Engaging parents - the good, bad and the ugly of ict


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A presentation for South Glos Secondary Heads, Nov 2011

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Engaging parents - the good, bad and the ugly of ict

  1. 1. Engaging ParEnts in LEarning through iCtI a i n W i l l i a m s – B r a d l e y S t o k e C o m m u n i t y S c h o o l
  2. 2. EPRA 2007-9Engaging Parents to Raise Achievement Schools’ Network / Warwick University
  3. 3. EPRA led to questions about effectiveness of parental engagement and its role Research Base  case studiesParental Engagement Quality Standard (PEQS)
  4. 4. Current Y6 parents coming into Y7THINK ABOUT SO… what is the balance of time and effort invested in Many of them will stay connected to your school your parent body compared to longer than a significant proportion that of your colleagues… ? of your staff body
  5. 5. Where is our focus?Warwick University Research – Alma Harris80% of factors affecting children happen in the home20% happen in school Home School So why do we put 100% effort into addressing 20% of the problem?
  6. 6. Don’t forget… DAMASCUS o s o d t a n d c n s s u i n h t u t l l e o m t l r o e s s l t a n d
  7. 7. A paradigm shift?What does the research tell us?
  8. 8. Parental Engagement Quality Standard What is PEQS?o PEQS (Gold and Silver)o Engaging Parents Toolkito ‘Free’ resource from SSAT/BECTAo Excellent toolkit to work through with LTo Pulls together all of your best practiceo Developed by Senior Leaders, Heads, SSAT and Warwick Universityo 16th November @ BSCS – Parental Engagement Workshop – Schools’ Network
  9. 9. Parental Engagement Quality Standard 3 main strandso Overarching Ethoso Parental Engagement and Learningo Information, Communication & Dialogue
  10. 10. Parental Engagement Quality StandardOverarching Ethoso Audit of engagement activity through the yearo Mechanisms in place for reaching all parentso Ensuring parents know they matter, nurturing parents’ belief in their key roleo Mechanisms in place for measuring the impact of parental engagement work
  11. 11. Parental Engagement Quality StandardParental Engagement and Learningo How we link parental engagement and Learningo How we link parental engagement activities to learning in the homeo How do we engage parents to enable them to join in the celebration of success?o How do we engage parents to enable them to support positive behaviour?
  12. 12. Parental Engagement Quality StandardInformation, Communication and Dialogueo How logical is our reporting?o What general information we provide about the school?o What information we provide for parents about their son/daughter?o What mechanisms for information exchange are in place?o What information do we glean from parents?
  13. 13. Parental Engagement Quality Standard Once you’ve selected the strand… 1. Click on the specific statements 2. Pick a category 3. Input your evidence (video, audio, photo, text, HTML , docs) 4. The website colour codes your progress…
  14. 14. Parental Engagement Quality StandardThe geeky stuffo You can view the evidence as it developso Graphical image (PIE chart) to show how you compareo Guidance and exemplification providedo Case studies and strategies used in other schools are providedo You can review, edit and update evidence at any timeo PDF files are available to print for secure publishing on your websiteo Once you’re happy with it, you can publish it on the SSAT website
  15. 15. Shift Happens…Are you ready for a challenge?
  16. 16. No longer a 19 th Century model Welcome to the… 21 st Century
  17. 17. How ?!
  18. 18. Stop focusing on your model for ICT…
  19. 19. focus the energyon your model for learning and teaching…
  20. 20. ICT is a means to an endNOT the end in itself
  21. 21. WinningHearts andMinds…
  22. 22. People expect technology to fail It’s US they need confidence in
  23. 23. Examples of ICT engagement tools8 key areas Area Cost1. Website small2. Email small - medium3. Texting medium4. Slideshare n/a5. Drop Box n/a6. Online booking facilities small7. Learning Platform high8. Social Media n/a
  24. 24. ICT – parental engagement toolsWebsite & Digital Signage Simple and fresh Updating – anyone? Bottlenecks QA/QC systems Open Source? Link to other info systems
  25. 25. ICT – parental engagement tools Emailo Develop a Communications Policy and an email policy (alongside Complaints Policy)o Electronic communication is our STANDARD methodo Parents need to request a paper copy of correspondenceo One colleague co-ordinates most mass parent emailso Important to check integrity of MIS data (in our case, SIMS)o Caution about over-reliance on email to communicate emotive issueso Use it carefully for staff to parent communicationo Have a few generic email addresses:  admin@bradleystokecs.org.uk  updatecontactdetails@bradleystokecs.org.uk  contactteacher@bradleystokecs.org.uko This helps to filter lots of emails
  26. 26. ICT – parental engagement toolsTextingo Cost SAVINGS!!!!o Really useful for quick contacto Limited number of characterso Great for info on: detentions, trip letters, meeting reminders etco Does Email tooo You WILL get a reaction! (mostly ours have been positive)o Make sure someone oversees and develops good systems!
  27. 27. ICT – parental engagement tools 9th most visited website in 2009 Free online repository for all your online presentations Basic analytics in free version Can link to your website via a really simple widget Inspiration for your own presentations – any theme Loads of other features: MP3, video, webinar, PDF/MS Office share
  28. 28. ICT – parental engagement toolso Free 2GB online storageo Syncs with ALL your PC/MAC/Mobile deviceso Lost your memory stick?o Memory stick too small?o Want to share files with parents?o Private and public fileso Go mobile and still connect?o Untapped potential
  29. 29. ICT – parental engagement toolsOnline Booking FacilitiesBooking Appointments - http://bradleystoke.parentseveningsystem.co.uk/Booking appointments with staff was a problemo Reliant on forgetful studentso Office taking too many calls about bookingso Confusion over what had been bookedManaging tickets - http://www.eventelephant.como Free if event is freeo Manages booking, admin, communication, sales, and generates badgeso Links via a URL
  30. 30. ICT – parental engagement tools Learning Platform Learning focused Fully owned by you Fully controlled by you Fully developed by you
  31. 31. ICT – parental engagement tools Lessons learnt with Learning Platformso Remember ‘Measure twice, cut once…’o Only launch when ready and confident – you get one shot!o It’s not just about information (e.g. data) exchangeo Your learning platform and parent portal must link – remember learning is central!o MUST be simple and user friendlyo Can an idiot use it?o Designed by parents, for parents…o Think about the total cost of ownership. Don’t forget things like: • Reduced printing costs (e.g. exam/SATs papers) • Extra network storage • Streamlining communications (integral email)
  32. 32. How do parents GET your info? PULL Vs PUSH
  33. 33. The ‘S’ word Social Networkingo FACEBOOK - 30 billion pieces of content shared each montho UK  51M internet users in June 2010  82% population online  48.5%% of population are on FBo 25% of UK FB users in 13 – 19 age rangeo TWITTER – 300,00 new users per day, 3 billion requests per day by 180M unique visitorso 75% of Twitter’s visitors use third party apps!o UK = 5th / 10 for Twitter traffic  18% of US Tweets are from teenagerso YOU TUBE  every minute 24h of video uploadedo 2 billion viewers per day, 50% are under 20 years oldo Today, You Tube occupies the same amount of bandwidth the entire internet used in 2000o 90% of internet users use at least 1 social networking site…
  34. 34. The ‘S’ word Social Networking & Mobile /Smart Technologyo Soon, we will not be able to ignore its implications (limited resources/funds and student trends)o If such technologies are used, fear of ‘what might happen’ drives uso The possibilities of how we MIGHT engage them are overlooked – calculated risks are not takeno POLICY/PRACTICE, CONSISTENCY and EXPECTATIONS are essentialo No different to a uniform policy in terms of the WAY you work with students – rewards and sanctionso ENGAGEMENT with the REAL issueso Better managed and in the open than wanton misuse behind closed doors – EDUCATE userso Costello Technology College – Google them (School Facebook site and YouTube channel)o PUSH technology is the key (Twitter client or RSS feed)o Start with TWITTER  1) CPD for yourself 2) Learning and Teaching
  35. 35. By 2014, South Korea plans to digitize all elementary level materials. By 2015, the entire curriculum will bedelivered via an online device. A cloud-based system will host all software and content… MIT Technology Review
  36. 36. Useful Resourceso Parents: Do they know they matter? o https://www.education.gov.uk/publications/standard/publicationDetail/Page1/DCSF-RBW004 o http://www.amazon.co.uk/Parents-Know-They-Matter-Achievement/dp/1855394790o Bradley Stoke Consultant School o www.bradleystokecs.org.uk/consultantschoolo Useful Tools o 100 top tools for eLearning o www.teachers2parents.co.uk o www.slideshare.net o www.eventelephant.com o www.sliderocket.com o www.prezi.com o http://www.parentseveningsystem.co.uk/
  37. 37. Useful Resourceso Useful Tools (cont.) o www.dropbox.como Useful websites o http://shifthappens.wikispaces.com/home o www.2020plus.net Feel free to contact me on… o www.digeratidom.com o www.frogtrade.com iain.williams@bradleystokecs.org.uk o www.twitter.com o http://www.2mminutes.com/