind of pragmatism CxOs are ‘owners’ of corporate efficiency are the CIO and his team. demanding today. To those that don’t like the idea of a Today, efficiency is about not just how well people work, shared, non-physical resource, we are now able to offer a but how well they are able to use the information and more tailored version of a virtual data centre, which offers communication technologies at their disposal. more of the granular control but all of the cost benefits of a managed, hosted cloud-based service. ‘BT owns a total of 58 data centres globally and manages 22,699 services for customers.’
Beyond.2 ‘BTGS has succeeded in consolidating networks for the MOD from 19 to six to support their customer base of 300,000 and has saved the MOD £700m in the first ten years of the Defence Fixed Telecommunications Service (DFTS) Agreement.’ To those that worry, more intractably, about geographic Today, organisations are savvier about networks. Which location of data storage – particularly those in heavily means they are more demanding. We’re seeing customers regulated financial services, for example – there is the asking for and receptive to the idea of hybrid networks. answer that global solutions are being rolled out, with These might see a fast, super-reliable network such as our virtual data centres in an increasing number of countries. BT Etherflow service handling the data traffic to and from a customer contact centre – the crucial coal face of the These are pragmatic solutions to the primary obstacles organisation, while a more typical WAN is deployed for the that have stood in the way of organisations seeking to day-to-day operations of head office. harness IT services that deliver efficiency, and, quite rightly, organisations should be enthused about the fact that virtual Again, it’s about being pragmatic. There is no point buying data centres’ time to shine might now have come. loads of bandwidth for something that isn’t mission-critical. Rather, it’s about making things efficient. Today’s intelligent But those solutions will still fail unless the underlying networks will monitor the data flow in real time, routing network is efficient. And this is the more prosaic, second information automatically according to its priority along the side of the technological coin. The side that often most appropriate channel to keep the organisation running gets overlooked. smoothly and efficiently. The problem with the underlying network in the past has This pragmatism has too often been lacking from been that many organisations have only had access to a discussion. Amid the recent excitement of the cloud one-size-fits-all option. and enablers such as virtualisation, the importance of underlying structure has sometimes gotten lost. It’s time to bring it back and remember that there are two sides to the efficiency coin.
Beyond.3 How can BT Global Services help you keep your customers? “Last year BT invested £2bn in network and products. Now is the time for our customers to leverage that investment.” After the hype, organisations are taking a pragmatic VDC is a solution that makes the most of the scale view of cloud computing to enable their operations to be and automation of cloud computing yet retaining the more efficient. customers’ absolute requirements for performance, complexity and security. Think of it as a hosted service in BTGS is first to respond to that pragmatism. the cloud, but one over which an organisation can retain BT Virtual Data Centre (VDC) demonstrates BT’s granular control. Taking the best of cloud but offering as commitment and investment to help customers thrive in an enterprise class service. an uncertain economy and is now available across Europe And, underpinning these new services are our proven as we continue to accelerate the deployment of additional and world-leading network efficiency products and functionality and expand the option of local infrastructure services. From BT Etherflow, our next-generation, geographically. This helps in overcoming the very real and adaptive, high-performance Ethernet Wide Area justifiable concern among organisations regarding the Network (WAN) service to our Applications Assured location of stored data, creating a balance between global Infrastructure (AAI) solution, which provides ongoing consistency and local delivery. monitoring and optimisation of mission-critical infrastructure, our networks help eradicate inefficiencies. ‘Our range of award- winning Intelligent VPN solutions, coupled with our wide range of access technologies and enhanced with our applications-assured infrastructure portfolio, meanOffices worldwide that we have solutions to meetThe services described in thispublication are subject to all network needs.’availability and may be modifiedfrom time to time. Services andequipment are provided subjectto British Telecommunicationsplc’s respective standardconditions of contract. Nothingin this publication forms anypart of any contract.Janette BennettClinical Director – Asia PacGlobal Health PracticeBT Global ServicesTel: +612 9269 1000Email: firstname.lastname@example.orgDesigned by Tag