Business Plan Development.doc

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Business Plan Development.doc

  1. 1. MAN4932 Business Plan Development Class Schedule Spring, 2004 Week 1 Introduction Topics • Syllabus, administration, communication • What is a business plan? What is a feasibility plan? • Each student present their business concept to the class • The Elements of a Business Plan • Concept and Team selection Assignment (due next week) • Email Resume by Friday, January 10 • Read Chapter 2, "Spotting Trends and Opportunities" • Identify a good business concept. Prepare 2 page write-up Week 2 Choosing Good Opportunities Topics • Good business concepts • Difficult business concepts • Perfect business • Criteria for good opportunities Classroom Activity • Form teams of four (CEO, CFO, COO, CMO) Due in Class • 2 page business concept write-up. The concept template is available on my website. (graded team assignment) Assignment • Each team decides on the business concept that will become the basis of the Business plan. • Prepare a 2-page write-up. • Prepare a short presentation using PowerPoint • Read Chapter 3, "Filtering Your Ideas" • Prepare Business Plan Feasibility Study • Step 1 Assess Concept
  2. 2. Week 3 Step 1: Assess Concept Topics • The Elements of a Business Plan Classroom Activity. • Teams present business concept, followed by a Question and Answer session Due in class • Business Plan Feasibility Study. The feasibility study template is available on my website. (First graded BP assignment) Assignment • Read Chapter 4, "Profiling the Target Customer" • Step 2: Begin Industry and Marketplace Analysis • Product Service Description Week 4 Step 2: Begin Industry 8 Marketplace Analysis Product and Service Description • Topics • Industry Analysis • Finding NAIC and SIC industry codes • Locating government industry statistics • Identifying industry trade organizations and associations • Marketplace Analysis • Product/Service Description • Describing the product or service • Features vs. benefits • Proprietary rights • Strength and weakness analysis • Pricing Classroom Activities • Introduction to Step 2: Begin Industry & Marketplace Analysis • Team meetings Assignment • Step 3: Begin Marketing Plan • Read Chapter 5, "Reading and Beating the Competition" Week 5 Step 3: Begin Marketing Plan Topics • Customer Analysis • Marketing Strategy • Company Overview and Mission Statement
  3. 3. Classroom Activities • Introduction to Step 3: Begin Marketing Plan • Team presentations of Product/Service Description • Team meetings Due in class • Product or Service Description. (Second graded BP assignment) Assignment • Step 4: Begin Operations Plan Week 6 Step 4: Begin Operations Plan Topics • Scope of Operations • make vs. buy decisions • Competitor Analysis • Informal surveys, product attribute graphs... • Competitor analysis worksheets (Excel template file is on my website) • Product Service Strategy • Legal form • Management Team Classroom Activities • Introduction to Step 4: Begin Operations Plan • Team presentations: • Mission Statement • Seven sentence marketing plan • Customer Analysis • Team meetings Due in class: (Third graded BP assignment) • Mission Statement • Seven sentence Marketing Strategy • Customer Analysis Assignment • Step 5: Begin Development Plan Week 7 Step 5: Begin Development Plan Topics, Tools, and Techniques • Pricing & Distribution • Ongoing Operations • Development Timeline • Gantt charts
  4. 4. Classroom Activities • Introduction to Step 5: Begin Development Plan • Team presentations: • Management Team • Competitive Analysis • Team meetings Due in class: (Fourth graded BP assignment • Management Team • Competitive Advantage Assignment • Step 6: Build Strategies Week 8 Midterm Exam (Covers Chapter 2-5) Week 9 Step 6: Build Strategies Topics, • Advertising and Promotion • Sales Strategy • Operations Strategy • Development Strategy Classroom Activities • Introduction to Step 6: Build Strategies • Meeting with entrepreneurial mentors • Team presentations: Industry Analysis • Team meetings Due in class • Industry Analysis (Fifth graded BP assignment) Assignment • Step 7: Forecast Revenues and Costs • Read Chapter 6, "Marketing Promotions Overview" Week 10 Step 7: Forecast Revenues and Costs Topics • Financial Model • Revenue and Cost Projections • Marketing Costs • Operations Costs • Development Costs • Administration Costs Assignments • Read Chapter 7, "Location, Location, Location"
  5. 5. Classroom Activities • Introduction to Step 7: Revenue and Costs • Team presentations: Marketing Plan • Team meetings Due in class • Marketing Plan (Sixth graded BP assignment) Assignment • Step 8: Create Financials • Read Chapter 8, "Numbers and Shoebox Accounting" Week 11 Step 8: Create Financials Topics • Income Statement • Balance Sheet • Cash Flow • Funding • Break-even Analysis • Industry Benchmarks Classroom Activities • Introduction to Step 8: Create Financials • Team Presentations: Operations Plan Due in class • Operations Plan (Seventh graded BP assignment) Assignment • Step 9 Determine Funding Needs • Read Chapter 9, "Shaking the Money Tree" Week 12 Step 9 Determine Funding Needs Topics • Funding Requirements • Sources of venture funds • Ratio analysis • Monthly financial statements • Financial spreadsheets • Integrating sections of the business plan • Business Risks Classroom Activities • Introduction to Step 9 Determining Funding Needs • Team presentations: Development Plan • Team meetings Due in class • Development Plan (Eighth graded BP assignment)
  6. 6. Assignment • Step 10: Formulate an Offering Week 13 Step 10: Formulate an Offering Topics • Methods of valuing a business • Deal Structure • Exit Strategies • Risk Assessment • Writing an Executive Summary Classroom Activities • Introduction to Step 10: Formulate an Offering • Team presentation: Financial Plan • Team meetings Due in class • Financial Plan (Ninth graded BP assignment) Assignment - • Step 11 Publish Your Plan Week 14 Step 11 Publish Your Plan Topics • Packaging your plan • Layout • Appendices • Printing and binding • Presenting your plan • Length, style • Questions and answers Classroom Activities • Introduction to Step 11 Publish Your Plan • Team presentations: Offer and valuation • Team meetings Due in class: (Tenth graded BP assignment) • Offer and valuation • Executive Summary Assignment • Step 12 Present Your Plan
  7. 7. Week 15 Step 12 Present Your Plan Classroom Activities • Final group business plan presentation (for grade) • Each business team will make a 20 minute presentation of its plan • Each presentation will be followed by 10 minutes of Q&A, and critique of presentation • These presentations will be graded • Outside judges may also be present to provide feedback, but will not participate or have influence with your presentation grade • Copies of written plans will be provided to the judges Due in class Final and complete written business plan (for grade) Week 16 – Final Exam (Covers Chapters 6-9)

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