SHELL WEB ANALYSIS MINI ASSIGNMENT
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  • 1. London School of Public Relations ASSESSMENT ONE (to be submitted on week 5 of the course) An Analysis of Shell’s Corporate Web Site You are required to visit Shell’s corporate web site at the URL indicated below. Please answer the questions as succinctly as possible within the space provided. URL: www.shell.com 1. What was your overall impression of the site? Score it on a basis of 1 – 10. 2. Was the home page well designed and did it make you want to enter the site? 1
  • 2. 3. WEB DYNAMICS & DESIGN: Describe your overall impression of the design of the site and the web dynamics. Did the site have flow? Was it easy to navigate around? Was the user invited back again or given a reason to return? Were the graphics acceptable? 2
  • 3. 4. WEB CONTENT: Was the content of the site useful and did it offer the visitor the chance to give feedback about the site? Were HOTLINKS available and how were they used? 5. PUBLIC RELATIONS REMIT: What messages or core brand values is Shell trying to convey through the site? Does the site have a good PR “voice” or personality? 3
  • 4. 6. CORPORATE CITIZENSHIP: Given the broad nature of stakeholders Shell needs to communicate with, what do you think they are trying to communicate through their corporate social responsibility programme? 4
  • 5. 7. PUBLIC RELATIONS AND INVESTOR RELATIONS: Does the site encourage visitors to invest in Shell and does it service the needs of current investors by providing up-to- date information? 5
  • 6. 8. PUBLIC RELATIONS AND PERCEPTION: Does the site succeed in changing your own perception of Shell as an organisation? Does the site generate a positive feeling about Shell? 6
  • 7. 9. How does this site generally compare against BP’s corporate site (bp.com)? 7