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Br the elevator speech
Br the elevator speech
Br the elevator speech
Br the elevator speech
Br the elevator speech
Br the elevator speech
Br the elevator speech
Br the elevator speech
Br the elevator speech
Br the elevator speech
Br the elevator speech
Br the elevator speech
Br the elevator speech
Br the elevator speech
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Br the elevator speech

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tips on designing and delivering a great 30-second elevator speech

tips on designing and delivering a great 30-second elevator speech

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  • 1. The ElevatorSpeech…tell meabout yourself { Barbara Reinhalter December 20, 2012
  • 2. Overview • What is an Elevator Speech? • Why is an Elevator Speech important for professional success? • Essential elements of a powerful Elevator Speech • How to design a great Elevator Speech • Participant Survey • Knowledge Quiz
  • 3. Networking opportunities abound in our dailylives. Always be ready to market yourself!
  • 4. What is an Elevator Speech? • Summary of your professional skills, accomplishments and aspirations in 30 seconds. • Clearly differentiates the unique product - -“YOU” • An effective marketing tool that can get you in the door of that ideal client or employer • Can be customized for different audiences
  • 5. 1. Who are you and what do { 2. you do? Why should someone want to speak with you again and/or hire you?You have only 30 seconds!
  • 6. Why is an Elevator Speechimportant? • You only have 30-60 seconds to make a great first impression • People’s attention span is short • Our lives are face-paced today
  • 7. Essential elements of adynamite Elevator Speech • Powerful language • Concise • Clear • Tell a story • Targeted • Goal oriented • Plant a hook
  • 8. How to design your winningelevator speech • Write a page of your biggest accomplishments. Do not hold back! • Write a story about how you have benefited people the most. Tell a story. Be visual • What is your bottom-line goal? • Write 10 plus action statements that will spur you towards your goal • Make sure you answer the two BIG questions – who you are/do and why someone should speak with you
  • 9. Now what… • Boil the speech down to 30 seconds -- Use a kitchen timer • Practice in front of a mirror • Delivery must be natural • Tape yourself and share with trusted colleagues – Practice! • Design different versions for different audiences
  • 10. • Too long • Jargon filled • Passive words • Not compelling • Starts with “I am” • You are not comfortablePlease avoid these!
  • 11. Let’s review • What is an 30-second Elevator Speech? • Why is it important? • What two questions must it answer? • Essential Elements? • How to craft the Elevator Speech? • What should you avoid doing?
  • 12. Participant SurveyHow likely is it that you will use a powerfulElevator Speech? 1. Very likely 2. Somewhat likely 3. Not likely
  • 13. Participant SurveyWas the pace of the training comfortable? 1. Just right 2. Too slow 3. Too fast
  • 14. Participant SurveyDid you like the training? 1. Very much 2. OK 3. Not too much

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