davidfowler.com David Fowler is a senior partner and executive creative director for Ogilvy & Mather in New York.
For 25 years, he has created simple, memorable positions for complex brands:
BP: beyond petroleum Kodak: Take Pictures. Further.
Siemens: Answers. Motel 6: We’ll leave the light on for you.
Fanta: Wanta Fanta? Merck: Where patients come first.
Marsh: Find the Upside. Claritin: There’s Clear. Then there’s Claritin Clear.
RCA: Changing Entertainment. Again. American Chemistry Council: Essential.
Standard Life of Canada: Our word is Standard. Pfizer: Working.
Fowler attended Texas Tech and began his career as a delivery boy at Webster & Harris Advertising in Lubbock, Texas. He spent several years at
The Richards Group in Dallas, moved on to Goodby, Berlin & Silverstein in San Francisco, Ammirati & Puris in New York, then back to Dallas at Tracy-Locke.
He also spent 366 days in Hollywood, directing on-air promotions for Fox Television shows such as The Simpsons and Beverly Hills 90210. “It was a
one-year contract,” he notes. He helped launch the guilty pleasure Melrose Place which ran for seven seasons and is now seen worldwide in syndication.
His little red book, The Creative Companion, has been published by Ogilvy in four languages and made available in fifty countries. He’s judged advertising
shows around the world, and has won numerous creative awards, including Lions, Clios and Pencils.
His radio campaign for Motel 6 is in its twenty-fourth year, and is the longest running in radio history with well over a thousand spots. For BP, the
Beyond Petroleum campaign ran for ten years. The RCA dogs, Chipper and Nipper, are in their fifteenth year. His girl-group act The Fantanas ran for
five years, and helped make the U.S. the world’s largest market for the orange soft drink Fanta, starting from scratch in 2001.
His fifth-grade reader How Advertising Works was released last year by Mondo Publishing.
A native Texan, Fowler raised cattle for many years on a ranch. Today, he and his wife Ann reside in Manhattan, content to eat anonymous beef.
THE UPSIDE IS THE ADVANTAGE OF RISK WELL MANAGED.
THE UPSIDE IS THE INSIGHT TO SEE RISK OTHERS DON’T,
AND UNLOCK OPPORTUNITIES OTHERS CAN’T.
THE UPSIDE IS THE KNOW-HOW TO OPTIMIZE INSURABILITY, AND THE
MARKET REACH TO REDUCE COSTS ACROSS THE FULL SPECTRUM OF RISK.
THE UPSIDE IS VISIBILITY IN UNFAMILIAR TERRITORY.
THE UPSIDE IS CERTAINTY IN ACQUISITIONS.
THE UPSIDE IS ASSURANCE THAT A SUPPLY CHAIN IS DEPENDABLE. findtheupside.com
THE UPSIDE IS STRENGTH IN THE FACE OF THE UNTHINKABLE.
THE UNKNOWABLE. THE UNEXPECTED.
THE UPSIDE IS A PLAN. A SET OF GIVENS. A TEAM OF EXPERTS.
THE UPSIDE IS CONFIDENCE. FOR THE CEO. CFO. COO. RISK MANAGER.
EMPLOYEE. BOARD MEMBER. SHAREHOLDER. MARKETS.
THE UPSIDE IS WHAT WE DO. WHAT WE SHOW UP FOR. WHAT WE LIVE FOR.
WHAT WE PROMISE.
IT’S OUT THERE. AND NOBODY CAN FIND IT BETTER AND FASTER THE WORLD
THAN THE PEOPLE OF MARSH.
WELCOME TO A NEW SIDE OF MARSH.
WELCOME TO THE UPSIDE. findtheupside.com
Marsh: After a scandal, Marsh returned to the marketplace
not just as the world’s largest insurance broker, but as a firm
that masters risk to help clients find opportunity.
The Nature Company: These original ads helped define a Bay Area
retailer that pioneered the idea of a learning store.
The San Francisco Examiner: Wm. Randolph Hearst’s scandal sheet
announced yet another shocker: ink that didn’t smudge.
Royal Viking Line: It’s not a cruise. It’s a voyage to a lost world,
where civility, luxury and wealthy retirees can live forever.
Communication Arts: CA is the most respected graphic arts and
advertising journal in the country. Within the industry, stealing it is
a well-known phenomenon due to the high quality within.
Nikon: It’s not for amateurs. Professionals choose
it because it’s a serious machine, and a brand that
understands the serious photographer.
The Creative Companion: This little red book has been published by Ogilvy in three languages and sent to
thousands of creative people and students around the world. It’s intended to assist in that lonely time when
a deadline looms, an idea is needed, yet nothing but a blinking cursor lies in front of you.