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  • 1. FOWLER davidfowler.com David Fowler is a senior partner and executive creative director for Ogilvy & Mather in New York. For 25 years, he has created simple, memorable positions for complex brands: BP: beyond petroleum Kodak: Take Pictures. Further. Siemens: Answers. Motel 6: We’ll leave the light on for you. Fanta: Wanta Fanta? Merck: Where patients come first. Marsh: Find the Upside. Claritin: There’s Clear. Then there’s Claritin Clear. RCA: Changing Entertainment. Again. American Chemistry Council: Essential. Standard Life of Canada: Our word is Standard. Pfizer: Working. Fowler attended Texas Tech and began his career as a delivery boy at Webster & Harris Advertising in Lubbock, Texas. He spent several years at The Richards Group in Dallas, moved on to Goodby, Berlin & Silverstein in San Francisco, Ammirati & Puris in New York, then back to Dallas at Tracy-Locke. He also spent 366 days in Hollywood, directing on-air promotions for Fox Television shows such as The Simpsons and Beverly Hills 90210. “It was a one-year contract,” he notes. He helped launch the guilty pleasure Melrose Place which ran for seven seasons and is now seen worldwide in syndication. His little red book, The Creative Companion, has been published by Ogilvy in four languages and made available in fifty countries. He’s judged advertising shows around the world, and has won numerous creative awards, including Lions, Clios and Pencils. His radio campaign for Motel 6 is in its twenty-fourth year, and is the longest running in radio history with well over a thousand spots. For BP, the Beyond Petroleum campaign ran for ten years. The RCA dogs, Chipper and Nipper, are in their fifteenth year. His girl-group act The Fantanas ran for five years, and helped make the U.S. the world’s largest market for the orange soft drink Fanta, starting from scratch in 2001. His fifth-grade reader How Advertising Works was released last year by Mondo Publishing. A native Texan, Fowler raised cattle for many years on a ranch. Today, he and his wife Ann reside in Manhattan, content to eat anonymous beef.
  • 2. Gulf of Mexico Oil Spill Response. What we’re doing. How to get more information. Since the tragic accident on the Transocean Mississippi, Alabama and Florida, coordinated by Deepwater Horizon rig first occurred, we have been three command posts in Houma, Louisiana; committed to doing everything possible to stop the Mobile, Alabama; and St. Petersburg, Florida. flow of oil at the seabed, collect the oil on the surface and keep it away from the shore. But the greatest response of all is from the more than 10,000 people working with BP full-time or as BP has taken full responsibility for dealing with the volunteers. We are also grateful for the dedicated spill. We are determined to do everything we can to support of the federal, state, and local government minimize any impact. We will honor all legitimate claims. officials and emergency responders. None of this would be possible without the tremendous This is an enormous team effort. More than 2,500 commitment of these volunteers and officials. of our operational and technical personnel from around the world are working tirelessly in coordination We will continue to keep everyone fully informed with the U.S. Coast Guard and federal, state and local about the events as they unfold. For current government agencies. We are also getting tremendous information on the spill and response plan, support from specialists across the industry to resolve please use the following websites: an unprecedented set of technical issues. www.bp.com/gulfofmexicoresponse On the seabed, we are using multiple technologies www.deepwaterhorizonresponse.com to reduce the flow of oil and ultimately stop it. On the surface, hundreds of boats of all sizes, including local For assistance or information, please call the fishing fleets, are working together to contain and following 24/7 hotlines: collect the spill. More than 1.2 million feet of boom is already deployed. To report oil on the shoreline: (866) 448-5816 To report impacted wildlife: (866) 557-1401 Our efforts along the coast are being organized To make spill-related claims: (800) 440-0858 through 14 staging areas across Louisiana, For volunteer information: (866) 448-5816 Unthinkable. No matter how powerful a brand, there’s a moment where everything can change. At that moment, the only thing to offer isn’t advertising, but assistance and information. © 2010 BP Products North America Inc. Client: BP Live: 9” x 11” Mechanical Scale: 100% Campaign: Gulf of Mexico Format: Half Page BW
  • 3. There’s energy What on earth is a security carbon in energy footprint? Every person in the world has one. It’s the diversity. amount of carbon dioxide emitted due to our daily activities—from washing a load of laundry to driving a car load of kids to school. Find out the size of your household’s carbon footprint, learn how you can reduce it, and see how we’re reducing ours at bp.com/carbonfootprint. It’s a start. There’s strength in numbers, and security in having a number of energy options. So we’ve invested more than $30 billion over the last five years in U.S. energy supplies, including solar, wind and natural gas. And we’re partnering with DuPont to develop, produce and beyond petroleum ® market the next generation of advanced biofuels. bp.com bp.com/us © 2005 BP p.l.c. beyond petroleum ® BP: Corporate Reputation. For ten years, the controversial “beyond © 2008 BP Products North America Inc. petroleum” idea helped BP lead in favorability over its competitors. DuPont is a trademark of E.I. duPont de Nemours and Company.
  • 4. USA TODAY • WEDNESDAY, JANUARY 10, 2007 gas stations, a little better ™ gas stations, a little better © 2007 BP Products North America Inc. BP: Retail. At 15,000 BP stations in the U.S., going “beyond” simply means being a little better. In a category with such low expectations, slight improvement seems huge.
  • 5. Copyright ©2009 Pfizer Inc. All rights reserved. Wyeth is now a part of Pfizer. The merger of local Wyeth and Pfizer entities may be pending in various jurisdictions and is subject to completion of various local legal and regulatory obligations. WORKING TO FILL LIVES WORKING TO FILL LIVES WORKING TO FILL LIVES WORKING TO FILL LIVES WITH MORE YEARS AND WITH MORE YEARS AND WITH MORE YEARS AND WITH MORE YEARS AND YEARS WITH MORE LIFE. YEARS WITH MORE LIFE. YEARS WITH MORE LIFE. YEARS WITH MORE LIFE. With a commitment to improve With a commitment to improve health and well-being at every With a commitment to improve With a commitment to improve health and well-being at every stage of life, Pfizer and Wyeth health and well-being at every health and well-being at every stage of life, Pfizer and Wyeth are joining together, creating stage of life, Pfizer and Wyeth stage of life, Pfizer and Wyeth are joining together, creating one of the most diversified are joining together, creating are joining together, creating one of the most diversified companies in health care. one of the most diversified one of the most diversified companies in health care. companies in health care. companies in health care. The new Pfizer will be a leader The new Pfizer will be a leader in human and animal health, The new Pfizer will be a leader The new Pfizer will be a leader in human and animal health, primary and specialty care, in human and animal health, in human and animal health, primary and specialty care, biologics and pharmaceuticals, primary and specialty care, primary and specialty care, biologics and pharmaceuticals, with a robust portfolio of biologics and pharmaceuticals, biologics and pharmaceuticals, with a robust portfolio of vaccines, nutritionals and with a robust portfolio of with a robust portfolio of vaccines, nutritionals and consumer products. vaccines, nutritionals and vaccines, nutritionals and consumer products. consumer products. consumer products. Most importantly, we will Most importantly, we will bring together the world’s best Most importantly, we will Most importantly, we will bring together the world’s best scientific minds to take on the bring together the world’s best bring together the world’s best scientific minds to take on the world’s most feared diseases, scientific minds to take on the scientific minds to take on the world’s most feared diseases, with a renewed focus on world’s most feared diseases, world’s most feared diseases, with a renewed focus on areas that represent significant with a renewed focus on with a renewed focus on areas that represent significant unmet health needs, such as areas that represent significant areas that represent significant unmet health needs, such as Alzheimer’s, diabetes, unmet health needs, such as unmet health needs, such as Alzheimer’s, diabetes, inflammation and immunology, Alzheimer’s, diabetes, Alzheimer’s, diabetes, inflammation and immunology, cancer and pain. inflammation and immunology, inflammation and immunology, cancer and pain. cancer and pain. cancer and pain. The path ahead will not be easy. The path ahead will not be easy. But by working together, we The path ahead will not be easy. The path ahead will not be easy. But by working together, we can change the lives of more But by working together, we But by working together, we can change the lives of more people, in more powerful and can change the lives of more can change the lives of more people, in more powerful and effective ways than ever before. people, in more powerful and people, in more powerful and effective ways than ever before. Visit pfizer.com/workingtogether effective ways than ever before. effective ways than ever before. Visit pfizer.com/workingtogether Visit pfizer.com/workingtogether Visit pfizer.com/workingtogether Copyright ©2009 Pfizer Inc. All rights reserved. Wyeth is now a part of Pfizer. The merger of local Wyeth and Pfizer entities may be pending in various jurisdictions and is subject to completion of various local legal and regulatory obligations. Copyright ©2009 Pfizer Inc. All rights reserved. Wyeth is now a part of Pfizer. The merger of local Wyeth and Pfizer entities may be pending in various jurisdictions and is subject to completion of various local legal and regulatory obligations. Copyright ©2009 Pfizer Inc. All rights reserved. Wyeth is now a part of Pfizer. The merger of local Wyeth and Pfizer entities may be pending in various jurisdictions and is subject to completion of various local legal and regulatory obligations. Copyright ©2009 Pfizer Inc. All rights reserved. Wyeth is now a part of Pfizer. The merger of local Wyeth and Pfizer entities may be pending in various jurisdictions and is subject to completion of various local legal and regulatory obligations. PFIZER AND WYETH ARE NOW ONE, PFIZER AND WYETH ARE NOW ONE, PFIZER AND WYETH ARE NOW ONE, PFIZER AND WYETH ARE NOW ONE, WORKING TOGETHER FOR A HEALTHIER WORLD. WORKING TOGETHER FOR A HEALTHIER WORLD. WORKING TOGETHER FOR A HEALTHIER WORLD. WORKING TOGETHER FOR A HEALTHIER WORLD. AD CODE: PFZ-09-68 (Black) SAP #: PFZ.PFZCOR.09002.K.011 Cyan, LIVE: 7” x 9.75” Magenta, FILE: PFZ_COR_09002_K_011_AD_3Z1.indd Yellow, Black BUILD DATE: 10-9-2009 7:42 PM BUILD OP: RC OGILVY & MATHER PM/MRK: Meera Shankar GALLEY: AD CODE: PFZ-09-65 (Hispanic) SAP #: PFZ.PFZCOR.09002.K.011 Cyan, Magenta, FILE: PFZ_COR_09002_K_011_AD_3W3.indd LIVE: 7” x 9.75” Yellow, Black BUILD DATE: 10-20-2009 4:48 PM BUILD OP: RC PM/MRK: Meera Shankar ً OGILVY & MATHER ّ ‫ن �ع �م��ل ل �ن ��وف ��ر ح� �ي ��اة �أف�صل‬ GALLEY: AD CODE: PFZ-09-41 SAP #: PFZ.PFZCOR.09002.K.011 Cyan, Magenta, Yellow, FILE: PFZ_COR_09002_K_011_AD_2S4.indd LIVE: 7” x 9.75” Black BUILD DATE: 10-9-2009 6:51 PM BUILD OP: am OGILVY & MATHER PM/MRK: Meera Shankar GALLEY: AD CODE: PFZ-09-42 SAP #: PFZ.PFZCOR.09002.K.011 Cyan, Magenta, FILE: PFZ_COR_09002_K_011_AD_2T3.indd LIVE: 7” x 9.75” Yellow, Black BUILD DATE: 10-9-2009 7:42 PM BUILD OP: am OGILVY & MATHER PM/MRK: Meera Shankar GALLEY: 636 11th Avenue New York, NY 10036 CLIENT: Pfizer Inc. CAMPAIGN: None CHANNEL: None FORMAT: None TRIM: 7.875” x 10.5” BLEED: 8.5” x 10.75” GUTTER: None SCALE RATIO: 1:1 REV DATE: 10-22-2009 4:08 PM REV OP: am P/U LAYOUT: None P/U IMAGES: None CREATIVE (CD): None CREATIVE (AD): Don Miller CREATIVE (CW): Ryan Ingram TRAFFIC: Beth Ratzer 1 PASS: 1 636 11th Avenue New York, NY 10036 CLIENT: Pfizer Inc. CAMPAIGN: None CHANNEL: None FORMAT: None TRIM: 7.875” x 10.5” BLEED: 8.5” x 10.75” GUTTER: None SCALE RATIO: 1:1 REV DATE: 10-22-2009 3:32 PM REV OP: am P/U LAYOUT: None P/U IMAGES: None .‫ت�ن�ب����ض ب��ال���ص�ح� ��ة و�لعافي�ة‬ CREATIVE (CD): None CREATIVE (AD): Don Miller CREATIVE (CW): Ryan Ingram TRAFFIC: Beth Ratzer 1 PASS: 3 636 11th Avenue New York, NY 10036 CLIENT: Pfizer Inc. CAMPAIGN: None CHANNEL: None FORMAT: None TRIM: 7.875” x 10.5” BLEED: 8.5” x 10.75” GUTTER: None SCALE RATIO: 1:1 REV DATE: 10-22-2009 3:21 PM REV OP: am P/U LAYOUT: None P/U IMAGES: None CREATIVE (CD): None CREATIVE (AD): Don Miller CREATIVE (CW): Ryan Ingram TRAFFIC: Beth Ratzer 1 PASS: 4 636 11th Avenue New York, NY 10036 CLIENT: Pfizer Inc. CAMPAIGN: None CHANNEL: None FORMAT: None TRIM: 7.875” x 10.5” BLEED: 8.5” x 10.75” GUTTER: None SCALE RATIO: 1:1 REV DATE: 10-22-2009 3:27 PM REV OP: am P/U LAYOUT: None P/U IMAGES: None CREATIVE (CD): None CREATIVE (AD): Don Miller CREATIVE (CW): Ryan Ingram TRAFFIC: Beth Ratzer 1 PASS: 3 212.237.7000 AD TITLE: Working... PRINT SCALE: 100% PRODUCTION: Terri Dannenberg OP: QC: 212.237.7000 AD TITLE: Working... PRINT SCALE: 100% PRODUCTION: Terri Dannenberg OP: QC: 212.237.7000 AD TITLE: Working....Caucasian PRINT SCALE: 100% PRODUCTION: Terri Dannenberg OP: QC: 212.237.7000 AD TITLE: Working....Asian PRINT SCALE: 100% PRODUCTION: Terri Dannenberg OP: QC: PUBLICATIONS: The Week US, Newsweek, Fortune, Business Week, Forbes, New Yorker, Time ENGRAVER: None PUBLICATIONS: The Week US, Newsweek, Fortune, Business Week, Forbes, The New Yorker, Time ENGRAVER: RedWorks PUBLICATIONS: The Week US, Newsweek, Fortune, Business Week, Forbes, New Yorker, Time ENGRAVER: MCT PUBLICATIONS: The Week US, Newsweek, Fortune, Business Week, Forbes, New Yorker, Time ENGRAVER: None OUTPUT FROM DELIVERY VOLUME OUTPUT FROM DELIVERY VOLUME OUTPUT FROM DELIVERY VOLUME OUTPUT FROM DELIVERY VOLUME FONTS: DIN, FS Albert FONTS: DIN, FS Albert FONTS: DIN, FS Albert FONTS: DIN, FS Albert SWATCHES: C=100 M=34 Y=0 K=2, C=3 M=3 Y=4 K=0, C=58 M=13 Y=0 K=3, Guide SWATCHES: Guide, C=3 M=3 Y=4 K=0, C=100 M=34 Y=0 K=2, C=58 M=13 Y=0 K=3 SWATCHES: C=100 M=34 Y=0 K=2, C=3 M=3 Y=4 K=0, C=58 M=13 Y=0 K=3, Guide SWATCHES: C=100 M=34 Y=0 K=2, C=3 M=3 Y=4 K=0, C=58 M=13 Y=0 K=3, Guide ART: PFZCOR_09002K_006_r3_M1.tif (CMYK; 1200 ppi; Up to Date), pfizer_cmyk_pos.eps (Up to Date), PFZCOR_09002K_005_r6_M1.tif (CMYK; 1042 ppi; Up to Date) ART: PFZCOR_09002K_007_r6_M1.tif (CMYK; 1071 ppi, -1072 ppi; Up to Date), pfizer_cmyk_pos.eps (Up to Date), PFZCOR_09002K_008_r5_M2.tif (CMYK; 967 ppi; Up to Date) ART: PFZCOR_09002K_001_r7.tif (CMYK; 1250 ppi; Up to Date), PFZCOR_09002K_002_r6_m3.tif (CMYK; 1090 ppi; Up to Date), pfizer_cmyk_pos.eps (Up to Date) ART: PFZCOR_09002K_003_r5_M1.tif (CMYK; 714 ppi; Up to Date), pfizer_cmyk_pos.eps (Up to Date), PFZCOR_09002K_004_r11_M1.tif (CMYK; 810 ppi; Up to Date) ‫بهدف حت�صني ال�صحة والتعايف يف كل‬ ‫مرحلة من مراحل احلياة، وحّ دت �صركتا‬ ‫فايزر ووايث جهودهما لت�صكال اإحدى اأكرث‬ .‫ال�صركات تنوع ًا يف قطاع الرعاية ال�صحية‬ ‫�صتحظى �صركة فايزراجلديدة بالريادة‬ ‫يف جمال �صحة الب�صر وال�صحة‬ ،‫البيطرية، الرعاية الأولية واملتخ�ص�صة‬ ،‫امل�صتح�صرات البيولوجية والطبية‬ ‫وذلك بف�صل جمموعة وا�صعة من‬ ‫املنتجات الفعالة كاللقاحات والأدوية‬ .‫واملكمالت الغذائية‬ ‫والأهمّ هو اأننا �صنجمع اأف�صل اخلربات‬ ‫العلمية لتحدي اأكرث الأمرا�ض خطورة‬ ‫يف العامل، جمددين تركيزنا على الأوجه‬ ‫التي ل تزال تعاين بع�ض الق�صور كمر�ض‬ ‫الألزهامير ومر�ض ال�صكري واللتهابات‬ .‫املختلفة واأمرا�ض املناعة وال�صرطان والأمل‬ ،‫من الطبيعي اأن الرحلة لن تكون �صهلة‬ ‫ولكن بالعمل �صوي ًا �صنتمكّن من اإدخال‬ ‫التغيير على حياة العديد من الأفراد بطرق‬ .‫اأكثر قوة وفعالية من اأي وقت م�صى‬ pfizer.com/workingtogether ‫زوروا موقعنا‬ Pfizer: Working. A single word forms an idea that’s humble, practical and meaningful everywhere on earth for the world’s largest drug company. .‫... جميع احلقوق حمفوظة. ت�ضكل وايث الآن ق�ضم ًا من فايزر. قد تكون عملية دمج وايث املحلية يف بع�ض البلدان مع �ضركة فايزر معلقة عند بع�ض ال�ضلطات وتخ�ضع لإكمال موجبات حملية قانونية وتنظيمية عديدة‬Pfizer Inc 2009 ©‫حقوق الن�ضر‬ ،‫الآن أا�شبحت فايزر ووايث �شركة واحدة‬ ‫نعمل معاً من �أجل عامل �أكرث �صحة‬
  • 6. THE UPSIDE. THE UPSIDE IS THE ADVANTAGE OF RISK WELL MANAGED. THE UPSIDE IS THE INSIGHT TO SEE RISK OTHERS DON’T, i risk AND UNLOCK OPPORTUNITIES OTHERS CAN’T. THE UPSIDE IS THE KNOW-HOW TO OPTIMIZE INSURABILITY, AND THE MARKET REACH TO REDUCE COSTS ACROSS THE FULL SPECTRUM OF RISK. therefore i am find the THE UPSIDE IS VISIBILITY IN UNFAMILIAR TERRITORY. THE UPSIDE IS CERTAINTY IN ACQUISITIONS. THE UPSIDE IS ASSURANCE THAT A SUPPLY CHAIN IS DEPENDABLE. findtheupside.com upside THE UPSIDE IS STRENGTH IN THE FACE OF THE UNTHINKABLE. THE UNKNOWABLE. THE UNEXPECTED. THE UPSIDE IS A PLAN. A SET OF GIVENS. A TEAM OF EXPERTS. THE UPSIDE IS CONFIDENCE. FOR THE CEO. CFO. COO. RISK MANAGER. EMPLOYEE. BOARD MEMBER. SHAREHOLDER. MARKETS. THE UPSIDE IS WHAT WE DO. WHAT WE SHOW UP FOR. WHAT WE LIVE FOR. WHAT WE PROMISE. risk MAKES IT’S OUT THERE. AND NOBODY CAN FIND IT BETTER AND FASTER THE WORLD THAN THE PEOPLE OF MARSH. GO ROUND WELCOME TO A NEW SIDE OF MARSH. WELCOME TO THE UPSIDE. findtheupside.com Marsh: After a scandal, Marsh returned to the marketplace not just as the world’s largest insurance broker, but as a firm that masters risk to help clients find opportunity.
  • 7. New initiatives. New alliances. A new way to use the capital markets. New ways to bring about environmental progress. A better future for millions of children. Through our Center for Environmental Markets, we’re working with partners in the NGO community to develop market-based Every year, 27 million infants go without vaccination against the most common childhood diseases. Now, for the first time, there is a way to use solutions to environmental challenges like biodiversity conservation, ecosystem degradation and climate change. One innovative the power of the capital markets to help them. Seven donor governments that fund immunization programs decided to increase the impact of their alliance, between the Wildlife Conservation Society and Goldman Sachs, grew directly out of our daily activities in the markets. funding by floating a bond offering secured by their pledges. A Goldman Sachs team worked with the World Bank and other development partners It has led to the creation of an extraordinary 736,000-acre preserve on Tierra del Fuego, Chile, and presents a new model for to turn the idea into reality. The result is the International Finance Facility for Immunisation (IFFIm), which is now funding immunization programs in 70 of the world’s poorest countries. The money raised will help the GAVI Alliance support immunization programs that will protect more than conservation in the 21st century. Capital markets have a unique ability to address global issues, and we’re working hard to develop 500 million children over the next decade – saving an estimated 10 million people. To learn more about the IFFIm initiative, visit gs.com/iffim new ways to bring about change. For more information, visit gs.com Participating countries include France, Italy, Norway, South Africa, Spain, Sweden and the United Kingdom. ©Goldman, Sachs & Co., 2008. All rights reserved. © Goldman, Sachs & Co., 2007 All rights reserved. . Progress has a name. Ad No.: GDM-07-7 R1 SAP No.: GDM.GDMBRA.07024.K.011 Ad No.: GDM-07-9 SAP No.: GDM.GDMBRA.07026.K.011 Ad Title: Goldman Sachs Politico CEM Ad Title: Goldman Sachs – Politico IFFIm In fact, it now has 10,000 names. Each one represents the goals and aspirations of women in every corner This advertisement prepared by: Ogilvy & Mather To appear in: None Size: Full-Page Color: 4/c This advertisement prepared by: Ogilvy & Mather To appear in: None Size: Pg. Color: 4/c Live: 10 in x 13.5 in Live: 10 in x 13.5 in of the world. 10,000 WomenSM is designed to help these individuals make progress in their own lives. Through Scale: 1:1 Actual Live: Same as Live Gutter: None Creative Director: None Art Director: K. Banerjee Copywriter: M. Demos Account Exec: None Print Producer: T. Dannenberg Traffic: M. Scarpelli Scale: 1:1 Actual Live: Same as Live Gutter: None Creative Director: None Art Director: K. Banerjee Copywriter: M. Demos Account Exec: None Print Producer: Terri Dannenberg Traffic: Marc Scarpelli Engraver: Redworks Engraver: MCT strategic partnerships with leading academic institutions and development organizations, 10,000 Women will REDWORKSNEWYORK Filename: GDM_BRA_07024_K_011_AD_1A4.indd REDWORKSNEWYORK Filename: GDM_BRA_07026_K_011_AD_1A4.indd offer women the power of an entrepreneurial and management education. In turn, this will create exponential Document Path: Redworks:Volumes:Redworks:Print:A-G:Goldman Sachs:GDM.GDMBRA.07024.K.011:Ad:OOH Work:Mechanicals:GDM_BRA_07024_K_011_AD_1A4.indd Created: 8/30/07 6:37 PM Current Date: 12/20/07 4:18 PM Document Path: Redworks:Volumes:Redworks:Print:A-G:Goldman Sachs:GDM.GDMBRA.07026.K.011:Ad:OOH Work:Mechanicals:GDM_BRA_07026_K_011_AD_1A4.indd Created: 11/27/07 1:35 PM Current Date: 11/28/07 1:43 PM Operator: am Proof: 4 Galley: 1 Output: Fiery, pdf Operator: am Proof: 4 Galley: 1 Output: FIERY, PDF growth opportunities for local economies and future generations. In addition to helping women gain an Client: Goldman Sachs Keywords: None Print Scale: 100% Fonts: Univers Swatches: Black Images: GDMBRA_07024K_003_4cNYT_r1.tif (CMYK; 495 ppi), 07015K_GDM_0015_4cNYT_r2.tif (CMYK; 200 ppi), 07015K_GDM_0108_4cNYT_r1.tif (CMYK; 523 ppi), 07015K_ Client: Goldman Sachs Keywords: None Print Scale: 100% Fonts: Univers Swatches: Black Images: 84035GS_05_P4C_V1.tif (CMYK; 280 ppi), 84035GS_08_P4C_V2.tif (CMYK; 644 ppi), 84035GS_03_P4C_V1.tif (CMYK; 566 ppi), 84035GS_01_P4C.tif (CMYK; 620 ppi, 671 ppi), GDM_0093_4cNYT_r1.tif (CMYK; 272 ppi), GS_logo_white_typeRWr1.ai, GDMBRA_07024K_001_4cNYT_r2.tif (CMYK; 322 ppi), GDMBRA_07024K_002_4cNYT_r1.tif (CMYK; 309 ppi), 07015K_GDM_ 84035GS_06_P4C_V3.tif (CMYK; 920 ppi), GS_logo_white_typeRWr1.ai, 84035GS_04_P4C_V2.tif (CMYK; 213 ppi), 84035GS_02_P4C_V1.tif (CMYK; 463 ppi), 84035GS_07_P4C_V2.tif (CMYK; 581 ppi), education and earn a degree certification, 10,000 Women will give them access to mentoring programs and worldwide networking opportunities — with active participation from the people of Goldman Sachs. To learn Goldman Sachs: This campaign shows the other side of the more, visit 10000women.org world’s most successful bank. It’s distinctive yet understated, much like the character of the brand itself. © 2008, The Goldman Sachs Group, Inc., All rights reserved. OUTPUT FROM DISK
  • 8. essential25-4­-3-2-1 essential2heroes It Is what makes fIre-retardant materIals for the people who keep us safe. americanchemistry.com essential ©2006 American Chemistry Council, Inc. essential2 and americanchemistry.com are registered service marks of the American Chemistry Council, Inc. It Is the thermAl suIt, the polyCArbonAte helmet, the roCket fuel, the thIngs thAt WIll lAunCh us Into the future. It Is AmerICAn ChemIstry. americanchemistry.com essential American Chemistry Council: It’s hard to argue “essential.” It makes plant workers proud. It makes legislators reconsider. That’s a lot, for one word. ©2008 American Chemistry Council, Inc. essential2 and americanchemistry.com are service marks of the American Chemistry Council, Inc.
  • 9. CYAN MAGENTA YELLOW BLACK ® The Coca-Cola Company. The Fantanas is a trademark of The Coca-Cola Company. © 2004. The Coca-Cola Company. Fanta is a registered trademark of WANTA FANTA OOH - 14 X 48 © 2004. The Coca-Cola Company. Fanta is a registered trademark of PRINTED AT 60% Wanta Fanta OOH - 14 x 48 Layout #1 The Coca-Cola Company. The Fantanas is a trademark of The Coca-Cola Company. Printed: 3/12/2004 11:06 AM Document Name: cc100007a01.qx Size: 24" x 7" trim 1/8" Bleed 23.5" x 6.5" live (1/2"=1') Fanta: It’s not high art, but it made the U.S. the largest market in three years, by leveraging the Latina heritage then moving it into mainstream teens.
  • 10. The Nature Company: These original ads helped define a Bay Area retailer that pioneered the idea of a learning store. The San Francisco Examiner: Wm. Randolph Hearst’s scandal sheet announced yet another shocker: ink that didn’t smudge.
  • 11. Royal Viking Line: It’s not a cruise. It’s a voyage to a lost world, where civility, luxury and wealthy retirees can live forever.
  • 12. Communication Arts: CA is the most respected graphic arts and advertising journal in the country. Within the industry, stealing it is a well-known phenomenon due to the high quality within.
  • 13. Nikon: It’s not for amateurs. Professionals choose it because it’s a serious machine, and a brand that understands the serious photographer.
  • 14. The Creative Companion: This little red book has been published by Ogilvy in three languages and sent to thousands of creative people and students around the world. It’s intended to assist in that lonely time when a deadline looms, an idea is needed, yet nothing but a blinking cursor lies in front of you. thecreativecompanion.com