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  • 1. Publications 3.02 Understand business publications.
  • 2. What type of publication should you use?
    • The type of publication depends upon the purpose of the communication and the characteristics of the target audience.
      • Why and what do you need to communicate?
      • To whom are you communicating?
  • 3. Classify the Purpose Four Key Questions
  • 4. What’s the Purpose?
    • To identify and provide contact information
    • To communicate information about a one-time event
    • To educate or provide public awareness about a specific topic
    • To provide bi-weekly or quarterly updates about events, meetings, and activities to a specific group of people
    Click here Click here Click here Click here
  • 5. Now let’s practice!
    • Let’s see if you can determine the type of publication that is best suited for each scenario in the next activity.
  • 6. Use a Business Card or Letterhead Stationery Back
  • 7. Use a Flyer Back State Soccer Playoffs Lake Norman HS November 15, 2009 Asheville, NC 7:00 pm Pay $10 to ride the bus
  • 8. Use a Brochure Back
  • 9. Use a Newsletter Back
  • 10. Business Card
    • A publication that contains contact information for a business or individual
    • Used to help its recipient remember you or your business
    • Typically includes the contact’s name, company, logo, address, telephone and cell phone numbers, email address, and fax number
    • Some cards include a photograph
  • 11. Letterhead Stationery
    • The phrase letterhead stationery implies the use of a heading at the top and sometimes also at the bottom of a letter
    • Usually includes the name and logo of the company or individual, the address, phone numbers, email address, website, and fax number
    • When used with a business card and envelope, the color scheme and graphics should be consistent and complementary
    • Templates and wizards are commonly used to create letterhead stationery
  • 12. Flyer
    • A one-page document used by a business or individual to advertise or provide information about an event
    • Distributed via an attachment to email, by posting on bulletin boards or telephone poles, or handed out on the street
    • Used to convey information that is temporary in nature and has a short life span
  • 13. Brochure
    • Used by an organization or individual to advertise or provide information of a more long-term nature than that of a flyer
    • A short publication, generally printed on higher grade paper than a flyer, which employs the use of color and graphics
    • May be in single-sheet form, printed front and back for bi-fold or tri-fold presentation, or they may be printed in booklet sheet form
    • Examples of uses of brochures include a course description for Computer Applications and product descriptions
  • 14. Newsletter
    • A publication created by a business or individual that is distributed on a regular basis – weekly, monthly, or quarterly
    • Typically formatted in columns with side headings, graphics, and text boxes
    • Used to present information and updates for a specific organization, club, agency, or business
    • Examples of uses of newsletters include the PTSA newsletter published at your school, those distributed by churches, and those used to convey the news and events of the Boys and Girls Clubs