A Brand results from a set of associationsand perceptions in peoples minds, basedon the content they come across thatrelates to you.skillstrustimagespersonalityreputationmessagesexperienceidentitythoughts
In today’s digital world,these associations maybe intentional or out ofyour control.
It is your responsibility to improve,manage, and market yourPersonal Brand.B R A N D I AM
You.You are a Brand. You are in charge of your Brand. There is nosingle path to success. And there is no one right way to createthe Brand called You. Except this: Start today.Tom Peters
- What are my core values?What do I stand for?- What are my unique strengths?What makes me truly awesome?- What types of relationships do I want to have?Who do I want to talk to?- What do I want to be known for?What sort of actions do I take?- What are my personal goals?What do I call success?Questions To Define Your Personal Brand
- Where does my audience hang out online?- What platforms are being used to reach them?- Which channels work well together?- What types of conversations occur on each channel?- What is the most popular type of content on each channel?Questions To Define Your Audience
Once you’ve created valuable content,you’re ready to engage your audience.Creating a connection with people isimportant for all brands.Brands can embody attributes whichconsumers feel drawn to.
B R A N D I AMWhen engagement is effective,good ideas are shared and rewarded.
- Use content scheduling and activity calendars- Consistently create value with high quality content- Produce videos, images and articles that relate to your audience- Help others help you by reaching out and being supportive- Build relationships with influential thought leaders- Be nice, professional and most importantly be You6 Tips To Engage Your Audience