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Rankings 2013 wtr 1000 - world trademark review (2)
1. Mexico - Rankings - WTR 1000 - World Trademark Review http://www.worldtrademarkreview.com/wtr1000/rankings/DetailV2.aspx?...
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Mexico
Growing awareness of the financial value of brand protection has fuelled an increase in the volume of trademark filings in
Mexico over the past year. This has coincided with a period of considerable change to the legal landscape, with a new
president elected and the country paving the way for Madrid accession. The short and long-term implications of this latter
development are thus far uncertain: while some commentators are adopting a cautious ‘wait-and-see’ stance, others have
taken heart from the example of the United States, which saw few ill effects post-accession. Experts are largely in agreement
on the need to introduce opposition procedures – currently a notable absence in this jurisdiction – alongside the protocol.
Anti-counterfeiting procedures have been streamlined by customs authorities, which are keen to improve communications
both across government departments and with lawyers. The closer cooperation which has ensued allows swifter action to be
taken against fakes entering the marketplace.
GOLD Firms
Arochi, Marroquín & Lindner, SC
Arochi, Marroquín & Lindner, SC
Stellar group Arochi, Marroquin & Lindner is the countries leading force in trademark Basham, Ringe y Correa SC
litigation and enforcement. A large team deploys aggressive, effective tactics to secure
Olivares & Cía, SC
excellent results in contentious matters. Its non-contentious activities include
representing the Mexican interests of prominent global brands and coordinating Uhthoff Gómez Vega & Uhthoff SC
international protection for domestic clients. “Brilliant litigator” Roberto Arochi is one of
the nation’s best-recognised lawyers, whose high-stakes cases “often represent major Calderón y De La Sierra y Cia SC
milestones in Mexican practice”. He is at the forefront of the firm’s operations and brings Panamericana De Patentes & Marcas SC
his sound judgement to bear on complex issues. Prosecution head María Teresa Eljure
Téllez is a zealous defender of clients’ assets: “Whenever you see her as opposing Avah Legal SC
counsel, you know it will be tough.” Longstanding authority Hedwig Lindner lends her
Barrera, Siqueiros y Torres Landa SC
broad IP expertise to prestigious top-level trademark projects.
Becerril, Coca & Becerril SC
Basham, Ringe y Correa SC
Basham, Ringe y Correa is an elite full service law firm with an outstanding dedication to Dumont Bergman Bider & Co SC
intellectual property. With over a century’s experience to draw upon, it efficiently handles
Goodrich Riquelme y Asociados AC
assignments across the trademark spectrum for an impressive clutch of international
companies. Its admirable set of lawyers includes Martin Michaus, who wins accolades Legarreta Y Asociados SC
for his driven, considered approach. His active applications practice is complemented by
Müggenburg, Gorches, Peñalosa &
a sterling track record in litigation. The “intellectual and hardworking” Adolfo Athie
Sepúlveda
Cervantes is a “market-leading trademark practitioner who always performs at the
highest level”. Tsuru Morales Isla Abogados SC
Olivares & Cía, SC Von Wobeser y Sierra SC
This IP boutique continues to grow in stature and excels across the board, although
searches and registrations are a cornerstone of its offering, thanks in part to an
advanced internal database. The pioneering team has blazed a trail in 3D mark
registration, recently prevailing in a ground-breaking case for a domestic client. The firm also has a busy anti-counterfeiting practice, and
has the necessary strength and depth to maintain a standalone team in this area. The wisdom of senior partner Sergio Olivares is highly
prized. His “persuasive and thorough” prosecution places him on a par with Mexico’s best, and his commanding courtroom performances
also garner plaudits. “Exceptional on both contentious and non-contentious matters”, Antonio Belaunzaran Martinez plays an integral
part in the firm’s continued success.
Uhthoff Gómez Vega & Uhthoff SC
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2. responsive taskforce that works in unison with border authorities to prevent the entry of fake goods. In the contentious arena, it is
renowned as “a consistently challenging opponent with impeccably high standards”. The seasoned Manuel M Soto Gutiérrez leads a
bustling prosecution faculty, where he is “one of the very best: thorough, careful and dependable”. He is joined by Saúl Santoyo , a
reputed litigator and counsellor with particular skill in domain name dispute resolution. Marcela Bolland Gonzalez is another leading
light, delivering positive results on tricky contentious briefs for a glittering client roster. The “experienced and smart” Consuelo Gonzá
Rodríguez serves as a valued adviser to clients and colleagues alike.
SILVER
Calderón y De La Sierra y Cia SC
Small but perfectly formed, Calderón y De La Sierra y Cia SC is unequivocally praised as a top-quality firm. The IP-specialised team i
well equipped to handle contentious and non-contentious work of all kinds, and secures instructions from some of the world’s best-kno
brands on high-profile trademark disputes. At the forefront of the talented group is Carlos Perez de la Sierra, an “adroit litigator and
adviser who is held in great esteem across the region”.
Panamericana De Patentes & Marcas SC
Boutique Panamericana De Patentes & Marcas SC combines a truly global focus with a keen awareness of the importance of strong
domestic protection. The firm’s effective litigation practice is particularly noted for its successes on behalf of rights holders in the the
clothing, technology and pharmaceutical industries. “Practical and internationally minded”, Georgina Esteva is one of the market’s m
prominent figures. She is especially skilled in the management of marks post registration, deftly handling issues such as objections an
franchising. The “bright and thoughtful” Liliana Chaveznava maintains a broad practice across the spectrum of trademark mandates,
while litigation is ably coordinated by Mauricio Escoto, a “worthy and well-prepared opponent”.
BRONZE
Avah Legal SC
Since its foundation in 2009, Avah Legal has fast cemented a powerful market position. The group boasts both the quality and experie
that clients might expect to find at a larger, more established group, and the attention to detail that is typically the preserve of indepen
boutiques. Within the talented unit, founding partners Agustin Velazquez and Alberto Huerta-Bleck are two of the finest practitioner
Their contentious skills unnerve peers: “We have to keep an eye on them. They are impressive advocates who look set to reach the to
of the field.” The duo also offer highly valued strategic protection advice. Also recommended are Tomas Arankowsky, an “erudite,
passionate and intelligent” litigator; and the “resourceful and dedicated” Mariel Velez, who is feted for her national filings practice.
Barrera, Siqueiros y Torres Landa SC
General law firm Barrera, Siqueiros y Torres Landa SC has been protecting the marques of a largely foreign client base for over 40 ye
Its sophisticated lawyers proficiently dispatch a full range of filing, prosecution, litigation and commercialisation mandates. “Congenial
clever and dexterous” Bernardo Herrerias-Franco splits his practice between prosecution and contentious matters. Respected litigat
head Leonardo Sanchez Herrera conducts proceedings with efficiency and panache.
Becerril, Coca & Becerril SC
One of Mexico’s most mature patent firms, Becerril, Coca & Becerril has recently extended its practice to encompass trademarks. Its
diverse multinational clientele is quick to acknowledge its proactive approach: “We strongly recommend it for its attentive service and
pragmatic, bespoke advice.” The team covers the full suite of services, including opposition and cancellation procdeedings, as well as
transactional briefs, which are capably completed by Victor M Adames . Carlos Hernández is well versed in international IP procedu
and cross-border litigation.
Dumont Bergman Bider & Co SC
Dumont Bergman Bider undertakes considerable trademark activity in Europe for pharmaceutical, electrical and mechanical companie
While it is best known for its competitive, high-volume filing practice, it also represents a daunting litigation force when conflicts arise.
Managing partner Laura Collada Salcido continues to develop the group’s presence and standing with aplomb. She secures watertig
trademark protection and conducts contentious mandates for a growing client list.
Goodrich Riquelme y Asociados AC
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3. in registration, infringement, litigation and anti-counterfeiting proceedings.
Legarreta Y Asociados SC
Having recently celebrated its 20th year in operation, Legarreta Y Asociados has firmly established itself as a dynamic alternative to
some of Mexico’s larger groups. Litigation is arguably its strongest area, although its meticulous, hands-on approach to non-contentio
work also attracts prestigious clients. Name partner Luis Legarreta leads the group alongside litigation chief Fermin Reyes; both are
integral to the firm’s popularity and success.
Müggenburg, Gorches, Peñalosa & Sepúlveda
This firm’s extensive prosecution output is complemented by a formidable general litigation team. A solid stable of practitioners repres
top brands across a growing range of industries – although the group is perhaps still best known for its savvy and successes in the
pharmaceuticals field. Partner Jean Yves Peñalosa is a useful contact.
Tsuru Morales Isla Abogados SC
This vibrant firm is on the ascendant, with Community trademark filings in particular on the rise. It boasts particular expertise in
information technology, and also coordinates complex litigation and prosecution in Mexico and abroad. It additionally houses a robust
high-functioning anti-counterfeiting department that offers ironclad protection against fakes. The “exceptionally intelligent” Kyoshi Tsu
is at the vanguard of the team; regarded by peers as one of the most innovative practitioners in the country, he focuses on the litigatio
and prosecution of IT-related cases.
Von Wobeser y Sierra SC
The trademark division at fine full service law firm Von Wobeser y Sierra SC dovetails neatly with other relevant departments in delive
a holistic, high-quality service. The group strives to understand each client’s specific needs and to respond with creative, practical
solutions. Its helicopter vision has won it a loyal fan base; Margarita Garate is singled out in particular for her sensitive handling of
demanding IP litigation.
Other recommended experts
“Among the most respected lawyers in Mexico”, Alfredo Rangel-Ortiz is a prominent member of the trademark community. His
well-developed practice at Noriega y Escobedo serves the branding needs of a faithful set of clients. Alejandro Rossi presides over a
compact prosecution outfit at Gonzalez Rossi & Asociados SC. Patrons appreciate his sterling results and multilingual capabilities.
Individuals: enforcement and litigation
Roberto Arochi
Arochi, Marroquín & Lindner, SC (Mexico City)
Antonio Belaunzarán Martínez
Olivares & Cía, SC (Mexico City)
Enrique Alberto Díaz
Goodrich Riquelme y Asociados AC (Mexico City)
María Teresa Eljure Téllez
Arochi, Marroquín & Lindner, SC (Mexico City)
Hedwig Lindner
Arochi, Marroquín & Lindner, SC (Mexico City)
Martin Michaus
Basham, Ringe y Correa SC (Mexico City)
Sergio L Olivares Jr
Olivares & Cía, SC (Mexico City)
Tomas Arankowsky
Avah Legal SC (Mexico City)
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4. Laura Collada Salcido
Dumont Bergman Bider & Co SC (Mexico City)
Mauricio Escoto Martínez de Castro
Panamericana De Patentes & Marcas SC (Mexico City)
Alberto Huerta-Bleck
Avah Legal SC (Mexico City)
Carlos Pérez de la Sierra
Calderón y De La Sierra y Cia SC (Mexico City)
Kiyoshi Tsuru Alberú
Tsuru Morales Isla Abogados SC (Mexico City)
Agustin Velázquez GL
Avah Legal SC (Mexico City)
Marcela Bolland Gonzalez
Uhthoff Gómez Vega & Uhthoff SC (Mexico City)
Margarita Garate
Von Wobeser y Sierra SC (Mexico City)
Carlos Hernández
Becerril, Coca & Becerril SC (Mexico City DF)
Bernardo Herrerias-Franco
Barrera, Siqueiros y Torres Landa SC (Mexico DF)
Luis Legarreta Cantù
Legarreta Y Asociados SC (Mexico City)
Fermin Reyes
Legarreta Y Asociados SC (Mexico City)
Alejandro Rossi
Gonzalez Rossi & Asociados SC (Mexico City)
Leonardo Sanchez Herrera M
Barrera, Siqueiros y Torres Landa SC (Mexico DF)
Saúl Santoyo
Uhthoff Gómez Vega & Uhthoff SC (Mexico City)
Individuals: prosecution and strategy
Antonio Belaunzarán Martínez
Olivares & Cía, SC (Mexico City)
Enrique Alberto Díaz
Goodrich Riquelme y Asociados AC (Mexico City)
Martin Michaus
Basham, Ringe y Correa SC (Mexico City)
Sergio L Olivares Jr
Olivares & Cía, SC (Mexico City)
Manuel M Soto Gutiérrez
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