Your SlideShare is downloading. ×
0
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Please click here to view the presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Please click here to view the presentation

157

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
157
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1.  
  • 2. Red Tag News Publications Association
  • 3. What is Red Tag? <ul><li>A not-for-profit association </li></ul><ul><li>Sole purpose: improving the delivery of time-value publications </li></ul><ul><li>35 years old </li></ul><ul><li>Full Members are the publishers of time-value publications </li></ul><ul><li>Associate Membership open to other publishers, printers, alternate delivery companies and others interested in the delivery of publications </li></ul>
  • 4. What does Red Tag do? <ul><li>Forum for interchange of ideas </li></ul><ul><li>Roundtables and meetings at NPF </li></ul><ul><li>Monthly newsletter </li></ul><ul><li>Flash email reports </li></ul><ul><li>Consultation/problem solving </li></ul><ul><li>Testified at rate cases </li></ul><ul><li>Representation at MTAC </li></ul><ul><li>Delivery Monitoring </li></ul>
  • 5. Who are the publication members? <ul><li>In 1971 </li></ul><ul><ul><li>started by three publishers who were concerned with the deterioration of delivery of their weekly publications. </li></ul></ul><ul><li>In 2006 </li></ul><ul><ul><li>64 publications </li></ul></ul><ul><ul><li>20 million readers served </li></ul></ul><ul><ul><li>830 million pieces of periodicals class mail </li></ul></ul><ul><ul><li>Renewal forms and invoices account for another 100+ million pieces of first class and standard mail each year </li></ul></ul>
  • 6. &nbsp;
  • 7. &nbsp;
  • 8. &nbsp;
  • 9. &nbsp;
  • 10. Broad Representation <ul><li>Circulations from over 3 million to under 5,000 </li></ul><ul><li>Dailies, weeklies, bi-weeklies, monthlies </li></ul><ul><li>Consumer and business-to-business </li></ul><ul><li>Paid and controlled </li></ul><ul><li>Delivery to home and business addresses </li></ul>
  • 11. Delivery Monitoring <ul><li>1974 </li></ul><ul><ul><li>50 monitors </li></ul></ul><ul><ul><li>reported by postcard </li></ul></ul><ul><ul><li>monthly reports, 30-60 days later </li></ul></ul><ul><li>2006 </li></ul><ul><ul><li>over 1000 monitors </li></ul></ul><ul><ul><li>web based monitoring </li></ul></ul><ul><ul><li>real-time reports </li></ul></ul><ul><ul><li>Alternative delivery monitoring </li></ul></ul><ul><ul><li>International monitoring </li></ul></ul>
  • 12. Delivery Monitoring <ul><ul><li>Raw data </li></ul></ul><ul><ul><ul><li>By monitor </li></ul></ul></ul><ul><ul><ul><li>By cover date </li></ul></ul></ul><ul><ul><li>Analyzed against USPS standards </li></ul></ul><ul><ul><ul><li>By monitor </li></ul></ul></ul><ul><ul><ul><li>By entry point and area </li></ul></ul></ul><ul><ul><ul><li>By destination district </li></ul></ul></ul><ul><ul><ul><li>By printing plant </li></ul></ul></ul>
  • 13. <ul><ul><li>Consolidated reports </li></ul></ul><ul><ul><ul><li>Comingled data </li></ul></ul></ul><ul><ul><ul><li>All reporting publications </li></ul></ul></ul><ul><ul><ul><li>By frequency </li></ul></ul></ul><ul><ul><ul><li>Available to USPS or, in fact, anyone </li></ul></ul></ul><ul><ul><ul><li>% on time by entry point </li></ul></ul></ul><ul><ul><ul><li>% on time by destination zip and district </li></ul></ul></ul><ul><ul><ul><li>Delivery reports by entry point </li></ul></ul></ul><ul><ul><ul><li>Delivery reports by destination zip and district </li></ul></ul></ul>
  • 14. Sample Reports www.redtag.org
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27. Public Area www.redtag.org
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38. Temporary Password for Newsletter Username=rtnews Password=newyear www.redtag.org
  • 39. The future of Red Tag <ul><li>Further sophistication of monitoring and reporting system </li></ul><ul><li>Adding additional monitors to cover all 3 digit zips </li></ul><ul><li>Further development of international monitoring </li></ul><ul><li>Continue to raise the profile and visibility of time-valued publications </li></ul>
  • 40. We’re optimistic about the magazine business <ul><li>Printed magazines will be around for a long time to come </li></ul><ul><li>We’re all aware of the competition from the internet and other electronic media </li></ul><ul><li>Need to optimize mail delivery in order to compete </li></ul><ul><li>Crucial to both USPS and to our member publications </li></ul>
  • 41. &nbsp;

×