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Brand IdentityBusiness Storytelling & Brand Development
Brand Design Discussion
Two Classics…
Brandmarks can be either:•  Wordmark (word in unique stylized font)•  Symbol•  Or a wordmark with a symbol or logo
Brandmarks can be either:•  Wordmark  •  (word in unique stylized font)•  Symbol•  Or a wordmark with a symbol or logo
Types of Brandmarks1.    Wordmark - Legible word or acronym      with distinctive font characteristics.2.    Letterforms -...
Grade the Brand Manager
Which is better?
Law of Shape•  Ideal logo shape is a horizontal rectangle   •  Human vision is primarily horizontal   •  Shape/dimensions ...
Discuss the Shape of the Logo…
Logo Timeline
Links•  http://www.brandchannel.com/papers_review.asp?   sp_id=684•  http://www.uspto.gov/trademarks/basics/   BasicFacts_...
It’s Your Turn…
A Look at ColorWhat color has each of these brands                                                         When using colo...
Law of Color•    Color conveys mood, personality; evokes emotional response•    Own a color•    Select a color that fits y...
What brands come to mind?        Passion,        Energy, Power            Red
Creativity,Energy,Warmth   Orange
Cheerful,Brilliant,Happiness    Yellow
Leadership   Blue
Royalty  Purple
Femininity,Happy,Healthy,Content    Pink
Trustworthy,Dependable,Friendliness,Simplicity    Brown
Luxury,Mystery,Sophistication     Black
Growth,HealthEnvironment    Green
Purity,Innocense  White
What Color will you      OWN?
Funtivity – Logos in terms of color & shapewww.UnderConsideration.com/brandnew
Bsb brand id logos
Bsb brand id logos
Bsb brand id logos
Bsb brand id logos
Bsb brand id logos
Bsb brand id logos
Bsb brand id logos
Bsb brand id logos
Bsb brand id logos
Bsb brand id logos
Bsb brand id logos
Bsb brand id logos
Bsb brand id logos
Bsb brand id logos
Bsb brand id logos
Bsb brand id logos
Bsb brand id logos
Bsb brand id logos
Bsb brand id logos
Bsb brand id logos
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Transcript of "Bsb brand id logos"

  1. 1. Brand IdentityBusiness Storytelling & Brand Development
  2. 2. Brand Design Discussion
  3. 3. Two Classics…
  4. 4. Brandmarks can be either:•  Wordmark (word in unique stylized font)•  Symbol•  Or a wordmark with a symbol or logo
  5. 5. Brandmarks can be either:•  Wordmark •  (word in unique stylized font)•  Symbol•  Or a wordmark with a symbol or logo
  6. 6. Types of Brandmarks1.  Wordmark - Legible word or acronym with distinctive font characteristics.2.  Letterforms - Letter infused with personality, meaning, symbolism.3.  Emblems - Pictorial element inextricably connected to the name of the organization. Legibility challenge when minimized.4.  Pictorial Marks - Literal and recognizable image. May allude to name of company or its mission, or may symbolize a brand attribute.5.  Abstract/Symbolic Marks - Abstract visual form to convey a big idea or brand attribute.
  7. 7. Grade the Brand Manager
  8. 8. Which is better?
  9. 9. Law of Shape•  Ideal logo shape is a horizontal rectangle •  Human vision is primarily horizontal •  Shape/dimensions of a standard car windshield •  Most eye-catching and memorable, especially in signage•  Legibility is critical •  The word is more important than the font; so make sure it’s readable •  “The power of a brand name lies in the meaning of the word in the mind.”
  10. 10. Discuss the Shape of the Logo…
  11. 11. Logo Timeline
  12. 12. Links•  http://www.brandchannel.com/papers_review.asp? sp_id=684•  http://www.uspto.gov/trademarks/basics/ BasicFacts_with_correct_links.pdf•  http://www.logodesignlove.com/•  http://www.taglineguru.com/tgpedia.html•  http://www.colormatters.com/des_meta.html•  http://www.ficml.org/jemimap/style/color/ wheel.html
  13. 13. It’s Your Turn…
  14. 14. A Look at ColorWhat color has each of these brands When using color, be: adopted as part of its brand identity? •  Differentiated •  Purposeful •  UPS •  Consistent •  IBM •  Starbucks Some Useful Resources: •  Target http://kuler.adobe.com/ •  McDonald’s http://www.color-wheel-pro.com/color-meaning.html •  American Express •  Netflix http://desktoppub.about.com/cs/color/a/symbolism.htm http://www.underconsideration.com/brandnew http://www.mariaclaudiacortes.com/colors/Colors.html
  15. 15. Law of Color•  Color conveys mood, personality; evokes emotional response•  Own a color•  Select a color that fits your category•  Stick with a basic color (red, blue, green, yellow, orange)•  The pioneer gets first dibs •  If you’re not first, use opposite of competitor’s color•  What do various colors convey: red, blue, white, black, purple, green •  What are some brands that have utilized these associations?
  16. 16. What brands come to mind? Passion, Energy, Power Red
  17. 17. Creativity,Energy,Warmth Orange
  18. 18. Cheerful,Brilliant,Happiness Yellow
  19. 19. Leadership Blue
  20. 20. Royalty Purple
  21. 21. Femininity,Happy,Healthy,Content Pink
  22. 22. Trustworthy,Dependable,Friendliness,Simplicity Brown
  23. 23. Luxury,Mystery,Sophistication Black
  24. 24. Growth,HealthEnvironment Green
  25. 25. Purity,Innocense White
  26. 26. What Color will you OWN?
  27. 27. Funtivity – Logos in terms of color & shapewww.UnderConsideration.com/brandnew
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