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This is not our survey. This is for sharing purposes only.

This is not our survey. This is for sharing purposes only.



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    Www.datranmediasurvey2010.com Www.datranmediasurvey2010.com Presentation Transcript

    • sale s@ d at ranme d ia.co m | 888.4 94 .4 76 4 In December 2009, Datran Media conducted its fourth annual marketing and media survey by reaching out to over 5,000 marketing executives from Fortune 500 brands, top publishers and leading advertising and media a g e n c i e s . This survey was conducted in association with the Direct Marketing Association Email Experience Council and other media partners. Each year, Datran Media conducts its annual survey to capture insights from marketers around the globe. This year, Datran Media asked marketers to address their toughest challenges in this increasingly difficult economy. The results of the survey reveal significant optimism towards 2010 marketing and advertising Page 1 Page 2 Page 3 Page 4 Page 5 spending, after a decline in 2009. Survey results also show a definitive move toward leveraging online audience marketingWas yo ur busine ss af f e ct e d by t he re ce ssio n in Ho w do yo u f e e l busine ss will pe rf o rm in 20 10 measurement tools, and a focus on20 0 9 ? ve rsus 20 0 9 ? emerging digital and social channels for reaching target audiences. PDFmyURL.com
    • audiences.What adve rt ising channe ls pe rf o rm e d t he st ro nge st f o r yo ur co m pany in 20 0 9 ?In 20 10 , what pe rce nt age o f yo ur co m panys Be yo nd 20 10 , do yo u e xpe ct t he pe rce nt age o fo ve rall m ult i-channe l adve rt ising cam paign will yo ur budge t allo cat e d t o digit al m arke t ing t o :be allo cat e d t o digit al m arke t ing channe ls(ve rsus print , radio , t e le visio n, o ut do o r, e t c...?) PDFmyURL.com
    • © 20 10 , Datran Media LLC. All Rights Reserved. Privacy Po licy - Ef f e ct ive Dat e 0 1/14 /10 | Re po rt Spam | Abo ut Dat ran Me dia | Care e rs | Co nt act Us PDFmyURL.com