Social Networking 101 for Real Estate

Social Networking for Real Estate FACEBOOK 101 February 2009 Presented to Pinnacle Estate Properties, Inc.

DID YOU KNOW THAT:

An ordinary person can make extraordinary profits by getting connected and building an online social network?

You can lucratively expand your business and increase your sales by driving traffic to your website through managing your social network profile?

Online social networks like Facebook and LinkedIn account for 7 of the top 20 most visited Web sites in the world? Facebook alone has more than 60 million active users in the US and 35,000 new registrations per day!! What networking breakfast meeting could compare to that??

WHO IS BROEKMAN?

-|- Founded as a marketing/pr agency in August 2000

-|- Full service creative agency for past five years

-|- Specialized niche in working with Residential and Commercial Real Estate

-|- Services include:

Brand Management & Marketing Programs

Identity Campaigns

Graphic Design & Printing

Website Development

Social Network/Media Advertising

IN PARTNERSHIP SINCE JUNE 2005

-|- Established style guide & identity for:

Pinnacle Estate Properties Inc.

Estate Division

Ridgegate Mortgage

-|- Developed Company Listing Presentation & Agent Powerpoint

-|- Overseen over 150 agent and company direct mail & advertising campaigns, including Encino’s agent recruitment campaigns

-|- Managed numerous agent identity campaigns , including logo, business cards, letterhead, postcards - listings/solds, mailers, flyers, brochures, drops, cmas, door hangers, websites, etc.

SOCIAL NETWORKING 101

-|- Social Networking is a tool to embrace; supplements your online marketing

Real estate companies

Your Associations & Organizations

Your Fellow agents

Your competitors

Your Vendors & Partners

THE APPEAL OF SOCIAL NETWORKING -|- Social Networking is a big experiment -|- Invasion of your privacy on one hand; marketing opportunity on the other -|- Entering “Survival of the fittest” phase -|- ALL ABOUT visibility + presence

TYPES OF SOCIAL NETWORKS MySpace Music and profiles 253,145,404 Facebook Profiles – social, biz, networks 140,000,000 Windows Live Spaces - Social Profiles 120,000,000 Habbo Profiles 117,000,000 Friendster Social Profiles 90,000,000 hi5 Social Profiles 80,000,000 Flixster Movies 63,000,000 Reunion.com along with Classmates.com 51,000,000 LinkedIn Professional Profiles 34,000,000 Tagged.com Social Profiles 30,000,000 Last.fm Music 21,000,000 Plaxo Aggregator, contacts - Outlook 15,000,000 Twitter Micro-blogging, RSS, updates 2,200,000

WHAT IS LINKEDIN?

-|- Upon joining, able to create Professional profile that showcases your professional experience, education and accomplishments (a virtual Resume):

Form connections by inviting trusted contacts to connect to you; goal to grow your network of connections, your connections’ connections and the people they know… linking you to a vast number of qualified professionals and experts

Find and be introduced to potential clients, service providers, and experts who come recommended.

Be found for business opportunities and find potential partners. Discover inside connections that can help you close deals.

Join groups and professional associations.

Engage other members through discussion groups, positioning your expertise

Get recommended by past associates and clients

SOCIAL NETWORKING 101 -|-

THE BEST THANK YOU IS A REFERRAL

OBJECTIVE:

* Connect

* Recommendation

Refer

Open to world; anyone can see profile

PROFIT IN YOUR POCKET

FACEBOOK :: YOUR FACE HERE

More than 60 million active users in the US; an average of 25,000 new registrations per day since Jan. 2007

Sixth-most trafficked site in the United States (comScore)

More than 65 billion page views per month

More than half of active users return daily

People spend an average of 20 minutes on the site daily (comScore)

No. 1 photo sharing application on the Web ; more than twice as much traffic as the next three sites combined (comScore)

More than 6 million active user groups on the site

WHAT IS FACEBOOK?

-|- Create your social profile and broadcast/showcase the human element of you and your business

Enables you to engage and interact with friends, colleagues, companies and organizations

Providing engaging content and updates to your friends, supporters and network

News Feeds to maintain contact with that network

Join groups and associations that put you in the “virtual room” with like people

Engage other users through applications, fan pages, and advertising opportunities

-|- FACEBOOK IS ALL ABOUT PRESENCE AND ENGAGEMENT

Your FB Marketing Implementation Plan

-|- Use your status to update your fans/friends about

Homes for Sale

Homes recently sold

Upcoming open houses

Searching for Rentals or Short Sales

Foreclosure announcements, etc.

-|- Post Images and Videos of your Listings, Solds!

-|- Marketing to sphere of influence

News about your business success

Post relevant business analysis, statistics, real estate industry news, RSS feeds for general news

Resources for schools, area info… anything/everything from your website

SET-UP ACCOUNT

SET-UP ACCOUNT PART ONE TO BUILD YOUR NETWORK

SET-UP ACCOUNT PART TWO BUILD YOUR NETWORK

SET-UP ACCOUNT PART THREE ADD YOUR CURRENT HOME TOWN

SET-UP ACCOUNT

FACEBOOK DEVELOPMENT DEVELOPING YOUR PERSONAL FACEBOOK PROFILE IS WORTH EVERY MINUTE YOU PUT IN! N!

JOIN ORGANIZATIONS

FACEBOOK DEVELOPMENT DEVELOPING YOUR PERSONAL FACEBOOK PROFILE IS WORTH EVERY MINUTE YOU PUT IN! !

ADVERTISING OPPORTUNITY! TARGETED ADS TO MEMBERS WHO CAN USE YOUR SERVICES

YOUR VIRTUAL COMMUNITY Differentiate from your personal profile! TARGETED MARKETING DRIVEN BY YOU! LIST/CONTENT IS YOURS! *Farm Area Driven *Sphere Of Influence *Neighborhood Driven *Street Driven *Topic Driven *Neighborhood Council Association

PINNACLE PAGE By Company By Office By Team Add Photos for agents Add Photos for listings Add Photos for solds Update discussion board With open houses and listings. Engage the group!

CONNECT ON YOUR PHONE

SOCIAL NETWORKING IS KEY TO IMPROVING VISIBILITY BUILT IN SEARCH ENGINE OPTIMIZATION

THE BOTTOM LINE

In order to increase YOUR bottom line in today’s economic and technological landscape you must:

Build your Facebook & LinkedIn profile, get connected and network daily!

Commit a minimum of 10-15 minutes per day on networking with your contacts

Market your listings, recently solds and open houses via your status update

Upload pictures and videos of your listings and solds! And pictures with you and your clients!

Grab testimonials and post them!

Upload market and area information and provide relevant news

Market your services to your sphere!

FACEBOOK CONSULTING You can’t afford to wait. Do this now. If you need help…. -|- Personal training and implementation of use of social networks. One on One. Social Media audit, assessment and recommendations! Set-up Professional Profile & Groups FEE: $65/hour

YOUR BRANDING/MARKETING GUY