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Transcript

  • 1.  
  • 2. Red Tag News Publications Association
  • 3. What is Red Tag?
    • A not-for-profit association
    • Sole purpose: improving the delivery of time-value publications
    • 35 years old
    • Full Members are the publishers of time-value publications
    • Associate Membership open to other publishers, printers, alternate delivery companies and others interested in the delivery of publications
  • 4. What does Red Tag do?
    • Forum for interchange of ideas
    • Roundtables and meetings at NPF
    • Monthly newsletter
    • Flash email reports
    • Consultation/problem solving
    • Testified at rate cases
    • Representation at MTAC
    • Delivery Monitoring
  • 5. Who are the publication members?
    • In 1971
      • started by three publishers who were concerned with the deterioration of delivery of their weekly publications.
    • In 2006
      • 64 publications
      • 20 million readers served
      • 830 million pieces of periodicals class mail
      • Renewal forms and invoices account for another 100+ million pieces of first class and standard mail each year
  • 6.  
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  • 10. Broad Representation
    • Circulations from over 3 million to under 5,000
    • Dailies, weeklies, bi-weeklies, monthlies
    • Consumer and business-to-business
    • Paid and controlled
    • Delivery to home and business addresses
  • 11. Delivery Monitoring
    • 1974
      • 50 monitors
      • reported by postcard
      • monthly reports, 30-60 days later
    • 2006
      • over 1000 monitors
      • web based monitoring
      • real-time reports
      • Alternative delivery monitoring
      • International monitoring
  • 12. Delivery Monitoring
      • Raw data
        • By monitor
        • By cover date
      • Analyzed against USPS standards
        • By monitor
        • By entry point and area
        • By destination district
        • By printing plant
  • 13.
      • Consolidated reports
        • Comingled data
        • All reporting publications
        • By frequency
        • Available to USPS or, in fact, anyone
        • % on time by entry point
        • % on time by destination zip and district
        • Delivery reports by entry point
        • Delivery reports by destination zip and district
  • 14. Sample Reports www.redtag.org
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  • 27. Public Area www.redtag.org
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  • 38. Temporary Password for Newsletter Username=rtnews Password=newyear www.redtag.org
  • 39. The future of Red Tag
    • Further sophistication of monitoring and reporting system
    • Adding additional monitors to cover all 3 digit zips
    • Further development of international monitoring
    • Continue to raise the profile and visibility of time-valued publications
  • 40. We’re optimistic about the magazine business
    • Printed magazines will be around for a long time to come
    • We’re all aware of the competition from the internet and other electronic media
    • Need to optimize mail delivery in order to compete
    • Crucial to both USPS and to our member publications
  • 41.