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Services and customer experience are a more important part of the UK economy than ever before.
They contribute by far the majority of GDP and employ a larger segment of the British workforce than they ever have, and they represent a growing part of the expenditure of every British household.
The effective provision of services depends on standards. High-quality, robust, comprehensive standards underpin the
operation of service markets and lay a firm basis for innovation, providing immense benefits both to service providers and to
their customers, whether they are businesses, government bodies or end-consumers.