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Mexico - Rankings - WTR 1000 - World Trademark Review http://www.worldtrademarkreview.com/wtr1000/rankings/DetailV2.aspx?... 3 2 1 Mexico Growing awareness of the financial value of brand protection has fuelled an increase in the volume of trademark filings in Mexico over the past year. This has coincided with a period of considerable change to the legal landscape, with a new president elected and the country paving the way for Madrid accession. The short and long-term implications of this latter development are thus far uncertain: while some commentators are adopting a cautious ‘wait-and-see’ stance, others have taken heart from the example of the United States, which saw few ill effects post-accession. Experts are largely in agreement on the need to introduce opposition procedures – currently a notable absence in this jurisdiction – alongside the protocol. Anti-counterfeiting procedures have been streamlined by customs authorities, which are keen to improve communications both across government departments and with lawyers. The closer cooperation which has ensued allows swifter action to be taken against fakes entering the marketplace. GOLD Firms Arochi, Marroquín & Lindner, SC Arochi, Marroquín & Lindner, SC Stellar group Arochi, Marroquin & Lindner is the countries leading force in trademark Basham, Ringe y Correa SC litigation and enforcement. A large team deploys aggressive, effective tactics to secure Olivares & Cía, SC excellent results in contentious matters. Its non-contentious activities include representing the Mexican interests of prominent global brands and coordinating Uhthoff Gómez Vega & Uhthoff SC international protection for domestic clients. “Brilliant litigator” Roberto Arochi is one of the nation’s best-recognised lawyers, whose high-stakes cases “often represent major Calderón y De La Sierra y Cia SC milestones in Mexican practice”. He is at the forefront of the firm’s operations and brings Panamericana De Patentes & Marcas SC his sound judgement to bear on complex issues. Prosecution head María Teresa Eljure Téllez is a zealous defender of clients’ assets: “Whenever you see her as opposing Avah Legal SC counsel, you know it will be tough.” Longstanding authority Hedwig Lindner lends her Barrera, Siqueiros y Torres Landa SC broad IP expertise to prestigious top-level trademark projects. Becerril, Coca & Becerril SC Basham, Ringe y Correa SC Basham, Ringe y Correa is an elite full service law firm with an outstanding dedication to Dumont Bergman Bider & Co SC intellectual property. With over a century’s experience to draw upon, it efficiently handles Goodrich Riquelme y Asociados AC assignments across the trademark spectrum for an impressive clutch of international companies. Its admirable set of lawyers includes Martin Michaus, who wins accolades Legarreta Y Asociados SC for his driven, considered approach. His active applications practice is complemented by Müggenburg, Gorches, Peñalosa & a sterling track record in litigation. The “intellectual and hardworking” Adolfo Athie Sepúlveda Cervantes is a “market-leading trademark practitioner who always performs at the highest level”. Tsuru Morales Isla Abogados SC Olivares & Cía, SC Von Wobeser y Sierra SC This IP boutique continues to grow in stature and excels across the board, although searches and registrations are a cornerstone of its offering, thanks in part to an advanced internal database. The pioneering team has blazed a trail in 3D mark registration, recently prevailing in a ground-breaking case for a domestic client. The firm also has a busy anti-counterfeiting practice, and has the necessary strength and depth to maintain a standalone team in this area. The wisdom of senior partner Sergio Olivares is highly prized. His “persuasive and thorough” prosecution places him on a par with Mexico’s best, and his commanding courtroom performances also garner plaudits. “Exceptional on both contentious and non-contentious matters”, Antonio Belaunzaran Martinez plays an integral part in the firm’s continued success. Uhthoff Gómez Vega & Uhthoff SC1 of 5 1/31/13 12:56 PM
responsive taskforce that works in unison with border authorities to prevent the entry of fake goods. In the contentious arena, it is renowned as “a consistently challenging opponent with impeccably high standards”. The seasoned Manuel M Soto Gutiérrez leads a bustling prosecution faculty, where he is “one of the very best: thorough, careful and dependable”. He is joined by Saúl Santoyo , a reputed litigator and counsellor with particular skill in domain name dispute resolution. Marcela Bolland Gonzalez is another leading light, delivering positive results on tricky contentious briefs for a glittering client roster. The “experienced and smart” Consuelo Gonzá Rodríguez serves as a valued adviser to clients and colleagues alike. SILVER Calderón y De La Sierra y Cia SC Small but perfectly formed, Calderón y De La Sierra y Cia SC is unequivocally praised as a top-quality firm. The IP-specialised team i well equipped to handle contentious and non-contentious work of all kinds, and secures instructions from some of the world’s best-kno brands on high-profile trademark disputes. At the forefront of the talented group is Carlos Perez de la Sierra, an “adroit litigator and adviser who is held in great esteem across the region”. Panamericana De Patentes & Marcas SC Boutique Panamericana De Patentes & Marcas SC combines a truly global focus with a keen awareness of the importance of strong domestic protection. The firm’s effective litigation practice is particularly noted for its successes on behalf of rights holders in the the clothing, technology and pharmaceutical industries. “Practical and internationally minded”, Georgina Esteva is one of the market’s m prominent figures. She is especially skilled in the management of marks post registration, deftly handling issues such as objections an franchising. The “bright and thoughtful” Liliana Chaveznava maintains a broad practice across the spectrum of trademark mandates, while litigation is ably coordinated by Mauricio Escoto, a “worthy and well-prepared opponent”. BRONZE Avah Legal SC Since its foundation in 2009, Avah Legal has fast cemented a powerful market position. The group boasts both the quality and experie that clients might expect to find at a larger, more established group, and the attention to detail that is typically the preserve of indepen boutiques. Within the talented unit, founding partners Agustin Velazquez and Alberto Huerta-Bleck are two of the finest practitioner Their contentious skills unnerve peers: “We have to keep an eye on them. They are impressive advocates who look set to reach the to of the field.” The duo also offer highly valued strategic protection advice. Also recommended are Tomas Arankowsky, an “erudite, passionate and intelligent” litigator; and the “resourceful and dedicated” Mariel Velez, who is feted for her national filings practice. Barrera, Siqueiros y Torres Landa SC General law firm Barrera, Siqueiros y Torres Landa SC has been protecting the marques of a largely foreign client base for over 40 ye Its sophisticated lawyers proficiently dispatch a full range of filing, prosecution, litigation and commercialisation mandates. “Congenial clever and dexterous” Bernardo Herrerias-Franco splits his practice between prosecution and contentious matters. Respected litigat head Leonardo Sanchez Herrera conducts proceedings with efficiency and panache. Becerril, Coca & Becerril SC One of Mexico’s most mature patent firms, Becerril, Coca & Becerril has recently extended its practice to encompass trademarks. Its diverse multinational clientele is quick to acknowledge its proactive approach: “We strongly recommend it for its attentive service and pragmatic, bespoke advice.” The team covers the full suite of services, including opposition and cancellation procdeedings, as well as transactional briefs, which are capably completed by Victor M Adames . Carlos Hernández is well versed in international IP procedu and cross-border litigation. Dumont Bergman Bider & Co SC Dumont Bergman Bider undertakes considerable trademark activity in Europe for pharmaceutical, electrical and mechanical companie While it is best known for its competitive, high-volume filing practice, it also represents a daunting litigation force when conflicts arise. Managing partner Laura Collada Salcido continues to develop the group’s presence and standing with aplomb. She secures watertig trademark protection and conducts contentious mandates for a growing client list. Goodrich Riquelme y Asociados AC2 of 5 1/31
in registration, infringement, litigation and anti-counterfeiting proceedings. Legarreta Y Asociados SC Having recently celebrated its 20th year in operation, Legarreta Y Asociados has firmly established itself as a dynamic alternative to some of Mexico’s larger groups. Litigation is arguably its strongest area, although its meticulous, hands-on approach to non-contentio work also attracts prestigious clients. Name partner Luis Legarreta leads the group alongside litigation chief Fermin Reyes; both are integral to the firm’s popularity and success. Müggenburg, Gorches, Peñalosa & Sepúlveda This firm’s extensive prosecution output is complemented by a formidable general litigation team. A solid stable of practitioners repres top brands across a growing range of industries – although the group is perhaps still best known for its savvy and successes in the pharmaceuticals field. Partner Jean Yves Peñalosa is a useful contact. Tsuru Morales Isla Abogados SC This vibrant firm is on the ascendant, with Community trademark filings in particular on the rise. It boasts particular expertise in information technology, and also coordinates complex litigation and prosecution in Mexico and abroad. It additionally houses a robust high-functioning anti-counterfeiting department that offers ironclad protection against fakes. The “exceptionally intelligent” Kyoshi Tsu is at the vanguard of the team; regarded by peers as one of the most innovative practitioners in the country, he focuses on the litigatio and prosecution of IT-related cases. Von Wobeser y Sierra SC The trademark division at fine full service law firm Von Wobeser y Sierra SC dovetails neatly with other relevant departments in delive a holistic, high-quality service. The group strives to understand each client’s specific needs and to respond with creative, practical solutions. Its helicopter vision has won it a loyal fan base; Margarita Garate is singled out in particular for her sensitive handling of demanding IP litigation. Other recommended experts “Among the most respected lawyers in Mexico”, Alfredo Rangel-Ortiz is a prominent member of the trademark community. His well-developed practice at Noriega y Escobedo serves the branding needs of a faithful set of clients. Alejandro Rossi presides over a compact prosecution outfit at Gonzalez Rossi & Asociados SC. Patrons appreciate his sterling results and multilingual capabilities. Individuals: enforcement and litigation Roberto Arochi Arochi, Marroquín & Lindner, SC (Mexico City) Antonio Belaunzarán Martínez Olivares & Cía, SC (Mexico City) Enrique Alberto Díaz Goodrich Riquelme y Asociados AC (Mexico City) María Teresa Eljure Téllez Arochi, Marroquín & Lindner, SC (Mexico City) Hedwig Lindner Arochi, Marroquín & Lindner, SC (Mexico City) Martin Michaus Basham, Ringe y Correa SC (Mexico City) Sergio L Olivares Jr Olivares & Cía, SC (Mexico City) Tomas Arankowsky Avah Legal SC (Mexico City)3 of 5 1/31
Laura Collada Salcido Dumont Bergman Bider & Co SC (Mexico City) Mauricio Escoto Martínez de Castro Panamericana De Patentes & Marcas SC (Mexico City) Alberto Huerta-Bleck Avah Legal SC (Mexico City) Carlos Pérez de la Sierra Calderón y De La Sierra y Cia SC (Mexico City) Kiyoshi Tsuru Alberú Tsuru Morales Isla Abogados SC (Mexico City) Agustin Velázquez GL Avah Legal SC (Mexico City) Marcela Bolland Gonzalez Uhthoff Gómez Vega & Uhthoff SC (Mexico City) Margarita Garate Von Wobeser y Sierra SC (Mexico City) Carlos Hernández Becerril, Coca & Becerril SC (Mexico City DF) Bernardo Herrerias-Franco Barrera, Siqueiros y Torres Landa SC (Mexico DF) Luis Legarreta Cantù Legarreta Y Asociados SC (Mexico City) Fermin Reyes Legarreta Y Asociados SC (Mexico City) Alejandro Rossi Gonzalez Rossi & Asociados SC (Mexico City) Leonardo Sanchez Herrera M Barrera, Siqueiros y Torres Landa SC (Mexico DF) Saúl Santoyo Uhthoff Gómez Vega & Uhthoff SC (Mexico City) Individuals: prosecution and strategy Antonio Belaunzarán Martínez Olivares & Cía, SC (Mexico City) Enrique Alberto Díaz Goodrich Riquelme y Asociados AC (Mexico City) Martin Michaus Basham, Ringe y Correa SC (Mexico City) Sergio L Olivares Jr Olivares & Cía, SC (Mexico City) Manuel M Soto Gutiérrez4 of 5 1/31