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    Please click here to view the presentation Please click here to view the presentation Presentation Transcript

    •  
    • Red Tag News Publications Association
    • What is Red Tag?
      • A not-for-profit association
      • Sole purpose: improving the delivery of time-value publications
      • 35 years old
      • Full Members are the publishers of time-value publications
      • Associate Membership open to other publishers, printers, alternate delivery companies and others interested in the delivery of publications
    • What does Red Tag do?
      • Forum for interchange of ideas
      • Roundtables and meetings at NPF
      • Monthly newsletter
      • Flash email reports
      • Consultation/problem solving
      • Testified at rate cases
      • Representation at MTAC
      • Delivery Monitoring
    • Who are the publication members?
      • In 1971
        • started by three publishers who were concerned with the deterioration of delivery of their weekly publications.
      • In 2006
        • 64 publications
        • 20 million readers served
        • 830 million pieces of periodicals class mail
        • Renewal forms and invoices account for another 100+ million pieces of first class and standard mail each year
    •  
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    • Broad Representation
      • Circulations from over 3 million to under 5,000
      • Dailies, weeklies, bi-weeklies, monthlies
      • Consumer and business-to-business
      • Paid and controlled
      • Delivery to home and business addresses
    • Delivery Monitoring
      • 1974
        • 50 monitors
        • reported by postcard
        • monthly reports, 30-60 days later
      • 2006
        • over 1000 monitors
        • web based monitoring
        • real-time reports
        • Alternative delivery monitoring
        • International monitoring
    • Delivery Monitoring
        • Raw data
          • By monitor
          • By cover date
        • Analyzed against USPS standards
          • By monitor
          • By entry point and area
          • By destination district
          • By printing plant
        • Consolidated reports
          • Comingled data
          • All reporting publications
          • By frequency
          • Available to USPS or, in fact, anyone
          • % on time by entry point
          • % on time by destination zip and district
          • Delivery reports by entry point
          • Delivery reports by destination zip and district
    • Sample Reports www.redtag.org
    • Public Area www.redtag.org
    • Temporary Password for Newsletter Username=rtnews Password=newyear www.redtag.org
    • The future of Red Tag
      • Further sophistication of monitoring and reporting system
      • Adding additional monitors to cover all 3 digit zips
      • Further development of international monitoring
      • Continue to raise the profile and visibility of time-valued publications
    • We’re optimistic about the magazine business
      • Printed magazines will be around for a long time to come
      • We’re all aware of the competition from the internet and other electronic media
      • Need to optimize mail delivery in order to compete
      • Crucial to both USPS and to our member publications
    •