Social Networking 101 for Real Estate

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Delivered presentation to 6 offices / over 700 real estate agents. Teaching how to embrace social networks as a tool to drive traffic, increase their visibility and make sales happen!

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Social Networking 101 for Real Estate

  1. 1. Social Networking for Real Estate FACEBOOK 101 February 2009 Presented to Pinnacle Estate Properties, Inc.
  2. 2. DID YOU KNOW THAT: <ul><li>An ordinary person can make extraordinary profits by getting connected and building an online social network? </li></ul><ul><li>You can lucratively expand your business and increase your sales by driving traffic to your website through managing your social network profile? </li></ul><ul><li>Online social networks like Facebook and LinkedIn account for 7 of the top 20 most visited Web sites in the world? Facebook alone has more than 60 million active users in the US and 35,000 new registrations per day!! What networking breakfast meeting could compare to that?? </li></ul>
  3. 3. WHO IS BROEKMAN? <ul><li>-|- Founded as a marketing/pr agency in August 2000 </li></ul><ul><li>-|- Full service creative agency for past five years </li></ul><ul><li>-|- Specialized niche in working with Residential and Commercial Real Estate </li></ul><ul><li>-|- Services include: </li></ul><ul><ul><li>Brand Management & Marketing Programs </li></ul></ul><ul><ul><li>Identity Campaigns </li></ul></ul><ul><ul><li>Graphic Design & Printing </li></ul></ul><ul><ul><li>Website Development </li></ul></ul><ul><ul><li>Social Network/Media Advertising </li></ul></ul>
  4. 4. IN PARTNERSHIP SINCE JUNE 2005 <ul><li>-|- Established style guide & identity for: </li></ul><ul><ul><li>Pinnacle Estate Properties Inc. </li></ul></ul><ul><ul><li>Estate Division </li></ul></ul><ul><ul><li>Ridgegate Mortgage </li></ul></ul><ul><li>-|- Developed Company Listing Presentation & Agent Powerpoint </li></ul><ul><li>-|- Overseen over 150 agent and company direct mail & advertising campaigns, including Encino’s agent recruitment campaigns </li></ul><ul><li>-|- Managed numerous agent identity campaigns , including logo, business cards, letterhead, postcards - listings/solds, mailers, flyers, brochures, drops, cmas, door hangers, websites, etc. </li></ul>
  5. 5. SOCIAL NETWORKING 101 <ul><li>-|- Social Networking is a tool to embrace; supplements your online marketing </li></ul><ul><ul><li>Real estate companies </li></ul></ul><ul><ul><li>Your Associations & Organizations </li></ul></ul><ul><ul><li>Your Fellow agents </li></ul></ul><ul><ul><li>Your competitors </li></ul></ul><ul><ul><li>Your Vendors & Partners </li></ul></ul>
  6. 6. THE APPEAL OF SOCIAL NETWORKING -|- Social Networking is a big experiment -|- Invasion of your privacy on one hand; marketing opportunity on the other -|- Entering “Survival of the fittest” phase -|- ALL ABOUT visibility + presence
  7. 7. TYPES OF SOCIAL NETWORKS MySpace Music and profiles 253,145,404 Facebook Profiles – social, biz, networks 140,000,000 Windows Live Spaces - Social Profiles 120,000,000 Habbo Profiles 117,000,000 Friendster Social Profiles 90,000,000 hi5 Social Profiles 80,000,000 Flixster Movies 63,000,000 Reunion.com along with Classmates.com 51,000,000 LinkedIn Professional Profiles 34,000,000 Tagged.com Social Profiles 30,000,000 Last.fm Music 21,000,000 Plaxo Aggregator, contacts - Outlook 15,000,000 Twitter Micro-blogging, RSS, updates 2,200,000
  8. 8. WHAT IS LINKEDIN? <ul><li>-|- Upon joining, able to create Professional profile that showcases your professional experience, education and accomplishments (a virtual Resume): </li></ul><ul><ul><li>Form connections by inviting trusted contacts to connect to you; goal to grow your network of connections, your connections’ connections and the people they know… linking you to a vast number of qualified professionals and experts </li></ul></ul><ul><ul><li>Find and be introduced to potential clients, service providers, and experts who come recommended. </li></ul></ul><ul><ul><li>Be found for business opportunities and find potential partners. Discover inside connections that can help you close deals. </li></ul></ul><ul><ul><li>Join groups and professional associations. </li></ul></ul><ul><ul><li>Engage other members through discussion groups, positioning your expertise </li></ul></ul><ul><ul><li>Get recommended by past associates and clients </li></ul></ul>
  9. 9. SOCIAL NETWORKING 101 -|- <ul><li>THE BEST THANK YOU IS A REFERRAL </li></ul><ul><li>OBJECTIVE: </li></ul><ul><li>* Connect </li></ul><ul><li>* Recommendation </li></ul><ul><li>Refer </li></ul><ul><li>Open to world; anyone can see profile </li></ul>
  10. 10. PROFIT IN YOUR POCKET
  11. 11. FACEBOOK :: YOUR FACE HERE <ul><li>More than 60 million active users in the US; an average of 25,000 new registrations per day since Jan. 2007 </li></ul><ul><li>Sixth-most trafficked site in the United States (comScore) </li></ul><ul><li>More than 65 billion page views per month </li></ul><ul><li>More than half of active users return daily </li></ul><ul><li>People spend an average of 20 minutes on the site daily (comScore) </li></ul><ul><li>No. 1 photo sharing application on the Web ; more than twice as much traffic as the next three sites combined (comScore) </li></ul><ul><li>More than 6 million active user groups on the site </li></ul>
  12. 12. WHAT IS FACEBOOK? <ul><li>-|- Create your social profile and broadcast/showcase the human element of you and your business </li></ul><ul><ul><li>Enables you to engage and interact with friends, colleagues, companies and organizations </li></ul></ul><ul><ul><li>Providing engaging content and updates to your friends, supporters and network </li></ul></ul><ul><ul><li>News Feeds to maintain contact with that network </li></ul></ul><ul><ul><li>Join groups and associations that put you in the “virtual room” with like people </li></ul></ul><ul><ul><li>Engage other users through applications, fan pages, and advertising opportunities </li></ul></ul><ul><li>-|- FACEBOOK IS ALL ABOUT PRESENCE AND ENGAGEMENT </li></ul>
  13. 13. Your FB Marketing Implementation Plan <ul><li>-|- Use your status to update your fans/friends about </li></ul><ul><ul><li>Homes for Sale </li></ul></ul><ul><ul><li>Homes recently sold </li></ul></ul><ul><ul><li>Upcoming open houses </li></ul></ul><ul><ul><li>Searching for Rentals or Short Sales </li></ul></ul><ul><ul><li>Foreclosure announcements, etc. </li></ul></ul><ul><li>-|- Post Images and Videos of your Listings, Solds! </li></ul><ul><li>-|- Marketing to sphere of influence </li></ul><ul><ul><li>News about your business success </li></ul></ul><ul><ul><li>Post relevant business analysis, statistics, real estate industry news, RSS feeds for general news </li></ul></ul><ul><ul><li>Resources for schools, area info… anything/everything from your website </li></ul></ul>
  14. 14. SET-UP ACCOUNT
  15. 15. SET-UP ACCOUNT
  16. 16. SET-UP ACCOUNT
  17. 17. SET-UP ACCOUNT
  18. 18. SET-UP ACCOUNT PART ONE TO BUILD YOUR NETWORK
  19. 19. SET-UP ACCOUNT PART TWO BUILD YOUR NETWORK
  20. 20. SET-UP ACCOUNT PART THREE ADD YOUR CURRENT HOME TOWN
  21. 21. SET-UP ACCOUNT
  22. 23. FACEBOOK DEVELOPMENT DEVELOPING YOUR PERSONAL FACEBOOK PROFILE IS WORTH EVERY MINUTE YOU PUT IN! N!
  23. 24. FACEBOOK DEVELOPMENT DEVELOPING YOUR PERSONAL FACEBOOK PROFILE IS WORTH EVERY MINUTE YOU PUT IN! N!
  24. 25. FACEBOOK DEVELOPMENT DEVELOPING YOUR PERSONAL FACEBOOK PROFILE IS WORTH EVERY MINUTE YOU PUT IN! N!
  25. 27. JOIN ORGANIZATIONS
  26. 28. FACEBOOK DEVELOPMENT DEVELOPING YOUR PERSONAL FACEBOOK PROFILE IS WORTH EVERY MINUTE YOU PUT IN! !
  27. 29. FACEBOOK DEVELOPMENT DEVELOPING YOUR PERSONAL FACEBOOK PROFILE IS WORTH EVERY MINUTE YOU PUT IN! !
  28. 30. ADVERTISING OPPORTUNITY! TARGETED ADS TO MEMBERS WHO CAN USE YOUR SERVICES
  29. 32. YOUR VIRTUAL COMMUNITY Differentiate from your personal profile! TARGETED MARKETING DRIVEN BY YOU! LIST/CONTENT IS YOURS! *Farm Area Driven *Sphere Of Influence *Neighborhood Driven *Street Driven *Topic Driven *Neighborhood Council Association
  30. 33. PINNACLE PAGE By Company By Office By Team Add Photos for agents Add Photos for listings Add Photos for solds Update discussion board With open houses and listings. Engage the group!
  31. 34. PINNACLE PAGE By Company By Office By Team Add Photos for agents Add Photos for listings Add Photos for solds Update discussion board With open houses and listings. Engage the group!
  32. 35. CONNECT ON YOUR PHONE
  33. 36. SOCIAL NETWORKING IS KEY TO IMPROVING VISIBILITY BUILT IN SEARCH ENGINE OPTIMIZATION
  34. 37. THE BOTTOM LINE <ul><li>In order to increase YOUR bottom line in today’s economic and technological landscape you must: </li></ul><ul><ul><li>Build your Facebook & LinkedIn profile, get connected and network daily! </li></ul></ul><ul><ul><li>Commit a minimum of 10-15 minutes per day on networking with your contacts </li></ul></ul><ul><ul><li>Market your listings, recently solds and open houses via your status update </li></ul></ul><ul><ul><li>Upload pictures and videos of your listings and solds! And pictures with you and your clients! </li></ul></ul><ul><ul><li>Grab testimonials and post them! </li></ul></ul><ul><ul><li>Upload market and area information and provide relevant news </li></ul></ul><ul><ul><li>Market your services to your sphere! </li></ul></ul>
  35. 38. FACEBOOK CONSULTING You can’t afford to wait. Do this now. If you need help…. -|- Personal training and implementation of use of social networks. One on One. Social Media audit, assessment and recommendations! Set-up Professional Profile & Groups FEE: $65/hour
  36. 39. YOUR BRANDING/MARKETING GUY <ul><li>-|- Branding Strategy & Marketing Plans $65- per hour </li></ul><ul><li>-|- Logo Development $165- flat fee </li></ul><ul><li>-|- Branding Campaigns – Identity Package $550- flat fee </li></ul><ul><ul><li>Logo Development </li></ul></ul><ul><ul><li>Business Cards </li></ul></ul><ul><ul><li>Letterhead (print and electronic) </li></ul></ul><ul><ul><li>Envelopes </li></ul></ul><ul><ul><li>Missed You Door Knocking Postcard </li></ul></ul><ul><li>-|- Farming/Sphere Campaigns FEE: $45/hour </li></ul><ul><ul><li>Postcards – Design, Print and Mail Design Fee </li></ul></ul><ul><ul><li>Drops – Door Hangers – Door Knocking – Missed You </li></ul></ul><ul><li>-|- Competitive printing services See online ratecard! </li></ul>
  37. 40. <ul><li>THANK YOU! </li></ul><ul><li>Jeremy Broekman </li></ul><ul><li>www.broekmancomm.com/pep.html </li></ul><ul><li>cell 818-212-9201 </li></ul><ul><li>Email [email_address] </li></ul><ul><li>Web www.broekmancomm.com </li></ul>

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