Mar comms induction_final

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Brighton SU Marketing & Comms department induction for Sabbatical officers 2013/14

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  • Meet Our Team Slide
  • The Marcomms team is responsible for developing a strong brand, and creating meaningful messages through words, images, ideas that communicate the organisation to all our stakeholders: students, officers, SU staff, Uni staff, external partners, clients. We operate a variety of media channels to ensure BSU messages are delivered consistently and appropriately. We work to ensure we understand our evolving audienceTo add value, to generate income linking commercial clients to the student market.
  • About Us Slide
  • Our Service SlideWebsite, blogs, calendar, eBulletin,
  • Generating Income Slide
  • Where are we now
  • Our Benefits Slide
  • ToolkitsSlide
  • Brightonsu.com Slide
  • Web platform Slide
  • Social Media Slide
  • Social media Slide
  • Social Media why it worksSlide
  • Social Landscape Slide
  • Twitter Growth Slide
  • Facebook Growth Slide
  • Ask a question
  • Our Offices SlideBuilding site profiles, allowing each site community to develop and naturally interact about common issues will give us a sense of shared community
  • Mar comms induction_final

    1. 1. COME & SEE Brighton SU Marketing & Communications
    2. 2. www.brightonsu.com Phone: (01273) 642876 | e-mail: ubsum@brighton.ac.uk Brighton SU watch information Meet the team Where are we going? Website Sales Products & Clients Where are we now? Social Media Supporting Services
    3. 3. www.brightonsu.com Phone: (01273) 642876 | e-mail: ubsum@brighton.ac.uk Brighton SU Jackie Rana Marketing & Communications Manager Grand Parade Greg Bortkiewicz Communications Assistant Grand Parade Paul Cooke VP Campus and Communications Cross campus Jenny Knowles Media Sales & Contracts Officer Grand Parade meet our team
    4. 4. www.brightonsu.com Phone: (01273) 642876 | e-mail: ubsum@brighton.ac.uk Brighton SU Market Brighton SU: Develop and implement a strong BSU brand Create meaningful messages through words, images and ideas Communicate the organisation to all our stakeholders: students, officers, SU staff, Uni staff, external partners, clients, the community. Promote student engagement Communications: maintain and develop fit for purpose communication channels, create easy to use staff and officer toolkits Operate and assist officers and staff members to access and use BSU channels to promote services and campaigns Sales & Partnerships: To add value, to generate income, to engage with the community and stakeholders SU Marketing & Communications What the service offers – BSU Strategy 2012 -15
    5. 5. www.brightonsu.com Phone: (01273) 642876 | e-mail: ubsum@brighton.ac.uk Brighton SU about us MarComms strands Key areas of our work. Brand building to engage students and stakeholders, add value and purpose to what we do Sales & Partnerships raise income and create new opportunities for students. Communication develop and support communication channels, create toolkits Engagement students, officers, SU staff, UoB support & academic staff, community
    6. 6. www.brightonsu.com Phone: (01273) 642876 | e-mail: ubsum@brighton.ac.uk Brighton SU Communication channels Helping our departments Utilising valuable partnership channels University channels Google calendar, studentcentral Website, blogs, calendar, eBulletin, membership data, ecommerce Building community through social networks Media Federation: Verse, BURST BrightonTV Vimeo, Youtube Campus/hall distribution service Developing Mobile apps
    7. 7. www.brightonsu.com Phone: (01273) 642876 | e-mail: ubsum@brighton.ac.uk Brighton SU Generating Income our products Promote NUS Extra and NUSSL products Freshers Adverts, SU Publications, Mailout, Bags, Freshers stalls Package Services & Social media Opportunities Partnership projects offering income and opportunities Sept – June Flyers, posters, web banners, ebulletin adverts, onsite stalls, plasma screens
    8. 8. www.brightonsu.com Phone: (01273) 642876 | e-mail: ubsum@brighton.ac.uk Brighton SU Marketing ● New Essential Guide tailored to each site New Web platform Rebranding ● Communications ● Relauched Facebook group, New fortnightly ebulletin tailored to each campus - segmentation Staff resources online Toolkits and Manuals ● Communications Toolkit Social Media Guidelines Distribution & Display Toolkit Sales & partnerships ● New staff appointment. Product review - site specific sales, new business & relationships Ents contract Where are we now? 6 months on
    9. 9. www.brightonsu.com Phone: (01273) 642876 | e-mail: ubsum@brighton.ac.uk Brighton SU 3 year plan Supporting student engagement & participation ! A range of toolkits and manuals Active authentic social media Rebrand Partnership Development 18 month SU calendar Improved Website
    10. 10. www.brightonsu.com Phone: (01273) 642876 | e-mail: ubsum@brighton.ac.uk Brighton SU Toolkits & Manuals SU Brand Manual (Corporate style guide) SU Communications Toolkit Social Media Guidelines Press Campaigns Toolkit Halls/Campus Distribution Toolkit Marketing Toolkit SU Communication Toolkits creating consistency ubsum@brighton.ac.uk
    11. 11. Web platform brightonsu.com Developing and evolving
    12. 12. www.brightonsu.com Phone: (01273) 642876 | e-mail: ubsum@brighton.ac.uk Brighton SU Brief: Streamlined web platform Solution: Offering students & staff information at their fingertips Phase 2: service development brightonsu.com Web platform Calendar photos blogs videos 22,000+ members
    13. 13. SOCIAL MEDIA Promoting community in social networks
    14. 14. www.brightonsu.com Phone: (01273) 642876 | e-mail: ubsum@brighton.ac.uk Brighton SU Brief: creating authentic engaged student communities Solution: staff and officers empowered to engage Result: increased engagement Brighton SU Social media 2270 followers 4776 likes 22000 members
    15. 15. www.brightonsu.com Phone: (01273) 642876 | e-mail: ubsum@brighton.ac.uk Brighton SU Officer account integrate with the SU Facebook page, build networks with students. Interact and engage on a daily basis to maintain and build a profile across the University. Tweets are short and sharp –140 characters to get your message across. Twitter is great for instant updates on-the-go and for fast sharing of information use tiny url links, include photos. Twitter Facebook Social media Fast, fun engagement
    16. 16. www.brightonsu.com Phone: (01273) 642876 | e-mail: ubsum@brighton.ac.uk Brighton SU Why – keep students updated about what you are doing and let your personality come across What – campaigns and events you are working on, how you are making student life better When – aim to post a new blog once every week Where – blogs feed through to the website homepage Officer Blogs Keep students informed Some of our favourite blogs: • Arseblog (not what it sounds like) • Mashable -mashable.com 5 million monthly pageviews, Mashable is the world’s largest blog on social networking • www.monbiot.com - climate change commentator
    17. 17. www.brightonsu.com Phone: (01273) 642876 | e-mail: ubsum@brighton.ac.uk Brighton SU social media Why it works Active community Contact Efficiency • Communications • Information sharing • Common tasks • Training • Connection • Reciprocity • General context • Community • Performance • Quick response • Quick return • Active engagement 3 in 1
    18. 18. www.brightonsu.com Phone: (01273) 642876 | e-mail: ubsum@brighton.ac.uk Brighton SU Website since 1st Sep 2012: - 56 656 visits - 33 071 unique visitors - 292 599 page views - 3 minutes 18 seconds – average visit duration Facebook 4749 likes Twitter 2262 followers. Freshtival channels Website Facebook Twitter social landscape Integrated media channels 56 656 4749 226 2
    19. 19. www.brightonsu.com Phone: (01273) 642876 | e-mail: ubsum@brighton.ac.uk Brighton SU twitter growth analysis 50 New followers each month Tweets and retweets throughout the day with links and pictures 2262 followers #marktopicsandkeywords Track your hashtag to see Who's talking about it, what’s trending @subrighton
    20. 20. www.brightonsu.com Phone: (01273) 642876 | e-mail: ubsum@brighton.ac.uk Brighton SU facebook growth analysis 78.7% likes From 18 – 24 year olds 2551 Likes Oct ‘11 4749 Likes June ‘13 Brighton Students’ Union Males 40.5% likes Females 58.8% likes
    21. 21. QUESTIONS ANSWERS
    22. 22. www.brightonsu.com Phone: (01273) 642876 | e-mail: ubsum@brighton.ac.uk Brighton SU our offices are far away from each other…but that that doesn’t mean we need to be Falmer Hastings Partner Colleges Eastbourne Moulsecoomb Grand Parade
    23. 23. THANK YOU!See, speak and email you Soon!

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