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2020 – Merging and ever
smarter markets
Andrew Giles
MOSTRA
19th March 2014
2
Excellence in Market Intelligence
Agenda
HVAC balance of power shifting to China
Europe: energy efficiency & big changes...
3
Excellence in Market Intelligence
Global HVAC Market Value
Europe analysis based on following countries:
Austria, Belgiu...
4
Excellence in Market Intelligence
World air conditioning market, 2011-2016
Total 2013:
117.2 million units
4
5
Excellence in Market Intelligence
Energy Related Product Directive (ErP)
 Under the regulation, new seasonal efficiency...
ErP on heat pump
 Heat pump follows the energy efficiency regulation
of boiler, water heater and air conditioner.
 Only ...
7
Excellence in Market Intelligence
BACS – More Intelligent Systems
7
HVAC
systems
becoming
more
‘intelligent’
Growth in
V...
8
Excellence in Market Intelligence
HOME
AUTOMATION
HOME
AUTOMATION
HOME AUTOMATION
Home Automation Trends – Towards the U...
9
Excellence in Market Intelligence
“Smart Homes” solutions Penetrating other Sectors too…
BACS systems
concentrated in la...
10
Excellence in Market Intelligence
BACS – The Challenge of Software and the Cloud
10
Big Buildings
-Big Data
Advanced
An...
11
Excellence in Market Intelligence
Building Energy Management Solutions (BEMS)
11
•Growing Pressure
to improve Energy
Pe...
12
Excellence in Market Intelligence
Growth in the BEMS Market
12
Steady growth globally
2013 value c. $3.8 billion.
EU US...
13
Excellence in Market Intelligence 13
Many BEMS Opportunities Are in Retrofit
Non-Residential Building Stock by Age, EU-...
14
Excellence in Market Intelligence 14
Many Smart Technologies Interact
Smart Devices
Smart
Appliances
Smart
Devices
Buil...
15
Excellence in Market Intelligence
Key Advancing Technologies
15
Smart Meters
Smart Cities
Smart Grid
Building Automatio...
16
Excellence in Market Intelligence 16
Europe’s return
to growth will
benefit most of
the ‘smart ‘
technology
markets
Sma...
17
Excellence in Market Intelligence
About BSRIA Worldwide Market Intelligence
A globally recognised source of strategic m...
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2020 merging and smarter markets edited - MCE 2014

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2020 - Merging and ever smarter markets

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  1. 1. 2020 – Merging and ever smarter markets Andrew Giles MOSTRA 19th March 2014
  2. 2. 2 Excellence in Market Intelligence Agenda HVAC balance of power shifting to China Europe: energy efficiency & big changes Top players merge and move into other hvac Connected futures, big data and mid-market Smart revolution The key players in the smart future
  3. 3. 3 Excellence in Market Intelligence Global HVAC Market Value Europe analysis based on following countries: Austria, Belgium, Czech Rep., France, Germany, Italy, Netherlands, Poland, Spain, Sweden, Switzerland, Turkey, UK Total 2013 market value: €92.3bln NAmerica €21.2bln China €30.4bln Japan €17.6blnEurope €25.9bln
  4. 4. 4 Excellence in Market Intelligence World air conditioning market, 2011-2016 Total 2013: 117.2 million units 4
  5. 5. 5 Excellence in Market Intelligence Energy Related Product Directive (ErP)  Under the regulation, new seasonal efficiency requirements and new energy labels are introduced for air conditioning products with capacity ranges up to 12 kW. From1January2013 SEER SCOP From1January2014 SEER SCOP GWPof refrigerant>150 3.6 3.4 GWPof refrigerant>150for<6kW 4.6 3.8 GWPof refrigerant≤150 3.24 3.06 GWPof refrigerant≤150for<6kW 4.14 3.42 GWPof refrigerant>150for6-12kW 4.3 3.8 GWPof refrigerant≤150for6to12kW 3.87 3.42 Efficiency requirements for air conditioners, except single and double ducted. Consequences On/off air conditioner is no longer able to be sold in EU. The energy efficiency requirement will be reviewed every 1-2 years.
  6. 6. ErP on heat pump  Heat pump follows the energy efficiency regulation of boiler, water heater and air conditioner.  Only heat pumps with an efficiency class of A+ and better will be allowed in the market. Energy label for a heat pump that runs on both 35 and 55 degrees. Mandatory from 2015. Seasonal space heating energy efficiency classes Seasonal space heating energy efficiency, % A+++ >175% A++ 150 - 175% A+ 123 – 150% Seasonal space heating efficiency classes of low- temp heat pumps and heat pump space heaters for low-temp application. The following energy efficiency rating requirements are extracted from the boiler relation.
  7. 7. 7 Excellence in Market Intelligence BACS – More Intelligent Systems 7 HVAC systems becoming more ‘intelligent’ Growth in Variable Refrigerant Flow Communi- cating Room Controllers
  8. 8. 8 Excellence in Market Intelligence HOME AUTOMATION HOME AUTOMATION HOME AUTOMATION Home Automation Trends – Towards the Ubiquitous Home 8 Source: BSRIA
  9. 9. 9 Excellence in Market Intelligence “Smart Homes” solutions Penetrating other Sectors too… BACS systems concentrated in largest buildings Big ‘gap’ in the market at the light commercial end. Resid ential, 66% Hotels , 10% Other comm ercial buildin gs, 24% Europe "Smart Homes" Market 2010* With BACS System, 22% Without BACS system, 78% % of US Commercial Floor Space In Europe, ‘ smart homes’ are exploiting this ‘gap in the market.. Residenti al 50% Hotels 12% Other Commerc ial Buildings 38% Europe Smart Homes Market 2012
  10. 10. 10 Excellence in Market Intelligence BACS – The Challenge of Software and the Cloud 10 Big Buildings -Big Data Advanced Analytics The Cloud: - Universal Access Major opportunities for IT companies which combine these But also new threats… E.g. cyber-security…
  11. 11. 11 Excellence in Market Intelligence Building Energy Management Solutions (BEMS) 11 •Growing Pressure to improve Energy Performance of Buildings. Data and Analytics Metering & Sub- Metering Energy Supply Manage- ment Ongoing Commis- sioning Cloud Delivery / Software as a Service Scalability Solutions Targeted at Vertical Sectors
  12. 12. 12 Excellence in Market Intelligence Growth in the BEMS Market 12 Steady growth globally 2013 value c. $3.8 billion. EU USA Rest of World 20% 18% 42% BEMS CAGR 2009 - 2013 EU 57% USA 27% Rest of World 16% BEMS Market Share 2013
  13. 13. 13 Excellence in Market Intelligence 13 Many BEMS Opportunities Are in Retrofit Non-Residential Building Stock by Age, EU-27, 2011 Non-Residential Building Stock by Age, USA , 2011 Pre 1960 41% 1960 - 1990 44% 1991 - 2010 Pre 1960 1960 - 1990 1991 - 2010 15% 33% 52% 15% EU USA Buildings built 1960 – 1990 represent big retrofit opportunity….
  14. 14. 14 Excellence in Market Intelligence 14 Many Smart Technologies Interact Smart Devices Smart Appliances Smart Devices Building Automation Building En’gy Management Smart Homes Demand Response Smart Grid Management Smart Metering Smart Cities / Smart Government Smart Transport Smart Distr. Energy Smart Education Smart Government Smart Health Smart Publ. Security Smart TelecomsSmart HVAC DR Energy Storage + Renewables Smart Grid Smart Buildings
  15. 15. 15 Excellence in Market Intelligence Key Advancing Technologies 15 Smart Meters Smart Cities Smart Grid Building Automation Smart Government Smart Appliances Smart Devices A Converged Smart World Smart Homes Smart Energy Storage Building Energy Management
  16. 16. 16 Excellence in Market Intelligence 16 Europe’s return to growth will benefit most of the ‘smart ‘ technology markets Smart Technologies to Lift Off in Europe Some technologies like Energy Storage are set to grow almost exponentially. Global Rank Company 1 Siemens 3 Schneider Electric 7 ABB 11 e.on 13 SAP 16 Dalkia - Veolia 18 Cofely (GDF Suez) 20 Vodafone 26 EDF 30 Belimo Of BSRIA’s Top 30 global Smart companies, 10 are European:
  17. 17. 17 Excellence in Market Intelligence About BSRIA Worldwide Market Intelligence A globally recognised source of strategic market intelligence and consultancy in the building and construction industry. 17 Air conditioning Heating Renewable Energy Smart Technology IT
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