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Bsb brand id logos

Bsb brand id logos







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    Bsb brand id logos Bsb brand id logos Presentation Transcript

    • Brand IdentityBusiness Storytelling & Brand Development
    • Brand Design Discussion
    • Two Classics…
    • Brandmarks can be either:•  Wordmark (word in unique stylized font)•  Symbol•  Or a wordmark with a symbol or logo
    • Brandmarks can be either:•  Wordmark •  (word in unique stylized font)•  Symbol•  Or a wordmark with a symbol or logo
    • Types of Brandmarks1.  Wordmark - Legible word or acronym with distinctive font characteristics.2.  Letterforms - Letter infused with personality, meaning, symbolism.3.  Emblems - Pictorial element inextricably connected to the name of the organization. Legibility challenge when minimized.4.  Pictorial Marks - Literal and recognizable image. May allude to name of company or its mission, or may symbolize a brand attribute.5.  Abstract/Symbolic Marks - Abstract visual form to convey a big idea or brand attribute.
    • Grade the Brand Manager
    • Which is better?
    • Law of Shape•  Ideal logo shape is a horizontal rectangle •  Human vision is primarily horizontal •  Shape/dimensions of a standard car windshield •  Most eye-catching and memorable, especially in signage•  Legibility is critical •  The word is more important than the font; so make sure it’s readable •  “The power of a brand name lies in the meaning of the word in the mind.”
    • Discuss the Shape of the Logo…
    • Logo Timeline
    • Links•  http://www.brandchannel.com/papers_review.asp? sp_id=684•  http://www.uspto.gov/trademarks/basics/ BasicFacts_with_correct_links.pdf•  http://www.logodesignlove.com/•  http://www.taglineguru.com/tgpedia.html•  http://www.colormatters.com/des_meta.html•  http://www.ficml.org/jemimap/style/color/ wheel.html
    • It’s Your Turn…
    • A Look at ColorWhat color has each of these brands When using color, be: adopted as part of its brand identity? •  Differentiated •  Purposeful •  UPS •  Consistent •  IBM •  Starbucks Some Useful Resources: •  Target http://kuler.adobe.com/ •  McDonald’s http://www.color-wheel-pro.com/color-meaning.html •  American Express •  Netflix http://desktoppub.about.com/cs/color/a/symbolism.htm http://www.underconsideration.com/brandnew http://www.mariaclaudiacortes.com/colors/Colors.html
    • Law of Color•  Color conveys mood, personality; evokes emotional response•  Own a color•  Select a color that fits your category•  Stick with a basic color (red, blue, green, yellow, orange)•  The pioneer gets first dibs •  If you’re not first, use opposite of competitor’s color•  What do various colors convey: red, blue, white, black, purple, green •  What are some brands that have utilized these associations?
    • What brands come to mind? Passion, Energy, Power Red
    • Creativity,Energy,Warmth Orange
    • Cheerful,Brilliant,Happiness Yellow
    • Leadership Blue
    • Royalty Purple
    • Femininity,Happy,Healthy,Content Pink
    • Trustworthy,Dependable,Friendliness,Simplicity Brown
    • Luxury,Mystery,Sophistication Black
    • Growth,HealthEnvironment Green
    • Purity,Innocense White
    • What Color will you OWN?
    • Funtivity – Logos in terms of color & shapewww.UnderConsideration.com/brandnew