Produced by BRANDed Management.
Sat., May 24, 2014: 9pm l Location: Crane Bay.
The Indy 500 has long been a haven to see and be seen among the taste-making elite class of Hollywood celebrities
and prof...
Anna	
  Nicole	
  Smith	
  featured	
  at	
  “THE	
  
Race	
  Party”	
  hosted	
  at	
  CMG	
  Worldwide	
  
.	
  

Patric...
THE RACE PARTY Event Details:
DATE:

Sat., May 24

TIME:

9:00 p.m. – 1:00 a.m.

LOCATION:

The Crane Bay, Indianapolis

T...
THE RACE PARTY Title Sponsor Opportunity
• 

Brand identity attached to the official name of the event: “The Race Party pr...
THE RACE PARTY Major Associate Sponsor Opportunity:
• 

Brand Category Exclusivity

• 

Brand inclusion on the Step + Repe...
THE RACE PARTY Contingency Sponsor Opportunity: $5,000.00
• 

Brand recognition in all collateral marketing materials: Inv...
2014 Indianapolis 500: THE RACE PARTY
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2014 Indianapolis 500: THE RACE PARTY

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2014 Indianapolis 500: THE RACE PARTY

  1. 1. Produced by BRANDed Management. Sat., May 24, 2014: 9pm l Location: Crane Bay.
  2. 2. The Indy 500 has long been a haven to see and be seen among the taste-making elite class of Hollywood celebrities and professional athletes from across the globe. Much like the Super Bowl or the Kentucky Derby, people care “WHO’S THERE”! THE RACE PARTY returns in 2014 on the night before the 98th running of the Indy 500, the largest single-day sporting event in the world, boosting a crowd of nearly 400,000. THE RACE PARTY is set to include key celebrities influencers, a special musical guest, and will be hosted by a targeted celebrity. “This is the Indy 500. You wish you were here and I am.” –Gene Simmons The  Kardashians  appear  at  the  2010  Pre-­‐Indy  500  party.   Kelly  Clarkson  &  Seal  perform  at  the   2011  Indy  500.   Adrian  Grenier  star  of  HBO’s  Entourage,     at  the  2011  pre-­‐Indy  500  party.    
  3. 3. Anna  Nicole  Smith  featured  at  “THE   Race  Party”  hosted  at  CMG  Worldwide   .   Patrick  Dempsey  at  “THE  Race   Party”  hosted  at  CMG  Worldwide   Nick  &  Drew  Lachey  aRend  our   celebrity  Indy  500  golf  ouUng.   BRANDed Management will produce this year’s THE RACE PARTY, an event founded by BRANDed Management’s CEO Jen Beaver in 2005. As a leading event production specialist, Jen has developed and hosted celebrities at events ranging from the Super Bowl, ESPN ESPYs Awards, Kentucky Derby, NBA All-Star, The iconic Playboy Mansion, and of course the Indy 500. BRADNed events have been planned for three-time Indy 500 winner & Dancing with the Stars champion Helio Castroneves, Playboy Celebrity Golf & Poker Tournaments, NFL pro’s Reggie Bush & Reggie Wayne, including fellow NFL player Steve Smith’s 2013 Super Bowl party. BRANDed has previously partnered on this event with CMG Worldwide, the leader in intellectual property rights and known worldwide as the management firm for Celebrities like Marilyn Monroe and James Dean.
  4. 4. THE RACE PARTY Event Details: DATE: Sat., May 24 TIME: 9:00 p.m. – 1:00 a.m. LOCATION: The Crane Bay, Indianapolis TICKETS: Invitation ONLY ATTIRE: Cocktail Mario  Lopez,  host  of  EXTRA,  at  the  GQ   pre-­‐race  Indy  500  party  in  2011.   Mark  Wahlberg  &  P  Diddy  at  a  pre-­‐Indy   500  event  in  2011.   Bruce  Jenner  &  Kris  Kardashian  at  the   2010  Indy  500.  
  5. 5. THE RACE PARTY Title Sponsor Opportunity •  Brand identity attached to the official name of the event: “The Race Party presented by Company Name.” •  Brand category exclusivity •  Brand inclusion on the Step + Repeat press banner •  Brand recognition in all collateral marketing materials: invitations, press releases, credentials, website logo and hotline placement, ancillary media •  Brand on-premise signage (provided by spoonsor) as well as distribution of promotional items and clothing within venue and outdoor •  Brand mentions from DJ on main stage during event •  Photo & meet and greet with celebrity hosts and guests •  30 VIP/All Access credentials to The Race Party
  6. 6. THE RACE PARTY Major Associate Sponsor Opportunity: •  Brand Category Exclusivity •  Brand inclusion on the Step + Repeat press banner •  Brand recognition in all collateral marketing materials: Invitations, press releases, credentials, website logo and hotline placement, ancillary media •  Brand on-premise signage (blow-ups, ice sculptures, etc.) as well as distribution of promotional items and clothing within venue and outdoor •  20 VIP/All Access Credentials to The Race Party THE RACE PARTY Associate Sponsor Opportunity: •  Brand recognition in all collateral marketing materials: Invitations, press releases, credentials, website logo and hotline placement, ancillary media •  Brand on-premise signage (blow-ups, ice sculptures, etc.) as well as distribution of promotional items and clothing within venue and outdoor •  10 VIP/All Access Credentials to The Race Party
  7. 7. THE RACE PARTY Contingency Sponsor Opportunity: $5,000.00 •  Brand recognition in all collateral marketing materials: Invitations, press releases, credentials, website logo and hotline placement, ancillary media •  Brand on-premise signage (blow-ups, ice sculptures, etc.) as well as distribution of promotional items and clothing within venue and outdoor •  5 VIP/All Access Credentials to The Race Party THE RACE PARTY Technical Sponsor Opportunity: [Product] •  Brand recognition in all collateral marketing materials: Invitations, press releases, credentials, website logo and hotline placement, ancillary media •  Brand on-premise signage (blow-ups, ice sculptures, etc.) as well as distribution of promotional items and clothing within venue and outdoor •  5 VIP/All Access Credentials to The Race Party
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