Web 2.0, an added value - BPRCA, Second Junior Account Staff Training

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Welcome into the world of 2.0, which will fundamentally alter our way of communicating!

It’s here and there is no turning back. Web 2.0 and Digital Communications have firmly set foot in our private and professional lives.

On the other hand, most of us have barely just scratched the surface of the full potential it holds.

What does the sudden rise of these ‘social media’ mean for companies, marketing strategies and consumers?

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  • Web 2.0, an added value - BPRCA, Second Junior Account Staff Training

    1. 2. <ul><li>Since 1975 </li></ul><ul><li>70 employees </li></ul><ul><li>360° communications agency </li></ul><ul><ul><li>RCA brands </li></ul></ul><ul><ul><li>RCA pr </li></ul></ul><ul><ul><li>RCA online </li></ul></ul><ul><ul><li>RCA public </li></ul></ul><ul><ul><li>RCA hr </li></ul></ul>RCA group
    2. 4. Web 1.0
    3. 5. Web 1.0 versus web 2.0
    4. 7. Facts & Figures <ul><li>2.000.000.000 </li></ul><ul><li>Search terms a day on Google </li></ul>
    5. 8. Facts & Figures <ul><li>346.000.000 </li></ul><ul><li>People who read blogs </li></ul>
    6. 9. Facts & Figures <ul><li>2.000.000 </li></ul><ul><li>Belgians on social networks </li></ul>
    7. 10. Facts & Figures <ul><li>5 </li></ul><ul><li>Facebook is the fifth-largest country In the world </li></ul>
    8. 11. 2.0 in practice
    9. 12. Consumer & YouTube http://www.youtube.com/watch?v=r4kWr1_LJWY http://www.youtube.com/watch?v=4KGi9anOt4A http://www.youtube.com/watch?v=jXLeYp2NMg4
    10. 13. Company & YouTube http://www.youtube.com/watch?v=ZR0U1nyQlD0
    11. 14. Consumer & Facebook
    12. 15. Company & Facebook
    13. 16. Company & Netlog
    14. 17. Consumer & Linkedin
    15. 18. Company & Linkedin
    16. 19. Consumer & blogs
    17. 20. Company & blogs
    18. 21. Company & blogs http://www.youtube.com/watch?v=FZ1st1Vw2kY
    19. 22. <ul><li>78% </li></ul><ul><li>O f all people have the </li></ul><ul><li>most trust in brand advocacy from « someone like me» </li></ul>
    20. 23. Communication 2.0 Vergelijk.be Resto.be Frietfindr.be Zoover.be
    21. 24. Case: Brabantia <ul><ul><li>Brabantia, solid company – solidblog.be </li></ul></ul>
    22. 25. Cases - Brabantia
    23. 26. Cases - Brabantia
    24. 27. Cases - Brabantia
    25. 28. Cases - Brabantia <ul><li>Return on investment </li></ul><ul><ul><li>On- and offline press </li></ul></ul><ul><ul><li>Brand & relationship building </li></ul></ul><ul><ul><li>Traffic to website </li></ul></ul><ul><ul><li>SEO (Search Engine Optimalisation) </li></ul></ul><ul><ul><li>UGC (User Generated Content) </li></ul></ul><ul><ul><li>Word-of-mouth & word-of-mouse </li></ul></ul><ul><ul><li>… </li></ul></ul>
    26. 29. Websites 2.0 <ul><li>How is your website communicating today? </li></ul><ul><ul><li>What are the objectives of your website? </li></ul></ul><ul><ul><li>What does your target group expect from your website? </li></ul></ul><ul><ul><li>Is your current website 2.0? Are you listening and engaged in a dialogue already? </li></ul></ul><ul><ul><li>Is your company ready for 2.0? </li></ul></ul>
    27. 30. Communication 2.0? First step > Analyze <ul><li>What do you want to communicate as a company and why? </li></ul><ul><li>How are you doing that today? </li></ul>
    28. 31. Communication 2.0? Second stap > Listen <ul><li>What are people saying about </li></ul><ul><li>your brand? </li></ul><ul><li>What do they want to know about </li></ul><ul><li>your company / products? </li></ul>
    29. 32. Communication 2.0? Third step > Engage and participate <ul><ul><li>Redefine marketing budgets </li></ul></ul><ul><ul><li>Start listening to consumers and speak with them. Not at them. </li></ul></ul><ul><ul><li>Create a dialogue </li></ul></ul><ul><ul><li>Reinvent your brand </li></ul></ul>
    30. 33. Conclusion <ul><li>The internet is here to stay </li></ul><ul><li>Google has an excellent memory </li></ul><ul><li>Digital natives love social media </li></ul><ul><li>Digital immigrants are starting to love social media </li></ul><ul><li>Start loving social media yourselves! </li></ul>
    31. 34. Conclusion
    32. 35. Advice & Innovation Input & feedback Ideas & Insights

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