1. Produced by BRANDed Management.
Sat., May 24, 2014: 9pm l Location: Crane Bay.

2. The Indy 500 has long been a haven to see and be seen among the taste-making elite class of Hollywood celebrities
and professional athletes from across the globe. Much like the Super Bowl or the Kentucky Derby, people care
“WHO’S THERE”!
THE RACE PARTY returns in 2014 on the night before
the 98th running of the Indy 500, the largest
single-day sporting event in the world, boosting a
crowd of nearly 400,000.
THE RACE PARTY is set to include key celebrities influencers,
a special musical guest, and will be hosted by a targeted celebrity.
“This is the Indy 500. You wish you were here and I am.” –Gene Simmons
The
Kardashians
appear
at
the
2010
Pre-­‐Indy
500
party.
Kelly
Clarkson
&
Seal
perform
at
the
2011
Indy
500.
Adrian
Grenier
star
of
HBO’s
Entourage,
at
the
2011
pre-­‐Indy
500
party.

3. Anna
Nicole
Smith
featured
at
“THE
Race
Party”
hosted
at
CMG
Worldwide
.
Patrick
Dempsey
at
“THE
Race
Party”
hosted
at
CMG
Worldwide
Nick
&
Drew
Lachey
aRend
our
celebrity
Indy
500
golf
ouUng.
BRANDed Management will produce this year’s THE RACE PARTY, an event founded by BRANDed
Management’s CEO Jen Beaver in 2005. As a leading event production specialist, Jen has developed and
hosted celebrities at events ranging from the Super Bowl, ESPN ESPYs Awards, Kentucky Derby, NBA All-Star,
The iconic Playboy Mansion, and of course the Indy 500.
BRADNed events have been planned for three-time Indy 500 winner & Dancing with the Stars champion Helio
Castroneves, Playboy Celebrity Golf & Poker Tournaments, NFL pro’s Reggie Bush & Reggie Wayne, including
fellow NFL player Steve Smith’s 2013 Super Bowl party. BRANDed has previously partnered on this event with
CMG Worldwide, the leader in intellectual property rights and known worldwide as the management firm for
Celebrities like Marilyn Monroe and James Dean.

4. THE RACE PARTY Event Details:
DATE:
Sat., May 24
TIME:
9:00 p.m. – 1:00 a.m.
LOCATION:
The Crane Bay, Indianapolis
TICKETS:
Invitation ONLY
ATTIRE:
Cocktail
Mario
Lopez,
host
of
EXTRA,
at
the
GQ
pre-­‐race
Indy
500
party
in
2011.
Mark
Wahlberg
&
P
Diddy
at
a
pre-­‐Indy
500
event
in
2011.
Bruce
Jenner
&
Kris
Kardashian
at
the
2010
Indy
500.

5. THE RACE PARTY Title Sponsor Opportunity
•
Brand identity attached to the official name of the event: “The Race Party presented
by Company Name.”
•
Brand category exclusivity
•
Brand inclusion on the Step + Repeat press banner
•
Brand recognition in all collateral marketing materials: invitations, press releases,
credentials, website logo and hotline placement, ancillary media
•
Brand on-premise signage (provided by spoonsor) as well as distribution of
promotional items and clothing within venue and outdoor
•
Brand mentions from DJ on main stage during event
•
Photo & meet and greet with celebrity hosts and guests
•
30 VIP/All Access credentials to The Race Party

6. THE RACE PARTY Major Associate Sponsor Opportunity:
•
Brand Category Exclusivity
•
Brand inclusion on the Step + Repeat press banner
•
Brand recognition in all collateral marketing materials: Invitations, press releases, credentials,
website logo and hotline placement, ancillary media
•
Brand on-premise signage (blow-ups, ice sculptures, etc.) as well as distribution of promotional
items and clothing within venue and outdoor
•
20 VIP/All Access Credentials to The Race Party
THE RACE PARTY Associate Sponsor Opportunity:
•
Brand recognition in all collateral marketing materials: Invitations, press releases, credentials, website
logo and hotline placement, ancillary media
•
Brand on-premise signage (blow-ups, ice sculptures, etc.) as well as distribution of promotional items
and clothing within venue and outdoor
•
10 VIP/All Access Credentials to The Race Party

7. THE RACE PARTY Contingency Sponsor Opportunity: $5,000.00
•
Brand recognition in all collateral marketing materials: Invitations, press releases, credentials,
website logo and hotline placement, ancillary media
•
Brand on-premise signage (blow-ups, ice sculptures, etc.) as well as distribution of promotional
items and clothing within venue and outdoor
•
5 VIP/All Access Credentials to The Race Party
THE RACE PARTY Technical Sponsor Opportunity: [Product]
•
Brand recognition in all collateral marketing materials: Invitations, press releases, credentials,
website logo and hotline placement, ancillary media
•
Brand on-premise signage (blow-ups, ice sculptures, etc.) as well as distribution of promotional
items and clothing within venue and outdoor
•
5 VIP/All Access Credentials to The Race Party