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Twitter Tools to Elevate Your Game
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Twitter Tools to Elevate Your Game

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Twitter.com covers the basics, but with a few outside tools, most free, you can expand your marketing exponentially and save valuable time. You’ll take away sites and resources to help you schedule …

Twitter.com covers the basics, but with a few outside tools, most free, you can expand your marketing exponentially and save valuable time. You’ll take away sites and resources to help you schedule tweets, manage and grow your followers, and make it easy to be retweeted.

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  • 181,000 SM gurus, ninjas, mavens & experts as of Jan 2013
  • Fastest growing: Q2 – Q4 grew 40% per globalwebindex.net34% have generated leads, 20% have closed deals
  • How do you measure success on Twitter or any social medium? Klout and other measures of social influence are still shaking out. Not follower count, though ratio may mean something when you look at someone. Answer may vary: Brand recognition, lead generation, connections, referrals
  • Flipboard/Zite – both ipad/ios/androidFeedly – more than 3M Google Reader users have switched – can migrate (Google Reader ends 7/1)
  • Importance of consistencyBufferapp goes beyond scheduling – will cover in later slide
  • Tweriod: Analyzes both your tweets and your followers' tweets to recommend best times for exposure. Premium syncs with Buffer, detailed analytics and every day of the weekRepeat tweets: Guy K: 1.3M followers; repeats tweets 4x to hit timezones & improve clickthroughs. Each receives similar traffic – would lose 75% of traffic if posting once.
  • Directories – add yourself. Find others to follow by hashtag, interest, geography, etc.Follower management – cleanup followers; easily follow role model/friend/competitors followsFriend or Follow: quickly and easily sort, filter, follow, and unfollow your contactsuseQwitter.com: Who unfollowed me; weekly report
  • Improving engagement: How do you measure success on Twitter or any social medium? We’ll talk about social influence measures in a few minutes. Not follower count, though ratio may mean something when you look at someone. Answer may vary: Brand recognition, lead generation, connections, referralsLook at these two tools to improving engagement
  • Bufferapp: Click into any update for overview of the people that interact with you the most. The best part here is that you can thank them, follow them or continue the conversation right thereCommun.it:
  • Commun.it: Links to Buffer – find high value influencers/supporters to prioritize response and ensure you respond/thank them.Track new followers and unfollowers; considerations to follow
  • Several free tools available to monitor/listen to what is being said about you or your brand.Google alerts – pushes web/blog/news mentions to your email inboxTweetBeep – same thing for Twitter mentionsSocial mention – broad sources – keyword search for brand/keyword. Best for unique name or recognizable brandMonitor This – tracks brand mention across 20 search engines – search results go into your feed readerKurrently – user friendly search engine – Google like – real time mentions
  • Broader than “@mention” notifications – even picks up your URL for your website/blog in shorteners
  • The measurement of influence is somewhat early & controversial – jury still out. Interesting tool for relativity – is your brand or personal influence growing?Free tools like Klout and TweetLevel let you also see who YOUR influencers are, and others influential in the topics you Tweet about
  • Topic/hashtag influence and influencers: Look at buzz (time of day), top users, top links – parse by date and other specifics on advanced search
  • Managing campaign: Many tools discussed contribute. One more free tool (MarketingGrader)MarketingGrader: Quick checklist by HubSpot – enter URL; analyzes blog, SEO, social exposure, linking authorities
  • Too much turns off your business audience
  • ROI question: What’s ROI of a TV commercial? Educated guesses at best. Hope Schau (“Skau”) – ROI of pants? “They are the cover charge for the market, the admission ticket. For the most part, you cannot conduct corporate activity in only your underwear. You need a professional set of overwear attire. No pants, no business meeting.”

Transcript

  • 1. TWITTER TOOLS TOELEVATE YOUR GAME
  • 2. TWITTER TOOLS TO ELEVATEYOUR GAMEBarbi Reuter, PrincipalC&W | PICOR Commercial Real Estate
  • 3. ENTHUSIAST VS. GURU
  • 4. BY THE NUMBERS• Fastest growing social network• 300,000 new visitors daily• Half the world’s users are in the U.S.• More searches daily than Bing/Yahoocombined• 34% of marketers have generated leads• 39% of companies don’t track social mentions• 56% of customer tweets ignoredSources: globalwebindex.net, technology-in-business.net, movingsocial,website-monitoring.com, alltwitter.com, invesp.com
  • 5. ELEVATE YOUR GAMESave timeImprove connectionsImprove engagementManage reputation/listenManage campaign
  • 6. SAVE TIME• Curate content• Schedule tweets• Time tweets
  • 7. CURATE CONTENT• Free Tools – desktop, mobile• Flipboard• Zite• RSS: Flipboard, Zite, Feedly, Outlook
  • 8. FLIPBOARD
  • 9. FLIPBOARD
  • 10. SCHEDULE TWEETSUse tools to time your posts• Hootsuite• Tweetdeck• Bufferapp
  • 11. TIME TWEETS• Tweriod (free & premium)• Consider audience time zones• Repeat tweets – pros/cons
  • 12. IMPROVE CONNECTIONSDirectoriesFollower Management
  • 13. IMPROVE ENGAGEMENTTarget the most active• Bufferapp• Commun.itIMPROVE CONNECTIONS
  • 14. IMPROVE ENGAGEMENTBufferapp
  • 15. WHAT MAKES PEOPLE RETWEET?Source: WhiteFireSEO26%32%21%66%84%92%"Please RT!"Offered incentiveCelebrity statusPersonal connectionHumorInteresting content
  • 16. WHAT MAKES PEOPLE RETWEET?Source: WhiteFireSEO
  • 17. MANAGE REPUTATIONSource: socialmouths.com
  • 18. MANAGE REPUTATION
  • 19. MEASURE SOCIAL INFLUENCE• Klout• TweetLevel
  • 20. TWEETLEVELSource: TweetLevel
  • 21. Source: TweetLevel
  • 22. MANAGE SOCIAL MEDIA CAMPAIGNSource: HubSpot
  • 23. Find us on Twitter and the web@PICORcres@BarbiReuterwww.picor.comhttp://blog.picor.com