1. How to successfully prepare a
Business Plan?
1

2. Table of Content
What is a Business Plan?
Why write a Business Plan?
1.0 Executive Summary
1.1 Objectives
1.2 Vision statement
1.3 Mission statement
1.4 Goals
1.5 Key to success

3. Business Plan Design

4. 1.0 Executive Summary Cont.
4

5. 1.0 Executive Summary Cont.
5

6. 2.Company Summary
Table of Content
2.0 Company Summary
2.1 Company Ownership
2.2 Start-up Summary
2.3 Locations and Facilities

7. Test your knowledge
You have 10 minutes to prepare a brief about:
 Company Summary
 Lets each one of us discuss about his own company and
sector
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8. Table of Content
3.0 Product or services
3.1 Competitive comparison
3.2 Sales Literature
3.3 Sourcing and Fulfillment
3.4 Technology
3.5 Future product

9. Table of Content
4.0 Market Analysis Summary
4.1 Market Segmentation
4.2 Target Market Segment Strategy
4.2.1 Market needs
4.2.2 Market trends
4.2.3 Market Growth
4.3 Industry Analysis
4.3.1 Industry Participants
4.3.2 Distribution Patterns
4.3.3 Factors of Competition
4.3.4 Main Competitors

10. 4. Market Analysis
Test your Knowledge
Know your market “the heart of the Plan”:
 Tell your market story( Knowing and understanding your
customer)
 Why they buy from you?
 What their wants and needs are?
 What business you are really in?
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11. Table of Content
5.0 Strategy & Implementation Summary
5.1 Strategy Pyramids
5.2 Value Proposition
5.3 Marketing Strategy
5.3.1 Positioning Statement
5.3.2 Pricing Strategy
5.3.3 Promotion Strategy
5.4 Sales Strategy
5.4.1 Sales Forecast
5.4.2 Sales Programs
5.4.3 Milestones

12. 5.1 Strategy Pyramids Cont…
5.Strategy
For example, for a computer store:
Strategy is to build
long-term
relationship with
business
customers.
Tactics, might include
increasing
networking, training, an
d support.
Program might include upgrade
mailings, seminars, installation
services, network training and
others, each of which is built on
specifics.
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13. 5.Strategy
5.2 Value proposition Cont…
The chart below shows how the store might lay out its strategy:
Emphasize
service and
support
Networking Excellent Custom
Expertise training Solution
Service Training, p Mailers.
Training. ricing, sale Train the Remarking
Company
s, promoti trainers Program
Price List literature
on
The computer store strategy is to emphasize service and
support for its customers.
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14. Table of Content
6.0 Management Summary
6.1 Organizational Structure
6.2 Management Team
6.3 Management Team Gaps
6.4 Personal Plan

15. 6.Management
6.1 Organizational Structure Cont…
Co-Founder
Chief Chief
Financial Operational
Officer Officer
Sales and
Financial Administrative Purchasing
Marketing
Controller Director Director
Director
Technical
Payroll Accounting
and service Sales team
services services
support
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16. Table of Content
7.0 Financial Plan
7.1 Important Assumptions
7.2 Key Financial indicators
7.3 Projected Profit & Loss
7.4 Projected Cash Flow
7.5 Projected Balance Sheet
7.6 Break-Even Analysis
7.7 Business Ratios

17. 7.Financials
Test your knowledge
 Financial analysis is rarely a true step-by-step process.
 Prepare a brief financials about your company, whether it is a
start-up company or an ongoing company
 Make sure you include all financials needed:
Break-
General Even Projected Business
Assumptions Analysis Cash Flow Ratio
Key Projected Projected
Financial P&L Balance
Indicators Sheet
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18. Thank You For Coming Today!
Facilitator: Antoine Tabbakh
Tel: +961 1 385 825 / website: www.bsf-lb.com
Email: info@bsf-lb.com
/BestSolutionFinance Company/bsf #bsfbeirut