ASAE Engaging Your Board In Strategic Conversations Part 2Presentation Transcript
Management: Deliver value efficiently Adaptation Value/Delivery Leadership: What is coming and how do we adapt 80%/ 20% 20%/ 80% Total Energy Consumption 80% Operational Budget 20% Strategic Budget Ideal
Govern Mission/Goals Strategies Programs Strategic Issues
Develop value proposition statements
What members receive from you and how they use it.
Survey members to get estimates of importance & satisfaction
Calculate the gapes between importance and satisfaction
Sample value proposition statements
Information members of what … when
Provide members with….
Rank order of importance by service offering
Gap between performance and importance
If greater than .03, then it gets Board attention
Improve the way you do the most important thing you do rather than continuing to offer more, more, more
Focus on the critical few issues
Focus on collective benefits rather than individual benefits
Member preferences vs. association offerings
Members understand professionalism carries an obligation to support the good of the order
Increase the value of younger people, educate them.
Define, develop, measure and improve member involvement
Metric-% of members who volunteer
How likely are you to recommend membership to a colleague
Define all possible tasks that members can perform
Develop volunteer recruitment
Invite to participate
Don’t assume that elected leaders can correctly identify member priorities
Board may not be in sync with members because they are in the know.
Unaware of member needs
Stop worrying about the younger generation
If the association plans to go global, first square up with domestic members