Ad iCompli
What is Ad iCompli
A single assurance service to manage and
optimize online advertising campaigns and
improve performance ...
Near Real-Time Reporting
Brand Safety (Ad Verification)
Assures ads do not appear next to sensitive or
questionable conte...
Product Description
Near real-time
Reporting

Brand safety: Identifies
ads that appear next to
questionable content and
pr...
Why Ad iCompli

BPA data is known, trusted and valued.
Documented effective ad placement,
brand protection, and insertio...
The Ad iCompli Difference
Compliance testing and reporting
Site-level scoring
Comprehensive dashboard
Non-intrusive im...
Waste Reduced 9% to 30%
Waste includes:
Ads not delivered in view
Ads not delivered in a brand safe manner
Ads not disp...
How Ad iCompli Works
Copy and paste simple URL string into
script field.
Media plan is exported to online tool against
whi...
Our analytics tool is an open architecture platform designed
to work with different data sources.
Project Start

Creative
...
Ad iCompli UI Near Real-Time Reports
Brand Safety (Ad Verification)

Category
• Keyword
• Brand Risk
•
Media Quality (Ad Delivery)

•
•
•
•

In View on page
Engagement level
Time on screen
IAB Guidelines
Compliance (Ad Compliance)

•
•
•
•

% impressions in GEO
% Impressions in booked dates
Impressions booked vs. delivered
E...
Project Dashboard
Condensed view of key campaign performance metrics - highlighting
any deviations in performance that nee...
Summary
Ad iCompli determines if every ad is
viewable and in compliance with the media
plan or insertion order.
Near rea...
Ad iCompli Sales Presentation - January 2014
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Ad iCompli Sales Presentation - January 2014

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Ad iCompli, a service from BPA Worldwide, is an online advertising assurance service. Near real-time reporting verifies brand safety, media quality and compliance to the media plan.

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Ad iCompli Sales Presentation - January 2014

  1. 1. Ad iCompli
  2. 2. What is Ad iCompli A single assurance service to manage and optimize online advertising campaigns and improve performance through …near real-time reporting …post-buy analysis …independent audit of results
  3. 3. Near Real-Time Reporting Brand Safety (Ad Verification) Assures ads do not appear next to sensitive or questionable content. Media Quality (Ad Delivery) Scores the performance of placements and domains based on in-view, engagement and duration metrics. Compliance (Ad Compliance) Validates the actual execution outcome against the booked media plan.
  4. 4. Product Description Near real-time Reporting Brand safety: Identifies ads that appear next to questionable content and prevents it Post-buy Verification Confirms placement of the ads Ad iCompli Campaign Reporting Contains: Media Quality: Evaluates performance of placements based on in-view, engagement and duration Compliance: Validates outcome against booked media plan by importing media plan to the interface Post Campaign Audit Report Contains: Delivery Confirms impressions purchased were received Compliance Confirms compliance to the insertion order
  5. 5. Why Ad iCompli BPA data is known, trusted and valued. Documented effective ad placement, brand protection, and insertion order compliance. Near real-time reporting allows for midcampaign adjustments. As a not-for-profit we have the ability to offer competitive pricing.
  6. 6. The Ad iCompli Difference Compliance testing and reporting Site-level scoring Comprehensive dashboard Non-intrusive implementation Significantly reduces waste
  7. 7. Waste Reduced 9% to 30% Waste includes: Ads not delivered in view Ads not delivered in a brand safe manner Ads not displaying to the correct GEO area Ads delivered outside the dates booked in the media plan
  8. 8. How Ad iCompli Works Copy and paste simple URL string into script field. Media plan is exported to online tool against which execution is measured and scored. Compatible with majority of ad servers.
  9. 9. Our analytics tool is an open architecture platform designed to work with different data sources. Project Start Creative supplied to agency Campaign Start Campaign setup and trafficked by the agency in their server as normal Easy-tofollow instruction for DART, Atlas or other server users. Data Set-up Interface Media plan output from server Uploaded to interface Script or tracking code added in server Daily data download; QA and release to interface ComScore, Adsafe, DoubleVerify or other CV tool Reports Key Performance Indicators Brand Integrity Supplemental and custom reports as needed Media Quality Compliance Prescriptive reporting to improve campaign returns.
  10. 10. Ad iCompli UI Near Real-Time Reports
  11. 11. Brand Safety (Ad Verification) Category • Keyword • Brand Risk •
  12. 12. Media Quality (Ad Delivery) • • • • In View on page Engagement level Time on screen IAB Guidelines
  13. 13. Compliance (Ad Compliance) • • • • % impressions in GEO % Impressions in booked dates Impressions booked vs. delivered Effective rate
  14. 14. Project Dashboard Condensed view of key campaign performance metrics - highlighting any deviations in performance that need to be addressed.
  15. 15. Summary Ad iCompli determines if every ad is viewable and in compliance with the media plan or insertion order. Near real-time reporting verifies brand safety, media quality, and compliance. Performance scores allow for immediate evaluation and campaign optimization. A BPA audit opinion evaluates the online ad campaign and its success in ad delivery, ad verification and compliance.

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